Location Landing Page Content: An SEO Success Factor
Content writers, web designers, and graphic design specialists all place great importance on creating the perfect landing page.
Now, you may be wondering, what role landing pages play in website SEO. Can a good landing page drastically improve the performance of your website and, in turn, boost your business as well? Today, this is exactly what we are going to delve into.
What are Landing Pages?
A landing page is the foundation of a good digital marketing strategy. Good landing pages content can boost your business engagement. Moreover it can assist to connect you to potential leads.
With the right call to action on your landing page, you can see great conversions. In the best-case scenario, you can even use the landing page space to motivate your website visitors to sign up for email marketing campaigns.
Feeling intrigued? Let’s take a deep dive into how location landing pages can help with website SEO.
What are Location Landing Pages?
As the name suggests, the landing page is a website page characterized by a few unique traits
- A standalone nature,
- Minimalistic content, and
- A strong call to action.
For example, if we have a page ‘Content writing services in Calgary’, we see some unique traits –
- It is created specifically for the Calgary audience (and no other location)
- The goal of such a landing page is to attract maximum traffic only from Calgary with SEO
- It has local keywords instead of targeting a broader geography
- It helps in link building activity and improving the site’s domain authority
How is a Location Landing Page Different from Other Landing Pages?
While there isn’t a big difference, location landing pages differ from location to location, and landing pages content is optimized to fit the needs of each and every user irrespective of where they are surfing your website from.
Location landing pages also follow a very intense Search Engine Optimization to maximize their conversion rates and provide as personalized a call to action as possible.
Is The Location Landing Page Content Important For Your SEO
Let us look at what the landing page does to the SEO of your website.
- Helps the visitor connect with your platform: The biggest part that landing pages content play in the working of the website is to increase the chances of visitors connecting with the platform. This helps potential leads get into important conversations about your product, and eventually, they turn into paying customers.
- Build Links: We all know the importance of building links for our website. Landing pages are an organic way to build links for other pages you work with. You might even have more than one website, in which case landing pages do a great job.
- Highly user-specific content: Location landing pages, in particular, can generate precise content for users of a particular location. In today’s time, everyone loves personalized content and if you can provide it, your brand will enjoy a great online presence.
- Generate higher traffic and engagement: naturally, the very purpose of location landing pages is to display web content that will increase engagement. If the landing page is convincing, your website will enjoy higher traffic and conversions.
How To Create Highly Optimized Location Landing Page Content?
Incorporating SEO content is the primary method of drawing traffic to your website. Now, reaching out to new and potential clients without strong SEO-optimized web content backing you is simply impossible.
And for all those who do not know, Search Engine Optimization refers to using relevant keywords and following the best practices so that you can rank high on the search engine results whenever a potential client looks up anything.
When it comes to location landing pages, these are what you must focus on these points:
1. Keep The Location Landing Page Content Simple Yet Valuable
Not only must the landing pages content be short, but it must also be easy to understand. Your location landing page will tell the client in simple words what the page is all about. At the same time, it will also be lucrative enough for the customer to be impressed.
Be straightforward about what you need the customer to do and what the customer can get out of engaging on this landing page. And because you are making use of location landing pages, make sure your content is referring to the location factor in a natural and believable manner.
But most of all, make sure your content is so valuable that it genuinely solves their specific need or query.
2. Add An Attractive Incentive
Many websites rely on getting conversion rates by including attractive incentives for doing what they ask you to. Web content usually almost always thrives on other pages’ web content. For example, you might tell the visitor that if they subscribe to the newsletter, they will also get a free eBook of the workbook you just released.
3. Optimise For Location-Based Keywords
Most importantly, if you want to benefit from location landing pages, you have to optimize the content for location-specific and high-ranking local keywords that may or may not differ from the national average. To be honest, for the best web content for your location landing page, advanced keyword research by highly qualified professionals is a must.
It is crucial to take a look at your target audience, their demographic details, search engines they are most likely to use, etc., before you venture out to create SEO content for your location landing page.
4. Don’t Forget To Display The Product
The location landing page is a first impression that you will leave on the mind of your visitors regarding the specific product or upgrade that you are advertising.
So, make it a point to display the most lucrative aspects of your products or services. Also, do not forget to assist your advertisement with amazing copywriting that reflects how unique your product/service is.
Final thoughts
SEO content for landing pages needs to be created carefully. Such content considers the niche requirements of the industry and the business itself. With location landing page content, targeting a specific city’s audience becomes simplified for local business.
See a surge in interest for your brand from people who are located in proximity to your business’ location. Get your location landing page content developed by Textuar. Our team excels at such deeply local content strategies
Is ChatGPT a Threat to SEO Content Writers?
In recent years due to technological advancements, there has been a rise of AI language models, which are taking the world by storm.
ChatGPT has become quite a rage now. It is no surprise that more and more people are excited to try it out.
What is the impact of ChatGPT on content writing?
But with this rise, there is also a big question out there that is circling the minds of many!
– Does ChatGPT have the power to end up replacing SEO content writers?
