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Why Website Copywriters are Needed to Avoid Grammatical Mistakes on Website

Content consumers in the digital age want to come across different marketing pitches like blogs and website content. They appreciate content that is informative, engaging, and error-free. As a brand owner you need to be mindful of the importance of grammar and typos in your website copy. Let’s check some stats in this context A 2011 BBC interview showed that a single typo had cut a UK brand’s value of sales per site visitor by a whopping 50%! 42% of the 1003 respondents of another London survey said that they would be most influenced to rethink their purchase decision due… Read More

How to Write a Killer “About Us” Page and Drive Conversions

The window to snatch a visitor’s attention on your web content is small. If they don’t find any reason to stay within the first few seconds then chances are there you could lose them. Your About us page website content and designing is the chance to attract them and make them stay on your site. So the company’s introductory page should be sticky enough that website visitors won’t leave after reading a compelling piece of copywriting. Read More

Reasons Why Fresh Content is Essential for Your Website

Websites are no longer virtual programs that one can merely surf on the internet. In the current technological epoch, they have grown to be far more than just that. Every post you put there reaches out to your audiences and has a certain amount of impact. You have the control on how to direct the impact. The moment you create website content and post it out, you make it available to search engines to access it if they find it to be relevant. Read More

Hot Content Writing Trends for 2018

As we step into a remarkable new year full of promises and potential, it is the right time for some crystal ball gazing. Today, we are going to check out what hot content writing trends will dominate the year 2018 . Read More

4 Proofreading Hacks for Data Analytics Web Content

Data management and data analytics companies face tremendous competition due to the crowded online space. Because of this, they demand impeccable content that is preferably generated by website content writers as a part of their inbound marketing strategies. Well-articulated website content not only has the power to keep the reader hooked but also enables conversions for the data analytics company with meaningful and helpful content. By stating the benefits accurately for end readers, your client can jump-start on engaging with total strangers online and convert them to fruitful business opportunities. Read More

How to Outline the Right Content Strategy for IoT Business

Summary – With a well-framed content strategy, your IoT company can scale new heights of success. Read to know the key components to content strategy for IoT Reading time – 5 mins Who is it for – IoT Business owners, CTOs, Digital marketers with IoT clients The arrival and penetration of IoT has signalled a huge shift in the technology landscape. The value provided by IoT and its increasing adoption across the globe is making it a prime candidate as a preferred line of business for multiple ventures worldwide. With the increasing number of solutions providers entering the market, the… Read More

What does a Content Writer Do Anyway?

Let us suppose you are a working professional and you have been asked to describe your job as a content writer. Are you stuck? Did it just become too claustrophobic? Is a clear idea miles away? If you are in the content writing space and are searching for an ideal answer but still haven’t found it, then it’s completely okay; you aren’t the only one! Read More

The Eternal Tussle – Content Writing vs. Clients

It’s good to be back after a 3 month snooze. What was happening the background is an array of frantic activity that saw us extending our capabilities both vertically (addition of 5 new client accounts across multiple industry verticals – most of them web development agencies and one of them being a Fortune 500 Company) and horizontally (addition of new offerings – e-books, whitepapers, even brochure design). Read More

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