Website content writing operates on a singular rule.
It aims to let the reader take action that results in a gain for your business.
It won’t be wrong to say that your web content is a salesperson for your website. Well-written content engages the readers. It provides the necessary information to them. It evokes an emotion within them. As a result, catchy content drives successful conversion from a reader to a customer.
But such challenging KRA means that such content is extremely hard to create.
At Textuar, we have helped many clients put up compelling web content. They use this content to speak to readers. Our web content writers apply a few rules to create well-articulated web content.
Let’s see what these rules are.
What is website content writing?
It is the content present on a page of your website. It tells people about your products and services. Such content also shows why you should choose this particular brand over their competitors. Some of the pages include
a. Home Page
b. About Us
c. Services / Products
e. Contact Us
So what makes a good website content?
It is something that combines the two winning formulae –
a. It is helpful enough to solve the site visitor’s search intent
b. It is persuasive enough to let them open up their wallets to you.
What Rules Will Amplify the Impact of Your Website Content Writing?
1 – Ditch the English Grammar in Favour of Colloquialism
We all know the importance of checking each and every piece of content through Grammarly. But we bet you that the tool will show a poor grammar score for website content.
Take the example of captions of famous brands
- Apple – Think Different
- Nike – Just Do It
- Adidas – Impossible is Nothing
All three (or at least two) captions will throw a typo alert on Grammarly. But yet they are insanely popular the world over.
So chuck out what your English teacher taught you. With website content creation, you can add colloquial terms (or rather pepper it).
Remember that readers don’t read Internet content like a book. So stop writing a copy as if you are writing a book.
2 – Know the Reader of the Web Content
The three main stages of a buyer journey are:
1 – Awareness – Introduce brand through better visibility
2 – Consideration – Provide helpful information during customer research phase
3 – Purchase – Convince interested user to be a customer
Your website content writing will touch upon all three stages. But it will majorly focus on stage 2 (consideration).
So try to think what questions will the user have at this crucial juncture:
1 – after she is made aware of your brand.
2 – before she makes her mind to purchase from your site.
At this stage, they are looking for reassurance.
Even experts agree that this is vital for writing high-quality website content.
So your content should show why they should go ahead with your product or service. This can be done in a few ways
- Adding data to reassure readers that their decision is corroborated by many others
- Give a hint of the rates or pricing plans to compare
- Showcase your industry authority. You can do so by telling why you are preferred over your competitors
- Last, and most important – show them “what’s in it for them?”
3 – Answer “What’s in it for Me?” for the Reader
Many web content pages keep on rambling about how their product has a truckload of features. But what’s the point if they don’t show how it benefits readers?
Make the content relatable to the readers. Show them the benefits they can get when they go for your products and services.
Let’s take this example:
“We have a team of website content writers. They have 11 years of experience in this domain. They have written for different industries.”
All three sentences have the company in focus.
Rather you should take a backseat in the narrative. The website content writing should focus more on the reader.
So we can re-write this sentence as:
“Get high quality content with our website content writers. You can rely on our expertise to generate new leads and make content your revenue enabler. Now get content that aligns to your industry and target customers.”
In a nutshell – Don’t make a monologue. Create a two-way conversation. Involve the readers at a deeper level.
4 – Show a Human Touch
Consider these two sentences:
– “High performance, device agnostic, vendor neutral mobility application solutions”
– “Mobile apps that work everywhere!”
When readers read the first sentence, they will scratch their heads thinking of one damning question.
“What the heck are you trying to say?”
Many marketers think that by using convoluted wordings, they can impress readers. However, it is sadly the opposite that actually happens. Readers tend to walk away from such statements that they cannot understand.
So do a favour on your content goals. Stop writing difficult, jargon-heavy words.
To cut the long story short – don’t show off your expertise. Rather, say words that your reader can understand. So, make sure that the level of technicality/jargons should not insult the reader’s sensibilities.
5 – Don’t Write Like a Blog
A blog’s purpose is to educate and inform.
A website copy’s intent is to subtly prod towards a sale.
For website content writing, you need to be clear that every sentence or line works towards eliciting a sale.
You need to smartly lead the reader towards a sale. You can do this with short sentences and concise words. A few other tips are as below:
- Don’t write paragraphs after paragraphs separated by subheadings as you do for a blog
- Play around with one-line paragraphs. Then you can follow this line by a section of 2-3 lines.
- Blogs tend to be more than 1200w or more. But website copy will be substantially less (around 300 words)
6 – Focus Less on What You Can Do & More on What Readers Get
No one. Really no one cares about what you can do with your expertise.
So what do readers look for?
They look for “What you can do for them?”
So, stop talking about yourself and instead do these:
- Use more of ‘you’ and ‘your’ instead of ‘we’ and ‘our’
- Simplify and align the words to readers’ level of comfort rather than your level of expertise
- Clearly outline the benefits they will get on using your product or service
7 – Call to Action at the End of the Website Content Writing
Make sure to let the readers clearly know what they need to do after reading the website content. You can do one of the below:
- Invite them to check other pages
- Send them to an ‘Enquire now’ or ‘Contact us’ page, or
- Solicit subscriptions
As such, your CTA can be any example out of the below:
- “Subscribe to our channel now.” (popular with YouTube views)
- “Call us today.”
- “Learn more about our services.”
