SEO webmasters would agree when we say that the world of SEO undergoes rapid updates every few months or so.
Take the case of keywords.
Keywords have long been the backbone of SEO content. However, an interesting evolution is taking place now. At our content writing agency, we are increasingly witnessing the massive gains unlocked by Semantic SEO content writing.
In this blog post, we will explore the power of semantic SEO. We will also see how it can elevate your content strategy to new heights of engagement.
What is Semantic SEO?
Content creators use semantic SEO to dive deeper into the nuance and context of the blog topic. This way, they get to optimize their strategy and drive exceptional results.
Semantic SEO moves beyond the traditional reliance on keywords. Rather, it focuses on the underlying meaning of search queries.
It takes into account the intent, context, and relationship between words. This way, it strives to provide more relevant search results.
Why is Semantic SEO Important in Content Writing?
Search engines have become smarter at understanding user intent. They constantly improve their algorithms to deliver the most accurate and valuable content.
When you leverage semantic SEO, you can align your content strategy with these advancements.
This lets you position your brand as a trusted authority in your industry.
How Semantic SEO Expands Keyword Research?
Keywords remain essential success factors for SEO. But semantic SEO, too, is creating enough buzz. It encourages content creators to broaden their horizons for well-articulated content.
You no longer have to focus solely on individual keywords as an SEO marketer or content writer. Instead, you can consider the broader topics and concepts that are relevant to your target audience.
Conduct thorough research to identify related terms. Such synonyms and phrases would be semantically connected to your main keywords. It is a good idea to incorporate these variations into your content. This way, you can capture a wider range of search queries and engage with a broader audience.
What are Some Examples of Semantic SEO in Content Writing?
Example 1: Let’s say you are writing a blog post about “best hiking trails in California.”
You can optimize the content for semantic SEO. For this, you would incorporate related keywords and phrases throughout the article.
Instead of solely focusing on the primary keyword, you would naturally include related terms like
- “mountain hiking,”
- “national parks,”
- “scenic routes,”
- “outdoor adventure,” and
- “nature trails.”
Such coverage ensures comprehensive coverage of the topic.
Example 2: Let us suppose that you are creating a product description for a wireless Bluetooth speaker.
It won’t make sense to repeatedly use the exact keyword phrase “Bluetooth speaker” in an unnatural manner.
Instead, you may want to employ semantic SEO techniques here. Doing so helps to enhance the content’s relevance and readability. This includes incorporating related terms such as
- “wireless audio device,”
- “portable sound system,”
- “music streaming technology,”
- “hands-free connectivity,” and
- “high-fidelity sound.”
What are the Benefits of Semantically Related Keywords in SEO?
1 – SEO bots understand the context better
Such variations of the keywords give search engines a better understanding of what our content is about. This way, there will be a higher likelihood of the page ranking on top of search results for broader terms.
Let us take the hiking example above. We may want to attract customers searching for “hiking trails in California”. But we may also want to get in front of the searchers who feed in “mountain trails in California”. The logic is simple. They too can be prospective customers.
2 – Provides versatility to content coverage
Imagine if a 2000-word blog has 200 occurrences of “best hiking trails in California”. This will be a bit too much. Search engines would consider such content to be keyword stuffed. Instead, we can replace some occurrences with semantically related keywords.
Doing so will help reduce the risk of content being tagged as ‘keyword-stuffed’.
Readers, too, will get to read different variations of the same terms. This action will keep the engagement level higher than the case of using 200 occurrences of just one keyword in an exact match.
3 – Targets User Intent
Semantic SEO focuses on understanding the intent behind user searches. This is one step better than just focusing on the specific keywords used. As a content marketer, you benefit by aligning your content with user intent.
You get a chance to attract more relevant traffic. This dramatically increases the chances of converting visitors into customers or readers.
4 – Enhanced User Experience
Semantic SEO encourages the creation of high-quality, informative, and relevant content that caters to user needs. Such content focuses on providing valuable information and addressing user queries.
This way, you can easily enhance the overall user experience. You also get to establish your authority and credibility in your industry.
How to Enable Semantic SEO in Content Writing?
1 – Create Contextually Rich Content
Semantic SEO places a strong emphasis on context. Search engines aim to understand the context of a user’s search query and provide content that best addresses their needs.
It is easy to optimize your content strategy. You need to focus on creating contextually rich content. Such in-depth content will explore a topic comprehensively rather than a superficial coverage.
This means going beyond surface-level information and diving deep into the subject matter.
Provide detailed insights, actionable tips, and valuable resources. These will satisfy the user’s intent. They will not have to browse other pages to search for additional information as all information will be present on this one page itself.
2 – Optimize for User Intent
Try to understand the intent behind a search query. This step is fundamental to semantic SEO. Users are searching for answers, solutions, or information. Your content should fulfil those needs.
Analyse the different types of user intent. These may include informational, navigational, and transactional.