– Will you now no longer need a team of writers for your project?
– Will ChatGPT crate compelling content all on its own, without any human intervention?
In this article, we are going to cover questions like these to help you understand what the future holds for the content writing industry.
How smart SEO content writers will leverage ChatGPT?
The one thing you cannot take away from ChatGPT is that it will make writing more efficient and cost-efficient. This will help writers focus on building strategies and other work at hand.
It is very easy to type in a few topic-related words, and ChatGPT is going to provide written content to you.
Although it seems like it will be a great way to get content and help you out in marketing, the reality is a little different.
is ChatGPT a threat to content writers
Why ChatGPT cannot take over human SEO content writers?
ChatGPT cannot take the place of a content writer or content writing company because it lacks a lot of things that only a human being can add to the content.
1- Remember the Google Panda update
Since the introduction of algorithms, people have been trying hard to ace the game and get all the benefits they can. And alongside, Google has been trying its best to keep the algorithm clear of such practices and maintain the quality of search results.
The updates of Google are sometimes small. But every once in a while, it has a big update that has a large impact overall. One such update was the Panda update. This update combatted the low-quality farms churning out content of very poor quality.
There were many businesses at that time that were involved in such practices. Google busted them over time. As a result, they lost a lot with to this update.
2- The ChatGPT content is of low quality
The ChatGPT is doing something similar too. It has been encouraging companies to push up low-quality content. Although it might be working well right now, Google has already issued a red code against this. ChatGPT and AI content will definitely be under the radar; nobody knows when and how, but a Panda 2 update can be expected.
ChatGPT is like a trained machine which is as good as the data which is used to train it. When you want ChatGPT to generate content for you, what it does is pull from already existing data on the internet. It is like scraping for content from the internet.
We all know how the internet is already filled with unoriginal content and data. And if you know anything about SEO, you will be aware of how all this is a recipe for subpar SEO rankings. If you want your content to do well, then you need writing that is original and is of high quality from SEO content writers. Only then can your business or marketing technique can benefit from it.
Of course, you can churn large volumes of content from ChatGPT. But the quality you get is compromised and wouldn’t necessarily get you the result that you were looking for. When it comes to current events and innovations, ChatGPT can be pretty useless since it factors only events prior to 2021.
3- Google fingerprints AI writers
Many people might not be aware of this, but Google has a way of fingerprinting AI writers and differentiate them from human SEO content writers. As writers, each one has a unique way of writing and also certain unique mistakes that they make.
This also means that Google can easily distinguish between ChatGPT content and human generated content. So, if you tend to use AI-generated, even after editing it, it can be caught by future Google updates easily.
Latest news says that there are some limits by Open AI, ChatGPT’s parent company. But we can expect Google to continue efforts in this area.
When you use ChatGPT content, this content will be tied to the ChatGPT author’s fingerprint. This means you will be adding to their profile instead of creating one for yourself.
4- ChatGPT carries SEO risks
There are many benefits of using AI content. However, when we are talking about it specifically for SEO, it might not be a good idea. Factors like search intent and E-A-T guidelines matter a lot for good ranking. I am not sure if ChatGPT is a good option to meet their stringent norms.
If you want to use ChatGPT for disposable content, then it can be done. But for SEO, you should only go for high quality content that is truly valuable to readers. Doing so can add to your credibility and Google rankings.
For your brand, you should only go for the content which resonates with your brand. This is a sure-shot formula that will yield you benefits against updates in the future. This is why trusting SEO content writers is the right thing to do.
is ChatGPT a threat to content writers – We Say No!
5- It needs intervention by SEO content writers
Although it seems great in theory, ChatGPT lacks a few qualities you can only find in a human author. Only a human content writing expert can deliver the nuance, depth, and emotional sensitivity needed to write a great piece of content.
ChatGPT falls short by a big margin when getting the context and intent right for a blog or article. Of course, it can help create disposable content, but if you need quality content that is SEO friendly, it would need help from a writer in the content writing industry. It can be a great add-on for a writer but cannot replace them completely.
To sum up,
Although it seems very promising, the ChatGPT is not going to take away any jobs from the content writing industry. Of course, it is going to be of great help when it comes to low-effort writing jobs, but for effective SEO, you would need the help of good SEO content writers.
There are many aspects to human abilities that a bot won’t be able to decipher when generating compelling content. You would need the help of a good content writing company in this matter. They have the experience and creative skill to provide you with SEO-friendly content for your marketing needs.
When you make the wise move of using human writers for your content needs, then contact Textuar. We have a proven proficiency in generating in-depth and value-driven content meant for your target readers. Give us a try and we are sure we will help you with your lead generation efforts through effective content marketing
Is ChatGPT ideal for SEO content writing?
Machine learning is the backbone that powers Chatbot ChatGPT (Generative Pre-trained Transformer). It learns from pre-fed information to predict what the next sentence of content will be. This way, when you input a query, it will respond by generating human-like responses in real time.
So, all is well on the SEO content writing front, right?
Well, not entirely.
Let’s dive deeper into this aspect.
