Choosing the Right Company for Content Writing Services Made Easy
Content is king, and content writers are warriors who drive incredible ROI from SEO campaigns. If you keep up with current events, you must be aware that one of the main critical elements that might propel your marketing process is content. In a nutshell, compelling words define high-quality content.
Now that you are aware of the phenomenal need for informative and high-quality content for business marketing, let’s move to the next question – “How to choose the best company in content writing?”
We’re here to help you select the leading company offering content writing services in India.
What is Content Writing?
Content writing is the practice of producing unique information to educate visitors and raise a brand’s visibility online.
In short, we can say good content is loved by people and Google alike.
Companies put out informative content on a frequent basis. They may want to communicate ideas, opinions, and significant announcements about the business to their target audience. Regularly posting high-quality content to your company website will increase visitors. The content could be an eBook, blog post, web copy, etc.
It is here that they feel the need to hire an experienced content writing company like Textuar.
What Do Content Writers Do?
Content writers share valuable information through their content. Content writing agencies assist you in selling your services or products through their words. There are many different kinds of content writers in the world, and no two writers are alike.
For instance, blog writers provide long-form content to inform readers about a certain subject. They are crucial to SEO (Search Engine Optimization) since a well-optimized blog may draw visitors to your website like bees to honey.
Who Needs Quality Content Writing Services?
We live in times of immense digital prowess influencing purchase decisions around us. No wonder that brands want to be in front and centre of their target audience’s eyesight. And one way to accomplish this complex goal is to generate impactful and truly valuable content for them.
Quality content has become the heartbeat of successful businesses. From startups aiming to establish their brand presence to established corporations looking to engage their audience, every business needs top-notch content writing. Here is a glimpse of who needs content writing services –
1 – Entrepreneurs seeking impactful blogs,
2 – Marketing managers in pursuit of compelling copy and
3 – CEOs striving for authoritative content like whitepapers
They all understand that well-crafted content drives results.
You may want to hire a content writing agency for one or more of the below KRAs.
1 – You may want to meet varying goals with superb content.
2 – You may want to expand your reach online
3 – You want to enhance your SEO and digital marketing campaigns, or
If you look closely, quality content is the bridge between your vision and your audience’s understanding.
The competitive landscape needs riveting content for a brand to stand apart from its peers.
In a nutshell we can say that anyone with a message to convey, a story to tell, or a brand to build requires the power of exceptional content writing.
Why Does Your Business Need Content Writing?
If you operate in the online space, you would know about the brutal competition in this domain. You need a differentiating factor to help customers be attracted to you and not to your competitors.
This is where content writers come to the fore.
With a team of expert writers, businesses gain access to engaging, informative, and tailored content that resonates with their target audience. Here are some ways content sways new business in your favour:
A – It establishes thought leadership
B – Building trust becomes easy for your brand
C – You get a chance to nurture client relationships to lead to successful conversion
D – Well-articulated content fuels brand awareness, boosts website traffic, and improves search engine rankings through effective SEO strategies.
E – Furthermore, content writing services free up valuable internal resources in your company. Hence, they get time to focus on core competencies while maintaining a consistent and professional online presence.
It would not be wrong to say that in the B2B landscape, content writing services are the key to elevating brand identity. They work hard to drive conversions and let you stay ahead in the digital race.
How Do You Pick the Best Content Writing Company?
You can select the best company offering content writing services in the following ways.
1 – The Content Writing Company Must Know Your Targeted Audience
Instead of simply writing on the themes that have been given to them, companies offering content writing services should take the time to comprehend the following:
- The target or aim of the SEO campaigns
- The niche market demographics
- How your goods or services can benefit the clients
- The brand tone of voice
Professional content writing companies take the time to fully comprehend who the targeted audience is. Knowing the customer’s demographics and their major problems is a necessary aspect of this.
2 – It Must Have Excellent Skills in SEO Content Writing Services
The organization providing content writing services in India must have substantial SEO expertise, particularly in the areas listed below:
- Common SEO techniques
- Effective keyword research specific to the business
- Content optimization
3 – Check their Past Samples in Content Writing Services
To have a better knowledge of the concerned agency’s working approach, ask if they would be willing to share any examples or past work with you. You can judge content writers based on their prior work and examples and comprehend the amount of information they offer, as well as how compelling their content is.
