When digital marketing is concerned, the phrase “content is king” is extremely pertinent. Some people believe that content marketing is just a piece of cake. You need to write some blog posts and articles and add them to your website. And you are done! , Right? But it’s not true. In actuality, the fact is, content writing for SEO is much broader than it really looks like. It involves many factors. You have to keep in mind all those factors such as appropriate keyword, target audience, an inventive and creative approach, and your ability to write.
Writing quality content is not everyone’s cup of tea. For many, it is a dream job. Successful content writer has his own time schedule of working hours. There are lots of perks when it comes to writing content. But for that, they need to deliver on KRAs like improving engagement, boosting brand visibility, and enhancing the rate of conversion with inbound marketing.
These days, blog content writing is in great demand to promote online business and enhance engagement with mobile users. More and more businesses hire blog writing companies to promote and publicize their products and services. Here we shall discuss how can a blog capture the right attention and gain popularity with a sound readership.
Who does it impact?It is interesting to note that 45% of the digital marketing companies have less than 10 employees, while 33% have less than 30 people. For these 78% of the companies, their turnover is bound be less than Rs. 40 lakhs (give or take a few outliers) The 10th Jan 2019 GST updates will surely affect these almost 4/5th of the industry including our content writing agency.
A look at the GST updates for digital marketing companiesInterested to see what these updates are that will impact the entire domain digital marketing in India? Then let’s read on and find out:
1 – GST exemption limit raisedEarlier – up to Rs. 20 lakhs annual turnover Now – up to Rs. 40 lakhs annual turnover Many digital marketing companies earning a turnover between Rs. 21 lakhs to Rs. 40 lakhs rued the burden of GST compliance and subsequent CA fees hike. The new announcement is expected to spread cheer to these companies as it raised the exemption threshold to Rs. 40 lakhs. States can decide either of the two slabs – exemption of Rs. 20 lakhs or of Rs. 40 lakhs. In Maharashtra and Karnataka (two hubs of digital marketing) the Rs. 40 lakh exemption will apply in all probability.
2 – Services industry in composition schemeEarlier – Services sector not in composition scheme Now – Services sector and mixed supply (booth goods and services) are now in composition scheme Service suppliers like online marketing agencies in India or content writers can avail of composition scheme at a flat rate of 6% (3% for cGST and 3% for sGST) in case they have an annual turnover of less than Rs. 50 lakhs in the past year. This low-compliance scheme is bound to bring joy to many SEO content writing companies with advantages like 1 – File returns just once a year 2 – Pay at a flat rate It is important to note that the digital marketing companies cannot claim input tax credit if they opt for composition scheme. Hence they will have to pay the tax from their own pocket. For content marketing companies and other businesses, they would need to register by filling up the GST CMP-01 form. They need to be on the lookout for filings under GSTR-4.
3 – Cess of 1% applicable to Kerala companiesEarlier – No Cess Now – 1% cess for two years Digital marketing companies and other businesses in Kerala will have to bear 1% cess for two years to aid the rebuilding effort after the devastating rain and floods that ravaged the state in August 2018. To sign off The Times of India reports that these updates will have an annual revenue impact of Rs. 3000 crore. It is important to note that these updates will come into effect from 1st April 2019. So, plan your tax year ahead smartly and save big bucks on your financial compliance related costs for your digital marketing company.
Bullet points in content are usable weapons, which are must-haves in the arsenal of every content writer. It not only gives a logical order to thoughts but also work to create physical content easy on the eyes and much less scary for readers.
In the era of the Internet, approximately any piece of information or idea can be found, copied and presented likely in a few minutes. It is not only important to find knowledge on the Internet. If that was the only matter then the additional step of rewriting what others have done looks unnecessary. Despite the fact that the Internet is a tool to locate the exact words, there are a number of reasons to write ideas and thoughts in one’s own voice.
The world of marketing is altering with each passing day. New tools and technologies come into sight, innovative thinkers set latest spins on old strategies, and the graph for quality continues to go up as audiences the world over are uncovered to more content in a day than they could probably process.
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