• HOME
  • ABOUT US
  • SERVICES
    • Website Content Writing Services
    • Article Writing Services
    • Copywriting
    • Blog Writing
    • SEO Content Writing
    • Product Description Writing
    • Press Release Writing
    • Case Studies Writing
    • Ebook writing
  • INDUSTRIES
    • Healthcare and Fitness Content Writing
    • Real Estate Content Writing
    • Fashion Content Writing
    • Finance Content Writing
    • Travel Content Writing
    • Technology Content Writing
  • BLOG
  • SAMPLES
  • CONTACT US
Get a Quote

5 Super Effective Tips to Create an Engaging ‘About us’ Page

  • Home
  • 5 Super Effective Tips to Create an Engaging ‘About us’ Page

Everyone needs to have an ‘About us’ page on their website. It’s one of the most vital pieces of marketing collateral we can provide. It also doubles up as a great way for potential clients to get to know you better.

=== Table of Contents ===

  • How to create a good ‘About us’ page
    • [1] Use the ‘About us’ page to attract new clients
    •  
    • [2] Keep it short and informative
    • [3] Provide contact information
    • [4] Connect with your audience through words
    • [5] Update your ‘About us’ page regularly

In order for it to be effective, the ‘About us’ page should be 

1 – informative and appealing, 

2 – engaging and interesting.

Tips to Create an ‘About us’ Page

Tips to Create an ‘About us’ Page

How to create a good ‘About us’ page

This post will give you some valuable tips on how best to create your own About us page.

[1] Use the ‘About us’ page to attract new clients

You can use your ‘About us’ page to differentiate yourself from other companies. Tell the world about these critical pointers – 

– why you are better than your competition, 

– what makes you unique in your field, and

– what are you really good at. 

This helps you let people know more about you and what you can potentially do for them. As a result, you make it easier for potential clients to make an informed decision on how to proceed with your company.

Read more – Great Examples of About Us Page

 

tips to create About us page

tips to create About us page

[2] Keep it short and informative

A lot of statistics show that less is more. You don’t want to bore people with details that have little or no significance in their life. 

This may distract them from the main purpose of the page – which is to get customers. 

Make sure you keep your ‘About us’ page as short and sweet as possible. This way, readers will be able to absorb all key points in a few minutes flat.

You can segregate information into separate sections like

– Mission and vision

– Core values

– History, qualification, and experience of founding members

– A glimpse of the leadership team

– Client testimonials (if not present on the home page) 

– Picture of ‘life at the company.’

[3] Provide contact information

This is very important. Tell people how to get hold of you. Including your email address and website will allow your business clients to have a quick and easy way of getting in touch with you. Display this information at the least

– phone number

– email address

– social media handles of company

When you present direct contact information, people will feel comfortable getting in touch with you. 

You can also include contact numbers for your various departments, like the sales team, to help close the deal successfully. 

This makes it easier for prospective clients to get the ball rolling when it comes down to negotiations.

[4] Connect with your audience through words

This is the most important tip of all. You need to be able to communicate effectively with your audience. 

Words are one of the most effective ways to engage and capture attention of the reader. 

This is the key reason why your ‘About us’ page needs to be written well. It should effectively connect with readers.

There are plenty of experts who have written numerous articles on the types of words to choose when writing your ‘About us’ webpage content. Words that evoke emotion or bring out the human face of a brand are good enough for this page.

Use the right type of words to make sure you can keep your audience engaged while they read it. Such words will also radiate the human touch behind the corporate face of the company.

[5] Update your ‘About us’ page regularly

The power of the internet is in constant change. The words you used on your ‘About us’ page a few months ago may not be able to cut it anymore. These words need to be relevant and relevant relevance will only come from regular updates of your ‘About us’ page. Some relevant updates are as below – 

– Date context needs to be updated. For example, if you wrote ‘the company started 10 years ago in 2010’, this would need to be updated to ‘the company started 12 years ago in 2010’ in 2022. 

– If there are changes to the senior leadership, you need to update the information. You need to remove details of people no longer working at the organization. 

– Keep pictures of recent awards functions and most recent corporate outings in the ‘life at the company’ section.

– Recent press releases and honourable mentions to credible journalistic sources need to be added at the right time. 

To sign off

Your ‘About us’ page helps put a more human touch to a corporate online presence. Hence, your efforts will be to create content that will help readers understand why they should buy from you and not your competitors.  

Such story-backed web content writing is incredibly challenging to create, though. 

Fortunately, you have a team of website content writers at Textuar that have experience. They can create an amazing ‘About us’ page. It will explain your corporate journey and future plans with ease. 