If the company has past samples of your industry vertical, then they will likely be a good fit for your digital content creation needs.
4 – Assess Their Revision Policy
You should know how the agency revises or rewrites the information with significant or small adjustments. For these adjustments, several agencies demand extra fees. There is a turnaround period for corrections at these companies. To make your journey hassle-free, you must pick a content writing company with a client-friendly revision policy.
Typically, a professional content writing agency offers 1-2 rounds of revisions.
5 – Compare Prices with Other Organizations
Employing a content writing firm has numerous advantages, but it is not free. You must make sure the service you choose can do your work while remaining within your budget. Additionally, be careful not to choose an inexpensive agency because they can wind up reducing quality.
Typically, a content agency will charge higher for complex writing like web copywriting services as compared to other forms of content like blogs and articles.
6 – Check their Research Capabilities
A well-written piece of content is as effective as the amount of research that has gone into creating the content. Ask the company about its research process. Some steps here include –
a – Using tools like Answer the Public to know what the target readers are asking
b – They need to have an open mind to doing research out of their comfort zone.
c – They need to present in-depth information rather than shallow information
d – The content agency needs to back up its stats and figures by citing credible sources.
7 – Check Their QC Process
A robust QC translates to a well-articulated piece of content. See what process they follow to quality check their content. At a base level, they need to do the following checks –
1 – Proofreading and editing using a tool like Grammarly.
2- Ensure readability with a score of 55+ or better
3 – Carry out AI detection for the presence of AI content
4 – Do a plagiarism check with tools like Copyscape Premium.
Get the Best-Fit Content Writing Company as Your Success Partner
Consider carefully what you require before outsourcing your content needs to companies for content writing services in India. Find a content agency that fits your requirements and price range by comparing your list.
If you are looking for content that performs exceptionally well, then check out Textuar, a content writing agency. Our team of writers know the importance of well-written content to propel your digital presence. We provide a wide array of content that lets you get an unbeatable competitive edge and attract traffic online.
Content Marketing and Digital Marketing: What Sets Them Apart and What Should Be Your Choice?
In the contemporary online world, marketing holds immense significance for a brand to reaching out and engage with target consumers. It plays a pivotal role in attracting audiences, nurturing trust, and driving sales.
To foster the growth of your company, it becomes imperative to leverage content marketing and digital advertising strategies. Besides, these strategies can effectively help you reach your target market, enhance lead generation, and ultimately increase sales.
Takes these interesting stats, for better context –
- 60% of all marketing is digital marketing.
- The amount spent on advertising in India would rise by nearly 20000 crores, or 15.5%, from 2022 to 2024.
- The Content Marketing Institute estimates that 73% of B2B and 70% of B2C marketers implement content marketing as a component of their general marketing plans.
These stats give an overall picture that content marketing and digital marketing are two well-known tactics that have garnered much popularity.
If you have done business online, you might have frequently heard these two terms: content marketing and digital marketing. They are combined so often that they can be mistaken for one. However, it is important to note that they are distinct from each other.
You may enhance marketing and advertising efforts by developing plans for each. And understanding how they vary will also make a difference.
This article aims to explore the variations between marketing and advertising, empowering you to make an informed decision that aligns with your specific marketing goals and objectives.
So, let us embark on this enlightening journey together!
An Overview of Content Marketing
The main focus of content marketing is to draw in and keep the attention of the intended target audience. The development and dissemination of excellent and pertinent information is carried out in this form of marketing.
Instead of advertising goods or services, content marketing focuses on delivering valuable and meaningful content.
Consider the below example to comprehend content marketing’s practical use.
A leading e-commerce platform in India specializing in fashion and lifestyle products executed a highly impactful content marketing campaign. The primary goal of this campaign was to establish the brand as the go-to fashion guidance and inspiration source for Indian consumers.
To do this, the business devised a content marketing strategy. It was focused on producing insightful and interesting fashion-related content. The platform established a dedicated blog section on its website. This section became a hub for regularly publishing articles, how-to guides, and trend reports.