Then, tailor your content accordingly. Incorporate relevant subtopics, FAQs, and structured data. Doing so enhances the user experience tremendously. Doing so will boost the chances of ranking higher in search engine result pages (SERPs).
3 – Answer questions in the ‘People Also Ask’ section
Did you know that 48.4% of all search queries now show PAA or People Also Ask section? Use these to improve the semantic signals of your content. They will provide more depth to the topic coverage.
For example, let us assume your topic is “What are backlinks?”
Think about the PAA for this topic. It might have results like:
– What are examples of backlinks
– How many backlinks do I need?
– Where to get backlinks from?
…and so on
Now this will become the outline for a nice long in-depth blog. Explain these in different subheadings. As a result, readers will get all information in one blog. This is better than having them visit three separate blogs for the three pieces of information.
Such a topical and long-form blog will radiate stronger semantic signals.
4 – Enhance User Engagement and Dwell Time
User engagement metrics like click-through rates, time on page, and bounce rates are important in semantic SEO. These indicators are taken into account by search engines when evaluating the quality and relevancy of your content.
You may encourage people to spend more time on your website, explore related sites, and enhance their overall engagement.
How? Well, you may offer them informative, entertaining, and easy-to-consume content. Cover the topic in-depth, offer unique insights, and provide value to your readers.
This, in turn, informs search engines that your content is high quality and deserves to be ranked higher.
5 – Contextual linking
Don’t forget to include external and internal links within your content to provide additional context and relevant information.
Linking to authoritative sources and related content helps search engines establish connections. They will understand the broader context of your topic and reward you with higher search result rankings.
6 – Optimize Meta Tags
Craft compelling and informative meta titles and meta descriptions. They should accurately reflect the content of your page. Incorporate relevant semantic keywords naturally while creating concise and enticing descriptions. This step encourages users to click through to your content.
For example, don’t use such a meta description for a running shoe page. “This page has details of the white running shoe. Get white running shoes at low price and discount on white running shoes.”
Instead, provide variations.
“This page has details of the white running shoe. Get stylish sneakers at low price. We offer discount on this footwear.”
7 – Monitoring and Adapting
Monitoring and evolving are essential to the success of any SEO plan. Strive to find areas of improvement. For this, you may keep a careful check on your website statistics.
Start by monitoring key metrics on Google Analytics. These include organic traffic, bounce rate, time on page, and user engagement.
Suppose you notice that the bounce rate is high and the time on page is low. This indicates that users may not find the content engaging enough.
You can also track keyword performance of such content. Make sure to also examine user behaviour to content having semantically relevant keywords.
Update your content frequently. Doing so keeps it relevant, up-to-date, and in line with market trends. You can continually improve your content strategy and get a competitive edge.
All you need to do as a content marketer is to be proactive and attentive to changes in search algorithms and consumer preferences.
Get massive SEO gains with semantically relevant keywords
Google is always trying to make search better for users. No wonder it emphasizes so much on semantic SEO. Doing so will position your brand as a trusted source of valuable content in the digital landscape.
Contact Textuar to create highly relevant, informative, and discoverable content via Semantic SEO. Our content writing agency excels at use of semantic keywords that resonates with both search engines and your target audience.
In recent years due to technological advancements, there has been a rise of AI language models, which are taking the world by storm.
ChatGPT has become quite a rage now. It is no surprise that more and more people are excited to try it out.
What is the impact of ChatGPT on content writing?
But with this rise, there is also a big question out there that is circling the minds of many!
– Does ChatGPT have the power to end up replacing SEO content writers?
– Will you now no longer need a team of writers for your project?
– Will ChatGPT crate compelling content all on its own, without any human intervention?
In this article, we are going to cover questions like these to help you understand what the future holds for the content writing industry.
How smart SEO content writers will leverage ChatGPT?
The one thing you cannot take away from ChatGPT is that it will make writing more efficient and cost-efficient. This will help writers focus on building strategies and other work at hand.
It is very easy to type in a few topic-related words, and ChatGPT is going to provide written content to you.
Although it seems like it will be a great way to get content and help you out in marketing, the reality is a little different.
Why ChatGPT cannot take over human SEO content writers?
ChatGPT cannot take the place of a content writer or content writing company because it lacks a lot of things that only a human being can add to the content.
1- Remember the Google Panda update
Since the introduction of algorithms, people have been trying hard to ace the game and get all the benefits they can. And alongside, Google has been trying its best to keep the algorithm clear of such practices and maintain the quality of search results.
The updates of Google are sometimes small. But every once in a while, it has a big update that has a large impact overall. One such update was the Panda update. This update combatted the low-quality farms churning out content of very poor quality.
There were many businesses at that time that were involved in such practices. Google busted them over time. As a result, they lost a lot with to this update.
2- The ChatGPT content is of low quality
The ChatGPT is doing something similar too. It has been encouraging companies to push up low-quality content. Although it might be working well right now, Google has already issued a red code against this. ChatGPT and AI content will definitely be under the radar; nobody knows when and how, but a Panda 2 update can be expected.