Connect with us for riveting ‘About us’ website pages that introduce the people behind a brand.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Post

  • elements of a good content strategy-2
    What are the Elements of a Strong Content Strategy?
    by textuar
    October 2, 2023
  • UX in content writing
    How Content Writing Supercharges User Experience?
    by textuar
    September 11, 2023
  • press release writing
    Main Parts of a Well-Articulated Press Release
    by textuar
    September 6, 2023
  • content writing services
    Choosing the Right Company for Content Writing Services Made Easy
    by textuar
    August 29, 2023
  • content marketing vs digital marketing
    Content Marketing and Digital Marketing: What Sets Them Apart and What Should Be Your Choice?
    by textuar
    August 23, 2023

Archives

  • October 2023 (1)
  • September 2023 (2)
  • August 2023 (3)
  • July 2023 (3)
  • June 2023 (1)
  • May 2023 (1)
  • April 2023 (3)
  • March 2023 (4)
  • February 2023 (2)
  • January 2023 (5)
  • December 2022 (2)
  • November 2022 (1)
  • October 2022 (2)
  • September 2022 (2)
  • August 2022 (2)
  • July 2022 (2)
  • June 2022 (2)
  • May 2022 (2)
  • April 2022 (3)
  • March 2022 (2)
  • February 2022 (2)
  • January 2022 (2)
  • December 2021 (2)
  • November 2021 (1)
  • October 2021 (2)
  • September 2021 (3)
  • August 2021 (2)
  • July 2021 (4)
  • June 2021 (3)
  • May 2021 (4)
  • April 2021 (5)
  • March 2021 (2)
  • February 2021 (4)
  • January 2021 (4)
  • December 2020 (2)
  • November 2020 (2)
  • October 2020 (3)
  • September 2020 (5)
  • August 2020 (3)
  • July 2020 (4)
  • June 2020 (1)
  • May 2020 (1)
  • April 2020 (1)
  • March 2020 (1)
  • February 2020 (3)
  • January 2020 (2)
  • November 2019 (3)
  • October 2019 (1)
  • September 2019 (3)
  • June 2019 (2)
  • May 2019 (1)
  • April 2019 (2)
  • March 2019 (1)
  • February 2019 (4)
  • January 2019 (7)
  • December 2018 (3)
  • November 2018 (2)
  • October 2018 (4)
  • September 2018 (3)
  • August 2018 (4)
  • July 2018 (2)
  • June 2018 (5)
  • May 2018 (6)
  • April 2018 (5)
  • March 2018 (6)
  • February 2018 (4)
  • January 2018 (5)
  • December 2017 (4)
  • November 2017 (5)
  • October 2017 (6)
  • September 2017 (3)
  • August 2017 (4)
  • July 2017 (3)
  • June 2017 (5)
  • May 2017 (1)
  • April 2017 (7)
  • March 2017 (4)
  • February 2017 (4)
  • July 2016 (1)
  • June 2016 (2)
  • May 2016 (3)
  • April 2016 (2)
  • March 2016 (3)
  • February 2016 (1)
  • August 2015 (2)
  • July 2015 (1)
  • March 2015 (1)
  • February 2015 (2)
  • January 2015 (4)
  • November 2013 (1)
  • October 2013 (1)

Categories

  • AI content
  • article writing
  • blog writing
  • Brochure
  • case studies
  • content marketing
  • Content Strategy
  • content trends
  • content writer
  • content writer job
  • Content Writing
  • content writing company
  • copywriting
  • digital marketing
  • ebook content
  • ebook writing
  • eCommerce content writing
  • finance content writing
  • healthcare content writer
  • Outsource content writing
  • press release
  • Product Description Writing
  • proofreading and editing
  • research for content
  • resume writing
  • SEO
  • SEO content writing
  • Social media content
  • travel content writing
  • website content writing
  • white paper writing

Tags

article writing article writing services blog content blogging blog writers Blog writing Blog writing companies blog writing company blog writing services content content creation content developers Content Development content marketing content marketing strategy content strategy content writer Content writers Content Writing content writing agencies content writing agency content writing companies content writing company content writing expert content writing services content writing services in India copywriting copywriting agency engaging content high-quality content long-form content professional content writers proofreading quality content SEO SEO Content SEO content writer seo content writers SEO content writing seo optimized content web content writer web content writers web content writing website content website content writing

Quick Links

  • About Us
  • Services
  • Blog
  • Testimonials
  • Careers
  • FAQ
  • Terms & Conditions
  • Privacy Policy

Features

  • Website Content Writing Services
  • Article Writing Services
  • Blog Writing
  • Copywriting
  • SEO Content Writing
  • Case Studies Writing
  • Ebook writing
  • Press Release Writing
  • Product Description Writing

Industries

  • Fashion Content Writing
  • Finance Content Writing
  • Healthcare and Fitness Content Writing
  • Real Estate Content Writing
  • Technology Content Writing
  • Travel Content Writing

Connect with Us

  • +91 8460007789
  • +91 9987585819
  • info@textuar.in

Content Writing Services in Bangalore | Chennai | Mumbai | Noida

© Copyright 2023 - Textuar Communications LLP, All Rights Reserved.

Get In Touch

  • HOME
  • ABOUT US
  • SERVICES
    ▼
    • Website Content Writing Services
    • Article Writing Services
    • Copywriting
    • Blog Writing
    • SEO Content Writing
    • Product Description Writing
    • Press Release Writing
    • Case Studies Writing
    • Ebook writing
  • INDUSTRIES
    ▼
    • Healthcare and Fitness Content Writing
    • Real Estate Content Writing
    • Fashion Content Writing
    • Finance Content Writing
    • Travel Content Writing
    • Technology Content Writing
  • BLOG
  • SAMPLES
  • CONTACT US