In order to ensure the authenticity and appeal of the blog’s content, the organization collaborated with fashion influencers and industry professionals. This strategic partnership allowed for the creation of genuine and captivating content that resonated with the target audience. They discussed a range of subjects, including fashion hacks, seasonal trends, style advice, and celebrity-inspired outfits.
Now that you know what content marketing is, let’s understand the aspects of digital marketing below.
An Overview of Digital Marketing
Digital marketing refers to a wider range of tactics that goes beyond content. It involves the use of various internet platforms and technology to advertise goods and services. SEO, social media marketing, email marketing, and various strategies are used in this process.
Let’s explore digital marketing in more detail using an actual case.
Digital marketing methods were effectively applied by a well-known online meal delivery service to raise brand awareness. With these methods, they also grew their clientele and spurred sales. They improved their website and content for relevant keywords to rank top in search engine results. The efforts eventually boosted the brand’s natural visibility and drew in more niche traffic.
This meal delivery business worked with food bloggers and influencers from various cities to produce sponsored content. They produced interesting and aesthetically pleasing content pieces to connect with their audience. Updates and marketing campaigns were shared on Facebook, Instagram, and Twitter.
The firm drove more traffic to its website due to its digital marketing activities. Higher engagement rates were produced through the company’s social media activities, including likes, comments, shares, and user-generated content. Conversions significantly increased due to the combination of efficient digital marketing techniques. Ultimately more orders were placed on their platform later on.
As we better understand both terms in detail, let’s discuss their distinct features.
Key Differences Between Content Marketing and Digital Marketing
1- Goal
Content Marketing: Content marketing aims to produce and distribute helpful and relevant data that will improve brand awareness and exposure. 70% of B2C marketers believe that brand recognition is a crucial objective in their content marketing efforts, according to a poll by the Content Marketing Institute.
Content marketing positions an agency or an individual as a respected leader in their field. And this is why 96% of B2B customers prefer content from experts in their fields. Also, content marketing seeks to engage and nurture current clients by continuously distributing quality information. According to a Loyalty360 survey, 80% of consumers are more inclined to purchase businesses that offer unique content.
Digital Marketing: Digital marketing’s primary objective is to attract and gather leads by targeting potential consumers who have shown interest in a product or service through digital channels. The State of Inbound research indicates that 69% of companies place the conversion of leads into customers as their top marketing objective.
Through advertising goods or services on various online platforms, companies seek to have an impact on consumer choices and increase sales. Global e-commerce sales are expected to exceed $5.2 trillion by 2021, according to Statista. It clearly emphasizes the importance of digital marketing in generating revenue.
2- Time frame
Let us move forward with our next point- Time frame. The length of time needed to see the effects of content marketing and digital marketing may depend on a number of variables used. Here is a comparison supported by fitting data:
Content Marketing: With a long-term approach, content marketing focuses on developing connections. The contents are utilized to target audiences by providing them with relevant information. An audience often takes time to build. Forming a bridge between audience and content can help you build credibility and get noticeable outcomes.
The Marketing Insider Group estimates that it typically takes firms 4 to 5 months to notice a prominent boost. The boost is a result of their content marketing initiatives that give website traffic and conversions.
Digital Marketing: On the other side, digital marketing provides more immediate and quantifiable outcomes. Businesses may see results in lead generation, sales, and website traffic very quickly by using focused online advertising and search engine optimization. According to a Smart Insights poll, 45% of marketers claimed to have seen favorable outcomes just six months after introducing digital marketing methods.
It’s crucial to remember that these figures only serve as broad guidelines; individual outcomes may differ. Consistent efforts, high-quality content, audience targeting, and continuing optimization are required for content marketing and digital marketing to succeed.
3- Scope for Scalability
Content Marketing: Campaigns for content marketing are naturally scalable and adaptable. Content marketing methods’ flexibility also enables companies to interact with the audience. You can reach the target demographic through social media, email newsletters, guest blogging, and content collaborations.
The scalability of content marketing comes from your capacity. You should consistently have interesting content to provide. You can simultaneously adjust to shifting customer tastes and market trends.
