Small businesses, startups and even larger companies look to boost their search ranking and online presence. For this, they invest in SEO. But SEO strategies and implementation can be time-consuming and challenging. You may not have time to chalk out a campaign plan, deploy it, and evaluate its performance. It is here that you need to outsource SEO services to an expert like Textuar.
Let us cover the main aspects of SEO outsourcing, including the benefits, types, and how to do it.
What Is SEO Outsourcing?
When you outsource SEO services, you hire third-party SEO agencies to handle the online brand promotion work for your company. SEO outsourcing helps organizations concentrate on the primary business processes. In parallel, SEO webmasters will handle the technical and time-intensive daily tasks in SEO and online marketing.
Activities in outsourcing SEO can include many activities:
- Local SEO
- Monitoring and reporting on SEO performance
- On-page optimization
- Keyword research and analysis
- Content creation and optimization
- SEO audits and competitor analysis
- Technical SEO
- Link-building campaigns
Rather than trying to teach in-house employees or hiring a new team, companies sometimes prefer an SEO provider. With this move, they take advantage of their experience, tools, and resources that may not be within their reach.
You will get business value from day one of such an engagement. This move can prove to be a success accelerant for your digital marketing needs.
Benefits of Outsourcing SEO
Gaining top search rankings is not an easy task. SEO strategies and ongoing processes can help you achieve this goal. Outsourcing is a way for businesses to rely on third-party companies. They get to use the vendor’s expertise, tools, and resources without setting up in house team.
In-house vs. Outsourcing SEO – A Quick Comparison
| Benefit | Outsourcing SEO Services | In-House SEO Challenge |
| Cost Efficiency | Saves on salaries, training, and tool expenses. Save cost on manager to look after team in-house. | Requires significant investment in salaries, training, and tools. |
| Expertise | Access to seasoned professionals with diverse project experience. | Building the same level of expertise in-house takes time and effort that can run into weeks. |
| Tools | Agencies have access to advanced SEO tools and know how to use them effectively. | Buying tools and training employees to use them can be expensive and time-consuming. |
| Scalability | Easily scale up or down services depending on business needs. | Scaling up requires hiring and training more staff. |
Let us look at these reasons in detail and understand why you should outsource SEO services.
1: Amazing Cost Advantage
SEO requires a lot of resources, especially if you hire an in-house team. You will have to pay salaries and constantly train the employees on SEO skills. Plus, you will have to bear the expenses related to the SEO tools and software. When outsourcing, you pay for one of the services, which are usually more affordable than assembling a team.
2: Outsource SEO Services for Unmatched Expertise
When companies hire an SEO company, they are able to tap into a pool of talent. These SEO experts have the skills and knowledge accumulated over several years and across different projects.
SEO agencies are 100% focused on SEO. So, they have a wider and deeper understanding that can hardly be achieved within an organization.
They have ideally worked with different clients and tasks. This means they come with the best SEO solutions and strategies that have been tried and tested.
3: Access to Helpful Tools
You may want to make your site as efficient as possible. In that case, you will require the use of software, including keyword tools and programs. These include AHref and Google Console. Plus, you may need other tools that help in analyzing competitors and the overall performance of the site.
These may be costly and it is often difficult to use without the assistance of a professional. However, an outsourced team will already have them and the knowledge of how to make use of them.
4: Grow and Scale Business
SEO outsourcing can be especially beneficial for companies looking to gain traction in business and outpace competition. SEO agencies usually possess the necessary means and capacity to respond to growing workloads. This makes them capable of adapting to the growth of your business.
When you are growing or your market status is rising, then an outsourced team can shift its tactics and target areas according to your goals. This way, you can win more clients without compromising the service quality.
What Types of SEO Services to Outsource?
When deciding to outsource SEO to a firm, you also have one more thing to decide — Which type of SEO are you interested in outsourcing? Let’s examine the main types of SEO that can be outsourced to experts like Textuar.
1: Local SEO Outsourcing
Local SEO is all about optimizing your website for localized search results. Think phrases like “Dine-in near me” or “Content writing company in Mumbai”. Local SEO is crucial, especially if you are running a business with a physical location, because you want to appeal to people in the local neighborhood.
When you outsource SEO, you are working with an agency that will help you optimize things such as:
- Mobile responsiveness
- Long-tail keywords and locational
- Quality links
- Google Business profile
- User experience
2: Off-page SEO Outsourcing
Off-page SEO means the optimization of other factors that are not directly related to your site but are part of your internet presence, such as:
- Guest blogging
- Link building
- Social sharing
Off-page SEO is a little more difficult to optimize as a DIY because you aren’t optimizing anything on your own website. That is why outsourcing off-page SEO is a good idea for those who do not have a strong forte in SEO.
3: Technical SEO outsourcing
Technical SEO often involves fine-tuning the parts of the website you don’t necessarily see as a user, such as the backend and servers. If you hire an expert in technical SEO, they can help make changes to your website to make it easier for search bots to crawl and index. Outsourcing technical SEO means the following aspects of the site can be enhanced:
- Site maps
- Page speed
- Robots.txt files
- Internal linking
- Structured data
4: On-page SEO outsourcing
On-page SEO refers to the practice of optimizing various factors on your site directly, such as:
- Multimedia content
- Meta descriptions
- Title tags
- Keyword usage
- Blog posts
- Product descriptions
When you outsource on-page SEO, you are making your site more likely to rank for the target keywords and get relevant web traffic.
How To Outsource SEO Services?
At this point, you are clear about the incredible value of outsourcing some of your SEO services. Now, you may wonder, “Where to start with outsourcing SEO services?”
