Miami based copywriter Jason Peugh always wanted a reliable way of connecting with his digital audience. He has been trying multiple styles in copywriting. But he couldn’t successfully establish a meaningful connection with this online audiences.
Then, he started adding stories of real-life instances. He then connected these experiences with the point he was making in his blogs and articles. The copywriter saw an immediate impact in impressions and shares for his blog.
The above story highlights the importance of storytelling in copywriting.
Weaving in a story into the content is crucial. This is because it establishes a personal relationship between the company and the reader. As a result, this engagement leads to a higher potential of conversion.
Human psychology states that people tend to absorb and remember stories much better than facts and stats. Readers pay more attention to stories. It is common tendency for them to remember stories much better.
Not only do people understand stories, but they also like them. Storytelling in copywriting allows brands to effectively present concepts to their audience. Thus, this style forms a connection with them. This link goes beyond selling products or services and elevates conversion.
There is a simple reason for creating a website and including marketing techniques like blogging. It is to engage your target audience and hold their attention. The copywriter’s aim is to convince users on one point. He uses words to convince that your products and services are much better than the competitors’.
If this technique is successful, the audience is more likely to purchase your products/services. When the copywriter adds emotion to written content, he manages to engage the user better.
The stories that are told on your website should be such that it sticks to the customer’s mind forever. The copywriter can talk about real-life scenarios, real people, real emotions and then link it to your products/services.
Think of storytelling as a written word. Make use of characters, experiences, its outcomes to add a touch of emotion to your story.
Tell the story via visuals and videos to make an impact. Visuals will help implant your vision in the reader’s mind. As a result, the idea will hold his attention for a longer time.
Famous brands like Mercedes-Benz, Coca-Cola and Johnnie Walker use the storytelling techniques pretty often. They use it to promote their business and have been pretty successful at that strategy.
The advertisements of these companies are a huge success of a key reason. They tell a story while advertising so it doesn’t seem too pushy.
People hate when an advertisement is too pushy and not human. Hence, storytelling in copywriting is a refreshing change to potential customers.
People are attracted to stories from an early age. That is why parents also use this technique to teach kids values and manners.
Stories have the ability to capture the user’s attention from start to end. Thus, this method tends to be much more successful as compared to other methods of marketing.
Given below are a few ways brands can tell a story effectively:
The best way to get into the heart of the consumer is to tell a personal story. You can give a human touch to your brand this way. Perhaps you can share what motivated you to think of starting the company.
You can also share the vision and mission behind starting the business. This way you get your story into the minds of the customer . They get inspired by your story. Thus, the human connection ensures a favorable brand recall value.
This is another way to expose a deeper and personal side of your brand to the customer. Tell them about your business story. What motivated you to start the business? How did you manage to build your business from scratch?
You can also mention what your business does for its consumers. Tell them what benefits they get from your brand. Let customers know how your brand will impact their lives.
It’s beneficial for your brand if you talk about how the purchase of this product will impact their lives for the better. Thus, it helps in building trust and credibility for your products and services.
This is one of the most effective storytelling methods. All the copywriter needs to do is take original customer reviews and project it as a success story.
This builds more trust in the customers’ minds. They are now reading what existing customers have written about you. Thus such stories convince them further to purchase the products/ services.
This way, storytelling in copywriting has the scope of bringing about a revolution in digital marketing. It has a unique way of communicating as well as advertising for customers without being too pushy. If brands adopt this policy, they will achieve far more success as compared to traditional techniques.
Want to know how to get such stories created for your brand? Then connect with our copywriting agency -Textuar. We will be happy to use the power of stories and bring your brand closer to your customers.