We see why ChatGPT articles are not recommended for quality SEO content writing. We also see how it can be leveraged without compromising on SEO ranking.
Article Marketing – How to use it for SEO Gains?
Creating and designing a website is difficult enough. But imagine if you’ve created beautiful websites, and your analytics show no one wants to visit them? This is where you need a competent SEO article writer.
It’s time to hire an SEO article writer to help your website gain SEO authority.
16 Best Readability Tools to Boost SEO Content Writing
Have you ever attempted to read something just to be drained by the whole experience? It is certainly not a good feeling when readers have to put in efforts to comprehend the meaning of the words in the SEO content writing.
This is the underlying principle of readability.
Helpful Content Update by Google – Things to Know
As digital marketers and content writers have seen over the years, every major update to the Google algorithm has led to massive changes to the very foundation of digital marketing. Today we look at the major update of August 2022 – the Google helpful content update. We also assess how it impacts content writing.
What was the impact of Google algorithm updates in the past?
Consider Panda – the first major update rolled out in 2011. It aimed to tackle plagiarized content and keyword stuffing.
Right from that time, Google has made many updates to ensure two key objectives –
– The content is valuable for the target readers
– The content meets the search intent with which the searcher was re-directed from the SERP to the website
This denotes the immense responsibility content writing companies have for the success of SEO campaigns as per the prevalent algorithm.
Cut to the present scenario, and we see the rollout of the Google helpful content update in 2022. Let’s see what the update is and what content writers should know about it.
What is Google’s helpful content update?
Google rolled out the Helpful content update on 25th Aug 2022. This update targets a key point – “to ensure that people see more original and helpful content written by people and for people in search results.”
This means that Google will better reward the content for a website that offers a satisfying experience to the site visitors. It should focus on people-centric content meant for the content readers first instead of for Google bots.
So, if your content is written keeping only Google bots in mind, then mind it! The search engine will swiftly devalue your site.
How does the helpful content update work?
The update will penalize sites that have less-than-helpful information. It doesn’t cover just poor-quality content. It also covers sites that have a lot of content that is of no value to the readers.
A content writer will need to have this critical question in mind.
“Will this part of the content add true value to the reader?”
They need to keep this in mind when framing each and every sentence and paragraph of the content.
It is a site-wide signal. So, SEO webmasters cannot escape the penalty by removing one or two pages. They will have to do a thorough analysis of the site overall. This way, they can pluck out any page offering a ‘less than satisfactory’ experience to readers when consuming its content.
Sites that adhere to this norm will see a ranking improvement in some weeks (a month or two). The machine-learning-based algorithm update will scan billions of pages to see if the site delivers a satisfying experience.
What are the key points of the helpful content update?
Answers to the below questions will help you adhere to the people-first foundation of the helpful content update.
– Would your existing audience find the content useful if they visited your site directly?
– Does your site depict first-hand use/ experience of the product or service you are writing about?
– Will the readers be satisfied that they have learned enough about a particular topic after reading your content?
How to create content as per the helpful content update?
1 – Stick to your area of expertise
When you stay on the narrow with your expertise, you adhere to this update. You cannot chase after topics simply because they are trending. You should not expect search traffic as the barometer for choosing topics for your content. Such content may not be helpful if they are outside your niche.
What can content creators do?
When visitors come to your site, they should be served content that is well within your area of expertise. It is only under this circumstance that you can deliver content that is truly helpful to your target audience.
For example, if a company offers a web development service, here is some guidance:
– it should not stray to SEO services (if it doesn’t offer SEO at all).
– Many SEO-related keywords rank pretty high. If the web development company wants to go after site traffic by writing blogs around SEO, such an action can negatively impact it. Google will devalue your site.
– It’s better to stick to topics around web development.
2 – Demonstrate first-hand experience
If you are writing about a particular topic, be sure that you show first-hand experience.
Content creators need to substantiate their content with evidence like original opinions/thoughts about a particular area, a particular place of business (like a restaurant), or a particular product.
For example, many affiliate sites simply advertise a product on their website. But the site author may not have used these products/services. If you have first-hand experience, then provide evidence like photos or videos to add weightage to the content.
What can content creators do?
Suppose you are writing about a topic, ‘ Benefits of apple cider vinegar.’ You should show that you have used it on yourself in order to appear helpful to the readers.
You can add unique elements that are unique to your consumption of vinegar. Maybe you can show them how to reduce the pungent taste of the vinegar. This element will not be present in any other blog.
Such content will be deemed in compliance with the new update because –
– It is not written only for search engines (by rehashing what others have already written)
– It is not written for affiliate marketing, where the author earns a commission even though she hasn’t used the product personally.
– The content establishes that the author has actually used the product and can give a unique opinion.
3 – Show that your site has a primary purpose
Are you trying to sell many things in different niches on a single website? Then don’t do it. You may be tempted to spread it wide in the hopes that one of the topics may hit the bull’s eye in terms of rankings and perform well on SERPs.
Such a site will be extremely unhelpful to the visitors. Plus, it will confuse the search bots about the site’s relevance to a particular niche.