Digital Marketing: Due to the enormous variety of channels and audience groups available, digital marketing tactics are very scalable and adaptive. Companies may grow their digital marketing initiatives by focusing on new platforms.
You can shift from search engine advertising to social network or mobile app advertising. Businesses may adjust their marketing strategies in response to consumer behavior.
Both tactics’ scalability and versatility allow firms to reach a wider audience and focus their marketing efforts on the best outcomes.
4- Prevalent Strategies in content marketing and digital marketing
Techniques for content marketing
4.1- Blogging: According to HubSpot, companies that prioritize blogging are 13 times more likely to see a profit. Compared to businesses without active blogs, active blog businesses generate 67% more leads per month.
4.2- Video marketing: 87% of firms said that video marketing boosted the number of visitors to their websites. Additionally, video content has assisted them in generating leads.
Tactics for digital marketing:
4.3- Social Media Advertising: Budgets for social media advertising have reportedly risen globally during the previous two years, according to Hootsuite. Particularly, Facebook advertising reaches 2.8 billion active users each month, making it a powerful platform for targeted efforts.
These figures show how certain content marketing strategies, as well as digital marketing strategies, may help firms increase engagement, conversions, and ROI.
5- Expertise Needed
Content Marketing: Strong communication and writing abilities of experts can assist you in producing interesting and intriguing information. Creating a strategic approach for content development and delivery (content strategy and planning), too helps.
Understanding search engine optimization strategies can help you increase the visibility of your content. Analyzing content performance and interpreting data will create data-driven decisions.
Digital Marketing: Get knowledge of platforms like Google Ads, Facebook Ads, and programmatic advertising for digital advertising. Understanding social media platforms, content production, and community management are all part of social media marketing.
The capacity to monitor and evaluate can improve the effectiveness of a campaign using software like Google Analytics. You can try out various tactics to increase the success of a campaign with A/B Testing.
The need for content marketing professionals has increased by 69% annually. Statista estimates that global spending on digital advertising will reach $398 billion by 2023 in the field of digital marketing. This demonstrates significant development potential and the growing demand for qualified individuals.
Types of Content Marketing
1. Infographics
Infographics are excellent for simplifying data and capturing audiences on social media platforms. They graphically depict complicated facts and statistics.
2. Case Studies
Case studies showcase real-life scenarios of how a product or service resolves a customer’s issue. These studies help to establish credibility and trust with new clients.
3. Email Newsletters
Email newsletters deliver worthwhile information straight to subscribers’ inboxes. You can generate them with current news and special deals. Such updates retain engagement and foster brand loyalty.
4. Webinars
Webinars provide instructional sessions. This content form allows businesses to share industry expertise. They encourage attendees’ interaction and create leads by collecting contact information during registration.
5. Blogs and Articles
Through search engine optimization and content marketing, blogging enables companies to share their knowledge. With industry insight and thought leadership, you generate organic traffic to your website.
6. E-books
E-books are efficient lead-generating tools. They offer in-depth knowledge and priceless resources in return for contact information. They also develop leads by providing benefitting content and credibility.
7. Video Marketing
Using video marketing to entertain and engage viewers is effective. It grabs their attention and delivers strong messages. Businesses may use it to demonstrate products. You can deliver instructions and tell tales to amuse your audience via visual and aural experiences.
8. Podcasting
Use podcasts to deliver insights and interviews. Generating conversations in podcasts helps businesses establish themselves as subject matter. A business can portray itself as a field expert and develop a loyal audience. It fosters a sense of connection and community by delivering excellent content that can be discovered on the go.
Types of Digital Marketing
1. Search Engine Optimization (SEO)
SEO improves organic search visibility and website traffic. It optimizes website content and meta tags. Using keywords tactically is another SEO technique to enhance user experience. Highly targeted SEO campaigns aim to rank higher on search engine result pages.
2. Social Media Marketing
Social media marketing leverages platforms like Facebook and Instagram to engage with audiences. You can even use Twitter for brand awareness and website traffic. It involves creating compelling content and running targeted ads. Fostering community engagement is also adaptable to increase brand visibility and customer engagement.
