Aren’t we always looking to get things for free or getting unbelievable deals at the best possible prices? Well, not only us, but everyone looks forward to it.
Getting such deals is a scarce event in this world. We rarely get such deals in the real world.
Hence it is no wonder that a lure like (if offered) through copywriting will immediately catch the reader’s attention. And if a smart copywriter plays the cards right, it’s sufficient enough to make them take the action you want and turn the tide towards conversions.
This is the underlying principle of a call to action.
A call to action is a strategy used by marketers to motivate readers to become consumers. Let’s talk about how to write a killer call to action.
What is a call to action?
A call to action is a part of your advertisement that is placed strategically in the ad piece to tell an engaged reader about what he must do next. When an engrossed reader goes through an advertisement, he finds himself in a situation where he is at a threshold but needs a little motivation to cross it.
A call to action does just that.
It is a copywriting tool to convert the bystander into a customer.
Without a CTA, a reader is left in oblivion after all the content he has consumed. It acts as the subtle push needed before a purchase or subscription.
What are the benefits of call to action in copywriting?
You may have come across a call to action while browsing the internet. It is a prominently ever-present button that lures the readers to take the next step.
An ingenuous copywriting expert will deliver the knockout punch and enable these benefits:
A well-written call to action is subtle at hinting. It is a suggestion that this can be the next course of action.
It helps people to understand the next step they should be taking instead of being stuck in a limbo. A CTA written with sense can positively boom the conversions.
b. Reward psychology
Every time the brain thinks about what to do, we immediately start browsing or going through social media.
Well, when it comes to CTA, the brain behaves in the same way.
When we have been through the ad piece, for a moment brain thinks about what to do, and if there is CTA, we click, and the brain rewards.
c. It is the climax of a well-written copy
A well-written CTA acts as a climax to the whole ad pitch. The ad pitch and CTA work like a hand in a glove.
Consider a film with an engaging storyline from the start to the end. If it falters in the climax, it is ruined.
Maybe I mentioned this example to abate my anger over GOT season 8!
But the analogy explains my point well. A CTA will help serves the purpose of the overall copywriting.
Three examples of call to action that works
Babbel is a language learning app that often comes up with various strong and engaging CTA’s for their social media offers.
Its CTA tactics include –
- The word “Join” with the number of reviews instils a sense of becoming a part of a society and learning the same language.
- They put “60% off on all languages” and “lifetime access” it evokes the thought of getting so many languages to learn at a less price and that too forever.
- The essential call to action is crisp and clear: “Get up to 60% off” It will make you check out what they have to offer at least once.
b. Juvia’s Place
The email marketing from Juvia’s Place has adopted some intelligent ways to turn its targeted audience into customers. It uses a strategic blend of bright and dull colors to convey its message clearly.
Its CTA tactics include –
- The colour scheme of this email makes it look attractive and simple. Its content is organized for a small window of attention for readers.
- Important aspects like “35% OFF” or “USE CODE: NEW LOOK” are both marked with bright orange color to stand out.
- The Call to action button “USE CODE: NEW LOOK” is marked with a coupon code to lure customers into checking it out.
Hootsuite is a social media marketing and management platform that gives users an interactive and integrated UI. It has a targeted niche, and hence its content is concise.
Its CTA tactics include –
- The glimpse of dashboards and UI in the centre evoke a thought of what it would be like to use it.
- The caption “create, schedule, publish and analyse” tells people what Hootsuite offers.
- And after all the info, in the end, “Learn more” CTA with free for 30 days entices users to experience it.
What are some copywriting tips for writing killer CTAs?
a. Emphasize Low Risk
Well, a free trial itself is enough to lure a person into testing a particular service. But to step forward, a company must emphasize the convenience a user will have while selecting the service. After landing on the page, a user must not have any hesitance in choosing a particular service.
For these reasons, a call to action feature must tell the user that opting for the service is risk-free. Consider the Amazon Prime Video membership ad, where the content emphasizes risk-free service by providing them the convenience of cancelling the service anytime.
Either plan a service that users find no red flags for it or make the users wear red glasses not to see red flags.
b. Enable Incentive
A call to action is supposed to tell people what they can do after they have been through the ad. But there must be a reason for them to do it. If you can incentivize the CTA, it will aid in a call to action to serve its purpose.
The call to action must state what it is providing and be clear and succinct. You can add the percentage of the offer; you can add what other benefits the offer accompanies. We can also add urgency to the offer.
Mention everything lucrative with the call to action, and done at the end as it has proven to be a successful strategy.
c. Build Trust
When your site is new and unknown, people find it suspicious and refrain from indulging in what it offers. It is one of the reasons why CTAs fail. You can ease up the people by being transparent about what you have to offer and put it across the people in an effective way.
People also fear clicking on the links because they are suspicious of security issues. Abate their fears by addressing them and being open about them. They must know they can trust you.
