Kim has been a prolific content writer. As we look forward to welcoming 2023, she is looking to leverage content writing to maximize organic growth for her clients cost-effectively.
But with the ever-changing content writing landscape, it is challenging for her to know which areas to focus on more. After all, narrowing down her focus will help her harness more ROI from her content writing services.
If you are like Kim, then do not worry.
With our experience in the industry, we have identified some high-impact content writing trends in 2023. When you focus on these, your content creation will be on the road to success.
Content writing trends 2023 – Why it is vital?
Content writing in 2023 is an ever-evolving industry that changes with the times, and the trends will be no different. From the rise in video content to the increasing importance of SEO, these trends will shape the content writing landscape for years to come.
Let’s have a look at some statistics:
– The content writing services market increased by $217.3 billion, from $195.58 billion in 2016 to $412.88 billion in 2023.
– This translates to an amazing CAGR of 16% in the same period.
– 86% of businesses rely on blogs more than other content assets.
– Blogs are easy to set up with costs between $10 to $50 only
Let us dive in to explore the content writing trends that will matter in 2023. If you use them, you can easily create compelling content that resonates with your audience.
Which content writing trends will dominate the market in 2023?
1: Repurposing content writing
Content writing is a great way to engage with your audience and provide valuable information and insights. As technology advances, so does the way content is created and shared.
In 2023 content writing trends are evolving to accommodate new technologies and the changing needs of audiences. One of the most important trends to watch out for is repurposing content writing.
Repurposing content writing is the process of taking existing content and transforming it into different formats. This can be done with the same content, or a new version can be created.
For example, a blog post can be repurposed into
– an infographic,
– a podcast,
– a video
– an email
– a social media channel
Remember one thing – make sure to adapt the content as per the channel. For a 2000-word blog, you don’t blindly copy-paste the entire content into an email. Take the gist and make a snippet of key points and turn that into an email.
By repurposing content, you can reach out to new audiences and give your existing content a fresh perspective.
2: Tailoring content writing to dream clients
Strive to customize the content writing for key clients. This way, content writers will take the time to understand the client’s mission, values, and goals. If used correctly, this can emerge as one of the powerful content writing trends in 2023.
Once you’ve done that, you can craft content that speaks to the client’s target audience and meets their specific needs. It helps to establish a client’s authority in their industry. Such well-aligned content positions them as thought leaders.
For example, if you are writing for an orthodontist, try to understand what they do and how they are different from regular dentists. This will help you align your content more to their specialty (for example, more on aligners, braces, and Invisalign).
As a result, orthodontists may find it easier to win new signups and appointments from their patients.
Targeted content can be used to build relationships with clients, attract new customers, and drive conversions.
3: Investing in long-form content writing
Long-form content has a number of advantages over shorter pieces. First and foremost, it allows for more comprehensive coverage of a given topic.
This makes long-form content more informative and engaging for the reader. This is because it provides the necessary context and detail to make the topic understandable.
Additionally, long-form content is more likely to be shared on social media and other platforms. This USP boosts its reach and visibility.
Long-form content has also been shown to be more effective in terms of Search Engine Optimization (SEO). Such content can be more effectively optimized for search engines. This is because it allows for more targeted and relevant keyword usage.
This means that long-form content is more likely to appear higher up in search engine rankings. As a result, it makes it more visible to potential customers and readers.
It will not be wrong to say that engaging content of more than 2000 words is ideal.
Such content also conforms to Google E-A-T guidelines, further boosting its ranking.
Read more – 6 tips for writing long form content that engages
4: Building personalized content
As technology continues to develop, so does the way we consume content. People are becoming increasingly picky about the kind of content they want to read and the type of content that resonates with them the most.
This means that content writers will need to create content that is tailored to the audience’s needs and interests.
In 2023, it will be essential for content writers to create unique and customized content to the audience’s preferences.
Even Google’s recent Helpful Content Update states that the content writer needs to create people-centric content. And as one of the leading content writing trends in 2023, personalized content will meet this tenet well.
Content should be personalized to the individual reading it. It can contain relevant photos, videos, and other visuals. These will resonate better with the reader.
