Last Updated on July 14, 2020 by admin
The world of the internet is crowded, with 4.57 billion internet users in April 2020. This means that you will cater to a large number of people on any given day. Capturing your reader’s interest is your ultimate goal. However, keeping readers hooked in the vast digital universe is extremely challenging. This is where website content writing adds value.
Let your brand speak to potential customers. Keep them interested so that they stay on your site for longer. This way, you can use the power of written words to the max. It will help to propel conversion from a casual visitor to an engaged customer.
What is Website Content Writing?
Website content is any text, multimedia, or other elements. They come together to elevate the user experience for site visitors. Text content plays a vital role as it communicates with the readers. It describes the products and services offered by a company. It also convinces readers why the company is better than the competition.
The end goal of professional quality website content writing is simple. It helps attract the readers to the brand. It acts as a lead magnet with words. As a result, site visitors are converted to paying customers.
Why is Website Content Needed?
As stated by Internet Live Stats, there are more than 1.9 billion websites on the internet. It also says that over 6.8 billion Google searches get performed every day. That means, your website is just like a meteor or space debris within the whole internet galaxy.
You may want to beat these statistics and stand out differently from your competitors. In such cases, good website writing is the key. The focus here is straightforward.
A well-written content that is optimized for a web directly rises to the top of search results. Thus, professional website content grabs more readers’ attention with its SEO optimized structure.
How can Website Content Writing Profit Your Business?
As compared to print materials, do note that website visitors choose to skim the text. Writers need to create content that compels them to read further. Eventually, they will be attracted enough to click on the ‘Call to Action’ button. Their interest and business inquiries will ultimately profit the business.
Interested to know how to do this?
So, here is a list of nine ingenious ways to create excellent business website content. These tips will work to grab the attention your website deserves.
1- Know your audience:
We are all very much aware of the importance of making a website search engine friendly. Professional content writers ensure to meticulously pepper the website with keywords, links, and other SEO techniques.
They will do this without impacting the readability or relevance of the content. As a result, the content remains user-friendly.
Before you put your finger to the keyboard, make sure that you address questions like:
- Who is my primary audience? What keywords do they type to find my website?
- Is there any way my brand can come top of SERP to boost brand outreach?
- How can I engage the primary audience towards successful conversion?
This will help you understand your audience better. Now, proceed with creating readable and engaging content. This will go well with captivating visitor attention and impress Google algorithms.
2- Generate valuable and relevant content:
A user does Google search with the intention of finding answers or information. Hence, he is likely to click on sites that manage to offer relevant information.
If your website has a similar topic but fails to provide proper information, then its bad user experience. The reader will bounce from your site to another site to find relevant answers.
Similarly, your topic may have information but is going around the bush to conclude a topic. In such cases too, your audience will get bored. Thus, it will an increase in site abandonment.
3- Keep the texts scannable:
While you manage to offer the right information, make sure that the text is easy to skim. The bite-sized snackable information will help the reader to scan through the pages.
This way, they decide if the content is worthy of spending their time.
Here’s how you can do it
- Do not add densely filled paragraphs. Instead, include numerical or bulleted lists to split up the narrative.
- Avoid offering a page full of text. Try to organize your page with proper labels or headings.
- Make use of white spaces. The page looks airy and convinces the reader to read further.
- Prefer to divide and rule, divide your content into sections. Later, describe the headers, sub-headers with relevant information.
Sub-headers will help your readers to navigate the site. It will also help the search engine to find your page whenever a similar search gets initiated.
Read more – What You Need To Know About Snackable Content
4- Include multimedia:
Pictures, infographics, or videos have the capability of conveying a thousand words in a few seconds.
Also, research shows that 90 percent of the information transmitted to the brain is through visuals. People tend to process visual information 60,000X faster than texts.
Another research mentioned that 85 percent of viewers are more likely to purchase a product after viewing the product video.
You do not have to go professional from day one. No need to invest in costly equipment or software. You can start by introducing easy-to-read charts or graphs to interpret complex topics.
Read more – Best Ten Free Image Sources
5- Keep the website layered:
With websites, there are endless cross-selling possibilities. The prominent one is that it is easy to direct the audience or traffic from a page to another. You can hyperlink certain words or phrases to help your readers to find more great content.
Thus, it allows you to keep the audience engaged. It helps them move throughout the site in a logical flow.
Another perk of building internal links is that it directly leverages your SEO. Professional website content developers need to ensure that these hyperlinks are relevant and helpful to the audience.
However, it is essential to note that you must keep the number of hyperlinks reasonable and genuine. This action will help avoid getting penalized by Google.
6- Stay up-to-date with grammar and spelling errors:
Nothing shouts unprofessional more than a website content that is full of grammatical and spelling errors. Make sure that you check and recheck your website content.
For best results hire professional web content writers. They will ensure to do a thorough copywriting and proofreading of the content.
You can also practice a habit of taking a break after writing a piece. You can recheck the content after some time with a fresh pair of eyes. This way, you will come across mistakes that you might have overlooked otherwise.
7- Follow the “inverted pyramid” model:
Web readers have a short attention span, and they tend to decide if your website is useful or not within those initial 15 seconds or less.
That is why you must create the content based on the “inverted pyramid” model. According to this, you must add all the important messages at the top of the webpage. Then cautiously progress ahead to ingrain specific details with supporting information.
You can end the page with a peripheral or concluding view soliciting business enquiries.
8- Stick to active voice and stay assertive:
Stick to active voice because active voice helps in creating a compact yet reader-friendly sentences. It also sounds more direct. It sounds as if you are having a direct conversation with your audience. Thus, the website content helps in increasing customer engagement.
Along with this, make sure that you offer the right information about the products or services. You know your brand more than anyone else. Hence, you can provide the right description of your brand’s USPs.
Furthermore, do not just stick to generalities and high-level statements. Make sure to offer real-world examples and experiences. This way, readers can visualize and understand your message.
9- Don’t oversell your product or service:
We understand how important it is for you to promote your brand. After all, the underlying notion behind creating a website is to promote what you are offering. However, you must maintain a careful balance of promotional and non-promotional content on your website.
This is because, if you bombard your readers with endless invitations and signups, you may lose them.
Don’t be unreasonably pushy. Instead, try another approach. Offer them keyword-rich, informative, and valuable content on the website.
This way, they can understand and appreciate your products and services. It will help them reward business to you.
Creating content is challenging. This is especially true when it is for a business website. Even a small issue possesses the potential to cause maximum damage to brand reputation.
So, stay vigilant. Follow these simple tips in website content creation. You can make certain your website is engaging and valuable for your readers.
Gain better leverage with our mastery over copywriting. Accelerate conversion with our engaging web content.