In some cases, people do not want to add their emails as they fear spam. Address the issue and tell them how you will be emailing them and what the frequency will be. You must also tell them about the people who already trust and follow you.
d. Be Clear
If you have gone through the abovementioned examples, you may find a striking similarity between them, i.e., they are very brief, concise, and clear.
There is a lot of room to express creativity in the designing and writing of content. An ad pitch can be designed very well to attract a lot of eyeballs towards it, or it can be very well written to generate a lot of interest regarding the content, and it is important too. But the pitch must reinforce what the user is going to get after clicking the call to action button, and it should be very crisp and clear in doing that.
e. Use Strong Action Words
Call to action limits the number of characters to be used with it. With this limit in place, a call to action must be short and persuasive enough to serve the purpose. Start with a verb than an adverb or the subject, like “Download MP4 now” or “Get Ebook now.”
We can also add numbers, urgency, or incentives to the CTA. Consider an ecommerce example like, “Get 60% off + free shipping” the 60% off plus the free shipping makes the deal super lucrative.
Even if there is little interest, the user will think twice before sidestepping it. And “Get 50% off + limited time” to inculcate a sense of urgency.
To sum it up
The marketing tools will keep changing shapes now and then and evolve according to the prevalent technology.
Yet, the aim will always remain the same, enable buyer journey so that engaged prospects become loyal customers. This is the goal that copywriting enables for its client brands.
To make it happen, one must use a call to action. Professional copywriters can use in any form of marketing and any genre. And not just any CTA will work. As discussed above only a killer CTA can do the trick. This post showed you know how to write the one that really works.
If you need a copywriting agency, then you can reach out to us at Textuar
Content consumers in the digital age want to come across different marketing pitches like blogs and website content. They appreciate content that is informative, engaging, and error-free.
As a brand owner you need to be mindful of the importance of grammar and typos in your website copy.
Let’s check some stats in this context
- A 2011 BBC interview showed that a single typo had cut a UK brand’s value of sales per site visitor by a whopping 50%!
- 42% of the 1003 respondents of another London survey said that they would be most influenced to rethink their purchase decision due to a grammatical error.
- A report from Real Business states that at least 59% of adults abandon websites with poor grammar and spelling issues.
- Another report from MarketingProfs suggest that 97% of consumers believe that grammatical errors affect their impressions of businesses and persons.
Customers who come across syntax and language errors in ads, web copy, blogs, articles, or social media promotions, may find it annoying. They may reconsider purchase decisions with that particular brand.
That’s the power of language and communication.
How Grammar Misses Impact Your Bottom Lines?
As seen from the above insights, grammatical and syntactical errors in your brand messages can affect your brand’s image. This issue inflicts severe blows to the bottom lines.
No matter how large or small, any business will operate based on text communication.
You see blogs, website content, articles, press releases, guest posts. Website copywriters use these examples of text content as a medium to communicate with potential customers.
So, you simply cannot falter when you communicate your USP to your target audience.
As a result, it’s critical to realize that business grammar impacts your image. That is why we’ve compiled this comprehensive look at how grammar can equally benefit and inhibit you, and how important it is for SEO.
Why is Grammar Important?
Grammatical flaws have a detrimental impact on your brand’s image. But it gets worse: they also show that individuals who notice your errors may see you as less competent.
Most of the times, one-third of potential clients are lost due to something that could be easily solved by hiring an efficient website copywriter. You may believe that rejecting a company because of a grammatical mistake is absurd. On the other hand, minor errors might create a lot of worry for someone who pays attention to grammar. Is that something you’re willing to take a chance on?
Why Website Copywriters Focus So Much on Grammar?
1 – Making a Good First Impression
There’s no denying the power of the first impression.
What do you want potential clients or recruits to see when they come to your office? Obviously, a well-maintained office that leaves a superb impression on their minds.
The same goes for Google searchers who are directed to your site for the first time.
If they see a top-notch copy, they will definitely be intrigued about your professionalism.
On the other hand, let’s assume they see a web copy riddled with typos and grammar misses. Their first impression will be “umm, the brand doesn’t seem serious enough about its image”
Your target customers research on different companies before deciding to send business enquiries to one of them.
So, the first impression they get about your brand leaves an indelible image in their minds.
Now consider the situation, and take into account all of the people that visit your website.
That is why website copywriters pay meticulous attention to detail in their content. Good grammar boosts a person’s or company’s confidence, whereas typo-riddled content raises uncertainty.
Double-checking each word takes time, effort, and work, but web content writers know that it’s well worth it. It will show your potential clients that you put the same time and effort into whatever you are trying to sell.
2 – Influences Credibility
When a visitor visits your website or social media platforms, it takes eight seconds to catch their attention. A spelling error must not mar a user’s first impression. Would-be clients may lose trust in your brand if your website has errors in spelling and punctuation.
Consider this for a moment.
How do you feel when you visit a company’s website and discover it packed with typographic, lexical, or grammatical problems?
If you’re like most people, you’ll probably ignore that site and go on to the next, which may be disastrous for the company’s long-term sustainability.
