Summary – Generative Engine Optimization (GEO) is the future of search and content marketing. The AI-first approach uses GEO to reshape how users find answers. As a marketer, you can refer this blog to know how to adapt to this new method. It talks about key content creation strategies and principles for writing content for GEO. From using semantic markup to tracking AI citations, to implementing EEAT in high-quality content, you will get a lot of helpful hints to optimize for GEO.