ChatGPT is like a trained machine which is as good as the data which is used to train it. When you want ChatGPT to generate content for you, what it does is pull from already existing data on the internet. It is like scraping for content from the internet.
We all know how the internet is already filled with unoriginal content and data. And if you know anything about SEO, you will be aware of how all this is a recipe for subpar SEO rankings. If you want your content to do well, then you need writing that is original and is of high quality from SEO content writers. Only then can your business or marketing technique can benefit from it.
Of course, you can churn large volumes of content from ChatGPT. But the quality you get is compromised and wouldn’t necessarily get you the result that you were looking for. When it comes to current events and innovations, ChatGPT can be pretty useless since it factors only events prior to 2021.
3- Google fingerprints AI writers
Many people might not be aware of this, but Google has a way of fingerprinting AI writers and differentiate them from human SEO content writers. As writers, each one has a unique way of writing and also certain unique mistakes that they make.
This also means that Google can easily distinguish between ChatGPT content and human generated content. So, if you tend to use AI-generated, even after editing it, it can be caught by future Google updates easily.
Latest news says that there are some limits by Open AI, ChatGPT’s parent company. But we can expect Google to continue efforts in this area.
When you use ChatGPT content, this content will be tied to the ChatGPT author’s fingerprint. This means you will be adding to their profile instead of creating one for yourself.
4- ChatGPT carries SEO risks
There are many benefits of using AI content. However, when we are talking about it specifically for SEO, it might not be a good idea. Factors like search intent and E-A-T guidelines matter a lot for good ranking. I am not sure if ChatGPT is a good option to meet their stringent norms.
If you want to use ChatGPT for disposable content, then it can be done. But for SEO, you should only go for high quality content that is truly valuable to readers. Doing so can add to your credibility and Google rankings.
For your brand, you should only go for the content which resonates with your brand. This is a sure-shot formula that will yield you benefits against updates in the future. This is why trusting SEO content writers is the right thing to do.
5- It needs intervention by SEO content writers
Although it seems great in theory, ChatGPT lacks a few qualities you can only find in a human author. Only a human content writing expert can deliver the nuance, depth, and emotional sensitivity needed to write a great piece of content.
ChatGPT falls short by a big margin when getting the context and intent right for a blog or article. Of course, it can help create disposable content, but if you need quality content that is SEO friendly, it would need help from a writer in the content writing industry. It can be a great add-on for a writer but cannot replace them completely.
To sum up,
Although it seems very promising, the ChatGPT is not going to take away any jobs from the content writing industry. Of course, it is going to be of great help when it comes to low-effort writing jobs, but for effective SEO, you would need the help of good SEO content writers.
There are many aspects to human abilities that a bot won’t be able to decipher when generating compelling content. You would need the help of a good content writing company in this matter. They have the experience and creative skill to provide you with SEO-friendly content for your marketing needs.
When you make the wise move of using human writers for your content needs, then contact Textuar. We have a proven proficiency in generating in-depth and value-driven content meant for your target readers. Give us a try and we are sure we will help you with your lead generation efforts through effective content marketing
Kim has been a prolific content writer. As we look forward to welcoming 2023, she is looking to leverage content writing to maximize organic growth for her clients cost-effectively.
But with the ever-changing content writing landscape, it is challenging for her to know which areas to focus on more. After all, narrowing down her focus will help her harness more ROI from her content writing services.
If you are like Kim, then do not worry.
With our experience in the industry, we have identified some high-impact content writing trends in 2023. When you focus on these, your content creation will be on the road to success.
As digital marketers and content writers have seen over the years, every major update to the Google algorithm has led to massive changes to the very foundation of digital marketing. Today we look at the major update of August 2022 – the Google helpful content update. We also assess how it impacts content writing.
What was the impact of Google algorithm updates in the past?
Consider Panda – the first major update rolled out in 2011. It aimed to tackle plagiarized content and keyword stuffing.
Right from that time, Google has made many updates to ensure two key objectives –
– The content is valuable for the target readers
– The content meets the search intent with which the searcher was re-directed from the SERP to the website
This denotes the immense responsibility content writing companies have for the success of SEO campaigns as per the prevalent algorithm.
Cut to the present scenario, and we see the rollout of the Google helpful content update in 2022. Let’s see what the update is and what content writers should know about it.
What is Google’s helpful content update?
Google rolled out the Helpful content update on 25th Aug 2022. This update targets a key point – “to ensure that people see more original and helpful content written by people and for people in search results.”
This means that Google will better reward the content for a website that offers a satisfying experience to the site visitors. It should focus on people-centric content meant for the content readers first instead of for Google bots.
So, if your content is written keeping only Google bots in mind, then mind it! The search engine will swiftly devalue your site.
How does the helpful content update work?
