Did you ever read a piece of content and felt like the brand made a connection with you?
Well, that is exactly what every business expects to achieve by publishing high-quality, conversational content on their site and blogs.
Be it blog, article or website content, the meaningful and high value information should impress the readers enough to let them act upon the call to action.
Every business may have its set goals and expectations from content writing. But universally, engaging the readers remains the first KRA of every business’ content creation endeavours.
In this blog, we will share a few tips on how to write conversational content. Doing so will engage better with the customers and drive them towards conversion for your brand.
What is conversational content writing?
As the name suggests, conversational content writing is a process of drafting content in a tone that people use in their day-to-day lives.
You need to address the reader’s needs in words that they would actually use when talking to someone in real life. Write something the readers would actually want to read, share and engage with. And even if your message is in a conversational tone, it should be meaningful.
Convincing readers to buy from your company is an incredible challenging task. But with conversational content, it becomes easy to entice, engage and entertain the reader.
Such type of content goes a long way in enabling personalisation for every reader.
As a result, she can form an unbreakable bond with your brand. And this is the hallmark of successful conversion and more revenues for your online brand.
And we all know that if you can influence people, you certainly can make the sales happen.
So, start building customer loyalty with your content’s tone. This is because loyal customers always recommend reliable businesses to others.
Even experts agree that conversational content matters…. a lot
What are some examples of conversational content writing?
Ernest Packaging is a company that makes cardboard boxes. On paper, it might look to be one of those ‘dull’ businesses with nothing attention-grabbing to offer in terms of engaging content. Such companies can easily bore people, right?
Their website is filled with content that is easy to make people laugh and engaged in one go.
“NEED BOXES? WE’VE GOT THEM.
And tape. And gloves. And mailers. And displays. And…” followed by a list of things people may want to pack things.
So it all comes down to the creativity and skill of the content writer to create conversational content. She can add a touch of human interaction to keep the readers hooked to the site.
What tips ensure conversational content writing?
1- Stay away from complex words
People believe that using complex words make them noticeable among others. Well, yes, technical jargon and terminologies may attract professionals. But, what about the ordinary people who wish to gain knowledge?
Not every reader has the time to open a “dictionary” to understand what you wish to convey. Remember, readers don’t have time even to read the entire content. They scan through everything. And if a reader comes across a complex word or sentence, he/she may not even consider reading anything.
In fact, the usage of complex words is perceived as a sign of the writer’s lower intelligence.
So, do yourself a favour and stay away from complex words altogether. Instead, use tools like Hemmingway App. This way, you can make your content bold yet clear!
2- Conversational content writing uses short sentences
Longer sentences tend to be more complex. You end up using subordinate clauses, more prepositional clauses and whatnot. This means you are just adding up more mental work for the readers.
Longer sentences have so much to say but so little to offer. In simple terms, your reader may end up rambling than actually interpreting your ideas.
But that doesn’t mean you should never opt for mid-sized sentences. Just throwing shorter sentences may become too predictable.
The result? The reader ends up losing interest in the content.
Use shorter sentences to build the foundation of the content and throw in mid-sized sentences to keep the readers engaged. You can use Flesch-Kincaid readability tests to understand where you stand when it comes to the readability of your content.
3- Focus on “you”
A writer may not be in the same room as his/her reader, but he/she needs to grab the attention regardless. And what is better than focusing on “you?”
By using the form of second-person throughout the content, you can make two things happen:
- You end up talking to the readers directly.
- You convey the benefit of the message in the content.
- Readers feel as if they are in a one-on-one conversation. This boosts the ‘engagement’ factor
This way, you invoke self-bias in the readers. Plus, with the usage of “you,” the readers feel that the content was tailored just for them.
But, how will you ensure your content is complete “you” centric?
Well, to do so, you need to write as if you are speaking to a friend. With that mentality, you will end up using “you” in the entire content.
4- Get rid of filler words
Another thing you must keep in mind when drafting conversational content is clarity. With clear prose, you ensure your content can be understood, learnt from and enjoyed by everyone.
This means staying away from fluff and filler words or phrases that add no meaning to your sentence. Such words only bore your readers and complicate your ideas. Its usage waters down your message and makes your content less impactful.
For instance, the usage of “in order to” makes no sense when you have “to” to do the same work for you. “A lot” is yet another fluff word that has zero value. People want specific information, and “a lot” only makes things confusing.
“Literally” is mostly misused by writers. It again is a surplus word that generates unnecessary confusion. It is best to opt for words that are precise and descriptive instead.
“Very” can be easily deleted from any sentence without robbing its actual meaning. So, what we mean here is, drop using “very.” Don’t use “very” with an adjective. Instead, choose stronger adjectives. For example, “outstanding” instead of “very good”.