What can content creators do?
For example, you may have a site that covers technology, beauty, and automotive. It is clearly covering multiple niches.
– You can build 3 different websites for these three niches.
– Build blogs and website content separately on each of the three sites.
– Do not overlap one site’s business with another (in the form of unhelpful links). So, if you are writing on a beauty topic, stick to internal/ external links of only the beauty site.
4 – Provide sufficient answers to the readers
After reading the content, the visitor should feel that they have adequate information needed on a particular topic.
This aligns with Google’s philosophy that content is helpful when it educates the blog readers or helps them address a particular issue for which they visited your site.
What can content creators do?
For example, let’s consider a topic “How to Grow Cannabis.” A writer needs to do in-depth research. This way, the blog will become the only blog that a legal cannabis cultivator needs to follow.
There are many factors covered within the blog. These include sub-topics like sunlight, water, lighting, temperature, and soil pH. Now, let’s consider the ‘soil pH’ section. If a writer writes:
“Cannabis prefers slightly acidic soil conditions. You can maintain an acidic level in soil for better results.“.
This will leave the reader with so many questions –
– What is meant by acidity/alkalinity levels?
– What is the right acidity level in terms of pH?
– When to check pH level?
– How to check pH level?
To get these answers, he will close your site and open another search for the answers. This means that such superficial content is not helpful. Such unhelpful content may run a risk of being devalued by Google.
The writer needs to add depth to this section as below –
“Cannabis grows will in acidic condition between 5.0 to 7.0 pH. You can maintain a level between 5.8 to 6.2 as an optimal level. You need to check the pH level every two days using a digital meter.“
Such content will provide all answers to readers related to the soil pH of growing cannabis.
Our final thoughts
Google has only recently added the helpful content update. SEO and content experts are still gauging the impact on site rankings. But these points will offer good guidance.
If you are a content writer, you will come to know how to tweak your content creation process so that Google considers your content helpful as per this algorithm update.
Let us know which other point of this particular ranking signal will influence the content writing process.
Why Is It Good to Hire an SEO Content Writer in 2022?
SEO (Search Engine Optimisation) was a fairly simple process in the distant past, and companies could do it by themselves, provided they had a basic knowledge of the internet.
All they had to do was fill in their websites with keywords conjuring up backlinks. Lo and behold! It was a breeze getting top positions on search engines.
Cut to 2022, SEO has evolved significantly… and become more challenging.
And this is where SEO content writing comes to the fore.
Table of Contents
- The Need for SEO Content Writing Expertise
- How does Professional SEO Content Writing Skill Work in Your Favour?
- 1 – Adapt to the Constantly Changing Search Engine Algorithms
- 2 – SEO Content Writing Experience with Similar Brands
- 3 – Expert Application of Keywords in Content
- 4 – Drives Sales and Revenue
Everything You Need to Know About Anchor Text in SEO Content Writing
In our school lives, we may have always related an anchor to something that keeps boats from floating away. They add weight and keep the boat steadfast. We see the same analogy applied to anchor text for SEO content writing.
Anchors in your content writing keeps readers from floating away. It keeps them hooked to the content.
Let us read more about this important aspect of SEO content writing.
What is Anchor Text in SEO Content Writing?
If you have read content online, you must have seen some text that appears in underline. When you place your mouse pointer, the arrow on this label turns to a finger. This indicates a certain action upon clicking on such a label.
The action is that you are re-directed to another URL.
You might ask, “Which URL am I re-directed to.”
Well, it is the URL embedded via HTML behind the anchor text.
It looks something like this.
The URL embedded into the anchor text is known as the target link. The HTML code for the above looks something like this:
As an SEO content writer, you need to ensure that the anchor text is relevant to the content covered in the target link.
What is an Example of Good (and Bad) Anchor Text?
Here is an example of good and bad anchor text.
Example of Good Anchor Link
Anchor Text = Readability in blog
Target link = https://textuar.com/blog/how-to-use-readability-in-blog-writing-to-boost-seo-ranking/
(when readers see the text “Readability in blog”, they will expect something in the same domain. And the target link will fulfil this expectation)
Example of Bad Anchor Link
Anchor Text = Conversational AI
Target link = https://textuar.com/blog/tips-for-conversational-content-writing/
(when readers sees the text “Conversational AI”, they will expect something in same domain – Artificial Intelligence. But the target link will not fulfil this expectation, as they point to a content writing blog)
What are the Types of Anchor Text?
Anchor texts come in different varieties, as given
- Branded – The anchor text is the company name.
E.g. “According to Textuar, readability is vital for content quality.”
- Exact Match – the text is the exact match keyword
E.g. Buy running shoes
- Partial Match – text is a partial match for a keyword
E.g. Buy white running shoes in New York (targeting “buy running shoes”)”
- Naked URLs – has actual HTML URL
E.g. www.textuar.com
- Generic – random words that don’t offer any context
E.g. “click here,” “this blog,” or “read more.”
Why is Anchor Text Important in SEO Content Writing?