The update will penalize sites that have less-than-helpful information. It doesn’t cover just poor-quality content. It also covers sites that have a lot of content that is of no value to the readers.
A content writer will need to have this critical question in mind.
“Will this part of the content add true value to the reader?”
They need to keep this in mind when framing each and every sentence and paragraph of the content.
It is a site-wide signal. So, SEO webmasters cannot escape the penalty by removing one or two pages. They will have to do a thorough analysis of the site overall. This way, they can pluck out any page offering a ‘less than satisfactory’ experience to readers when consuming its content.
Sites that adhere to this norm will see a ranking improvement in some weeks (a month or two). The machine-learning-based algorithm update will scan billions of pages to see if the site delivers a satisfying experience.
What are the key points of the helpful content update?
Answers to the below questions will help you adhere to the people-first foundation of the helpful content update.
– Would your existing audience find the content useful if they visited your site directly?
– Does your site depict first-hand use/ experience of the product or service you are writing about?
– Will the readers be satisfied that they have learned enough about a particular topic after reading your content?
How to create content as per the helpful content update?
1 – Stick to your area of expertise
When you stay on the narrow with your expertise, you adhere to this update. You cannot chase after topics simply because they are trending. You should not expect search traffic as the barometer for choosing topics for your content. Such content may not be helpful if they are outside your niche.
What can content creators do?
When visitors come to your site, they should be served content that is well within your area of expertise. It is only under this circumstance that you can deliver content that is truly helpful to your target audience.
For example, if a company offers a web development service, here is some guidance:
– it should not stray to SEO services (if it doesn’t offer SEO at all).
– Many SEO-related keywords rank pretty high. If the web development company wants to go after site traffic by writing blogs around SEO, such an action can negatively impact it. Google will devalue your site.
– It’s better to stick to topics around web development.
2 – Demonstrate first-hand experience
If you are writing about a particular topic, be sure that you show first-hand experience.
Content creators need to substantiate their content with evidence like original opinions/thoughts about a particular area, a particular place of business (like a restaurant), or a particular product.
For example, many affiliate sites simply advertise a product on their website. But the site author may not have used these products/services. If you have first-hand experience, then provide evidence like photos or videos to add weightage to the content.
What can content creators do?
Suppose you are writing about a topic, ‘ Benefits of apple cider vinegar.’ You should show that you have used it on yourself in order to appear helpful to the readers.
You can add unique elements that are unique to your consumption of vinegar. Maybe you can show them how to reduce the pungent taste of the vinegar. This element will not be present in any other blog.
Such content will be deemed in compliance with the new update because –
– It is not written only for search engines (by rehashing what others have already written)
– It is not written for affiliate marketing, where the author earns a commission even though she hasn’t used the product personally.
– The content establishes that the author has actually used the product and can give a unique opinion.
3 – Show that your site has a primary purpose
Are you trying to sell many things in different niches on a single website? Then don’t do it. You may be tempted to spread it wide in the hopes that one of the topics may hit the bull’s eye in terms of rankings and perform well on SERPs.
Such a site will be extremely unhelpful to the visitors. Plus, it will confuse the search bots about the site’s relevance to a particular niche.
What can content creators do?
For example, you may have a site that covers technology, beauty, and automotive. It is clearly covering multiple niches.
– You can build 3 different websites for these three niches.
– Build blogs and website content separately on each of the three sites.
– Do not overlap one site’s business with another (in the form of unhelpful links). So, if you are writing on a beauty topic, stick to internal/ external links of only the beauty site.
4 – Provide sufficient answers to the readers
After reading the content, the visitor should feel that they have adequate information needed on a particular topic.
This aligns with Google’s philosophy that content is helpful when it educates the blog readers or helps them address a particular issue for which they visited your site.
What can content creators do?
For example, let’s consider a topic “How to Grow Cannabis.” A writer needs to do in-depth research. This way, the blog will become the only blog that a legal cannabis cultivator needs to follow.
There are many factors covered within the blog. These include sub-topics like sunlight, water, lighting, temperature, and soil pH. Now, let’s consider the ‘soil pH’ section. If a writer writes:
“Cannabis prefers slightly acidic soil conditions. You can maintain an acidic level in soil for better results.“.
This will leave the reader with so many questions –
– What is meant by acidity/alkalinity levels?
– What is the right acidity level in terms of pH?
– When to check pH level?
– How to check pH level?
To get these answers, he will close your site and open another search for the answers. This means that such superficial content is not helpful. Such unhelpful content may run a risk of being devalued by Google.
The writer needs to add depth to this section as below –
“Cannabis grows will in acidic condition between 5.0 to 7.0 pH. You can maintain a level between 5.8 to 6.2 as an optimal level. You need to check the pH level every two days using a digital meter.“
Such content will provide all answers to readers related to the soil pH of growing cannabis.
Our final thoughts
Google has only recently added the helpful content update. SEO and content experts are still gauging the impact on site rankings. But these points will offer good guidance.
