• HOME
  • ABOUT US
  • SERVICES
    • Website Content Writing Services
    • Article Writing Services
    • Copywriting
    • Blog Writing
    • SEO Content Writing
    • Product Description Writing
    • Press Release Writing
    • Case Studies Writing
    • Ebook writing
  • INDUSTRIES
    • Healthcare and Fitness Content Writing
    • Real Estate Content Writing
    • Fashion Content Writing
    • Finance Content Writing
    • Travel Content Writing
    • Technology Content Writing
  • BLOG
  • SAMPLES
  • CONTACT US
Get a Quote

7 Reasons to Check a Content Writer’s Portfolio Before Hiring Them

  • Home
  • 7 Reasons to Check a Content Writer’s Portfolio Before Hiring Them

In today’s digital world, valuable content is known to sway buyer behaviour in favour of your brand. High-quality content catches the eyeballs and keeps readers engrossed, thus driving up your chances of successful conversion online.

=== Table of Contents ===

  • Why is a content writing company valuable to digital marketing success?
  • What do you mean by a portfolio?
  • How to check the portfolio of a content writing company?
    • 1 – Own website
    • 2 – Social media profiles
    • 3 – Ask for references
    • 4 – Check online reviews
  • Why is it important to check a content writing company’s past projects?
    • 1 – A Portfolio Reveals Their Style of Writing
    • 2 – Helps Assess the Versatility of the Content Writing Company
    • 3 – It Gives an Idea of the Content Writer’s Research Skills.
    • 4 – Know about the content team’s discipline to meet deadlines
    • 5 – Know if the content writing company has industry experience
    • 6 – Learn about their ability to create engaging content
    • 7 – Helps Gauge their Grasp over SEO

content-writing-portfolio

 

Why is a content writing company valuable to digital marketing success?

Whether it’s a blog post, social media update, or website copy, high-quality content is crucial for any business that wants to attract and retain customers. 

No wonder that content writers have emerged as valuable success partners in any digital marketing campaign.

Their demand is increasing by the day. But how can you, as a client, assess if your chosen content writing company is ideal for your distinct content development needs? 

Well, there are several points to check before hiring a content writer. However, a good starting point would be to scrutinize their past projects or portfolio. 

 

What do you mean by a portfolio?

A good content writing company wants to build trust in the mind of a first-time client or a new site visitor. They want their company to be shown in the best possible light. 

For this, they can highlight their successful projects executed in the past. It gives first-time clients and prospects a glimpse of the capabilities of a content writing company. 

As a client, you may have a set of expectations from a content writer. These may include:

1 – Familiarity with their own industry vertical

2 – A specific style and tone of writing

3 – Adherence to quality protocols like zero spelling misses or typos.

4 – Adherence to formatting standards

You can gauge their credibility on these pointers when you go through their portfolio. 

It is a classic case of ‘Show, Don’t Tell’ with these past projects shown in the ‘Portfolio’ page. While the rest of the website will tell the readers about their content writing expertise, the Portfolio page will show them the stuff the content company is made of.

 

 

How to check the portfolio of a content writing company?

There are several ways a content writing company may advertise the stellar work done in the past. 

1 – Own website

It is common to see past project snippets displayed on the content writing company’s website. This is commonly present in a ‘Portfolio’ webpage for prospects and leads to browse through. 

Doing so will give you an idea of the quality of their writing and the types of projects they have worked on.

 

2 – Social media profiles

Many content writing companies will post their recent work on their social media pages. Check their social media profiles to see if they have shared any recent content that aligns with your digital marketing needs.

 

3 – Ask for references

Don’t hesitate to ask for references from the content writing company. Contact the references and ask them about a few key facts. These include – 

1 – Their experience working with the company, 

2 – The quality of the writing, 

3 – Their ability in customer servicing on factors like timeliness, responsiveness, and quality, and  

4 – If they were able to meet their specific needs.

4 – Check online reviews

Search for the content writing company online and read reviews from previous clients. You can look at popular channels like Google Search or Yelp. This can give you an idea of their reputation and the quality of their work.

Evaluating a company’s competencies becomes a lot more streamlined when you leverage these channels and know about its past works.

 

content-writing-portfolio

Why is it important to check a content writing company’s past projects?

One of the most critical factors to consider when hiring a content writer is their past projects. In this section, we will explore why it is essential to check a content writer’s portfolio before hiring them.

 

1 – A Portfolio Reveals Their Style of Writing

The content writing company’s portfolio gives you an idea of its writing style and quality. Content writing requires a unique style and tone, and not all writers can deliver the style you require. 

By reviewing their previous work, you can determine if the writer’s style aligns with your brand voice and target audience. 

For instance, if your business focuses on a professional tone, you will want to hire a writer who has experience writing in a similar style. Reviewing their past projects will help you determine if the writer’s writing style aligns with your brand.

