A well-written unique content that passes all grammar and spelling checks has become the norm for the online ecosystem. However, it is surprising that many writers still find it difficult to manage this elementary step while writing professional website content. This factor keeps your content from performing to its maximum potential. Whether you call them glitches or bugs or technical issues, the fact remains that you need to get rid of these, if you need high performance website content. This will also avoid additional time and resource utilization to ensure that the content generated is fit for publication.
What grammar rules to check in website content writing ?
As a digital marketing head, you will be tasked with the responsibility of creating perfect content for your marketing purpose and there is no way that you can afford to have these nasty niggles in your content. Let us check out the issues that you need to be careful about when looking at professional website content writing company.
Spellcheck failing to correct some common similar spellings
Believe it or not, the contextual spellcheck of even the best content grammar check tools is not perfect. There are many common spellings that can be overlooked, simply because the spelling isn’t incorrect. Here are a few examples that will give you a better understanding of the issue.
Use of “its” and “it’s”
The former means “belonging to something” while the latter is simply the acronym for “it is”. This might be a bit confusing for some people, especially since we are familiar to using the “ ‘s “ to denote “belonging to someone or something”, but it is the other way around with the word “it”. The fact that spelling of both the words exist makes it difficult for the spellcheck feature to correct it and make sure the correct word is used at the correct position.
Use of “their” and “there” and “they’re”
Believe it or not, even experienced writers make this common mistake. Generally it is a typo, but that does not mean that it will not ruin your organization’s reputation before your target audience, especially millions of sets of eyes scrutinizing every written online content. However, the spellcheck will not notice since all the three spellings are correct. It is the usage that matters.
Use of “you’re” and “your”
I have no idea why, but there seem to be a major problem with the use of these words and your content marketing software will most certainly overlook this bug since both the words exist in English.
Use of “then” and “than”
I would give some slack to the writer here since the letters “a” an d “e” are not too far from each other on the traditional keyboard. But, you cannot afford to have this bug in the content. So, even though your spellcheck will ignore this, you need to ensure that the bug is removed.
Commonly misused words in English
This is a much more serious issue and even many major organizations fail to prevent this. There are some misuses of English that have become so common that they evade the most trained set of eyes. Do not let these misuses turn into your content marketing software bugs. Misuse of words like “accent/ascent”, “principal/principle”, and “access/assess” are so common that many major organizations have fell into the trap.
With these tips, you will be able to generate better content for your organization. You can even go one step ahead and delegate your content needs to a professional website content writing services provider. They will have in-built processes to check and eliminate these common misses and submit top rate content for your content marketing needs.