If you are a content writer, you will come to know how to tweak your content creation process so that Google considers your content helpful as per this algorithm update.
Let us know which other point of this particular ranking signal will influence the content writing process.
“What’s all the buzz around search intent?”, is a question asked by many exasperated content writers. As they struggle to adapt to evolving Google algorithm guidelines, search intent seems one of the many concrete ranking signals they need to contend with.
This blog will attempt to answer all queries around search intent and what content writers need to do to align with search intent.
What is search intent in SEO?
When you talk about search intent, remember Google’s core mantra to return results to search queries.
They want to serve the most relevant and valuable content to help them find answers to their search queries.”
This is why even when you type one or two wrong spelling in your query, Google is likely to decipher your query and still return the right result.
This happens because Google is able to discern your search intent.
It tries to understand the purpose behind your search query and thus returns appropriate results. Moz defines search intent as the “primary goal a user has when searching a query on a search engine”.
Why is search intent important in SEO?
As a customer-centric company, Google cares about its products like its search engine. It knows that the search engine is relevant only till the time it provides the right answers to searchers’ queries. And this can happen only when it is able to accurately determine the search intent.
This is why marketers and content writing companies need to factor in this aspect.
The more your content aligns with the search intent, the better will be its ranking on search engine results pages (SERPs)
What are the three types of search intent?
The underlying principles of search intent are directly tied to the buyer journey. So let us first look at a buyer journey.
A buyer journey is the transition of a casual searcher to a conversion.
Depending on what stage of the journey the buyer is in, she will be exposed to different forms of content. The aim is simple. Such content aligned to the search intent and buyer journey will help in smoother progress from site visit to purchase from the site.
1 – Informational
- This is an early-stage search process
- Customers are still trying to learn about a product
- Their goal is to find information on a product and learn more about it
- Content writers will create a lot of blogs, articles, and FAQ pages
- Examples of informational intent in search queries
- How to clean sneakers?
- SEO definition
- Tips to buy duffel bags
2 – Navigational
- This is a middle-stage search process
- Customers compare the product with others to fine-tune their pre-purchase research
- Their goal is to find the best product
- Content writers will create product guides, product comparisons, or top-10 guides that cover brand names
- Examples of informational intent in search queries
- Nike running shoe reviews
- Moz vs SEMrush
- Nike Duffel bags
- Facebook login
3 – Transactional
- This is a bottom-of-the-funnel search process
- Customers know which product to buy and are now ready to buy
- Their goal is to find the best/fastest way to buy the product
- Content writers will convince ready-to-buy customers with specific landing pages and clear call-to-action.
- Examples of transactional intent in search queries
- Buy lenovo yoga 128gb 6gb ram
- Best way to purchase sovereign gold bonds
- Download Canva for desktop
What does the SERP look like for the three types of search intent?
Google shows results in different ways depending on the search intent. For example, if you search “buy iPhone 12”, it won’t show any blogs or articles n the results page (indicating an informational intent).
It will, instead, show links to sites like Amazon, where you can buy iPhone 12. This is because Google determines that you have a transactional intent behind the search query.
SERP analysis is a great way to understand what Google wants to show for a particular intent in a search query.
1 – How does SERP look for informational intent in search
Suppose a user Googles “Tips to buy sneakers”
The SERP will show:
- Knowledge grabs in the form of articles and blog posts
- Related questions (“People also ask”)
- How-to guides
2 – How does SERP look for navigational intent in search
Suppose a user Googles “Moz”
The SERP will show the below for Moz:
- PPC ads that have brand names in keywords
- Google Maps card for the brand
- Site links
- Knowledge cards
- Top stories
3 – How does SERP look for transactional intent in search
Suppose a user Google “buy lenovo yoga 128gb 6gb ram”
The SERP will show:
- Shopping carousel links to assist a ready-to-buy online shopper
- Reviews about products
- Paid ads that direct users to the page with a ‘Buy’ button
- Local stores on Google Maps that sell the product (for offline purchases)
How do content writers optimize content for search intent?
1 – Content for Informational Intent
The content writer needs to create the below types of educative content
- Blogs and articles
- FAQ pages
- In-depth Guides
- Step-by-step process
Keywords with information intent
- How to, Why, What, When, Who
- Benefits of, Questions to ask
- Best ways to…
- Step-by-step guide
2 – Content for Navigational Intent
The content writer will talk a lot about the actual brand name on different pages that have a high DA. Links to the company name on social media channels like LinkedIn and Instagram will radiate a sense of industry authority about the brand.
This approach in the middle stage will ensure acceleration at the bottom of the funnel, where the customer is ready to make a purchase.
They can place the keyword strategically on
- H1 tags
- Within 1st hundred words of the introduction
- Meta description
- Anchor text
- PPC ads and landing pages
Keywords with navigational intent
- <Name of actual brands>
- Directions to
- Price of
3 – Content for Transactional Intent
Content writers can create helpful and insightful product pages. They have a strategically placed ‘add to cart’ or ‘buy now’ at the end.