 

2 – Helps Assess the Versatility of the Content Writing Company

Secondly, past projects allow you to evaluate a content writer’s versatility. Every content writer has their writing niche, which may be in a specific industry or format. However, the most sought-after writers are those who can adapt to different topics and formats. 

By reviewing past projects, you can see the writer’s versatility in action. 

Let us consider an interesting example. Say you require a writer to create content for a website. You will want to ensure they have experience writing website copy that has a sales-persuasive narrative without the sales-y aggressive push. 

Similarly, if you need a writer to create social media updates, you will want to check their experience writing social media posts.

Doing so will help you hire the best-fit content writer for your content requirements.

 

3 – It Gives an Idea of the Content Writer’s Research Skills.

Good content writers do not just rely on their writing skills. They also need to conduct research to create high-quality content. By reviewing their past projects, you can evaluate their research skills. 

– Did the writer use credible sources to support their writing? 

– Did they do a deep dive rather than superficial coverage of a given topic

– Has the writer aligned the topic to the keywords?

– Did they ensure a smooth follow of the narrative from start to end

– Have they properly cited their sources? 

– Has the content creator fact-checked their work? 

These are essential questions that you can answer by examining their past projects. 

Professional content writers are adept at getting out of their comfort zones during research and drafting. The content samples on the ‘Portfolio’ page can help you determine if a writer meets this requirement.

 

4 – Know about the content team’s discipline to meet deadlines

Timeliness is critical in the world of content writing, and missed deadlines can be costly. 

Inspecting past projects and talking to past clients help you evaluate a content writer’s ability to meet deadlines. 

By reviewing past projects, you can determine if the writer has a history of meeting deadlines. 

Assess them on these factors – 

1 – Did they deliver the work on time? 

2 – Did they routinely miss project ETAs

3 – Were they reachable/ communicative in case of ETA escalations?

4 – Did they proactively suggest ways to minimize damage caused by delays in deliveries (maybe they could suggest piecemeal deliveries to placate an angry client) 

These are important questions to consider before hiring a content writer.

content-writing-portfolio

 

5 – Know if the content writing company has industry experience

When clients review past projects, you get to know if a content writer has experience writing for your industry. Depending on your industry, you may require a content writer with industry-specific knowledge. 

For instance, if you run a law firm, you will want a writer with experience writing legal content. When you check their Portfolio page, you can determine if the writer has experience writing for your industry. 

This is particularly important if you require technical writing or specialized knowledge in a particular field. A writer with extensive experience writing for your industry will be a better choice than someone who doesn’t have much experience in your domain.

 

6 – Learn about their ability to create engaging content

Quality content writing is all about driving engagement and conversions. The primary goal of content writing is to engage and inform your audience. A glimpse at the portfolio helps you evaluate a content writer’s ability to create engaging content. 

– Did their writing capture your attention?

– Have they used trigger words to keep readers hooked? 

– Did they use storytelling or other techniques to make their content compelling? 

– Have they used success stories or real-life cases to explain their points better? 

– Does the content have a call to action to let the readers know what they need to do after they finish reading your content? 

These are essential questions to consider before hiring a content writer.

 

7 – Helps Gauge their Grasp over SEO

You also get to know about the content writer’s ability to optimize content for search engines. Search engine optimization (SEO) is essential for any online content. So, examine the content portfolio on these factors:

– Did they create catchy headlines for the content

– Have they optimized meta tags for the keywords 

– Have they used internal and external linking to substantiate the topic discussed in the content? 

– Did they optimize the content for keywords without overstuffing them?

– Have they factored Search Intent in content writing?

These pointers will guide you in knowing more about the content writing company’s calibre.

 

To sum it up

It is a difficult choice to delegate an important marketing function like content writing to an unknown content writing company. But you can carry out your due diligence as discussed above. 

When you have a look at their portfolio, you get a sense of whether you are hiring the right company for your content requirements. Doing so will help you pick the right choice of a professional content agency like Textuar. 

 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Post

  • elements of a good content strategy-2
    What are the Elements of a Strong Content Strategy?
    by textuar
    October 2, 2023
  • UX in content writing
    How Content Writing Supercharges User Experience?
    by textuar
    September 11, 2023
  • press release writing
    Main Parts of a Well-Articulated Press Release
    by textuar
    September 6, 2023
  • content writing services
    Choosing the Right Company for Content Writing Services Made Easy
    by textuar
    August 29, 2023
  • content marketing vs digital marketing
    Content Marketing and Digital Marketing: What Sets Them Apart and What Should Be Your Choice?
    by textuar
    August 23, 2023