To sign off
Remember that the ultimate aim of any website content writing copy is either of the three –
- to increase leads,
- boost sales, or
- win new customers.
All elements of your copy need to work toward a singular goal.
With these tips, you will be able to create a killer website copy that will do its intended job.
Discover how it is done for your specific company. Contact our team at Textuar for a polished website content copy that is simply awesome
Has your content marketing efficacy declined over time?
Do you well-performing content assets now come across as laggards?
Do you see a decline in traffic and impressions through your blogs and articles?
Well, you are witnessing the effects of stale content.
What is stale content?
Readers may no longer engaging with your superstar content as well as they may have done some months back. Your content may seem less intriguing than it used to a few months back.
This is a classic case of stale content. You may need to pull up your socks to avoid this issue with your blogs.
Let’s see how we can tackle this problem.
The problem that leads to stale content
Content marketing has arguably become one of the most effective forms of digital marketing in recent years. But still, there are many organisations and marketers who lack a cohesive approach in creating fresh and relevant content.
Sadly, they focus only on producing content on a consistent basis and marketing it to increase traffic and interaction, with no specific strategy in mind. However, by using a content marketing plan, you may significantly increase your outcomes and efficiency.
How to identify stale content in content marketing?
Some indicators pointed out by Google Analytics would be
1 – A steady drop in website traffic
2 – Older posts getting more attention than newer ones
3 – Old link building strategies that no longer hold its weight
4 – Less use of videos and infographics that can make it an old-school content strategy
If you see any of these traits, then it is a sign of stale content.
How to remove stale content in your content marketing strategy?
1 – Determine content marketing goals
As is the case with the majority of other marketing tactics, the greatest place to begin is with goal setting. What objective are you pursuing? What are the desired outcomes? How would you characterise a successful content marketing strategy?
The following are some examples of the sorts of objectives you could set:
Boost your website’s and blog’s traffic
Expand the awareness of your brand
Convert more visitors into leads by increasing conversions.
Enhance client retention and loyalty
Knowing your objectives is crucial. It enables you to plan the measures necessary to accomplish them. It also lets you readily gauge your performance more.
2 – Understand your customers
To plan the content you will create, it is critical to get as much information about your audience as possible. Gather as much information about your visitors as possible; consider the following:
How did they get there?
What drives and intrigues them?
What subjects do they want to study further?
Which forms of content do they prefer?
Which requirements do they have?
After that, you may segment your audience into distinct buyer personas. Doing so will help simplify and manage their interactions. In this manner, you may produce content that is relevant to each of the buyer personas.
By improving your content in this manner, you may increase your content marketing strategy’s outcomes and conversions.
3 – Develop new content for effective content marketing
At this stage, you’ve established your content marketing objectives and gained a better understanding of your audience. Now, it’s time to create the content itself. And this starts off with collecting ideas that are relevant to the current customer needs, preferences, and behaviour.
Let us help simplify your life, save time, and achieve better outcomes. You can achieve this by following a simple mantra. You should ideally arrange your content ideas in an editorial calendar and schedule content weeks, if not months, in advance.
In this manner, you can ensure that you always have content ready for publication. It also ensures that your content is sufficiently varied, both in terms of style and topic matter.
Utilize additional photos and videos to capture user attention and differentiate your articles. This is one of the easiest techniques for shaking up your content stream. Use these image sources to accentuate the impact of your content.
Visual postings tend to break up textual pieces when syndicated and are more likely to get click-through.
Read More –
- 6 ideas to get the next blog post idea
- 50 content marketing ideas for your website or blog
- 5 ways to get new ideas for blog post
4 – Amplify the reach of the content
Once you’ve created all of this fantastic content, the next step is to get it in front of your target audience. Your information may be excellent. But it may not be marketed effectively. In such a scenario, the content will most likely get lost in a sea of information and will not provide the desired results.
When developing a content marketing strategy, it’s important to include promotional strategies as well. This way, your staff will know precisely what to do, step by step, when a new piece of content is released.
Consider these crucial strategies for amplifying the reach and coverage of the content:
How are you going to optimise your content for search engines so that it appears in the top results? Which keywords should your authors utilise?
Social Media Platforms
Which social media platforms should you use to distribute your content? Plan and schedule content to be published on social media using various tools available. If you’ve created evergreen content, maximise its effectiveness by scheduling it to be republished on a regular basis.
Do you have any ties with influencers that might be willing to promote your content? Establish a mechanism for informing them of fresh content.
Uploading to relevant blogging communities and other websites. You may have a variety of content. You can distribute it to a variety of different blogging communities and websites to reach a broader audience. Maintain a list of all relevant websites worth publishing in. This way, you can simply add fresh content as soon as it is released.
How often should you inform your subscribers about fresh content if you have a subscriber list? Send regular emails that keep your target readers’ audience piqued.
Are you serious about increasing the success of your content? Then you should consider investing in digital and social media advertisements.
The current content marketing landscape has developed into a crowded, cutthroat industry. Because of this, success will come to only those who are prepared for any scenario. This is where planning and strategy come into play.
These strategies listed above will help you overcome the challenge of stale content. It will let your content engine gallop ahead at full steam in KRAs like lead generation and user acquisition.
Make sure to utilize professional web content writing experts from Textuar. We will help you gain an upper hand in your content creation objectives.
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