This is the final stage for an already-convinced buyer to buy. So, there should not be any other clutter that can distract the ready-to-buy buyer from other products.
Keywords with transactional intent
- Buy, Order, Purchase
- Download, Subscribe
- Deal, Discount, Call for Demo
- Schedule/ Book an appointment
- Where to buy
- Shop now
To sign off
Google continues to improve its algorithm so that only the most relevant and accurate results are displayed to searchers. And this is where it factors search intent to determine if a particular page is relevant to a search query.
As content writers, we need to be aware of what is search intent and the three key types. We also need to know what type of content will come up top for a particular type of search intent.
This will help the SEO content writers to use the right keywords and the right type of content at the right place for a ranking boost.
Have you Googled a particular query and ever got a wrong answer?
Chances are – Never!
Well, this is the power of search intent that Google uses as an important ranking factor.
Search intent has become an important aspect of SEO. This is one of the reasons why experts request content writers to create content that either supports or agrees with the user’s search intent. No wonder that search intent makes it to our list of the reasons to hire a content writer in 2022.
Gone are days when you were only required to focus on keywords to climb the search engine result page’s (SERPs) ladder. Nowadays, addressing what the users type in the search engines and why, matters too.
In short, you need to optimize your content as per the search intent. But how would you do so? Dive into this blog to find your answer.
What is search intent in SEO content writing?
Sometimes also referred to as user intent, search intent essentially means figuring out the reason or goal behind a person’s query that he/she enters in the search engine.
Every search made on the internet has a reason behind it – whether it is to find answers, to purchase items, or just to learn about something.
If you can understand the goal, objective, or intent of the users when they use certain phrases or keywords and use the information while creating the content, you can make your landing page or website get ranked for those keywords users are searching for.
Why is search intent so important?
As we read above, optimizing content for user intent directly impacts the rankings. This means you will increase your website’s chance of being visible on the first page, attract visitors and eventually make more sales.
Search engines have been striving hard to evolve their algorithms to identify the search intent of the users. And are adamant about ranking only those pages that best fit the search term or intent of the user. This is why it is important to match the search intent of your users with the content of your page.
Four types of search intent
To understand how the search intent works, it is important to identify the four types of user intent first.
1- Navigational search intent
Navigational search intent is when a user is looking for a specific web page but has no idea of what the exact URL is. So, they use search engines to find the particular page. For instance, a user typing “YouTube” in the Google search engine instead of visiting the official site directly.
2- Informational search intent
Informational search intent is when a user is looking for details on a certain topic that is non-commercial. You must keep in mind that not all the informational search intent is formulated as questions. Searching case results and news updates are some classic examples.
3- Commercial search intent
Commercial search intent is searches made to buy in the long run. Even though these searches aren’t directly transactional, but can result in either exchange of money or goods down the line. Anyone conducting such searches is likely checking the available options and is looking for reviews and more information on the product.
For instance –
- Samsung latest phone
- Latest clothing style of 2022, etc.
4- Transactional search intent
A transactional search is done when an individual is looking forward to doing business. Similar to commercial, this type of search intent also results in an exchange of goods and money, but on the spot. Popular keywords or search terms you will come across will contain words like –
- Price of (name/model of the phone)
- (Name/model of the phone) + price (of the product)
- Order, etc.
Top ways to optimize content writing for search intent
With proper search intent optimization, you can put your content in front of the searchers who are in need of the information you have to provide and stay ahead of your competition.
Here are some smart ways of achieving search intent optimization.
1- Pick the right content format for SEO content writing
When it comes to content consumption, not every reader likes the same content in the same way. So, the first thing you need to do is choose the right content format.
With the right content format, you can make it possible for the readers to navigate through and even share it easily, hence, maximizing the reach of your content.
For instance, if your readers love the Q&A type of format, start requesting the customers to raise questions so you can answer the common and popular ones to drive more traffic to your site.
Plus, an SEO blog writer can repurpose a content piece to different content formats.
For example, she can repurpose a blog to a PPT slideshow, a YouTube video, an infographic, or podcast
2- Employ structured data
Apart from adding relevant and informative content, you have to ensure they are properly structured. This way, you will enable the search engine spiders to crawl through your site efficiently to index and provide informative snippets for the searches.
You can employ schema.org to structure data and make it suitable for the appearance in Google search and even reassure that the data is what it claims to be.
3- Categorize the content ideas as per search intent
While keyword research is a crucial content writing service there is another vital requirement.
You need to map your content ideas and categorize them as per search intent.
This way, you can identify well dispersed your content is.
For example, posting informational content is great to attract traffic to the page, but it can take a long time to convert into customers. You might want to focus on commercial intent-driven content, too.
It is best to keep things organized, preferably on a spreadsheet, to have a bigger picture perspective and keep things organized.
