The advent of AI in digital marketing has led to a pertinent question for a content writing agency – Does Google rank AI content?
The short answer is – Yes, it ranks the content. But this happens only if the content writing agency has produced high quality that meets E-E-A-T guidelines.
So let us figure out what is high quality content.
Focus on quality vs. production method
Google has made its stance clear. It will rank content irrespective of the content production method. So, in the eyes of the search engine, it doesn’t matter if the content is by a human or ChatGPT. The only criterion is content quality.
Here, there are two aspects –
1 – Bulk content generated via AI and published without human edits. These are spammy. It violates Google’s spam policies.
2 – However, some content can be automated. For example, sports scores and weather forecasts can be automated via machine learning programmes.
Then of course is the good standard of human-written content. One interesting point – even if the content is human-written, it will not rank well, if it is not well-researched or engaging. This point is corroborated by blogging experts too.
So, what is high quality content?
Let us find out.
What is High Quality Content as per E-E-A-T Principles?
Quality content is that which conforms to the E-E-A-T principles.
E = Experience
The author should have first-hand experience about using the product or service being promoted in the content. For example, suppose the content is about surgical procedures. Then a skilled surgeon writing the content will demonstrate experience.
Similarly, consider a mobile phone review. The review of the phone should come from a writer who has personally used the product.
E = Expertise
This shows a profound understanding and mastery of the subject matter. It showcases a high level of knowledge and skills in the content’s topic. A content writing agency will create content with a proven track record.
This will prove their qualifications or experience in the relevant field. The content reflects a level of proficiency that adds confidence in the audience’s mind regarding the content writer’s knowledge.
A = Authoritativeness
Establishing a strong, credible presence. This is done by positioning the content creator or the website as a trusted authority within the industry. It often involves presenting well-researched information.
A content writer may cite credible sources and attribute content to experts or recognized authorities. Such authoritative content helps in shaping perceptions and decisions.
T = Trustworthiness
Build trust and reliance in readers’ minds with accurate and ethical practices. Ensure that the content aligns with the needs and expectations of the targeted readers. Trustworthy content creators prioritize accuracy. They take care to present clear attributions and disclose any potential conflicts of interest.
This transparency builds trust with the audience. This promotes a positive relationship between content creator and consumer.
How a Content Writing Agency Creates High Quality Content as per E-E-A-T?
Google doesn’t care if the content is produced by humans or AI. A content writing agency needs to focus on these points to get it to rank on search results page.
1 – Thorough Research
As a content writer you need to do comprehensive research before creating content. Ensure that you have a deep understanding of the topic you’re writing about. Utilize reputable sources or scholarly articles to substantiate your point. You can also add expert opinions to build a solid foundation for your content.
2 – Demonstrate Expertise as a Content Writing Agency
You need to show your expertise in the subject matter with the writing. For this, you need to clearly communicate your knowledge and experience. It is best to avoid writing about topics where you lack authority. If necessary, you can collaborate with subject matter experts. Alternatively, you can cite credible sources to enhance the content’s depth.
3 – Authorship Attribution as per E-E-A-T
It is wise to attribute content to specific authors or experts. Establishing authorship adds a personal touch and transparency to the content. If possible, include author bios with relevant credentials. Doing so reinforces the expertise and authority of the content writing agency.
4 – Cite Reliable Sources in Content Writing
When presenting facts, statistics, or claims, cite authoritative sources. This adds immense credibility to your content. Plus, it allows readers and search engines to verify the information. Use reputable journals and well-established websites as references. For example, newspaper sites and Wikipedia will be preferred over Redditt or Quora.
5 – Create Evergreen Content
You should produce evergreen content that remains relevant over time. This demonstrates a commitment to providing enduring value to your audience. When appropriate, you can update and refresh existing content. Doing so elevates content accuracy and relevance.
6 – Avoid Misinformation
Steer clear of spreading misinformation or presenting unverified claims. Please fact-check your content diligently. Use tools like Grammarly in your content drafting process. This will help you correct any errors promptly. Misleading information can harm your credibility and violate E-E-A-T principles.
7 – Provide Real-Life Examples
When you write as per E-E-A-T, your content writing agency benefits a lot. It abides by the first ‘E’ (experience). It makes the story personal. For example, if you write about ‘Things to do in Goa’, you can mention your own experience. You can talk about what you ordered when you visited a hotel in Calangute (one of Goa’s tourist spots). This will assure readers that you have first-hand experience.