Creating personalized content will involve researching the target audience, understanding their likes and dislikes, and creating content that is tailored to their needs.
5: Optimizing content writing for search engines
This is one of the more interesting content writing trends in 2023. In order to optimize content writing for SEO, blog writing services must ensure that their content is properly formatted
– Keywords should appear organically
– Meta tags should have keywords.
– Use correct titles and meta descriptions in order to maximize visibility in search engine results.
– Optimize content for search intent
Writers should also be aware of the latest SEO trends, such as using long-tail keywords. They are more specific. As a result, they have a higher chance of ranking in search engine results.
Additionally, content should be optimized for mobile users. This is because a majority of searches are now conducted on mobile devices.
Lastly, content writers should be aware of the importance of backlinking. Backlinking involves:
- Linking other websites to your content.
- Improving search engine results visibility.
- Boosting your website’s authority.
To properly implement backlinking, content writers should research relevant websites. They can then contact web admins in order to create a mutually beneficial arrangement.
Content writing needs to be optimized for SEO in order to ensure that your website is ranked higher on search engine results pages. This will increase visibility, help drive more organic site traffic, and boost conversion rates.
6: Niche content is one of the content writing trends in 2023
As the content writing landscape continues to evolve, niche content will be increasingly important in a few years. Niche content is content written for a sub-specialty (or sub-category) within the range of product/ service offerings of the client.
It targets a specific demographic and can often be highly specialized and technical.
For example, if you are a dentist, you may have have various services. These include cosmetic dentistry, root canals, and teeth cleaning.
You can create niche content for a high-in-demand sub-category like cosmetic dentistry. So you can have topics on teeth whitening, teeth alignment, and dental veneers.
Over the next few years, content creators must focus on creating hyper-specific content for their niche. Such content will have two distinct characteristics
– It will cater to a much smaller audience group
– At the same time, it will drive leads in a more impactful way. This happens because they will be more interested in deeply targeted content meant specifically for them.
Niche content will be more valuable for SEO and content writing. This is because it will provide readers with more focused and detailed information they can’t find elsewhere.
Read more – Tips to create content as per buyer persona
7: Content Expansion
Content writers will be expected to offer a wide range of content, emphasizing storytelling, visuals, and interactive elements. They will need to stay on top of the latest trends.
By doing so, the will be able to produce content that is both interesting and relevant to their target audience.
This could include creating more engaging and interactive content, such as videos, blogs, and podcasts.
Successful content writers have competencies in articulating content for different channels. These include social media, websites, and mobile apps.
Additionally, content writers will need to be well-versed in SEO best practices and know-how. With it, SEO content writers can optimize content for search engine results.
In 2023, content writing trends will focus on expanding content beyond traditional forms of media. Doing so will entail creating more interactive pieces.
This will involve incorporating augmented and virtual reality elements. It will also span creating immersive experiences that engage the reader.
Lastly, they will strive to make content more bite-sized, digestible and engaging.
Make content for different channels and platforms to expand its outreach
8: Refreshing old content
One more actionable content writing trends in 2023 is refreshing old content with new information. It may seem counterintuitive to focus on content that’s already been written. But did you know that refreshing old content can hugely impact your visibility and engagement?
Refreshing content keeps your content library up to date. But more than that, it also keeps your readers engaged by giving them something new to read.
When you update your content, it is done to reflect the current trends in your industry and the ever-changing needs of your readers.
I have reiterated this on many occasions. It is good to rewrite old content. But when doing so, the emphasis needs to be on adding new, relevant information and time-relevant perspectives.
Updating old content in a blog can be a great way to keep your blog fresh and relevant.
When you regularly update your content, you can ensure that your blog stays at the top of search engine results. This leads to more website traffic and increased engagement
Our parting thought:
Content writing services continue to evolve, so staying ahead of the curve is important to ensure your work is engaging and effective.
These content writing trends in 2023 will be super useful in driving leads and organic site traffic. It will help you ensure amazing content that converts faster and augments online business toplines for clients.
By preparing for the future of content writing now, you can give yourself an edge and ensure your content is always ahead of the game
These are the very trends I intended to take advantage of gain more clients!