3. Email Marketing
Email marketing enables companies to send personalized messages. It helps nurture leads and build customer relationships. It involves creating targeted email campaigns. The business delivers relevant content using automation to send timely and personalized messages.
4. Pay-Per-Click (PPC) Advertising
PPC advertising targets specific keywords and demographics to display ads on search engine result pages. Businesses pay only when users click on their ads. This enables target reach and immediate results. It is effective for generating leads and promoting specific products or services.
5. Influencer Marketing
Influencer marketing partners with influential individuals or social media personalities. It is to promote products or services. Businesses can tap into their target audience by leveraging their reach and credibility. You can also benefit from authentic recommendations, increasing brand visibility, trust, and conversions.
These digital marketing techniques serve specific purposes. They can be combined to create comprehensive and effective marketing campaigns tailored to the business goals and target audience.
Harnessing the Synergies of Both Digital and Content Marketing
Integrating content marketing with digital marketing tactics provides several benefits by harnessing the capabilities of each method.
Content marketing offers interesting, useful, and engaging information. Drawing in and instructing the audience is simple with this marketing use. The content promotes thought leadership and strengthens the reputation of the business.
On the other hand, digital marketing makes use of a variety of platforms. Social media marketing (SMM), search engine marketing, and email marketing are commonly used outlets. Forming a connection with viewers and targeting particular consumer groups is achievable with digital marketing. You can additionally increase traffic and leads with its individual use.
What could you do by implementing both?
- Businesses may boost audience engagement by distributing great content through digital platforms.
- Next, you can improve marketing efficacy by utilizing data-driven insights. Raising brand awareness by merging the two is an unbeatable strategy plan.
- A compelling and comprehensive strategy that optimizes reach and engagement eventually leads to corporate success.
The synergy between content marketing and digital marketing ensures all of these.
Tools Used for Content Marketing
- Content Management Systems (CMS): CMS tools like HubSpot, Drupal, and WordPress make creating and publishing content easy. To simplify content workflows, they provide user-friendly interfaces. You even get editable templates and collaborative tools.
- SEO Tools: Tools like SEMrush and Moz help with content optimization for search engines. They assist companies in increasing organic search exposure. On-page SEO recommendations and backlink analysis are among the top features provided.
- Analytics Platforms: Google Analytics and Adobe Analytics provide information on how well content performs. You get to know how audiences behave and how to measure conversions. Businesses can evaluate the success of their content marketing initiatives and make data-driven choices.
Tools Used for Digital Marketing
- Social Media Management Tools: Social media management tools make planning, scheduling, and tracking social media initiatives easier. Examples include Hootsuite, Buffer, and Sprout Social. They facilitate audience management and content circulation across several social channels.
- Email Marketing Software: Organizations may create and automate email marketing campaigns. It makes tracking easy using tools from Mailchimp and Constant Contact. These platforms offer tools for managing lists, segmenting audiences, personalizing content, and measuring performance.
Your Final Choice Summary
Digital marketing and content marketing are both effective tactics with unique traits. Content marketing focuses on producing informative and entertaining content to increase brand visibility and loyalty. Digital marketing employs different internet platforms to generate leads and increase revenue.
Evaluating the goals, target audience, resources, and skills is essential when deciding on the best course of action. To make an informed choice that suits your company’s demands and enhances marketing performance, consider your objectives and available resources.
If you’re searching for a trusted content marketing agency to boost your revenue, consider partnering with Textuar. Our agency specializes in creating revenue-packed content that resonates in the global market. For pricing details and additional information, please visit our website. Discover the potential of revenue-generating content by connecting with us today!
Verbs – A School Concept that can Prove to be Valuable in Content Writing
Do you recall a period in grade school when your teacher assigned you to write an essay or a short story? You had no idea you were developing a superpower that would be crucial in your future endeavours.
Any idea what that is?
It is the capacity to use verbs in the right place at the right time in content writing.
Verbs – Making an impact on compelling content
Your sentences can be completely transformed by the use of verbs. Because of the widespread use of dull, weak, and inefficient language, your content will stand out thanks to the lesson you acquired in grade school.