4- Don’t forget the passive intent in content writing services
Do you ever come across additional links while reading a particular blog or article on a website? Well, these additional contents are passive or secondary intent from the query.
The notion is to think more than what the user is searching for.
For example, consider that the user is searching for “car maintenance services.” You might want to add information about “car washing services,” too – a logical next step. Article writers use these to expand the scope of information/education provided by the content.
5- Pay attention to long-tail keywords
A search query with more than three words is a long-tail keyword with low search volume and competition. Using it can help you attract highly-focused traffic to the site.
For instance, “content writing company near me” is a good example of a long-tail keyword.
Search engines care more about the user experience than you or your website. They scan through thousands of websites only to display ones that best cover the topic a user is searching for.
Use this blog as a guide to properly optimize your content for search intent and eventually rank higher on SERPs.
Get high-quality content writing services with Textuar. Our agency can deliver content that closely matches your target readers’ search intent.
Ask any content writing company in India, and you will find a common denominator that dictates their operational success. This main factor is their ability to create valuable content.
Also, this type of content is the hardest to create.
First, let’s look at what is valuable content. Then, we unveil a checklist of best practices to create such content.
SEO (Search Engine Optimisation) was a fairly simple process in the distant past, and companies could do it by themselves, provided they had a basic knowledge of the internet.
All they had to do was fill in their websites with keywords conjuring up backlinks. Lo and behold! It was a breeze getting top positions on search engines.
Cut to 2022, SEO has evolved significantly… and become more challenging.
And this is where SEO content writing comes to the fore.
A savvy real estate business owner has many digital marketing initiatives to pursue. SEO is perhaps one of the most cost-effective and impactful avenues. As per Ahrefs, 53.3% of all website traffic comes from organic search, powered by SEO. And content writing helps accelerate SEO for your real estate business.
But there is a problem here. Users know that it is now easy to look up many real estate business owners. How do you ensure that their attention remains fixed on your website?
Well-articulated content developed strategically can help.
Today, we take a look at how to ensure maximum ROI from real estate content writing. Real estate writers use these strategies to kickstart lead generation and convert visitors to customers.
What tips ensure quality content writing for real estate?
Whether you are a realtor or property developer, you need to know a few handy real estate content writing tips that work for your industry.
1 – Less of Features, More of Benefits
Your website content needs to be arranged to convey every bit of information clearly. Homebuyers and sellers would want to know what’s in it for them when they go for your property.
When the content says, “The apartment has a 3-phase lift back up with 90% efficiency”, the reader might ask, “What’s in it for me?”. So, you should answer that query.
Hence, the content can say, “You get uninterrupted power supply for lifts in the apartment so that you don’t have to exert yourself climbing the stairs in case of a power cut.”
In the second option, the website content clearly mentions the USP for buyers or tenants when they choose to stay at the apartment.
2 – Use of Blogs
Blogs for real estate websites work as a lead generation machine. You post valuable information about general topics on tips, questions, and step-by-step guides in your blog. You can infuse the blog with appropriate keywords.
With this measure, you get well-articulated blog content loved by people and Google.
Some topics that you can write on include:
- News, trends, statistics, and top stories on real estate sector in a particular market.
- Information on upcoming or sold projects and their USPs
- Guide readers about financing a home loan or steps to check before buying a resale home
- Develop content around a neighborhood that has your presence. Doing so will pull more readers to enquire about your properties in that locality.
Blogs have emerged as one of the most potent weapons for an SEO webmaster. With compelling, high-quality real estate blog writing, you can attract loads of site traffic. This volume translates to a higher likelihood of engagement and conversion.
3 – Use of Visual Content
The content creator knows that simply putting reams of text won’t work for a real estate website. She will blend other forms of visual content like infographics, videos, and maps. Using such forms of SEO-optimized visual content will be a lead magnet for your site. They attract a lot of attention and drive organic traffic to your site.
Since these forms of content come with social sharing buttons, users are happy to share on their social media handles. This works well to spread your visibility far and wide.
4 – Use of FAQs
Buying a home is a stressful process. It is one of the biggest purchases of a household. No wonder that the buyer may have a lot of questions. Your content should be able to address them fully. It will help to have an FAQ page added to the website.
It will provide extra information not present anywhere on the site.
Frame questions you regularly hear when you are at the sales office. You will know what questions should be a part of your FAQ. Use a professional real estate content writer to ensure that your FAQ is factually correct and free of typos.
5 – Social media presence
If you are in the real estate sector, you might know that almost all your target buyers, tenants, landlords, and sellers will have a social media presence. How good would it be to build your brand visibility on this crucial marketing channel?
Real estate content writers create highly compelling and visually appealing posts. Such posts can be about the general industry or about your specific service. It can also be about a specific property listing. You can also add snippets of research, statistics, data, or takeaways.
Some content creators will create memes, client success stories, and infographics to convey data in a concise form. Then they can share these on the social media handle of your brand to create a buzz among the target audience.
