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Helpful Content Update by Google – Things to Know

As digital marketers and content writers have seen over the years, every major update to the Google algorithm has led to massive changes to the very foundation of digital marketing. Today we look at the major update of August 2022 – the Google helpful content update. We also assess how it impacts content writing.   What was the impact of Google algorithm updates in the past? Consider Panda – the first major update rolled out in 2011. It aimed to tackle plagiarized content and keyword stuffing.  Right from that time, Google has made many updates to ensure two key objectives… Read More

Content Writing for Buyer Persona – 7 Tips to Engage Better

The overcrowded Internet means that there are all sorts of people browsing online. As a company you need to create content that resonates with your target buyer and engages with them. This type of content writing for buyer persona has a better chance of conversion than plain vanilla content meant for a universal audience. Read More

The Most Innovative Content Writing Trends For 2018

As we move midway through 2018 we see a lot of hectic activity around content writing and content marketing. Shifting business demands and evolving preferences mean that new trends are emerging in the professional content writing companies. As an outcome it becomes interesting to see what are the trends that will drive this landscape in 2018 (and beyond). Read More

Why a Content Calendar Makes Total Sense for Content Marketing?

The content marketing process comprises of content creation as well as content distribution. If  you are focused on the content creation process (brainstorming on topics to pick, doing research, assessing which keywords are to be added), it is likely that you will lose focus on the second phase – i.e. smart distribution of content. Read More

Expert Copywriting Tips To Increase Conversion Rate

Professional content developers change their writing flexibly as per the customer requirements. They know how important it is to present content in a certain manner for landing pages, blogs, product descriptions and other types. This excellence in flexible writing is what makes them effective and valuable for SEO and conversion rate. Read More

How to Make Content Writing a Rewarding Career

Content writing services is a buzzword now in the digital marketing landscape. With the ever-increasing popularity of the digital arena, content production is no longer a choice but a crucial necessity for online ventures. This makes content writing a great career move. Read More

How to Get Started with Outsourcing your Content Writing

Summary: This blog takes a look at the very next step after you have decided to outsource content writing. It covers internal content strategy and right kind of briefing to make the outsourcing exercise successful Reading duration: 5 mins Who is it for: Online Marketers, CEOs, Digital Media Agencies Today’s digital ecosystem and the reach of internet across the world has led to several specialized services to come up for achieving specific KRAs. Be it social media marketing, SEO, or content writing, these industries exist for a specific need. Read More

8 Super Functional Tools For Content Writing Services Providers

With considerable advancements in tech innovations, website owners, and digital marketers now have multiple tools, resources, and options at their disposal when creating compelling content. These not only take the pain out of making content engrossing but also serves content writing companies and content marketers to create more value for the end client. Here we help you get introduced to the top 8 super simple tools for content writing services. But first a note worth considering. Read More