Because they don’t have faith in the company’s ability to give high-quality service. Take the effort to hire a website copywriter to identify effective editing and proofreading strategies to prevent alienating potential consumers.
3 – Enhances Website SEO
Grammatical mistakes create havoc with your SEO efforts. They cause you to lose immediate traffic and engagement, and harm your SEO strategies. Sites with typos have a far less attention-grabbing capacity.
This means that the visitor closes the browser of such a site faster than others.
The length of time visitors spends on your website influences SEO. If this period is too short, your site may be written off as untrustworthy or low-quality.
This will lower your website’s rating, resulting in even less traffic to your linguistically challenged website.
In a nutshell, spelling errors can lead you to lose page rank and be outranked by your competitors’ search engine results pages.
What Methods Helps Ensure that Your Content is Free from Grammar Misses
Make sure your company isn’t making the same mistakes. It’s good to develop these habits to guarantee that you’re producing spotless, high-quality copy that attracts rather than repelling people.
You’re likely curious about how many language issues your website has at this stage. Most organizations don’t have in-house website copywriters to ensure that their writing is flawless. Hence, the below actionable tips will help you.
Here are a few quick adjustments you can ensure high quality website copywriting:
– Check, check, and check
Request that someone else read your content and provide criticism. It might be a coworker, spouse, or even you.
Take a break from anything secret if you’re working on it for a few hours. You’ll most likely spot errors and suggest improvements when you return to them later.
It’s a good idea to look over all of your written content again and again before publishing it. It is impossible to hurry with good writing.
Always set aside sometime after your report to go over your work and make sure everything is in order.
– Social media shouldn’t be ignored
Although social media sites have a more relaxed message style, this does not imply you should relax your QC procedure.
Make it a practice to proofread all written content on social media. It will make it simpler to spot errors before publication — regardless of platform.
– Employ professional website copywriters
You will find it difficult to promote your company as a competent expert if your web copy has grammar mistakes. A website full of typos and language errors undermines your credibility as an industry authority.
If grammar and spelling aren’t your strong point, delegate it to an expert. Get your content reviewed by a professional website copywriter. She will do all the QC checks for a high-quality article.
This step will more than pay for itself if it means keeping website visitors engaged and converting them into customers.
We’ve all made mistakes with our language and spelling. After all, it’s human. But to publish such spelling and grammar mistakes reflects poorly on your brand credibility.
This is why you need to hire a website copywriter. She is tasked with being more meticulous with polishing your proofreading abilities.
This step will help improve your website’s SEO ranking. It also enhances the overall consumer experience to convert more potential prospects into clients.
Nobody wants to hand over their hard-earned cash to someone who doesn’t appear to care enough to proofread their work. It is best to hire website copywriters from Textuar to get high quality content on your site.
Get in touch with our website copywriters to make your content a lead generation magnet for your online business.
Quality copywriting demands layers of rewriting and improvisation on part of the copywriter. But the first step is always the hardest. For professionals in copywriting services the first step is called drafting of the content. If you draft your article well, you would not have a lot of rework to put into.
Website copywriting is a highly rewarding career option these days considering how much the internet relies on content. Copywriting companies help mobilize massive revenue for your company. They are the assets crucial in maintaining a lucrative online presence and attracting attention towards your brand.
Miami based copywriter Jason Peugh always wanted a reliable way of connecting with his digital audience. He has been trying multiple styles in copywriting. But he couldn’t successfully establish a meaningful connection with this online audiences.
Then, he started adding stories of real-life instances. He then connected these experiences with the point he was making in his blogs and articles. The copywriter saw an immediate impact in impressions and shares for his blog.
The above story highlights the importance of storytelling in copywriting.
Professional content developers change their writing flexibly as per the customer requirements. They know how important it is to present content in a certain manner for landing pages, blogs, product descriptions and other types. This excellence in flexible writing is what makes them effective and valuable for SEO and conversion rate.
Most of you think that copywriting is a laborious process. But, once you get a hold on the art of writing, then the effort goes down significantly. Skilled copywriting agencies recommend that you must know how to collect your thoughts and pen them down in sequence so that business readers can find the content engrossing and captivating.
Writing is such an easy task. All you need is a basic knowledge of grammar and a little bit of ability to craft your thoughts into words and you can write a blog as well.
What is the need to pay a writer for a job that can be done by any person? Isn’t that what each one of us, who thinks that hiring professional writers is a waste of resources, thinks while considering the need of professional writer for the business?
Summary – Take an in-depth look into the rule of three when developing creative content, ad copy, or sales persuasive copywriting
Reading time – 4 mins
Who is it for – Creative content writing agencies, copywriting agencies, and media and advertising agencies
If you can recall some of the most popular stories, fairy tales, and moral fables prevalent in your childhood, you will surely come across a highly interesting fact. From the ‘Three Little Bears’ and ‘The Three Musketeers’ to ‘Three Little Kittens’ and ‘Three Little Pigs,’ the number ‘three’ has an inevitable presence in all these stories.
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