content marketing Archives -

Content Marketing and Digital Marketing: What Sets Them Apart and What Should Be Your Choice?

In the contemporary online world, marketing holds immense significance for a brand to reaching out and engage with target consumers. It plays a pivotal role in attracting audiences, nurturing trust, and driving sales. To foster the growth of your company, it becomes imperative to leverage content marketing and digital advertising strategies. Besides, these strategies can effectively help you reach your target market, enhance lead generation, and ultimately increase sales. Takes these interesting stats, for better context – 60% of all marketing is digital marketing. The amount spent on advertising in India would rise by nearly 20000 crores, or 15.5%, from 2022 to… Read More

The Benefits of Using Real-Life Customer Stories in Content Marketing

Human beings have a unique talent – a skill through which unending civilizations, art forms, legends, and innovations, have all found a place on the planet Earth. And this talent is the ability to listen or look at the experiences of others and find inspiration for one’s own self. This is what basically a good story is! Content marketing using real-life customer stories is an innovative but time-tested method using which the experience of satisfied customers is communicated to potential customers through a good story. A good story can enchant, transfix, or draw the audience in such a way that… Read More

A Content Marketing Pro Guide to Avoiding Stale Content

Has your content marketing efficacy declined over time? Do you well-performing content assets now come across as laggards? Do you see a decline in traffic and impressions through your blogs and articles? Well, you are witnessing the effects of stale content. What is stale content? Readers may no longer engaging with your superstar content as well as they may have done some months back. Your content may seem less intriguing than it used to a few months back. This is a classic case of stale content. You may need to pull up your socks to avoid this issue with your… Read More

5 reasons why content writing is important for a digital business

The only reason why the modern saying, “content is king” has managed to linger on this far and seem relevant currently is because it is true. Content marketing is what fuels companies with ample revenue generation and that too with the least amount of efforts. Read More

Why a Content Calendar Makes Total Sense for Content Marketing?

The content marketing process comprises of content creation as well as content distribution. If you are focused on the content creation process (brainstorming on topics to pick, doing research, assessing which keywords are to be added), it is likely that you will lose focus on the second phase – i.e. smart distribution of content. Read More

How to Write Content that Readers Want to Read

One of the most intriguing dilemmas every content writer faces is what to write? The simple answer to this is, write what your reader demands. Content marketing is tremendously effective when you know what your audience wants. By relating to their questions and answering them through informative blogs, they develop an affinity towards you and a certain loyalty towards your content. Read More

How to Repurpose Your B2C content into B2B content

While B2B and B2C are completely different things, many people confuse one for another. A B2B content is aimed towards industries and companies. But content marketing for B2C is aimed to stir consumers’ interest. In content marketing it is important to know the difference between the two. This way, the right audience is exposed to the right type of content. Read More

Copyscape – A Plagiarism Checker for Article Writing Services

Shrinking morals and low ethics are the byproducts of the modern-day world. The same unethical behavior has been shifting to the online world for quite some time. This is especially true for SEO and article writing services Plagiarism is a word most people may not have been aware of ten years back. But in recent times even children know the meaning of plagiarism. That’s the monstrous proportions this problem has reached. It can’t be ignored further. Read More

Content Writing for Healthcare Marketing: The Why’s And How’s

Summary – How should content writing for healthcare deliver value with easy to understand language and engrossing content? Read this blog and find out. Reading time – 4 mins Who is it for – digital marketing agencies serving the healthcare industry, healthcare business owners, content writing agencies serving the healthcare industry The healthcare sector is undergoing a massive transformation. From treatment procedures to medical technologies, there has been a lot of change in the medical world. Leading hospitals and medical facilities are trying their best to offer exceptional services and treatments to patients. Whether it’s general care or intensive care… Read More

Content Marketing Vs. Advertising: Who’s The Big Winner?

Summary – If you are a brand owner you would be contemplating which medium you need to take for online promotion of your brand. Explore why content marketing is emerging above advertising as a revenue driver Who is it for – Brand owners looking to do online promotion, digital marketing agencies The world of marketing, branding and advertising has evolved significantly in the recent years. With the rapid proliferation of digital and mobile, marketing has undergone a metamorphosis. Traditional modes aren’t prevalent anymore, and every business organization is warming up to the concept of content marketing. Read More

How to Get Started with Outsourcing your Content Writing

Summary: This blog takes a look at the very next step after you have decided to outsource content writing. It covers internal content strategy and right kind of briefing to make the outsourcing exercise successful Reading duration: 5 mins Who is it for: Online Marketers, CEOs, Digital Media Agencies Today’s digital ecosystem and the reach of internet across the world has led to several specialized services to come up for achieving specific KRAs. Be it social media marketing, SEO, or content writing, these industries exist for a specific need. Read More

4 Tips To Master The Art Of Doing Backlinks In Wikipedia

Thanks to its reputation as the largest and most reliable digital encyclopedia in the world, Wikipedia has emerged as a highly effective marketing tool for content marketers. Whether it is for information or SEO content, the site continues to serve as one of the best resources for garnering visibility through content marketing and content writing. However, marketers and content writing companies often face issues while doing backlinks on Wikipedia. Content marketers need to understand that it’s not just enough to add external links to relevant contents. There are quite a few factors worth noting, and one wrong move can lead… Read More

Planning to make your content viral? Use these tips

If you are a content marketer, making your content go viral will be a core KPI. However, this is easier said than done. Quite unlike other ‘in- your- face’ marketing strategies, content marketing does not target direct sales. It aims at initiating conversations with your target audience and keeping them engrossed, thus taking your sales objectives forward, but in a subtle way. Read More

Interesting Content Distribution Strategies to Improve Your Blog Traffic

No matter how compelling your content is, if no one sees it, then what’s the point? High -quality content will work for you, only if visitors come to your site. Chances it will work better is when people start recommending your content to others. The challenge here is this – “How does one decide which distribution channels will give you more eyeballs and help get the content shared ahead?” This is the question we try to answer with this blog. Read More

Smart Use of Content Marketing to Boost Sales

In the right hands, content marketing can be a potent tool that really enhances business value and boosts sales. Smart and creative use of content marketing lets you harness the power of well-crafted content in bringing in customers, and enables you to use an audiovisual medium in a productive way to communicate with people so as to increase conversions and revenue. There are a number of things content marketing can do for your business, and studying these facets can really help you in your endeavors. Read More