Content consumers in the digital age want to come across different marketing pitches like blogs and website content. They appreciate content that is informative, engaging, and error-free.
As a brand owner you need to be mindful of the importance of grammar and typos in your website copy.
Let’s check some stats in this context
- A 2011 BBC interview showed that a single typo had cut a UK brand’s value of sales per site visitor by a whopping 50%!
- 42% of the 1003 respondents of another London survey said that they would be most influenced to rethink their purchase decision due to a grammatical error.
- A report from Real Business states that at least 59% of adults abandon websites with poor grammar and spelling issues.
- Another report from MarketingProfs suggest that 97% of consumers believe that grammatical errors affect their impressions of businesses and persons.
Customers who come across syntax and language errors in ads, web copy, blogs, articles, or social media promotions, may find it annoying. They may reconsider purchase decisions with that particular brand.
That’s the power of language and communication.
How Grammar Misses Impact Your Bottom Lines?
As seen from the above insights, grammatical and syntactical errors in your brand messages can affect your brand’s image. This issue inflicts severe blows to the bottom lines.
No matter how large or small, any business will operate based on text communication.
You see blogs, website content, articles, press releases, guest posts. Website copywriters use these examples of text content as a medium to communicate with potential customers.
So, you simply cannot falter when you communicate your USP to your target audience.
As a result, it’s critical to realize that business grammar impacts your image. That is why we’ve compiled this comprehensive look at how grammar can equally benefit and inhibit you, and how important it is for SEO.
Why is Grammar Important?
Grammatical flaws have a detrimental impact on your brand’s image. But it gets worse: they also show that individuals who notice your errors may see you as less competent.
Most of the times, one-third of potential clients are lost due to something that could be easily solved by hiring an efficient website copywriter. You may believe that rejecting a company because of a grammatical mistake is absurd. On the other hand, minor errors might create a lot of worry for someone who pays attention to grammar. Is that something you’re willing to take a chance on?
Why Website Copywriters Focus So Much on Grammar?
1 – Making a Good First Impression
There’s no denying the power of the first impression.
What do you want potential clients or recruits to see when they come to your office? Obviously, a well-maintained office that leaves a superb impression on their minds.
The same goes for Google searchers who are directed to your site for the first time.
If they see a top-notch copy, they will definitely be intrigued about your professionalism.
On the other hand, let’s assume they see a web copy riddled with typos and grammar misses. Their first impression will be “umm, the brand doesn’t seem serious enough about its image”
Your target customers research on different companies before deciding to send business enquiries to one of them.
So, the first impression they get about your brand leaves an indelible image in their minds.
Now consider the situation, and take into account all of the people that visit your website.
That is why website copywriters pay meticulous attention to detail in their content. Good grammar boosts a person’s or company’s confidence, whereas typo-riddled content raises uncertainty.
Double-checking each word takes time, effort, and work, but web content writers know that it’s well worth it. It will show your potential clients that you put the same time and effort into whatever you are trying to sell.
2 – Influences Credibility
When a visitor visits your website or social media platforms, it takes eight seconds to catch their attention. A spelling error must not mar a user’s first impression. Would-be clients may lose trust in your brand if your website has errors in spelling and punctuation.
Consider this for a moment.
How do you feel when you visit a company’s website and discover it packed with typographic, lexical, or grammatical problems?
If you’re like most people, you’ll probably ignore that site and go on to the next, which may be disastrous for the company’s long-term sustainability.
Because they don’t have faith in the company’s ability to give high-quality service. Take the effort to hire a website copywriter to identify effective editing and proofreading strategies to prevent alienating potential consumers.
3 – Enhances Website SEO
Grammatical mistakes create havoc with your SEO efforts. They cause you to lose immediate traffic and engagement, and harm your SEO strategies. Sites with typos have a far less attention-grabbing capacity.
This means that the visitor closes the browser of such a site faster than others.
The length of time visitors spends on your website influences SEO. If this period is too short, your site may be written off as untrustworthy or low-quality.
This will lower your website’s rating, resulting in even less traffic to your linguistically challenged website.
In a nutshell, spelling errors can lead you to lose page rank and be outranked by your competitors’ search engine results pages.
What Methods Helps Ensure that Your Content is Free from Grammar Misses
Make sure your company isn’t making the same mistakes. It’s good to develop these habits to guarantee that you’re producing spotless, high-quality copy that attracts rather than repelling people.
You’re likely curious about how many language issues your website has at this stage. Most organizations don’t have in-house website copywriters to ensure that their writing is flawless. Hence, the below actionable tips will help you.
Here are a few quick adjustments you can ensure high quality website copywriting:
– Check, check, and check
Request that someone else read your content and provide criticism. It might be a coworker, spouse, or even you.
Take a break from anything secret if you’re working on it for a few hours. You’ll most likely spot errors and suggest improvements when you return to them later.
It’s a good idea to look over all of your written content again and again before publishing it. It is impossible to hurry with good writing.
Always set aside sometime after your report to go over your work and make sure everything is in order.
– Social media shouldn’t be ignored
Although social media sites have a more relaxed message style, this does not imply you should relax your QC procedure.
Make it a practice to proofread all written content on social media. It will make it simpler to spot errors before publication — regardless of platform.
– Employ professional website copywriters
You will find it difficult to promote your company as a competent expert if your web copy has grammar mistakes. A website full of typos and language errors undermines your credibility as an industry authority.
If grammar and spelling aren’t your strong point, delegate it to an expert. Get your content reviewed by a professional website copywriter. She will do all the QC checks for a high-quality article.
This step will more than pay for itself if it means keeping website visitors engaged and converting them into customers.
We’ve all made mistakes with our language and spelling. After all, it’s human. But to publish such spelling and grammar mistakes reflects poorly on your brand credibility.