Archives

  • October 2023 (1)
  • September 2023 (2)
  • August 2023 (3)
  • July 2023 (3)
  • June 2023 (1)
  • May 2023 (1)
  • April 2023 (3)
  • March 2023 (4)
  • February 2023 (2)
  • January 2023 (5)
  • December 2022 (2)
  • November 2022 (1)
  • October 2022 (2)
  • September 2022 (2)
  • August 2022 (2)
  • July 2022 (2)
  • June 2022 (2)
  • May 2022 (2)
  • April 2022 (3)
  • March 2022 (2)
  • February 2022 (2)
  • January 2022 (2)
  • December 2021 (2)
  • November 2021 (1)
  • October 2021 (2)
  • September 2021 (3)
  • August 2021 (2)
  • July 2021 (4)
  • June 2021 (3)
  • May 2021 (4)
  • April 2021 (5)
  • March 2021 (2)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (2)
  • November 2020 (2)
  • October 2020 (3)
  • September 2020 (5)
  • August 2020 (3)
  • July 2020 (4)
  • June 2020 (1)
  • May 2020 (1)
  • April 2020 (1)
  • March 2020 (1)
  • February 2020 (3)
  • January 2020 (2)
  • November 2019 (3)
  • October 2019 (1)
  • September 2019 (3)
  • June 2019 (2)
  • May 2019 (1)
  • April 2019 (2)
  • March 2019 (1)
  • February 2019 (4)
  • January 2019 (7)
  • December 2018 (3)
  • November 2018 (2)
  • October 2018 (4)
  • September 2018 (3)
  • August 2018 (4)
  • July 2018 (2)
  • June 2018 (5)
  • May 2018 (6)
  • April 2018 (5)
  • March 2018 (6)
  • February 2018 (4)
  • January 2018 (5)
  • December 2017 (4)
  • November 2017 (5)
  • October 2017 (6)
  • September 2017 (3)
  • August 2017 (4)
  • July 2017 (3)
  • June 2017 (5)
  • May 2017 (1)
  • April 2017 (7)
  • March 2017 (4)
  • February 2017 (4)
  • July 2016 (1)
  • June 2016 (2)
  • May 2016 (3)
  • April 2016 (2)
  • March 2016 (3)
  • February 2016 (1)
  • August 2015 (2)
  • July 2015 (1)
  • March 2015 (1)
  • February 2015 (2)
  • January 2015 (4)
  • November 2013 (1)
  • October 2013 (1)

Categories

  • AI content
  • article writing
  • blog writing
  • Brochure
  • case studies
  • content marketing
  • Content Strategy
  • content trends
  • content writer
  • content writer job
  • Content Writing
  • content writing company
  • copywriting
  • digital marketing
  • ebook content
  • ebook writing
  • eCommerce content writing
  • finance content writing
  • healthcare content writer
  • Outsource content writing
  • press release
  • Product Description Writing
  • proofreading and editing
  • research for content
  • resume writing
  • SEO
  • SEO content writing
  • Social media content
  • travel content writing
  • website content writing
  • white paper writing

Tags

article writing article writing services blog content blogging blog writers Blog writing Blog writing companies blog writing company blog writing services content content creation content developers Content Development content marketing content marketing strategy content strategy content writer Content writers Content Writing content writing agencies content writing agency content writing companies content writing company content writing expert content writing services content writing services in India copywriting copywriting agency engaging content high-quality content long-form content professional content writers proofreading quality content SEO SEO Content SEO content writer seo content writers SEO content writing seo optimized content web content writer web content writers web content writing website content website content writing

Quick Links

  • About Us
  • Services
  • Blog
  • Testimonials
  • Careers
  • FAQ
  • Terms & Conditions
  • Privacy Policy

Features

  • Website Content Writing Services
  • Article Writing Services
  • Blog Writing
  • Copywriting
  • SEO Content Writing
  • Case Studies Writing
  • Ebook writing
  • Press Release Writing
  • Product Description Writing

Industries

  • Fashion Content Writing
  • Finance Content Writing
  • Healthcare and Fitness Content Writing
  • Real Estate Content Writing
  • Technology Content Writing
  • Travel Content Writing

Connect with Us

  • +91 8460007789
  • +91 9987585819
  • info@textuar.in

Content Writing Services in Bangalore | Chennai | Mumbai | Noida

© Copyright 2023 - Textuar Communications LLP, All Rights Reserved.

Get In Touch

  • HOME
  • ABOUT US
  • SERVICES
    ▼
    • Website Content Writing Services
    • Article Writing Services
    • Copywriting
    • Blog Writing
    • SEO Content Writing
    • Product Description Writing
    • Press Release Writing
    • Case Studies Writing
    • Ebook writing
  • INDUSTRIES
    ▼
    • Healthcare and Fitness Content Writing
    • Real Estate Content Writing
    • Fashion Content Writing
    • Finance Content Writing
    • Travel Content Writing
    • Technology Content Writing
  • BLOG
  • SAMPLES
  • CONTACT US