Coming up with new content ideas can be quite tricky. There are times when you will hit writer’s block. You might not know how to move past it. A lot of content marketers will agree that coming up with blogs can be hard. No matter how much keyword research you have done.
You can create draft after draft, but nothing feels interesting. What do you do then? Well, do not worry. We are here to help you with content ideation tips that can keep you going.
8 Most Efficient Content Ideation Tips
[1] Think about your audience’s perspective
Who are you trying to reach? And what drives them to search online? When you answer these questions in detail it will be one of the best strategies. Understanding your audience’s motivations is key to creating great content. This can also help you develop buyer personas. These are detailed profiles of your ideal clients.
[2] Use your competitors as a source
You need to keep an eye on your top competitor’s content. The key here is to not copy. Instead, you should use them to spot trends and content gaps. You can determine what resonates with your audience. This sparks fresh ideas without copying their strategy. You can also hire content writing services provider.
[3] Brainstorm with your team
Your sales and customer service teams are on the front lines. They connect with customers every day. The team hear firsthand about what questions customers have. They know what challenges they face. This valuable insight can help you identify gaps in your content. It can uncover new opportunities you might not have seen otherwise.
[4] Create clusters of topics
You can boost your website’s authority and attract targeted traffic with topic clusters. This SEO strategy combines informative pillar pages with bite-sized blog posts. They are all centred around a central theme.
Here is an example- a wellness coach may create a comprehensive guide to holistic wellness. It will have links to short and long-form blogs on targeted subjects related to:
- Nutrition
- Physical Activity
- Mental Health
- Sleep Hygiene
- Stress Management
You could create five to six blogs on each subtopic. They can link to the comprehensive guide.
[5] Reuse high-performing content
Content does not have to be a constant creation marathon! While fresh ideas are important, there is gold hiding in your existing content. You can repurpose your high performers. You can change successful pieces into new formats. This will expand their reach and cater to diverse audience preferences. This creates a rich content ecosystem. It ensures everyone finds the information they crave in their preferred format.
[6] Review latest trends
Do you wish to generate fresh and authoritative content? Then, tune into the industry buzz. Here are four strategies that can help-
- Subscribe to trade journals and publications. This is to get the insider scoop on trends and expert insights.
- Set up targeted alerts for breaking news and emerging trends. Stay informed and ready to create timely content.
- Follow influential figures on social media. Their insights and analysis can spark great content ideas.
- Conferences and events are goldmines for fresh content inspiration. Stay updated and tap into the latest discussions.
[7] Make use of social media
Imagine-having a direct line to your customers’ needs and interests. Social media is buzzing with this valuable information. But filtering through it all can be a daunting task.
Here is where social listening tools come in as your secret weapon! These platforms allow you to track relevant hashtags and keywords. And also, brand mentions within your industry. You will stay in the loop on what matters most.
[8] Use tools
Struggling to find fresh content ideas? Do not worry. There are powerful tools at your disposal! Keyword research platforms like SEMrush go beyond just finding keywords. They offer built-in content ideation features.
But the options do not stop there! Websites like-Answer the Public and HubSpot’s blog idea generator are goldmines for brainstorming topics. Plus, social listening platforms like Quora can reveal what questions your target audience is actively asking.
To conclude
The above content ideation tips can help you create amazing blog posts. You can use them to your advantage. Are you looking for a company that provides content writing services? Then who better than Textuar Communications? Get in touch with us now!
