SEO webmasters and content developers know that SEO content strategy is way more than merely juggling a couple of keywords throughout your webpage content.
It is a highly agile and dynamic practice that has the immense potential of bringing your target user on your web pages.
SEO is the crucial element that drives a successful digital marketing campaign. But developing an effective SEO content strategy isn’t a piece of cake these days.
Besides, Google has a tendency to enhance natural language comprehension along with improving the neural matching. This makes the whole SEO content development process a lot harder for SEO specialists.
As such, the businesses seek support from reliable SEO agencies. They can keep pace with Google’s frequent algorithm updates. They also help tweak the web page content suitably. This way, the pages perform the best on SERPs consistently.
One such tactic adopted by smart SEO content developers is keyword clustering.
What is a keyword cluster, and how does it work? How it enhances your content strategy? Keep on reading to find out the answers to these questions.
What are Keyword Clusters?
Keyword cluster is a relatively young and innovative technique. It increases the search engine friendliness of your web page contents. The keyword clustering or keyword grouping is not much different than traditional keyword research. It is the research extent that differentiates keyword clustering from conventional keyword research.
At the heart of the definition is taking different keywords and organizing it by grouping them into a common theme.
This way, a page on the site can be optimized for multiple keywords rather than a single keyword.
The process involves analyzing various data sources. These include the target customer, competitors, and prevalent market trends to extract the group of high search volume keywords. These keyword groups or keyword clusters are highly industry orientated. They empower your SEO content strategy to be highly persuasive.
The keyword clustering process is identical to traditional keyword researching but done to a much larger extent. Using the keyword clusters enhances the interconnectivity of the keywords and terminologies preferred by your target audience while enabling you to identify the search intent.
An example of keyword clustering
To sum up, keyword clustering is the process of curating multiple keywords. These are aimed at providing semantic meaning to different users with the same intent.
It involves enhancing the SEO compatibility of your web content. This is done by incorporating a set of corresponding keywords. This step enables different users to reach your web page through different search terms.
For example, 7 users search these terms
1 – toddler bath toys
2 – kids bath toys
3 – bath toys for babies
4 – best bath toys for kids
5 – how to clean bath toys
6 – best bath toys
7 – infant bath
It is interesting to see that all have the potential to land on your page (if you deal in baby bath toys). But this will be possible only if you use all keywords above that have semantic relevance on a common theme.
If you focus on only one SEO keyword when writing a blog, you risk losing 85.7% (6 out of 7 search terms) of the opportunity.
Benefits of keyword clustering
Keyword clusters improve the efficacy of your SEO content strategy. It offers your web pages with high discoverability on the search engines. Some key benefits of keyword clustering are-
- Keyword clusters reinforce SEO content writing. This is done by capitalizing on the key crawling and indexing aspects of Google algorithms.
- They help improve long-tail and short-tail keyword ranking of your website.
- Keyword clustering enhances user traffic quality and volume. It diverts immense organic traffic to your website.
- Content writers use it to effectively and swiftly improve the SERP rank of your website.
- Content writing companies use it as an excellent tool for internal linking.
- Keyword clustering improves the domain authority of your website.
How to Develop Keyword Clusters?
Updating the existing traditional keyword research practice and adhering to clustering techniques may require a bit of effort and time on your account. You’ll have to make some significant changes in existing keyword research and content development strategies.
However, the subsequent results are worth the extra effort and time you invested. Plus, it’ll enhance the targeted traffic inflow on your website by strengthening your SEO content strategy. Here’s how you can begin with keyword clustering-
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Create a keyword list
The keyword clustering process commences the same way as the traditional keyword research process. You are just required to enhance its frequency.
Begin with finding the keywords for which you want your website to fetch the better rank, then create a list of possible variations, including long-tail phrases and subtopics for this keyword.
In addition to the above, you can also derive ideas from the keyword ranking of competitors.
You can also employ the software to find the most relevant keywords, questions, autocompletes, and subtopics that you may miss while listing down them manually.
Other aspects to look after while organizing the keywords are search volume, SEO difficulty, and CPC (cost per click). It’ll enable you to decide the core keyword for the cluster and prioritize the economic value for each keyword.
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Categorize the keywords
Next, you will have to segregate the keywords into segments. You can try looking for patterns and themes in the subtopics to derive the functional keyword clusters.
Content writing companies should ensure that the keyword segments have relevancy in terms of semantic meaning and search volume. This will help them to accommodate similar search intent and conversion potential.
Your website’s domain authority and backlink score also play a crucial role in deciding whether you should include keywords with greater SEO difficulty.
New websites should steer clear from using high difficulty keywords. But websites with good domain authority and backlink score can opt to include such keywords when writing content for the page.
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Optimize pillar page content
A pillar page, or the power page or content pillar, is the web page that provides in-depth knowledge of the entire topic while linking the related cluster content.
Therefore, you will have to keep the content creation on point for the pillar page to throw direct light on your website content’s goal.
You can create a landing page containing an in-depth description of the topic, which adjoins all the related clusters to optimize the pillar page content.
It should incorporate a robust information architecture incorporating H2 & H3 subheadings.
Additionally, you can also use images, videos, and jump links to enhance the overall page experience.
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Substantiate the clusters
Creating and optimizing the pillar page alone will not work until you create and publish content to substantiate the related clusters. It not only improves the rank of your pillar page but also increases the authority of your website.
You can write blogs that consist of long-tail keyword clusters interrelated to the core keywords. It will lead you to create a topic cluster that will substantially improve the SERP rank of your website.
Bottom line
The technical advancements have enabled search engines to interpret the intent behind a search query. Consequently, conventional SEO tactics seem to be failing to cope with the search engine advancements.
Therefore, digital marketers are gradually switching to keyword and topic clustering over traditional research of keyword techniques.
Besides, keyword clustering provides a comprehensive insight into the target audience’s search motives while simultaneously enhancing the exposure for your website.
Step into the future of SEO with keyword clustering and make your optimization techniques keep up with Google algorithm.
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