Fintech content writing involves creating content that is centred around financial technology. The key clients include IT service providers for banking, investing, insurance, and other financial services topics.
Examples of such content writing can be:
– Articles and Blogs (e.g., “Benefits of payroll software”)
– Web Content (e.g., “Payroll software services” which explains the features and benefits of the fintech product
– Case studies (e.g., “How payroll solutions cut down costs by 60%”)
– Whitepaper (e.g., “Trends and predictions for 2024 in the financial technology sector”)
– Press Release
– Brochures
Why is fintech content writing important?
This type of writing requires a thorough understanding of financial topics. It also involves an understanding of technology impacting the BFSI domain.
Evidently, content writers need to have the ability to communicate complex concepts in a clear and concise manner. Plus, they need to excel at the convergence of tech and finance (both challenging topics to write on).
Experts concur that professional content writing leads to a host of benefits
What are the common mistakes in fintech content writing?
Do you want your fintech content writing to be effective? Then, it is important to avoid common mistakes. Such issues can detract from the message being conveyed by your content. At its worst, it can lead to suspicion and distrust.
Hence it is wise to know these mistakes. With this step, you can avoid these issues in your content. As a result, reader trust erosion will go down significantly.
Interested to know what these common mistakes are? Then let’s get to it.
Mistake 1 – Technically heavy content
The first mistake to avoid when writing fintech content is using overly technical language. Many writers think that using technical terms and complex financial jargon will make the content sound more authoritative.
However, this can have the opposite effect, as readers may become overwhelmed and unable to understand the content.
Here, the writers need to understand that they aren’t writing for the fintech company. In such cases, the content is allowed to be tech-heavy.
Instead, they are writing for the fintech company’s customers. Consider senior banking officials. They won’t have the deep technical expertise to comprehend the tech terms. So, keep them in mind when explaining a point in your blog.
Hence, it will be wise if writers strive to communicate complex financial concepts in a straightforward and easy-to-understand manner.
Mistake 2 – Writing in the passive voice
Another mistake to avoid is relying too heavily on passive voice when writing fintech content. Readers need concise information delivered directly and to the point.
Passive voice can make the content difficult to read and understand
Hence, writers need to focus on creating blogs, articles, and web content in an active voice. This keeps the protagonist (the reader) in focus. As a result, they will better relate to the concepts and explanations.
Mistake 3 – Insufficient context in fintech content writing
Fintech writing companies need to avoid this issue. Many writers assume that readers are already familiar with the topic. But in reality, they may not be.
As such, it is important to provide readers with enough context and information. This will help them gain a full understanding of the topic.
This can be done by linking to external sources or providing additional background information in the content.
But what will be the first point of reference for such valuable sources? Well, you need not look beyond the fintech client’s other content. These may include other web pages or other blogs on their site. Such internal linking will boost the blog’s SEO too.
So, keep an eye out for such linking opportunities. This is beneficial and will impress readers and Google bots alike.
Mistake 4 – Being self-promotional instead of being helpful
Writers should avoid using overly promotional language when writing fintech content.
Agreed, it is important to be positive and upbeat in the content. However, writers should not use overly promotional language. Don’t be overtly salesy. Doing so can make your content look biased or untrustworthy.
Instead, the focus should be on providing accurate and useful information that can help readers make informed decisions.
Remember that fintech deals with money. Hence, building trust is phenomenally crucial. So, the writers’ objective should be to provide highly valuable content.
The result? Readers will love to come again and again to your site to consume your site’s content. Over time, this will build trust in their minds.
This step will help them transition from a casual site visitor to a loyal customer.
Mistake 5 – Not optimizing content for SEO
Writers need to optimize the content for SEO best practices. Moreover, they need to adapt to the constantly evolving algorithm updates. These include E-A-T and Helpful Content Update.
In order to create impactful content with the likelihood of top organic rankings, it is vital to:
– Infuse keywords strategically without overstuffing
– Integrate keywords in subheadings
– Use the keyword in first 100 words
– Add keywords in meta tags like meta description
– Provide genuinely high-quality content
Mistake 6 – Not adding CTA in content
A call to action helps the reader to know what they need to know after reading the blog.
And this step is vital.
Just think about it. It would be a blow to the entire process if readers simply loved reading the blog but didn’t know what to do next.
If they have loved reading your blog, chances are that they will act upon the call to action. This action will result in continued blog reader engagement with your fintech brand.
Imagine you have a bookkeeping solution to sell. You can place the CTA at the end of the blog titled “Benefits of technology in bookkeeping”. You can then invite the readers to explore more about the product. The CTA can also include an invitation to test a demo or schedule a sales call.
Mistake 7 – Not writing truly valuable content
As a fintech brand, you need to build authority and trust in readers’ minds. This won’t be easy. Your fintech content writers need to put up content that will help them.
This way, every piece of content will have something of value for your reader. In order to do this, writers need to do a deep dive into the topic. This is much better than superficial coverage of a particular topic.
This is the basic tenet of high-quality content. In fact, such in-depth content will also abide by SEO processes. No wonder, this type of content helps to give organic rankings boost to the site.
Mistake 8 – Not producing content until product launch
Content is a behemoth spread across many channels. You need to have a robust content repository. This should happen way before the fintech product is ready to be rolled out in the market.
Pre-launch initiatives can include social media blasts and helpful videos. They also cover ‘how-to’ articles, and valuable website content.
However, it is a folly to wait on these initiatives till you are ready to launch the product.
As a fintech owner you need to create a buzz around the product way before its actual launch. This way, you can raise the intrigue around the product. You can also get a few interested beta users. They can demo the product and catch bugs (if any).
As a result, the product you launch eventually will be a much better version.
You see what is happening here? The buzz is already present for the content during launch. As a result, you should see traction in user adoption and sign-ups pretty early on.
For insights into effective fintech content approaches, reviewing successful examples can provide valuable guidance.
To sum it up
Fintech content writing has evolved over the years. This has happened due to its tremendous ability to bring rich dividends via cost-effective SEO and content marketing. But this strategy can be effective only when writers evade common mistakes associated with this type of content creation.
By avoiding these common mistakes, writers can create more impactful fintech content. Such content will be both, informative and engaging.
Using these tips, professional content writers can ensure the highest quality fintech content for the target readers.
Are you a fintech company? Do you want to add compelling content on your fintech website?
Then connect with us at Textuar.
We have a specialist competency in creating original and engrossing content. Our unique fintech content acts as a lead magnet for your target customers. Contact us today to know more.