Get more conversational content writing tips
Write as if you are having a face-to-face dialogue with your readers. The choice of words, vocabulary, and style of writing will work wonders. It will automatically draw your audience in & engage better.
Your brand needs an expert content writer to connect with your customers
Remember that customers visit your blog to understand your industry authority and your grasp in your line of business. With well-articulated content, they gain trust that you are the right company to do business with. They trust that you will solve their queries for which they landed on your page in the first place.
Conversational content keeps the engagement level high when the reader is on your site. It keeps them engaged and drives them to do better (take actions).
So, follow the tips suggested above to stimulate emotions and trigger actions. You can hire professional content writers from Textuar to accomplish this goal and grow your online business ahead.
Content writing has emerged as the cornerstone of competitive digital businesses. Today, more and more buying decisions happen online in the post-COVID-19 world. Hence, it is no surprise that physical businesses are moving online. Plus, existing digital businesses are fortifying their digital marketing.
The reason is simple – Google shows only 10 results on the first page that really matter to your target audience.
If you aren’t on these 10 results, then you can say goodbye to engagement, leads, and new customers online.
It is well-articulated and quality content writing that helps you reach this coveted position on search engine result pages (SERPs)
Why is high-quality content needed in today’s times?
Compelling content in the digital space plays a crucial role. It presents many opportunities for brand collaboration, promotion, and above all, establishing a connection with the customer.
High-quality content can make customers feel valued and their needs validated. In addition, it helps you reach the targeted audience. As a result, you find it easy to boost your website’s SERP ranking.
Today, content writing companies handle all requirements. These cover a variety of content types. These include blogs, articles, web content, press releases, etc.
Let’s discuss some crucial points highlighting the value of content writing in digital marketing:
Importance of Content Writing Services in Digital Marketing
Professional content writers create well-written, emotionally engaging content. They do so while employing SEO best practices. These include tactics like keyword research, image optimization, and meta tags optimization.
Professional writers also do backlinking of content to high-quality, third-party sites. Doing so elevates your level of domain authority.
A well-researched, informative, and well-designed content is a simple method to get backlinks from the other website. This type of content works well to increase organic conversions.
Here are some reasons that showcase the immense importance of quality content.
1 – It Helps You Reach Your Targeted Audience
People often surf the web passively in search of information. Having the right content on your website can help you reach your targeted audience. In turn, they may find the information provided by you valuable and hence stay longer on your website.
Doing so helps in forging a connection with the customer. It also increases your brand value significantly.
2 – Boosts Social Media Strategies
Social Media is one of the best ways to reach your targeted audience. Having well-written content can help in the form of compelling posts, thoughtful comments, likes, and shares.
It can help in building genuine connections with your viewers. In addition, various social media platforms like Facebook, Twitter, etc., can help in content promotion. This tactic works well to direct meaningful site traffic to your websites.
3 – Boosts Search Engine Ranking
Experts in content writing services deliver superior quality content with the use of the right keywords. Such content could be a potential game-changer.
It can propel and position your websites on top search engine results. Having the right content agency plays a key role here. Content writing companies understand the working of search engines. Hence they can provide SEO-optimized content.
4 – Build Expertise and Authority for the Brand
Investing in content writing services is beneficial for your Brand’s inbound marketing. It is no surprise that brands prefer getting content written by experts. They have years of experience articulating the right words to the right people for impact.
Such authoritative content helps increase the value of your website.
5 – Strengthens Trust in the Brand
Nowadays, new clients are willing to work only with those businesses that present informative and engaging content on their websites.
Well-written and well-presented content can propel user engagement, as well as, overall user experience. They re-visit the site again and again in expectation of valuable and relevant information to solve their queries.
A smart content writer provides content that is enjoyable to read, concise, and to the point.
These reasons help in building trust amongst the audience.
This point again proves the value and worth of a content writer to boost your digital marketing campaigns.
6 – Content Writing Services Enhance Engagement
Professional content writing service providers are good researchers. So they are masters in putting only the most essential information. Such brevity keeps visitors interested and engaged with your website.
This way, readers don’t mind staying on your site for longer. They get high value information that seeks to address their specific query. As a result, they look up to your brand for more such interesting information around your service/product offerings.
7 – Content Educates the Audience
Educating your viewers is the first step in converting them into potential customers. Before buying anything, a customer should be familiar with the merits and use of buying the product.
Content writers do so with various forms of content writing services. These span website content and ‘About us’ page. They also include tutorials, and SEO-optimized blog posts.
Get quality content writing services from the experts
Content remains the cornerstone of the digital marketing arena. Content is king. You use content to speak to the audience.