Cutting out those unnecessary, weak verbs will make your content more impactful. This smart usage of verbs by a content writing agency is more likely to inspire readers.
Do you need some interesting ideas for including strong verbs in your writing? Then look over these below suggestions and the associated before-and-after examples.
But let’s cover some basics first.
What are verbs?
Verbs are essential parts of speech. They represent actions, states, or occurrences in a sentence. They play a crucial role in conveying the main action or the subject’s state of being.
For example
- “We read the newspaper”
Here, ‘read’ is a verb
- “Jane felt sleepy after a tiring day at work”
Here, ‘felt’ is a verb
Verbs provide the below uses in a sentence.
- Verbs help provide clarity,
- They convey information, and
- They also add depth to the meaning of the sentence.
Without verbs, sentences would lack life and purpose. This would make them incomplete and difficult to comprehend.
What are the Different Types of Verbs?
Verbs are essential parts of speech that represent actions, states, or occurrences in a sentence. They play a crucial role in conveying the main action or the subject’s state of being. Here are a few examples of verbs.
a. Action Verbs
These verbs express physical or mental actions performed by the subject. The below are some good examples.
– “Run”- The athlete runs on the track, displaying incredible speed.
– “Write”- The author writes captivating stories that enthral readers.
– “Sing”- The talented singer sings melodiously, captivating the audience.
b. Linking Verbs
These verbs connect the subject to the subject complement, which can be either an adjective or a noun, describing the subject’s state of being. Here are some good examples.
– “Is”- The cake is delicious, tempting everyone with its delightful aroma.
– “Feel”- Sarah feels happy after achieving her goals, her face glowing with joy.
– “Seem”- The situation seems complicated, requiring careful analysis.
c. Modal Verbs
Modal verbs express possibilities, permissions, abilities, or obligations in a sentence. Examples include-
– “Can”- Jane can play the guitar skilfully, mesmerizing her audience with each strum.
– “Should”- Students should complete their assignments on time to excel academically.
– “Must”- Drivers must follow traffic rules to ensure road safety for everyone.
Verbs are crucial in sentence construction. They assist in giving clarity and meaning to the message conveyed in content writing.
How verbs impact content writing?
Verbs play a crucial role in content writing. They boost the overall quality and effectiveness of the written piece. Let us check out some ways in which verbs have a tremendous impact on content writers.
a. Engagement and Clarity
Dynamic and descriptive verbs can captivate readers. They make the content more engaging. They paint a vivid picture in the reader’s mind. This helps make the content writing more appealing and memorable.
Content writing agencies use active verbs to make their writing clear. It contributes to clarity by providing a clear indication of the action and the subject performing it.
b. Tone and Voice
The choice of verbs can influence the tone and voice of the content. Content writers abide by Google E-A-T guidelines for making authoritative content. Use of assertive verbs convey confidence and authority. This makes their writing more persuasive.
On the other hand, gentle or subtle verbs can create a more comforting or empathetic tone.
c. Storytelling and Narrative
Verbs are essential for effective storytelling and building a compelling narrative. Action verbs drive the plot forward. This way, they keep readers hooked to know what happens next.
Well-chosen verbs can evoke emotions and create a connection between the reader and the content.
d. SEO and Search Ranking
In digital content writing, using relevant and targeted verbs can enhance SEO (Search Engine Optimization). Properly optimized verbs can improve the visibility of the content in search engine results. This works wonders in driving more traffic to the website or blog.
Experts say that the longer a customer stays on, reading your content, the better will be your search rankings. And verbs will help improve the dwell time, as the content is to the point and concise.
e. Emphasis and Call to Action
Verbs are vital for creating compelling calls to action (CTAs) in marketing content. Powerful action verbs prompt readers to take specific actions, such as “buy now,” “subscribe,” or “register.” This enables better conversion rates for the website.
So directly or indirectly, the smart usage of verbs can add to your business bottom lines.
How to use verbs smartly in content writing?
We’ll look at how using active verbs, cutting down on connecting words, and embracing novel ideas can change content creation by rediscovering the power of childhood imagination.
a. Know the subject for an active verb
Many content writers overuse passive verbs. This dilutes the efficacy of the message tremendously. Instead, they need to make use of passive verbs only when the subject is not known.
