Get a Quote

content marketing strategy Archives -

  • Home
  • content marketing strategy Archives -

Content Marketing and Digital Marketing: What Sets Them Apart and What Should Be Your Choice?

In the contemporary online world, marketing holds immense significance for a brand to reaching out and engage with target consumers. It plays a pivotal role in attracting audiences, nurturing trust, and driving sales. To foster the growth of your company, it becomes imperative to leverage content marketing and digital advertising strategies. Besides, these strategies can effectively help you reach your target market, enhance lead generation, and ultimately increase sales. Takes these interesting stats, for better context – 60% of all marketing is digital marketing. The amount spent on advertising in India would rise by nearly 20000 crores, or 15.5%, from 2022 to… Read More

A Content Marketing Pro Guide to Avoiding Stale Content

Has your content marketing efficacy declined over time? Do you well-performing content assets now come across as laggards? Do you see a decline in traffic and impressions through your blogs and articles? Well, you are witnessing the effects of stale content. What is stale content? Readers may no longer engaging with your superstar content as well as they may have done some months back. Your content may seem less intriguing than it used to a few months back. This is a classic case of stale content. You may need to pull up your socks to avoid this issue with your… Read More

How To Build A Content Strategy Exclusively for Startups?

The current market scenario, for new as well as existing products or services, is brutally competitive. There are innumerable players in the game trying to seize every single opportunity to enhance market share. Therefore, as a startup, you need tools to help your business survive in such a landscape. And a high-performance content marketing strategy can do wonders. It will help in enhancing your business reach. It will also increase and retain new customers every day. Read More

Why Content Marketing is A Better Alternative to Advertising

Summary – It is not necessary to depend solely on advertising to connect your brand with total strangers and enable sales. Content marketing will drive the same outcomes but only at a fraction of the costs. How? Read on! Reading Time – 5 mins Who is it for – Online marketing agencies, digital marketing agencies, content writing agencies, online business owners. Why get listed in search engine results? An average of 99,000 searches are made on Google each second and it makes sense to index your website so you can generate meaningful leads. And there are two ways you can… Read More