Smart SEO content writers use anchor text to improve the relevance of the blog or page. When Google bots crawl your site, it focuses on the anchor text.
With meaningful anchor text added at the right place, your content impresses Google.
Such content is likely to rank well on key characteristics like authority and relevancy.
How Does Google Determine Relevance from Anchor Text?
Links are the key indicators that Google bots use to determine high-quality content writing. Since anchor text is a form of a link, it does the same job as links. It helps Google to find out about the three key traits of quality content:
1 – Relevance
Google sees that the correctly placed anchor link is highly relevant to the content of the target link. This helps the bot to figure out that the content must be valuable.
2 – Internal linking
With a few internal links, Google knows that the same site has valuable information on other pages related to the same topic. This improves the quality of the page, which has internal linking.
3 – Page experience
If the target link doesn’t match with the anchor text, then it might lead to a frustrated reading experience. This results in a poor page experience and may lead to a drop in rankings.
So to paraphrase the importance of anchor text –
If the target link content is not relevant to the topic being discussed, you may lose visitors as they will be frustrated with the poor experience provided by anchor links
How to Optimize Anchor Text in SEO Content Writing?
1 – Make them clearly visible
Some websites offer anchor text to be in underlined. This makes it clear to the readers that the text has a URL to click on.
Make sure that when the readers come to the target page, the context remains the same instead of providing a poor experience.
2 – Must be woven naturally into the content
The anchor text should appear organically into the narrative of the content. This way, you preserve the natural flow of SEO content writing.
Some writers may stuff keywords in an attempt to optimize the anchor text. But this is a strict no-no. Such low quality hyperlinks may lead Google to penalize your rankings.
3 – Pay attention to surrounding text of SEO content writing
The surrounding text around anchor text should be in a natural human language. When the writer optimizes content as per this factor, she ensures that readers can read the content in a natural way without having a jerky and stuffed effect.
4 – Use different types of anchor texts
Your SEO content writing needs to have variety in usage of anchor texts. As per SEMRush, the ideal distribution of anchor text in should be somewhere in this range
- Named or brand anchor text will be around 30% to 40%
- Partial match anchor text will be around 30% to 40%
- Other types ( naked, exact match, generic) will be around 20% to 30%
5 – They need to be relevant to the topic of discussion
Let’s see this with an example:
“You can use a professional real estate content writer like Textuar. It will do a stellar job of creating magic with words.“
The anchor text is the one marked in red “Real estate content writer” . Now when the reader clicks on this, she need to see a page that is relevant to this term. The target URL is “https://textuar.com/real-estate-content-writing”, which opens to Real estate content writing services. So Google sees that it scores high on the relevancy factor.
To conclude
Anchor text is a good way to optimize your SEO content . It helps let Google know that your page and links in it are relevant. It shows that the context is present and have the depth that the reader expects.
Knowing about the different ways to optimize anchor text will ensure that you have a well-rounded SEO strategy.
How to Improve SEO Blog Content With Transition Words?
Table of contents
Readability is one of the most important indicators of overall quality for SEO blog content. As a content editor, you need to make sure that all of your website’s content is clear, concise and easy to read. And this is where transition words come into the picture.
Ensuring that your content is optimized for readability makes sure that the audience interacts with your posts. If your work focuses on SEO, then the readability is an essential consideration that you will have to make.
Read more – How to use Readability in SEO blog writing
The Importance of Readability in SEO Blog Content
One thing that you have to consider at all times is the fact that the reading levels of your audience are not as high as you think it is. According to research conducted by the Program for the International Assessment of Adult Competencies (PIAAC), mean reading levels across countries are not very high. This means that you should not be using complex language as it can scare off customers and readers. For a brand, this means a business opportunity lost forever.
It is an excellent idea to keep your written language straightforward and conversational. One grammar trick that can help your text become more conversational is a transition word or phrase. Such types of words help make the flow of the blog narrative seem more natural.
SEO blog writing companies use this grammar hack to improve the content’s readability. Since they connect the ideas and sentences, the flow becomes smooth instead of being jarring and abrupt.
What Exactly Are Transition Words?
First things first, you should know what exactly transition words are. In the English language, conjunction words like “and”, “but”, “so”, etc. are called transition words.
The most basic transition words in SEO blog writing are conjunctions. They join two phases or clauses together. Again “and”, “but”, and “or” become examples of conjunctions that double up as transition words.
Apart from transition words, transition phrases like “as a result of that”, “in spite of”, etc. These are highly important as they help showcase the relationship that exists between different sections of your text. They help to introduce a natural flow, which enhances the overall readability.
Examples of Transition Words/Phrases
Here is an example that will be able to illustrate exactly how a transition word/phrase works. “I tripped over a stone. As a result, I fell and hurt my knee.” Using the “as a result” phrase, you will communicate to the reader that the two events are connected. It is an effortless way to illustrate that these two disjoint sentences are talking about the same process. They are handy tools.
Transition words are very versatile, and they don’t always have to be placed at the beginning of your sentences. Your transition phrase can even take the form of a simple conjunctive word, such as “and” or “because”.