For example, let us consider this sentence.
“Richard was awarded the Gold medal in Badminton.”
(Awarded by whom = ‘unknown’ here)
Here, passive verb “was awarded” is ok to use.
But now consider another example
“Richard was awarded the Gold medal in Badminton by the local City Council.”
Now, we know the subject = local City Council. Hence using passive verbs here would weaken the sentence.
Instead, you can refine it by rewriting it as an active voice sentence
“The local City Council awarded Richard a gold medal in Badminton.”
b. Choose Strong and Descriptive Verbs
As a professional content writer, you should go for powerful and descriptive verbs. they will vividly convey the action or state and leave an impression on readers’ minds. Avoid using weak or generic verbs that can make your writing bland and less engaging.
For example:
Weak verb- “He did some work.”
Strong verb- “He accomplished the Cotton Green project on 30th July 2023.”
c. Vary Verb Tenses
Use a mix of verb tenses in your content. they will successfully add depth and variety to your content. Different tenses can help convey past events, ongoing actions, or future possibilities.
For example:
Past tense- “She completed the assignment yesterday.”
Present tense- “She completes assignments regularly.”
Future tense- “She will submit the report tomorrow.”
d. Show, Don’t Tell
Use verbs to show actions and emotions. This is a much better alternative to telling them outright. This technique makes your content writing more immersive. it allows digital content readers to experience the content more vividly.
For example:
Telling- “She was happy.”
Showing- “Her face lit up with joy.”
e. Avoid Verb Redundancy
Eliminate unnecessary verb redundancies. Also try not to use auxiliary verbs excessively. Keep your writing concise and impactful by choosing the most relevant verb for each situation.
For example:
Redundant- “She clapped her hands together with excitement.”
Concise- “She clapped her hands with excitement.”
f. Make verbs more explicit
The US government has a webpage devoted to successful writing. They strongly criticize the use of hidden verbs
A hidden verb (or nominalization) is a verb that has been converted into a noun and often requires another verb to make sense.
For example,
‘Can you make a suggestion about upcoming movies to watch’ is longer and more ambiguous than ‘Can you suggest upcoming movies to watch?’
According to the Writing Cooperative, hidden verbs usually end in -tion, -sion, -ment, -ance, or -al. Here’s an illustration:
Before- The Federal authorities conducted a raid on several suspects’ homes.
After- The Federal authorities raided several suspects’ homes.
As a general rule of thumb, it is wise to avoid using hidden verbs, which often end in -tion, -sion, -ment, -ance, or -al.
To sum it up
A savvy content writing agency needs to keep pushing high quality content to maintain a competitive edge over its industry peers. Strong command over language is one such principle that separates the best content writers from the rest.
The correct use of verbs is perhaps one of the most telling examples of how you can
strengthen the content written for your own brand or for a client. All of us may have learnt about verbs in high school grammar. But very few practice it in the real world.
The smart use of verbs can lend better clarity and maintain a crisp tone of voice in the content. In this post, we took a look at some actionable ways to leverage verb usage to the maximum and generate more benefit from a sharp, well-written piece of content.
If you too need such concise and clear content to convey your brand message, then get on board the professional writing team from Textuar. Our team brings several years of experience to help provide superior quality content writing that brings brands closer to their target customers.
Connect with our content writing agency; we will show that we have not lost touch with high school grammar concepts like verbs!
Last 15 Posts
- How Content Writing Supercharges User Experience?
- Main Parts of a Well-Articulated Press Release
- Choosing the Right Company for Content Writing Services Made Easy
- Content Marketing and Digital Marketing: What Sets Them Apart and What Should Be Your Choice?
- Verbs – A School Concept that can Prove to be Valuable in Content Writing
- 10 Content Marketing Strategies for Fintech Startup Success
- 11 Awesome Tips for Creating Magnetic and Engaging Blog Titles
- How to Use Semantic SEO in Content to Rank Higher?
- Techniques to Overcome Writer’s Block in Content Writing
- The Ultimate Guide to Website Content Writing
- Supercharge Blog Writing Research with ‘Answer The Public’