Without it, it might be difficult to attract the right audience online. Having a well-written content through experts like Textuar improves your marketing strategies. It gives you an unbeatable competitive edge.
Go ahead! Contact us to try out our content writing services. We are sure you won’t be disappointed!
When you have a digital business, the intense competition will need you to go for SEO. Doing so will help you gain a competitive advantage. But SEO needs a regular influx of fresh and original content to meet its campaign objective. This is why you need to hire a content writer.
What value does a content writer offer?
A competent writer will understand your business, your competition, and, most importantly, your targeted customers. She will then create captivating content so that your brand improves its visibility.
The helpful and educative content will propel your inbound marketing needs and let people know that you are good at what you do. This way, SEO content writing services will help you establish trust online and enable higher conversion.
These incredible benefits make a content writer a success enabler.
How to hire the best content writer?
But how do you get the best content writing talent to help you accomplish your SEO goals?
The answer is through a stringent assessment.
You need to assess the writer on multiple parameters to verify that they are a right fit. Delegating your content writing task to an outsider will bear fruit only if you have the right people to do the task.
1 – What is the skill and experience level?
You may want a writer who understands your business. Preferably, the writer should have experience writing for your domain. A skilled content writer like Textuar will have experience in multiple domains with their years of experience.
These include IT/Tech, law, real estate, services, automotive, BFSI, travel fitness, and lifestyle. You can check their portfolio to gauge their expertise in your specific domain.
2 – What is their level of enthusiasm?
When you connect with multiple writers, you may want to see how enthusiastic they are in responding to queries. Check if they reply on time. Assess if they suggest any creative solution to your specific content need.
Good writers will concur with experts like Neil Patel when he says that no content has to be boring. This even applies to ‘boring’ industries like hydraulics or screw manufacturing.
3 – Check their ability on in-depth content
See some blogs to understand if the writer can create in-depth content. Such content will be long form. It will do a deep dive into various points covered in the blog.
For instance, if the blog is about “tips to grow healthy vegetables”, and one of the points is about soil pH. In this case, the writer can choose to write, “The soil should have ideal pH level”. But think from a reader’s perspective now.
– Will he have enough information when he actually implements your point?
– Will he get all the information needed from your blog itself, without having to visit another site?
If the answer is ‘no’, then the content is superficial.
The reader needs to get all details from your site itself. This needs more in-depth coverage.
So, if the writer expands on the “ideal pH level” point, then he can expand further on it. He can say, “The soil should have an ideal pH level between 5.8 and 6.5. For temperate regions, it can be around 4.0.”
4 – Check if they have availability
With the first three points, you would have a fairly good idea about the top 2-3 choices of content writers. Now you can connect with them about your individual requirement. You can share your volume, scope of work, and ETA. You should ideally hire a content writer who has the availability to work on your specific project.
She should be able to deliver as per your deadlines. This is because a delay from the content writer will have a domino effect. If the writer delays the work, the SEO team will not get it on time. The content might not be published on time, and this might affect the SEO performance.
5 – Check client testimonials
Client testimonials act as an unbiased third-party review. They speak the truth about the writer’s capabilities and their commitment to their craft. You can learn a lot about the writer’s skills with such feedback from past clients.
Hence, this can be a goldmine of information in your business’s pursuit of a good content writer.
6 – Check your budget
The most suitable content writer should suit your budget. It is wise to discuss the per-word, per-hour, or per-project cost upfront. This way, you can avoid surprises when you receive their invoices. You may have a set content marketing budget, and content writing will be a part of it. So all tasks need to align with the overall budget.
When you take care of this point, you can determine the frequency of delivery. You can also find the volume of work to be supplied to the writer. Make sure to have a content calendar in place. This way, everyone knows when a delivery is supposed to be sent to the client.
To sign off
These were some vital points to check when you hire a content writer. This way, you can be assured of engrossing content that is enjoyable to read.
Content writers like Textuar enable successful SEO outcomes. So make the right first move, and contact us today itself.
Last 15 Posts
- Does Google Rank AI Content? Let’s Find Out
- The Role of a Portfolio for a Professional Content Writing Company
- Why Investing in High-Quality Blog Writing Services Pays Off
- AI Content vs. E-E-A-T – A Content Writing Agency Guide
- Content Writing Trends to Watch Out for in 2024
- 5 Ways to Boost SEO with User-Generated Content
- On-Page Optimization: A Content Agency’s Guide to Publishing Content for SEO
- 9 Content Writing Skills You Need to Succeed In 2024
- How to Create High-Quality Content for Clients from Different Industries
- All You Need to Know About Web Copywriting
- Everything You Need to Know About Social Media Content Writing