What is a Press Release?


Digital Marketing today employs multiple channels for customer outreach. These include blogs and press releases. Such content assets to inform, educate, and present newsworthy highlights. The objective around these channels is clear. They strive to enhance brand visibility in front of its target audience. A Press Release is one such channel used by organizations worldwide.

How to Repurpose Your B2C content into B2B content

repurposing content from b2c to b2b audience

While B2B and B2C are completely different things, many people confuse one for another. A B2B content is aimed towards industries and companies. But content marketing for B2C is aimed to stir consumers’ interest. In content marketing it is important to know the difference between the two. This way, the right audience is exposed to […]