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Why is a Professional Writer Needed for a Case Study?

What is a case study? Case studies are a powerful tool that can influence customers to build trust on your brand. No wonder that many companies use a case study to showcase radical success stories and demonstrate expertise in a particular area. A case study is essentially an in-depth analysis of a real-world business problem or situation. The narrative focuses on a particular project that a company executed recently. Many leaders in the field of content marketing, such as The Content Marketing Institute use case studies to showcase amazing work done in the past. Read More

Helpful Content Update by Google – Things to Know

As digital marketers and content writers have seen over the years, every major update to the Google algorithm has led to massive changes to the very foundation of digital marketing. Today we look at the major update of August 2022 – the Google helpful content update. We also assess how it impacts content writing.   What was the impact of Google algorithm updates in the past? Consider Panda – the first major update rolled out in 2011. It aimed to tackle plagiarized content and keyword stuffing.  Right from that time, Google has made many updates to ensure two key objectives… Read More

Top 4 Mistakes to Avoid in SEO-Optimized Article

Table of contents Mistake # 1-Not Going after Long Tail Keywords Mistake # 2-Optimizing Content for SEO and not Readers Mistake # 3-Not Doing Internal Linking Mistake # 4-Not providing enough backlinks in the content   Are you tired of writing articles that don’t get read? Have you optimized the content fully for SEO but still lack traffic? Do you need an effective way to get more traffic to your SEO-optimized article content? Then this post is for you.   We look at a few mistakes that we should avoid in order to get higher traffic and more interactions on… Read More

7 Reasons to Use Content Writing Services in Digital Marketing

Content writing has emerged as the cornerstone of competitive digital businesses. Today, more and more buying decisions happen online in the post-COVID-19 world. Hence, it is no surprise that physical businesses are moving online. Plus, existing digital businesses are fortifying their digital marketing. The reason is simple – Google shows only 10 results on the first page that really matter to your target audience. If you aren’t on these 10 results, then you can say goodbye to engagement, leads, and new customers online. It is well-articulated and quality content writing that helps you reach this coveted position on search engine… Read More

How to Create Content for Google E-A-T Guidelines?

Google keeps updating its search algorithms to ensure that the search results are relevant to user queries. As a part of refining this objective further, they came up with Google E-A-T guidelines in late 2018. Ever since then, SEO webmasters and content writing companies have been looking to align content as per these guidelines. Read More

How Content Writing Services Help Small Businesses in 2021?

The success of your business mostly depends on how you present your products and services in front of the target audience. The most unique and impactful way to convince people to perform a positive business action is through compelling words. A team of experienced writers would be ideal. They will convey the marketing messages effectively. They will promote your brand well enough to generate new leads and acquire new customers. Engaging, effective, and consistent content has the power to influence your audience more than any other marketing strategy. Particularly, high-quality content can do wonders for the growth of your business…. Read More

4 Skills a Content Writer Must Have

Agencies offering specialized content writing services have to look at several factors while writing any type of digital marketing content. Like any other profession, this job also has certain characteristics and features. They should always know what they are doing. Nowadays, many content writers have no clue about what they are doing and what their job is all about. Read More

6 Free Tools and Resources Used by Content Writing Companies

There was once a time when the typewriter was only the piece of machinery a writer had at his disposal. But now, the world of internet opens another wide world of several apps, resources, and tools which a writer can use to make his content’s quality exceptional. Content writing companies can vouch that the task can be challenging for some because the content not only needs to be top-notch but should be well-articulated and unique. Additionally, every writer has a different form and style of writing and needs to craft his content accordingly. Therefore, the tools and resources which a writer uses… Read More

4 Ways to Ensure Top Quality Content for SEO

In today’s ever-evolving hyper-connected and a competitive market, it’s vital for a business to be able to connect with its target audience online with its primary objective, products and services or any sort of promotions. This is where Search Engine Optimization (SEO) blended with content writing play an important role. Read More

6 Tips to Write Compelling Meta Descriptions

What Are Meta Descriptions? Meta descriptions are summaries that describe in a limited number of words about what the contents of a particular web page are. They generally contain around 150 to 200 characters but the more crisp and informative it is, the better. They are a very critical part of the search engine result page. Read More

The Most Innovative Content Writing Trends For 2018

As we move midway through 2018 we see a lot of hectic activity around content writing and content marketing. Shifting business demands and evolving preferences mean that new trends are emerging in the professional content writing companies. As an outcome it becomes interesting to see what are the trends that will drive this landscape in 2018 (and beyond). Read More

New GST Changes for Small Content Writing Businesses

July 2017 heralded the launch of GST in India, where every goods producer or services supplier needed to be included in the GST regime. For content writing companies too, they needed to register for GST, pay GST monthly, and file 3 monthly returns. If they provided inter-state transactions then they had to pay GST and the small business exemption (for those below Rs. 20 lakh annual turnover) didn’t apply to them. Read More

Tips To Make Readers Read Your Blog

Summary – Getting the site visitors and total strangers to read your entire blog and then act upon the call to action is one of the biggest challenges for content writing companies. Check out these tips on how to retain reader attention so that they read till the very end. Reading time – 5 mins Who is it for – Content writing agencies, Digital marketers, Content marketing agencies, blog developers Getting target visitors to read your entire blog post is simply challenging in today’s times of short attention span and explosion of content online. While most of them will catch a glimpse and… Read More

How to Get Started with Outsourcing your Content Writing

Summary: This blog takes a look at the very next step after you have decided to outsource content writing. It covers internal content strategy and right kind of briefing to make the outsourcing exercise successful Reading duration: 5 mins Who is it for: Online Marketers, CEOs, Digital Media Agencies Today’s digital ecosystem and the reach of internet across the world has led to several specialized services to come up for achieving specific KRAs. Be it social media marketing, SEO, or content writing, these industries exist for a specific need. Read More

4 Tips To Master The Art Of Doing Backlinks In Wikipedia

Thanks to its reputation as the largest and most reliable digital encyclopedia in the world, Wikipedia has emerged as a highly effective marketing tool for content marketers. Whether it is for information or SEO content, the site continues to serve as one of the best resources for garnering visibility through content marketing and content writing. However, marketers and content writing companies often face issues while doing backlinks on Wikipedia. Content marketers need to understand that it’s not just enough to add external links to relevant contents. There are quite a few factors worth noting, and one wrong move can lead… Read More

8 Super Functional Tools For Content Writing Services Providers

With considerable advancements in tech innovations, website owners, and digital marketers now have multiple tools, resources, and options at their disposal when creating compelling content. These not only take the pain out of making content engrossing but also serves content writing companies and content marketers to create more value for the end client. Here we help you get introduced to the top 8 super simple tools for content writing services. But first a note worth considering. Read More