Consider this sentence, “I like talking to him because he makes me laugh.”
Over here, the word “because” is connecting two separate clauses. But it still manages to convey the intent very well. These words can be used to link paragraphs as well.
Why are Transition Words Crucial for SEO Blog Content?
Content writers who focus on content quality for better rapport with readers will present their ideas in a structured and organized manner. If your text seems to ramble, then your reader might end up getting frustrated or confused.
Using transitional phrases like “firstly”, “secondly”, etc., you will also be able to show your readers the relationship between your arguments and your conclusions.
You will see that people find transitional content significantly easier to read, rather than a chunk of text with no discernible sequence. Even if your content has no sequence within itself, you can always give a semblance of order to make things easier for the reader.
Simplifying the reading level for your readers can be a great way to help your brand appear approachable and establish a human connect with inbound marketing.
Showing the exact relationship between your different paragraphs and sentences helps the readers to be engrossed in the content that they enjoy reading it till the last word.
How Transition Words and SEO Structuring Go Hand in Hand
Even though transition words themselves do not directly bear on SEO, they play a massive role in your content’s overall readability and simplicity. If the content on your website is readable and of high quality, it will rank better on organic search engine results. At least 93% of all online experiences begin with a Google search. This is the primary reason why you should optimize your content in the best way possible.
As a content editor, you must also know how important the structure of your text is. As has been mentioned before, transition words can lend structure and reason to your content. Readers will see a logical link emerging from one paragraph to the other. They will understand what you have written, and they will be able to glean all the knowledge in the best way. It will attract readers to your blog and help you to enhance traffic and conversions.
Types of Transition Words
Depending on the type of transition you are looking to make in your writing, there are many words at your disposal. The English language is extremely versatile, and you will find multiple choices at your disposal. Depending on the context in which they’re used, the transitional words can mean different things. If you are not a native speaker of English, you will have to be careful while using such transitional words yourself.
1 – Cause and Effect
Examples include “as a result of”, “therefore”, “consequently” and more. These phrases and words are a great way to showcase cause and effect properly. Here’s an example – “He was exhausted. Therefore, he went to bed early.”
2 – Clarification
These phrases are used to provide some clarification to the minds of the reader. Examples include “in other words”, “to clarify”, etc. Here’s an example – “I hate school. In other words, I’m going to bunk classes today.”
3 – Contrast
This is an exciting category of words that allows the content writer to introduce a concept and then provide a contrasting concept. Here is an example for you – “I don’t like eating chicken. However, I am fond of chicken nuggets.”
4 – Example
This is one of the most commonly used transitional words. Examples include “for example” and “for instance”. Here’s an example – “I want to do something fun this evening. For instance, ‘I was thinking I will go catch a movie.”
5 – Emphasis
These can be used to emphasize a specific thing you said before. Emphasis words can be used to nudge readers’ behavior also. For example, “You should always wear your helmet. Above all, it keeps you safe.”
6 – Chronology
Another transition word type is chronological, where you give the reader some idea about the order of events. Examples include “during”, “subsequently”, “then”, “consequently” and more. Here’s an example – “I was famished. Consequently, I ordered two whole burger meals.”
7 – Similarity
Examples include “similarly”, “likewise”, etc., and their objective is to show the similarity between two different ideas or sentences. Here’s a great example. “Star Wars is a great science fiction movie. Similarly, I think Star Trek is great too.”
8 – Summarize
This is a type of word that you can use to summarize all of the things you have said and provide a proper conclusion. Some good examples include “in conclusion”, “last of all”, “to sum up”, “in short”, etc. Here’s an example – “To sum up, you should exercise daily.”
To sum it up
In conclusion, the most effective way to apply transition words to your content is by knowing the words themselves. If you know the different words and phrases and the contexts in which they are used, you will apply and make the most of them. It is also essential to be aware of what you are writing. Try to maintain a running logical link right from the beginning, so that readability is ensured.
How to Avoid Rookie Mistakes as an SEO Blog Writer?
It is a major roll-your-eye moment when our friends say ‘Oh! So you do blogging the entire day! That’s it???’ They think that an SEO blog writer has an easy job. But when they themselves sit to stitch together 4 lines on a given theme, they realize one fact – Blogging is not for everyone!
5 Secrets of Content Writers to Ensure SEO Success
SEO blogs and articles are the most important way of driving the right amount of traffic to the website. People reading online content from professional SEO writers are often hooked to continue reading. The content’s stickiness helps them get more product-related information. This, in turn, boosts brand engagement and improves conversion potential.
Is SEO Content Writing Worth It? Check It Out Now!
SEO or search engine optimization is an assurance that the users quickly locate your product and service through organic search results on Google. And SEO content writing works wonders to accelerate your Google search rankings to the first page.
‘How’ and ‘Why’ to Update Content for SEO?
Digital marketing and Search Engine Optimisation (SEO) have successfully turned around the fortunes of online businesses.
One of the crucial drivers of this success is targeted SEO content writing.
It is fast emerging as a viable method of getting new business and spreading roots beyond our average reach.
