The fintech industry has been rapidly expanding in recent years. Stalwarts in the industry have developed a wide range of cutting-edge and innovative products and services to help people manage their finances more effectively.
But this innovation creates a gap between the company and its customers. On one hand, we see the complex tech knowledge of product managers. On the other hand, we see the layman knowledge of general customers who will utilize the new offering.
Fintech content writing helps bridge this gap with tremendous success.
Why is fintech content writing crucial for digital marketing success?
The massive growth in demand for fintech has led to a lot of new players coming in the market. Statista shows that 26,346 fintech start-ups have come up globally in the fintech field in 2021 with 10,755 companies in the US alone!
This has heated up the competition. Companies looking to counter marketing headwinds can look up to content marketing to boost their online presence.
Fintech organizations that have adopted a content marketing strategy have got a massive heads-up in terms of visibility and search rankings boost.
This is where fintech content writing emerges as a value enabler for the digital marketing needs of clients.
Content writing has played a significant role in educating people about the innovative fintech products and services. This in turn, has enhanced the adoption by these customers, leading to incredible success stories for the fintech companies. It will not be wrong to say that the impact of fintech content writing is only set to increase in the coming years.
Who needs fintech content writing?
1 – Financial Institutions
Financial institutions, including banks, credit unions, and investment firms, are among the primary users of fintech content writing. These institutions require accurate, well-researched content that can help them explain complex financial concepts and products to their customers in a clear and understandable manner.
With fintech changing the financial industry rapidly, institutions must keep their clients informed of the latest developments to remain competitive.
2 – Fintech Startups
Fintech startups are also significant users of fintech content writing. These companies rely on high-quality content to establish their brand, generate leads, and build relationships with their customers.
Getting funding amidst macroeconomic headwinds is challenging. But though leadership articles can ad weightage to solid numbers in getting the VC funding they need.
Fintech startups need content that can help them explain their products and services, showcase their expertise, and build trust with their audience.
3 – Venture capitalists and PE firms
Venture capitalists, private equity firms, and angel investors, also require fintech content writing services. These investors need well-researched content that can help them evaluate the potential of fintech startups. This lets them make informed investment decisions.
Fintech content writers can help these investors understand the technology and business models that underpin fintech startups.
4 – Market Regulators
Regulators, including government agencies, industry bodies, and watchdogs, also need fintech content writing services. As fintech continues to disrupt the financial industry, regulators must keep pace with the latest developments to ensure that consumers are protected, and the market remains stable.
Fintech content writers can help regulators understand the technology and business models behind fintech and assess their potential impact on the financial system.
How will fintech content writing benefit clients?
Here are some ways in which content writing will continue to impact the fintech companies:
1 – Educating consumers about new fintech products and services
Strategic content writing has a deep impact on the fintech industry. Fintech companies often offer complex and innovative solutions that can be difficult for the average consumer to understand.
Content writers help bridge this gap by creating informative articles, blog posts, and other types of content. They will explain these products and services in a clear and concise way. It delivers value in the form of educating consumers of complex financial products in an easy-to-understand manner.
For example, a content writer could create an article explaining how a new mobile banking app works. The blog can list out its features, benefits, and right usage steps. The fintech content writing company will provide this information in an easily digestible format.
As a result, potential users get the assistance needed to make informed decisions about whether the app is right for them.
2 – Building trust and credibility for fintech brands
The authoritative content developed by fintech content writers delivers another significant advantage. It helps in building trust and credibility for fintech brands. Many consumers are sceptical of new and untested financial products, especially if they are not backed by established financial institutions.
However, content writers can help overcome these concerns. They have the ability to deliver high quality fintech content. The helpful and valuable information packed into the content helps alleviate their doubts to a great extent. As a result, it positions the fintech brand as credible and trustworthy.
Let’s understand this point better with an example. A content writer could create a series of blog posts that explore the history and mission of a fintech company. It can also give coverage to its team members and key partnerships. By showcasing the brand’s expertise and integrity, the fintech writer can help build trust among potential customers.
3 – Providing thought leadership on industry trends and developments
The fintech industry continues to evolve and grow. Hence, there is a need for thought leadership on industry trends and developments. But there is a problem here. This type of content is incredibly hard to make.
Content writers can play a crucial role in providing this leadership. They drive this KRA by creating insightful and informative content. Such in-depth long-form blogs will explore the latest trends and developments in the industry. This way your BFSI brand gets to present an opinion way before anyone else.
Well-articulated blogs and thought leadership articles helps establish the company as a leading player in the industry.
For example, a content writer could create a well-crafted white paper. It can explore the impact of blockchain technology on the financial industry. The coverage can span its potential benefits and challenges. By providing this type of thought leadership, writers can help shape the conversation around fintech. This way, they can position themselves as experts in the field.
4 – Improving SEO and driving traffic to fintech websites
SEO optimized content writing can elevate your fintech brand’s rankings. The 1st page of Google search result captures a whopping 71% of web traffic (and we are talking about the conservative estimates here).
Keyword-rich content can improve SEO and drive traffic to fintech websites. Fintech companies need to have a strong online presence for online traction. Such a formidable presence helps attract and retain customers.
Fintech content writers can help achieve this goal with their strategic content development. They excel at creating high-quality, high-value, optimized content. Such content pieces rank well in search engine results. They also attract quality site traffic to fintech websites.
For example, a content writer could create a series of blog posts. They would target specific keywords related to a fintech company’s products or services. By optimizing these posts for search engines, the writer can help improve the company’s search engine rankings.
With higher rankings comes amazing competitive advantage. Your BFSI brand can leverage this USP to attract more organic traffic to the website.
To sum it up
These 4 advantages skyrocket the impact of fintech content writing for brands in this vertical.
You would need to select an experienced content writer like Textuar. We have the proficiency in creating well-articulate fintech content for your brand.
Our expertise in fintech writing will help you score heavily on crucial KRAs. These include educating consumers and influencing their buying behavior in your favor. It will also get you the much-needed SERP rankings boost
