What to Check in a Content Writer Portfolio

Portfolios reveal strategy, not only grammar: Look for psychology, audience understanding, and:

– Check style, versatility, and research: Make sure it matches your brand voice and stays adaptable across different formats.

– Evaluate SEO + GEO: See if the content is optimized for featured snippets and for AI tools like ChatGPT

– Industry experience is a non-negotiable: if the writer already knows your niche, the content would be authoritative and credible.

– Read references and reviews: Client feedback hints at discipline and timeliness.

– Review 4–5 samples across formats: Check quality in blogs , web copy and social posts.