Today, Amazon retails 75.1 million products – easily making it one of the biggest e-commerce sites in the world. As a seller, there is a lot of value in getting good product descriptions written so that your product ranks high on relevant search terms. You need to focus on the 4 key areas of the product description content writing
Which one of the below would the reader pick to spend time to read about?
“Blue Shirt”
“Raymond’s Light Blue Full Sleeve Shirt size 40”
Of course, the 2nd one.
Amazon provisions 200 characters to build the title heading of the product. You would want to make it as informative as possible to let the readers know whether they should check out the product or no.
Some guidelines for popular product categories mandates the below formats for product description heading –
It is advised by experts to craft comprehensive feature list. Instead of talking only about what the product consists of, you need to focus more on what the product does for the customer. Some key pointers to note to improve its engagement quotient would be
This is the key portion where the buyer eventually decides whether or not to buy the product. Keep a subtle promotional tone without going overboard or aggressive/ boastful. Some valuable tips to craft the product description on Amazon include –
This is one area where copywriters can create the maximum impact. Amazon has specified clear keyword guidelines in order to rank well on the e-commerce site with hidden keywords –
Check this great post by Search Engine Journal to know more about hidden keywords.
These tips will strengthen the copywriting you do for Amazon product description. With a thoughtfully crafted description penned by a good copywriter, you can be assured of better visibility and increased sales on the e-commerce site.
Want to do more for your Amazon store? Then check out this great post by Neil Patel on ranking better on Amazon product search.
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