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Writing a Blog Post – Start Simple, Be Effective

In this era of content boom, nearly everyone has emerged as a content publisher. After all, even a 10th grade student can create content, so everybody can do it, right? Wrong! Content can be created by everyone. However great content cannot be developed by everyone. What you need is professional expertise in content writing that transcend beyond words to offer the below benefits: Read More

Business Blogs – Make it Your Customer Acquisition Mantra

Digital marketing has gained significant traction over the last 7-8 years. This growth is mainly fuelled by quality content. One form of engaging with customers through content is by developing business blogs. Business websites usually have a dedicated blog page that aims to drive customer engagement through helpful content that seeks to resolve a particular need or answer a query. In the process they help readers move closer to sales closure and generate revenue. It is no surprise that more than 40% US companies using blogs as one of their marketing measures, given the kind of impact it has on… Read More

Ways to Boost SEO in Business with Blogging

SEO friendly content has been the cornerstone that helps entrepreneurs and marketing managers interact with Google in order to make their business discoverable. If done right, SEO friendly content finds appeal with both people and Google. However most businesses aren’t able to get it right when catering to two totally separate niches. This is precisely where business blogging comes in. Read More