There are various channels available to you for promoting your real estate company. Perhaps, you should focus your energy on Facebook and Instagram the most. Use catchy captions and hashtags to create irresistible posts.
You can create compelling real estate content as per the above guidelines to steer your company in the right direction. But it is clear that such a content creation process is taxing. You need to continuously create high-quality content in order to have a competitive edge in SERPs.
But who says you have to do all the work yourself when you have the pros at your service?
You can use a professional real estate content writer like Textuar. It will do a stellar job of creating magic with words.
Often, you might have heard professional blog writing companies say that the active voice is the hero of the English language. They believe that passive voice tends to be the reason for a drop in readability.
Hence, it is best to stick to active voice when writing SEO-optimized content.
SEO webmasters and content developers know that SEO content strategy is way more than merely juggling a couple of keywords throughout your webpage content.
It is a highly agile and dynamic practice that has the immense potential of bringing your target user on your web pages.
The current market scenario, for new as well as existing products or services, is brutally competitive. There are innumerable players in the game trying to seize every single opportunity to enhance market share. Therefore, as a startup, you need tools to help your business survive in such a landscape. And a high-performance content marketing strategy can do wonders. It will help in enhancing your business reach. It will also increase and retain new customers every day.
As a blog writer, you may be looking for ways to come closer to your customers because they need to be convinced about your credibility and authority. I am going to tell you 2 secret words that blog writing companies can use to. It helps you to elevate the degree of engagement you obtain with your content.
PS – Both words are used in the first sentence itself!
Guest posting is one of the most effective digital marketing strategies riding high nowadays. By creating content for another website, one can boost up recognition and influence of his/her own website. It helps in spreading the brand message and winning the trust of the target audience.
Miami based Sally was excited about a new e-commerce business she was starting. She turned to the Internet to get information on how to get started with it. Imagine her plight when she had to refer to almost 20-25 different blogs and resources for this. She was starting an e-commerce business and planning to invest her life’s savings in it. She wanted to do thorough and meticulous research. Sadly she saw multiple blogs discussing multiple stuff. As a result, she was soon overwhelmed. She was thinking ‘How good it will be if all the help that I need is present in one long form content itself’
Staying visible in the digital world is not the ultimate successful KRA. The success of any brand’s digital marketing strategy depends on how valuable the visibility is for the target audience so that they reward you with conversion and sales. Any good SEO content writing company will vouch that this depends solely on the quality of the content that you present on multiple online platforms. This can happen when a content developer creates a sound content strategy that goes beyond the search engines and get appreciation on multiple platforms.
Summary – You observe that there is significant traffic to your website/blog. But does your website contain intriguing web content that simply fascinates the reader and pique their interest, prompting them to come back again for more? If no, then this blog is just for you.
Reading time – 6-7 mins
Who is it for – Internet marketing agencies, content writing agencies, Digital marketing companies
Creating content is easy. But tailoring the content to be unique fresh, insightful, and attractive at the same time? Now that’s a real talent. But what does it really entail to create content that increases your readership?
Summary – Long-form content is a good strategy to drive conversations and engagement with customers. These benefits will prompt you to incorporate long-form content in your marketing plan.
Reading time – 5-6 mins
Who is it for – content marketing agencies, content writing agencies, online business owners
Long-form content is often perceived as a tiring task upon the reader and widely misunderstood for ‘shallow content’. But the truth is far from it. There is a subtle yet colossal difference between the two. While shallow content doesn’t serve any purpose to the reader, long-form content contains a rich source of in-depth information meant to help readers with their specific problems.
Whether it’s a story, a press bit or even a customer review, long-form relevant content is proven to be more palatable and profitable for content marketers. Here are a few benefits to show why long content weighs more than short formats.
Summary – Interested to see the types of landing pages that provide the stimulus for the visitor to stay and move closer to your conversion goals? Here are a few flavors of landing pages that use content to enable a spike in your site traffic graph.
Reading Time – 5 mins
Who is it for – Digital marketers, web developers, internet marketing agencies, and website owners.
Still wondering why your business visibility lacks the wow factor you were hoping for? Or are you troubled by the stagnant growth even with professional content writing? Turns out that all you might need is a landing page that is innovative and engaging at the same time.
Summary – Black hat SEO content strategies not only harms your page rankings but Google makes it difficult to recover later. See if any of these black hat techniques are being implemented in your website, and act promptly to remove these immediately before it further damages the ranking signals of your website.
Reading Time – 5 min
Who is it for – Internet marketing companies, website owners, digital marketing companies, and content writing companies.
With the rapid proliferation of smartphones and internet, it is no surprise that every business wants to acquire a substantial user base through the online ecosystem. This lucrative market also means that a lot of businesses are targeting your customers, thus heating up the competition. The biggest winners are those who have first page rankings that have the biggest likelihood of sales conversion. With every business eyeing the coveted top page ranking, it becomes hard for website owners to maintain their Google Page Rankings.
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