SEO content writing companies know the importance of writing content that can be tested against the effects of time. Such articles drive traffic and prove vital in generating new business in the long run. However, not many pieces of content are a perennial source of visibility and potential.
This is why you need to update content on regular basis.
SEO Content Development – What is the Ideal Length of a Content Piece?
Did you have a query – “How much content is needed for SEO content development?”
Did you do a Google search and land on this blog?
Then you have witnessed the power of quality content in your information search goals. SEO content writing companies use keyword optimized content to rank higher and be discovered by more users.
But what is the suitable length of a piece of content.
Turns out, it is not a single factor but many variables that determine the correct answer to this query. And to find the answer, you don’t have to ask Google. This post will be able to assist you!
SEO Content Writing – 6 Mistakes & How to Avoid Them in 2020
Do you provide SEO content writing services for digital businesses?
Or are you planning to launch a content writing company?
Either way, you are in the right place.
Content marketing is indeed the most effective way to get more organic traffic to your business.
Why is Readability Important in SEO Content Writing?
Summary
- What is readability?
- Why is it essential?
- Why is Yoast good for checking readability?
- Tips to improve SEO content readability
- How to measure readability?
Studies have shown that it takes almost 4 hours to write a blog post. Professionals in SEO content writing need to pay adequate attention to the +quality of the draft so that it is ready for publishing live on the targeted website.
In SEO content writing QC tasks, the content editors broadly follow these 3 steps –
1 – Checking for readability
2 – Checking for SEO
3 – Checking for plagiarism
Out of these, the first part of QC, checking for readability constitutes one of the most vital aspects of content editing. Of course, SEO optimization and plagiarism check are vital but what is the point if the content doesn’t score well on readability?
9 Techniques to Master SEO Content Writing in 2020
It is not a secret anymore that SEO and quality content go hand-in-hand. Because ultimately, without SEO, even the most compelling and catchy content might be lying on the very last page of a search result, and we are well aware these pages don’t even matter to any reader.
Out of the 80,000 search queries per second (yes, you read it right, there is no typo) the first five results account for 67.60% of all the clicks. Imagine if your brand is listed in this hallowed position? It will result in more clicks, more site traffic, and more conversions.
13 Secrets of Professional SEO Content Writing Experts Decoded
The field of content writing always sees new writers that hope to make a powerful and positive impact online. The smart ones are those who know that getting success in this field is not an overnight thing.
One of the biggest struggles in the world of content writing is generating high-quality and sufficient content every single time. New writers learn from the professional content writers who have overcome this struggle before them. It’s the professionals who know it all. These professional SEO content writing experts are well-versed with the ways to write content that can entertain and engage the users in their articles and blogs.
Below you will learn some of the secrets of successful professional SEO content writing experts. These are the tips and tricks that help them to produce creative content on each of their work.
-
Research is the key
An SEO content writer is always in the mode of analysis. The research must be ongoing at all times as soon as it pops into your head and must not limit only for planning and writing session.
The continuous analysis will aid in substantially increasing the quality of the content. As soon as you get the relevant idea for a topic, note down the ways to develop. It can be either the significant points of the text, website URLs, or the URL for the WebPages. You can finish out the entire outline even before you write the body of the content.
-
Own voice and style
Copying someone else will only restrict your ability as a professional content writer. Instead, you must try to craft your unique way of writing and should also voice your own opinion on the given topic. Writers need to continuously improve their skills even after they have formed their unique style.
Usually, there are three stages of development in creative professional i.e., imitation, mastery, and innovation. Every content developer, in the beginning, refers to the work of the professional to get a general idea. But as time goes by, learning unique skills from different writers and adopting their style is sure to give a promising success to the new writers.
-
Focus on one point
It is essential to focus on just a single idea in a content piece. There should not be a mix of ideas and jumble of words in the article, which would take away the attention of the readers.
Professional SEO content writing experts give credit to their ability to be compelling and straightforward in presenting the idea of the article. You need to avoid writing unnecessary words and entirely focus on only giving the information the reader is curious to know.
-
Length does matter
The two main things that make any article difficult to read is not giving enough detail and providing only spotty coverage of idea. Make sure you cover that much only, which is the length of the article that allows you to do.
A long article must contain in-depth information on all the main idea it represents. A short article must provide a high-level discussion of the topic or a full-coverage of only a single aspect of it.
For the topics, any length is acceptable; it can range from a few words to thousands of words. Depending on the length, cover the matter appropriately.
-
Don’t hype, make it believable
The vital rules that imply here are no hyping and no stretching of words. Hyping the content makes people believe that they are being manipulated. It goes negatively with the readers, so it is better to write something that will help them and add value to their life.
Also, it is essential to present only the truth. When presenting facts and figures, be ready to back it up by providing relevant sources. When you quote something, link the reference book or report. When people believe you, they will enjoy reading the facts and figures further.
Presenting a not so truthful content can work against a writer. A professional content writer must, therefore, do their research thoroughly on the subject.
-
Importance of the introductory paragraph
Many readers like just to scan the article of the main highlighted part. It can be avoided and get the readers to read the full report only if the introductory paragraph is compelling enough to hook the readers.