This is why you need to hire a website copywriter. She is tasked with being more meticulous with polishing your proofreading abilities.
This step will help improve your website’s SEO ranking. It also enhances the overall consumer experience to convert more potential prospects into clients.
Nobody wants to hand over their hard-earned cash to someone who doesn’t appear to care enough to proofread their work. It is best to hire website copywriters from Textuar to get high quality content on your site.
Get in touch with our website copywriters to make your content a lead generation magnet for your online business.
Content writing is one of the hottest career options. The reason is not hard to fathom. It has the ability to sway the fortunes of digital businesses.
And that is why millions of online businesses need high quality content writing – to gain a competitive edge with top rankings on Google SERPs.
Have you Googled a particular query and ever got a wrong answer?
Chances are – Never!
Well, this is the power of search intent that Google uses as an important ranking factor.
Search intent has become an important aspect of SEO. This is one of the reasons why experts request content writers to create content that either supports or agrees with the user’s search intent. No wonder that search intent makes it to our list of the reasons to hire a content writer in 2022.
Gone are days when you were only required to focus on keywords to climb the search engine result page’s (SERPs) ladder. Nowadays, addressing what the users type in the search engines and why, matters too.
In short, you need to optimize your content as per the search intent. But how would you do so? Dive into this blog to find your answer.
What is search intent in SEO content writing?
Sometimes also referred to as user intent, search intent essentially means figuring out the reason or goal behind a person’s query that he/she enters in the search engine.
Every search made on the internet has a reason behind it – whether it is to find answers, to purchase items, or just to learn about something.
If you can understand the goal, objective, or intent of the users when they use certain phrases or keywords and use the information while creating the content, you can make your landing page or website get ranked for those keywords users are searching for.
Why is search intent so important?
As we read above, optimizing content for user intent directly impacts the rankings. This means you will increase your website’s chance of being visible on the first page, attract visitors and eventually make more sales.
Search engines have been striving hard to evolve their algorithms to identify the search intent of the users. And are adamant about ranking only those pages that best fit the search term or intent of the user. This is why it is important to match the search intent of your users with the content of your page.
Four types of search intent
To understand how the search intent works, it is important to identify the four types of user intent first.
1- Navigational search intent
Navigational search intent is when a user is looking for a specific web page but has no idea of what the exact URL is. So, they use search engines to find the particular page. For instance, a user typing “YouTube” in the Google search engine instead of visiting the official site directly.
2- Informational search intent
Informational search intent is when a user is looking for details on a certain topic that is non-commercial. You must keep in mind that not all the informational search intent is formulated as questions. Searching case results and news updates are some classic examples.
3- Commercial search intent
Commercial search intent is searches made to buy in the long run. Even though these searches aren’t directly transactional, but can result in either exchange of money or goods down the line. Anyone conducting such searches is likely checking the available options and is looking for reviews and more information on the product.
For instance –
- Samsung latest phone
- Latest clothing style of 2022, etc.
4- Transactional search intent
A transactional search is done when an individual is looking forward to doing business. Similar to commercial, this type of search intent also results in an exchange of goods and money, but on the spot. Popular keywords or search terms you will come across will contain words like –
- Price of (name/model of the phone)
- (Name/model of the phone) + price (of the product)
- Order, etc.
Top ways to optimize content writing for search intent
With proper search intent optimization, you can put your content in front of the searchers who are in need of the information you have to provide and stay ahead of your competition.
Here are some smart ways of achieving search intent optimization.
1- Pick the right content format for SEO content writing
When it comes to content consumption, not every reader likes the same content in the same way. So, the first thing you need to do is choose the right content format.
With the right content format, you can make it possible for the readers to navigate through and even share it easily, hence, maximizing the reach of your content.
For instance, if your readers love the Q&A type of format, start requesting the customers to raise questions so you can answer the common and popular ones to drive more traffic to your site.
Plus, an SEO blog writer can repurpose a content piece to different content formats.
For example, she can repurpose a blog to a PPT slideshow, a YouTube video, an infographic, or podcast
2- Employ structured data
Apart from adding relevant and informative content, you have to ensure they are properly structured. This way, you will enable the search engine spiders to crawl through your site efficiently to index and provide informative snippets for the searches.
You can employ schema.org to structure data and make it suitable for the appearance in Google search and even reassure that the data is what it claims to be.
3- Categorize the content ideas as per search intent
While keyword research is a crucial content writing service there is another vital requirement.
You need to map your content ideas and categorize them as per search intent.
This way, you can identify well dispersed your content is.
For example, posting informational content is great to attract traffic to the page, but it can take a long time to convert into customers. You might want to focus on commercial intent-driven content, too.
It is best to keep things organized, preferably on a spreadsheet, to have a bigger picture perspective and keep things organized.
4- Don’t forget the passive intent in content writing services
Do you ever come across additional links while reading a particular blog or article on a website? Well, these additional contents are passive or secondary intent from the query.
The notion is to think more than what the user is searching for.
For example, consider that the user is searching for “car maintenance services.” You might want to add information about “car washing services,” too – a logical next step. Article writers use these to expand the scope of information/education provided by the content.
5- Pay attention to long-tail keywords
A search query with more than three words is a long-tail keyword with low search volume and competition. Using it can help you attract highly-focused traffic to the site.
For instance, “content writing company near me” is a good example of a long-tail keyword.
Search engines care more about the user experience than you or your website. They scan through thousands of websites only to display ones that best cover the topic a user is searching for.
Use this blog as a guide to properly optimize your content for search intent and eventually rank higher on SERPs.
Get high-quality content writing services with Textuar. Our agency can deliver content that closely matches your target readers’ search intent.
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