With the advent and availability of the internet, writing has crossed its geographical constraint and become worldwide.
With it, the number of blog writing services providers has also increased exponentially. According to recent statistics, 70 million posts are generated each month by professional bloggers.
There is a science behind the art of blog writing. And writers who follow these pointers are more likely to get read by general web users.
Creating and maintaining a reader base is essential, especially for professional blog writers. Business institutions that blog get 97% more links to their websites. Companies may choose to advertise their product through promotional blogs. This tactic leads to increased site traffic and higher chances of lead conversion.
Blog Writing – A Lead Magnet to Help Your Brand Engage and Convert
Anyone with a knowledge of the English alphabet and grammar can put down their thoughts on pen and paper. However, blog writing for digital marketing is an innate skill.
Blog writing services providers follow a simple formula
Writers’ Expression with Compelling Content = Create an Impression on Reader.
Apart from the inherent talent, they will have to follow a standardized structure and arrangement to optimize the impact of their writing. The creation of online blog posts also follows a similar notion.
How to Do Blog Writers Structure a Blog the Right Way?
Having a blog is an effective way of connecting with our online readers and share your knowledge and understanding across the globe. It is also a great way to establish one’s expertise in a particular topic.
There are approximately 2 billion web pages on the internet. How will you ensure that your blog catches the attention of your target audience?
Keeping readers hooked to blog content happens when the content is structured in a certain way.
Are you interested to know how the blog writing services providers do it?
Then here are the standard pointers to do so:
1 – An Introduction that Keeps Eyeballs Glued to the Site
The introduction of a blog is just stating what the content is all about. Here the individual style of the writer will come into play.
Some people offer anecdotes to establish their authority; some people write a story.
I personally like to start off broad with a specific domain. Then I gradually ease into a subtopic within it that forms the crux of the narrative.
Take this particular blog, for example.
a – It started with the landscape of content writing.
b – It then slowly moved to blog writing.
c – By the time we moved to the body, we made it clear that the key narrative is around structuring the blog.
Whatever your style, your writing should ensure that the reader gets a preliminary idea of the content and interest generation.
The intent is clear
a – Your reader typed a query on Google
b – She came to your site due to the presence of the keyword she typed as a Google query
c – The strong introduction ensured that her attention didn’t fritter away
2 – Using headings and subheadings
According to experts, the maximum time readers will spend in a blog is 37 seconds.
So, although your blog may be filled with fresh and original information, you still might not get enough readers.
The reason is simple.
The readers don’t have that attention span to read through long paragraphs of text. It is proven that 43% of blog readers will skim through it rather than reading it thoroughly.
Unfortunately, you cannot change the readers’ habits. So, what to do?
The answer is simple.
Use headings and subheadings.
Readers will scan the heading and sub headings that break the entire content into meaningful chunks. If these headings hold the reader’s attention, she will stay back to read in detail.
The heading should be long enough to make the users read it and concisely to get their attention, nothing more. Using keywords in the heading is also a great tactic. You can also use sub-headings and sub-sub-headings and continue as much as you like. But keep it appropriate – no need to make a nesting doll of it.
3 – Keep the Paragraphs Short in Blog Writing
In your creative writing class, the teacher tells you repeatedly, “Express your views completely. Use longer paragraphs.”
But for blog writing services, she would be dead wrong. The short attention span of digital content readers means you need to add a lot of white space in between.
Don’t make your paragraphs long. Instead, you can break them up at meaningful places. The shorter the section, the easier it is for the busy reader, and vice versa.
Short paragraphs also work because of their efficacy on the limited screen space on mobiles.
Mobile view is vital, because nowadays, search engines index the mobile sites first. Longer paragraphs lead to a weird-looking mobile page. It leads to gradually disinterested readers, lowering mobile and desktop site ranking.
So, try to use shorter yet content-rich paragraphs.
4 – Use Simple English
Many writers assume that by showcasing their mastery of English they can impress readers.
Wrong!
Such boastful English usage will alienate the readers and drive them away!
It is best to use everyday, conversational English to make a point. Keep your oxymorons and metaphors at bay, and don’t think much about stringently following grammatical rules. Keeping it simple will increase your content’s readability. Moreover, it won’t let their attention stray.
Know More – 14 Easy Tips for Writing Conversational Content
5 – Images Enhance the Value of Blog Writing
Let us consider a real example. Have you ever looked at the instruction manual for your mobile phone?
You will see that even for something as simple as putting the SIM in, images will accompany the instructions. What’s more. Most of the users will follow those images only. The same principle applies to blogs.
Using compelling images will maintain the reader’s attention. It also provides a pretty pause and binds the break in the points. However, keep in mind that the image should be related to the content.
Know More – 10 best free image sources
6 – Use your Distinct Style in Blog Writing
Lastly, and most importantly, do not lose yourself in the rules.
Readers like blogs where the writer has given their views, used their style, and shared their personal experience.
Add those into the content; others will notice it more quickly.
7 – Optimize Your Blog Structure
a – Conclude your content correctly, and keep the possibility of discussion open at the end. The experienced content writers call it “call-to-action.”
b – Use active voice to have a more direct approach to your narrative.
c – Finally, keep it short, as readers are less likely to take action with long ones.
d – Write the blog content with a genuine intention to help readers with valuable information
Professional blog writing agencies like Textuar emphasize on these success mantras to make their blogs effective and impactful.
Now you know the ways to build your content correctly. So, start writing and let your words drive marketing success!
