Content is the king, and quality web content writing offer us top-notch content for our website.
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But have you ever raised any questions like:
1 – How many pages should my website have?
2 – How much content should each page hold?
3 – What content should be put on different web pages?
Well, the answer to both of your questions depends upon the industry you are in. And the services you offer.
Based on your industry, you can collaborate with your web developer and create a website that matters. However, there is a set of standard webpages that every website must-have. Before we move to these pages one by one, let’s take a look at how to create compelling website content.
Remember that your website is a valuable digital marketing asset to promote your business. As web content writers ourselves, we get a familiar question from our clients – “What to put on our website.” We have a simple answer to this query.
“Your website needs to attract customers. For this, it will highlight all noteworthy points that differentiate your brand from competitors. So, you need to put all points that will help sell your business better.”
Typically web content will have 3 parts
1 – Description of the service/product
2 – Offerings under that service/product
3 – What’s in it for customers? Or the ‘Why choose us?’ section.
In this blog post, we will discuss these general webpages. And we will also find out what the web content writing companies will put on these pages.
The homepage is the first page that most of your visitors will see. So, you will have to make sure that it says what your company does and offers. The contents here must be fascinating enough to grab the curiosity of the visitors.
What to write here?
About page is where the visitor gains information on the people that are behind the business. Furthermore, it is also one of the most visited webpages of any website. So, work with reliable web content developers and offer more information on your business here.
What to add here?
On this page, your website content writing will list out all the services that you have to offer. Make sure to explain everything in brief. If you have numerous services, then you can add a link to the landing page. This will help you elaborate on each of the services for each service individually.
What to insert here?
On this page, you will get a chance to add all the products you own. Ensure to start the page by offering a little summary of the products. You can even divide the product’s page into many if you have an extensive list of products.
What to cover here?
If you offer services, then there are chances that your buyers will have numerous questions. Having an FAQ page will give them answers directly. Even your customer service won’t have to answer every question personally.
What to include here?
Having a review/testimonial page is a must. This page allows new customers to know about your credibility. They gain immediate trust in your brand by reading previous testimonies.
What to add here?
This page provides the possible ways for a prospect to reach out to the brand. Can also include a small business enquiry form. In this the customer will leave behind his name and contact details, along with a small note on the services/ products he is interested in.
What to incorporate here?
This page serves two purposes
1 – It showcases industry authority to the readers with valuable educational and helpful information around the services.
2 – It helps in SEO. When web content writing companies add fresh and original content on a regular basis, Google will pick it up and award the site with higher ranking
What to implement here?
No matter what size or type of business it is, these are six essential pages that your website must include. Make sure that you collaborate with one of the professional website content development experts like Textuar Communications. This way, you will be able to fill your webpages with optimized content.