You might get lost in the huge number of options, so it is challenging to find a worthy partner.
Here is a guide on how you can outsource SEO services to a capable partner:
1: Define Your SEO Objectives and the Services Required
As a company that is interested in outsourcing SEO services, you have most probably tried your hand at other marketing techniques, too. For instance, you may also be running a paid advertising campaign and email marketing campaign in the background.
Before you outsource your SEO, you need to determine whether there are any other marketing channels that you also wish to outsource. If you desire to outsource all of your marketing, it is most effective to look for an agency that provides all the services that you require.
Figuring out what tasks you need to outsource will help you decide between recruiting an SEO agency or working with an independent SEO expert.
2: Examine Outsourcing SEO Options
After you have had a clear understanding of the objectives, you need to begin the process of looking for the right talent. You might select an independent specialist who usually pays more attention to your business and offers affordable SEO services.
Conversely, an SEO agency might offer an extensive range of services and may even have more staff to handle large-scale projects with a specialist team behind the SEO. Think about which one will be the most suitable according to:
- The size of your project
- The level of your requirements
- The investment you are ready to make
Companies like Textuar offer a great balance between pricing and service quality.
3: Discuss the processes before you outsource SEO services
You must understand how an agency works. This will help you understand their abilities and how they would improve your business strategy. Enquire about things such as:
- Areas of specialization
- Metrics that they give priority to
- The tools they use
- How they evaluate and report success
The details of how they approach SEO will speak volumes about what you can expect in terms of engagement and success.
4: Examine Some of The Reviews Made by The Clients
A more credible approach to assessing the authenticity of an SEO agency is by reading testimonials and reviews from former customers.
Most service providers will list case studies or success stories on its website. But remember to ask for client references and look for reviews on various internet review sites.
5: Monitor The Success and Keep Well-Informed With Your Campaign
Make sure that you know the reporting schedule so that you can clearly see the results your provider delivers. Also, when it comes to your campaign, do not hesitate to ask questions regarding the results your campaign produces and make sure you are able to address issues with your provider.
What are the Mistakes To Avoid When Outsourcing SEO Services?
Here is a list of some of the main mistakes companies make while SEO outsourcing and how to avoid them.
1: Failure to Monitor Outsourced SEO
Most outsourcing companies claim that they employ ‘white-hat’ SEO strategies. This simply means that they stick to all the guidelines provided by Google and other search engines. Well, this might be true at some point, but they don’t always adhere to the rules and guidelines. IT is better to vet the vendor before deciding on the right choice.
2: Not Having a Clear Vision of What You Expect to Accomplish
Many outsourced SEO companies often promise big rankings and high traffic without really knowing what it will take to deliver. That is why it is useful to provide them with a list of keywords to target and specific rankings to aim for with deadlines to track the results.
3: Spending More Time Pursuing Rankings and Little on Link Building
People believe that SEO is mainly about enhancing the website’s position in SERPs. However, the problem with this approach is that it does not address link-building. In order to increase web traffic and subsequently enhance revenue, there is a need to:
- a) Attract Organic Links
Make sure the content is of high quality and interesting to the visitors. This makes them link to the site on their own.
- b) Secure Backlinks from Other Sites
Contact other websites and ask them to link back to your site, sometimes in exchange for a promotion or partnership.
When these tactics are used in combination with the focus on rankings, your site will be more visible and bring you the amount of traffic and revenue that is required.
4: Hiring a Company That Promises Quick Results
SEO results are never immediate. It may take six to eight months to get any results out of the initial work done for SEO. But future growth will show that this effort is worth the wait, so you want to work with someone who is going to be with you for the long haul.
Focusing on quick, flashy results might look impressive at first, but it will ultimately waste your time and money. What’s more? They usually roll out black hat or poor SEO practices for this quick win. The result is that Google will penalize your site severely, leading to a massive drop in search rankings.
5: Overlooking Technical SEO Issues
One key error that businesses commit when outsourcing their SEO is overlooking technical issues with the website. The best white-label SEO firm will help you if your site has problems that prevent Google from indexing all your pages.
These issues may not reduce your rankings, but they will prevent Google from crawling your site. This, in turn, minimizes your chances of appearing on the search list.
Conclusion
The question of whether to outsource your SEO services or handle it internally is one of the most critical that organizations face. Hopefully, this guide will have helped you determine which approach will best fit your requirements. Looking at the many benefits, it will make complete sense to outsource SEO services.
If you made up your mind to move ahead in this direction, then you can schedule a consultation with Textuar. Our SEO agency will be the fuel you need to fire up your business growth.
FAQs
Q: What is SEO outsourcing, and why should businesses consider it?
SEO outsourcing refers to the act of contracting out third-party companies or individuals to handle the SEO process for your firm. Businesses should consider it because they will be able to access niche skills and tools that one can rarely develop within the organization. This approach is most advantageous for the small businesses or startups with little capital.
Q: What are the advantages you get when you outsource SEO services?
The advantages of outsourcing SEO are reduced costs and access to skilled specialists. You can access the use of innovative technologies and flexibility to respond to business development. It also allows organizations to concentrate on their primary business while professionals deal with SEO intricacies.
Q: What SEO services can be outsourced?
Some of the SEO services that can be outsourced include the following:
- Local SEO
- Off-page SEO
- Technical SEO
- On-page SEO
Each type addresses specific aspects of optimizing a site for search engines.
Q: How can companies successfully outsource their SEO?
In order to outsource SEO effectively, you need to take a few concrete steps. You need to determine the goals, and the services required. After this, you should evaluate potential SEO providers based on their experience and approach used in their services. One must know their processes and be on the same page in terms of communication to ensure alignment with business objectives.
