Are your content strategy efforts paying off? Tracking the right content marketing metrics is important. This is because it can help you to understand your content’s performance. It can also help you know if it is reaching your target audience.
But what exactly are content marketing metrics? These are data points. They tell you how well your content is working. You can hire a content writing company in India. They can help you know what is working well.
14 Key Metrics You Should Track:
1) Views
This is the number of visits to your website or app. High view counts indicate your content is attracting attention. You can track views using Google Analytics 4.
2) Impressions
This refers to how many times your content appeared on someone’s screen. It still counts even if the user did not click it. You can find them on most social media platform’s analytics tools.
3) Organic Search Traffic
This shows how many people found your website through unpaid searches. If this number is climbing, your content is attracting the right audience. You can use various tools to track, like Google Search Console.
4) Traffic Sources
It tells you where your website visitors come from. This will help you know if they came from social media or direct visits. Knowing this helps you focus on the channels bringing in the most traffic.
5) Keyword Rankings
This shows how high your website ranks for search terms. Greater rankings mean your content is more likely to be seen by potential customers.
6) Content Marketing Return on Investment
It shows how much profit you make from your content. Imagine you earned more money from social media content than you spent creating it. That is a boost in ROI. It means you made a lot more than you spent. You can calculate this using a formula. This can allow you to measure your content marketing success.
7) Backlinks
These are links from other sites that point back to yours. Search engines look at them as a sign of trust and authority. This can improve your ranking. You can track backlinks with various online analytics tools.
8) Average Engagement Rate
This shows how many people interact with your content. A low rate suggests your content might not be interesting or valuable to your audience.
9) Follower or Subscriber Growth
A growing number of followers on social media shows your content is reaching a wider audience. You can use an online analytics tool. This can allow you to track this.
10) Average Engagement Time
This measures the time people spend on your website pages. Low engagement times might indicate the content is irrelevant or poorly written.
11) Social Media Engagements
Likes and comments show how people are interacting with your content. You can track this on each platform or use an analytics tool.
12) Click-Through Rate
This is the percentage of people who click on a specific link in your content. You can track this with Google Search Console. You can also use your social media platform’s analytics tools.
13) Brand Mentions
Brand mentions are online references for your business. Tracking these lets you see what people are saying about you. You can also know where they are saying it. This can help you understand your reputation and reach more people.
14) Conversion Rate
It is the percentage of people who take action on your content. You can track this to see if your content is convincing. You can also do conversion tracking with Google Analytics for specific pages.
To wrap it up
These were the 14 ways you can measure your content marketing. You need to avoid tracking metrics blindly! It can help if you use this information. This can allow you to make adjustments to your content strategy. You can also hire experts from a content writing company in India. They can ensure your efforts are on the right track.
