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Google helpful content update

Helpful Content Update by Google – Things to Know

As digital marketers and content writers have seen over the years, every major update to the Google algorithm has led to massive changes to the very foundation of digital marketing. Today we look at the major update of August 2022 – the Google helpful content update. We also assess how it impacts content writing.   …

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healthcare content writers

Why You Need Healthcare Writers and Not Doctors for Content Writing?

Incorporating healthcare-specific material on your website can be extremely beneficial if your company is in the healthcare industry. Employing a seasoned partner is the best course for success in healthcare content creation. Such healthcare content writers will do the job right when it comes to targeting potential customers for your healthcare business. They will provide …

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Content Writer Job Interview

How to Prepare for a Content Writer Job Interview?

Consider these stats 1 – High quality content writers need to polish their content. A research from Acrolinx said that the biggest turnoff for more than half of buyers was grammatical errors and bad writing on a website. 2 – Companies with blogs on their site generate 67% more leads on average than sites that don’t …

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content writers for search intent

How to Align Content with Search Intent – A Guide for Content Writers

“What’s all the buzz around search intent?”, is a question asked by many exasperated content writers. As they struggle to adapt to evolving Google algorithm guidelines, search intent seems one of the many concrete ranking signals they need to contend with. This blog will attempt to answer all queries around search intent and what content …

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how content writing wins business online

How Does Content Writing Win Business for Your Company?

One of the highly sought-after skills is content writing. The content writing and marketing industry is pegged to grow from $195.58 billion in 2016 to $412.88 billion in 2022. This translates to a 13.26% CAGR year on year. This blog will cover the below points   Table of contents What is content writing? 1 – …

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Tips to Create an ‘About us’ Page

5 Super Effective Tips to Create an Engaging ‘About us’ Page

Everyone needs to have an ‘About us’ page on their website. It’s one of the most vital pieces of marketing collateral we can provide. It also doubles up as a great way for potential clients to get to know you better. In order for it to be effective, the ‘About us’ page should be  1 …

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Improve Credibility of Blog Writing

How a Blog Writer can Improve the Content’s Credibility

An online content reader has a typical reading behaviour – they first scan through the blog content. Then, if it appeals to their sensibilities, they move to read the blog word by word. This transition from scanning to actual reading is phenomenally challenging for a blog writer. And one secret ingredient helps in this transition …

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Travel blog writing

Travel Blog Writers – The Accelerant Your Travel and Tourism Business Needs Online

Blogging has to be one of the most effective methods in the tourist business for telling your narrative and engaging your ideal customers in your brand. This might be especially true for travel blog writers. The Expedia Group reported double-digit growth in the number of bookings and revenues. This stat shows the massive shift in sentiment towards travel …

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