8 – Create Authoritative Content
Develop content that positions your website or brand as an authority in your niche. You can offer in-depth insights, analyses, or solutions that have not been covered anywhere else. Doing so shows a thorough understanding of the subject matter. Authoritative content naturally aligns with E-A-T principles.
9 – User Experience Matters
A positive user experience contributes to trustworthiness. Make sure that your website is user-friendly. It should be mobile-responsive and provide a secure browsing experience. A well-designed website enhances the overall perception of expertise and authority.
10 – Include Expert Testimonials
Your content should include testimonials from industry experts. Testimonials add social proof to your content. Their quotes contribute to the content’s trustworthiness.
11 – Clearly Disclose Affiliations with Your Content Writing Agency
Does your content include affiliate links or sponsored content? Then you should clearly disclose these affiliations. Transparency about potential biases helps maintain trust with your audience.
12 – Regularly Update Content
Regularly review and update your content to reflect the latest information and developments in your industry. Outdated content can erode trust. So, staying current is essential. For example, if your blog is about ‘Content Writing Trends‘, make sure to highlight the current year, i.e., 2024 instead of retaining ‘2023’.
13 – Encourage User Feedback
Encourage user comments and feedback on your content. You should responsively engage with your audience. Help them by addressing questions or concerns. This also fosters a sense of community. A positive feedback loop can contribute to the perceived trustworthiness of your content.
14 – Optimize Your Author Bio
Does your content include author bios? Then optimize them to showcase relevant credentials, experience, and expertise. This helps build trust for the content writing agency. It establishes the author’s authority on the subject.
15 – Adhere to SEO Best Practices
You should implement SEO best practices in the content. Doing so ensures that your content is discoverable by search engines. This includes using descriptive meta tags like meta descriptions. You can incorporate relevant keywords naturally and optimize your content for readability.
To conclude
The blog answered a common query – “Does Google rank AI content?” The answer is based on the fact that the search engine doesn’t rank based on method of production (AI vs human).
Rather, it checks if the content is high quality.
Hence, a content writing agency needs to focus on quality. This approach is better than focusing on the method of generating content.
We also saw the various points that can help a piece of content to conform to E-E-A-T.
Do try to incorporate these points in your content and see your rankings soar. Contact Textuar for people-centric SEO-optimized content writing.
FAQ
Q – Does AI-created content affect Google’s E-E-A-T policy?
AI content can align with E-E-A-T principles if it is properly edited and fact-checked by the experts. Google does not automatically penalise AI-written content. Instead, it focuses on the content’s accuracy, expertise, and overall value to the reader. When experts review and enhance AI-generated content, they ensure it meets the E-E-A-T standards. A hybrid approach like this can keep quality up and efficiency high.
Q – Can AI content be authentic in specialised topics?
AI can offer simple information and basic structure. However, producing specialized content involves human expertise, knowledge, and experience. Subject matter experts working at content writing agencies can review and enrich the output generated by AI. These experts even bring industry insights, real-life examples and subtle perspectives to the content. This is because the experts ensure the content reflects genuine expertise and not just mere surface knowledge. The idea is to use AI as a base and then create the final work that is refined through human wisdom.
Q – What is the right way to maintain authenticity when using AI for content creation?
Content writing agencies follow a stringent process to humanise AI-generated content. The steps involve, inculcating original case studies along with personal experiences. Even industry-specific insights are added. Then, the experts write down the content in a personalized tone and add brand voice in order to ensure that the content holds a unique perspective. They even verify all information and add recent examples. This makes the content genuinely helpful and relatable.
Q – How the content writing companies balance AI efficiency with E-E-A-T requirements?
The content writing agencies start with the use of AI for research and initial drafts. After that, the professional writers enrich that content with their knowledge and experience. They thoroughly review the content and set clear guidelines on quality as aligned with the principles of E-E-A-T. Besides this, they generate templates for content where AI efficiency meets expert input. This ensures consistent quality and enhances productivity.
Q – How should human editors be involved in AI-generated content?
Human editors play an essential role in determining whether the AI-created content meets E-E-A-T compliance or not. Their responsibilities include verifying accuracy, adding professional insights, and maintaining consistency in tone. Additionally, the editors also update the content with industry insight and real-life examples. This way, they ensure proper citation, thorough fact-checking and up-to-date information. Their role is to change the AI drafts into authentic, trustworthy content.