A catchy headline, along with a promising first paragraph, makes the reader want to complete reading in one go. It is equally difficult to determine whether the readers will read the entire post or not; therefore, an enticing introductory paragraph is the only means to get the attention of the readers.
Read More – Tips on crafting a compelling headline for a blog
-
Take breaks
A professional content writer always takes a break while creating a masterpiece. It is vital to take some time off and think about the other side’s or new ideas you could cover in your article to develop creative content.
Taking this step only allows the writer to make their article more useful. Rushing through an essay will not allow the fresh ideas to evolve, and you will complete the section in just one go following the same baseline.
Expert SEO content writers know very well that dedication is the key to a successful outcome of a masterpiece writing skill.
-
Avoid clichés
A cliché is generally defined as an idea, thought, or expression that loses its force due to overuse until the point where it becomes meaningless to the readers. Clichés exactly say what we want to express, and it is a central problem and the attraction here.
Therefore, it is tempting to hang on to the tried and tested expressions. Some of the examples of clichés are as follows:
- Never a dull moment
- Rose to great heights
- In this day and age
- The calm before the storm
- Given the green light
Continuous use of these clichés makes the readers sign off mentally and expose you as an amateur.
-
Use of adjectives
The use of the adjectives must be done very sparingly. New content writers usually have a misconception that good writing is descriptive. Descriptive here means the use of many descriptive words or adjectives. But in reality, it is the worst kind of writing anyone could have encountered.
When adjectives are used together and frequently, they kill the essence of the articles. When they are wide apart, it gives strong support to any form of expression.
Similarly, an adverb is another part of the speech that will make the reader wants to put their head in a vice. Adverbs unnecessarily clutter your sentences and often considered as a pitiable substitute for good writing.
-
Talk to the reader like a friend
When communicating with a friend in real life, you will use words like ‘I’ and ‘You,’ similarly; you can use them in your blogs or articles too. It would be just like you were chatting with your friend at a poolside or on the phone. This step will hook reader’s attention and drive up engagement from the content piece.
Those who have spent a lot of time in academic writing mostly find this lesson hard. As terms like ‘You’ and ‘I’ speak directly to the readers, many professional writers love using these them these days.
Read More – How to induce engagement from readers?
-
Convert content into graphics and multimedia
An experienced and professional content writer would very well know that only text will not work in favor of the intended audience. To support the article, they will have to create multimedia and graphics and publish them on different channels to reach out to the maximum audience. It is another significant way in which professional content writer helps out businesses to spread its content among a variety of audiences.
Read more – Ten Free image sources
-
Proofreading
It is very crucial to publish content that is proofread and free from error of spellings and grammar. Professionals use efficient tools to overcome any possibilities of mistakes.
Many new content writers lack behind in this one step of proofreading. When your content possesses any of the significant spelling or grammar errors, readers will be bound to be annoyed at the content and close the browser. This action results in a lost revenue generation opportunity via organic site visits.
Take extra measures to check the article for plagiarism and also present it to others who can read it and alert you of any mistakes in the blog. At Textuar, we use premium Grammarly to deliver incredible content quality to our clients. We also use premium Copyscape to ensure 100% original content delivery.
Read More – How proofreading dramatically impacts SEO?
-
Editing
The initial drafting of the article is not complete writing. Good writing begins when you are editing the content. The first draft is usually the ideas that you put into words. Therefore, they are written roughly. Only editing can improve it in terms of quality.
Do not settle for just one round of edit. Editing many times will only enhance your article and make it useful and engaging to its audience.
When you write to jot down your ideas, write fast to keep up with ideas and put more time and effort into editing. This step is a vital part of professional SEO content writing services.
Read More – 10 Editing tips for the modern-day blogger
Conclusion
For those who want to be a professional content writer, they need to understand the ability, dedication, and time it takes to achieve success by following the above successful tips and tricks. Being intact on the rules will soon make you able to advise others. Always use content to inform and entertain and remember that determination is the key to keep on writing.
5 Proven Ways to Use Existing SEO Content
Every company wants to promote its business online to gain more visibility. This, in turn, propels their expansion and growth. More and more companies are investing in professional content writing services to restore their existing SEO content and blog posts. Such re-purposing of content will help to increase site traffic and be on the top rank in the SEO search.
Last 15 Posts
- What are the Elements of a Strong Content Strategy?
- How Content Writing Supercharges User Experience?
- Main Parts of a Well-Articulated Press Release
- Choosing the Right Company for Content Writing Services Made Easy
- Content Marketing and Digital Marketing: What Sets Them Apart and What Should Be Your Choice?
- Verbs – A School Concept that can Prove to be Valuable in Content Writing
- 10 Content Marketing Strategies for Fintech Startup Success
- 11 Awesome Tips for Creating Magnetic and Engaging Blog Titles
- How to Use Semantic SEO in Content to Rank Higher?
- Techniques to Overcome Writer’s Block in Content Writing
- The Ultimate Guide to Website Content Writing