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content marketing

The Benefits of Using Real-Life Customer Stories in Content Marketing

The Benefits of Using Real-Life Customer Stories in Content Marketing

Human beings have a unique talent – a skill through which unending civilizations, art forms, legends, and innovations, have all found a place on the planet Earth. And this talent is the ability to listen or look at the experiences of others and find inspiration for one’s own self. This is what basically a good …

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content-marketers-guide-to-avoid-stale-content

A Content Marketing Pro Guide to Avoiding Stale Content

Has your content marketing efficacy declined over time? Do you well-performing content assets now come across as laggards? Do you see a decline in traffic and impressions through your blogs and articles? Well, you are witnessing the effects of stale content. What is stale content? Readers may no longer engaging with your superstar content as …

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content marketing strategy for startups

How To Build A Content Strategy Exclusively for Startups?

The current market scenario, for new as well as existing products or services, is brutally competitive. There are innumerable players in the game trying to seize every single opportunity to enhance market share. Therefore, as a startup, you need tools to help your business survive in such a landscape. And a high-performance content marketing strategy …

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How to Repurpose Your B2C content into B2B content

While B2B and B2C are completely different things, many people confuse one for another. A B2B content is aimed towards industries and companies. But content marketing for B2C is aimed to stir consumers’ interest. In content marketing it is important to know the difference between the two. This way, the right audience is exposed to …

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How to Write Web Content For A Big Data Analytics Client?

Website content writing services is not similar to other write-ups that you may have been working on for all this time. It can be a challenging task as this type of material involves a promotional tone that blends in with helpful information about a service. If it is a Big Data analytics client you are …

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How to Optimize Your Content for SEO

With the progress of Internet marketing and evolution of search engines and complex algorithms, it has become imperative to incorporate quality content to ensure the success of any website. Whether it is about ranking them at top few searches in Google or pulling more traffic to the website, you need to optimize your content with …

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Content Marketing Vs. Advertising: Who’s The Big Winner?

Summary – If you are a brand owner you would be contemplating which medium you need to take for online promotion of your brand. Explore why content marketing is emerging above advertising as a revenue driver Who is it for – Brand owners looking to do online promotion, digital marketing agencies The world of marketing, …

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