When content writing services, publication and content distribution are planned strategically, it helps marketers draw in readers and engage them to close sales better. The insights, approaches and methods adopted by the content marketing sector will help you decide whether your 2015 content endeavors are well thought out and apt for today’s times. So, here we present 2015’s hottest content marketing trends.
a. Business investment in content marketing will increase…significantly –
We have already witnessed an ever-increasing budget allocation to content marketing in past 3 years. This trend is likely to continue in 2015, given the immense potential content marketing has in generating engaged sales prospects.
The 2015 B2C Research by Content Marketing Institute shows that 69% of marketers are creating more content as compared to just one year back. This increase and Google’s mandate on relevant and long-form content also ensures that it is now more difficult to get hold of good quality content writing service providers such as Textuar Communications.
b. Content distribution needs as much attention as a content publication –
As per Altimeter Group Content Marketing Survey 2014 report, only 26% of businesses have invested in content distribution. Content creation and publication are important. But smart content distribution is equally critical to garner enhanced visibility.
The average user has a short attention span and a wide array of content resources now available to them. This trend means that we need to enable a planned distribution of content in 2015. Content writers can achieve this by optimizing the content for mobile and SEO. They can also reach out to influential communities, groups, companies or individuals.
c. Ignore social media at your own peril – 94% marketers agree that social media is imperative to their content marketing strategies. Make sure that in addition to content writing services and content publishing, do invest time for social media sharing.
This increase in content distribution on the social media ecosystem will be a key content marketing trend of 2015. Sites like Twitter, Facebook and LinkedIn are the favorites. They bring in organic visitors and extend the coverage of their content.
d. Ads with content – Banner ads are rendered ineffective by better native ads. Hence, marketers will focus more on advertorials, branded content, paid ads and sponsored ads. New York Times and Forbes have already gone ahead with native ads with their online presence. It’s high time we too did the same.
Subtle advertising content embedded within the content is now a preferable medium. This is better than unashamed propagation of products and services. Content writing service providers, publishers and advertisers will need to work in tandem. This will help to provide a seamless experience towards this new approach.
Do comment with your thoughts. Let us know if you have made any of these a part of your content marketing plan for the new year.
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