You may have a query for a content writing agency, “Does Google Rank AI Content?” The answer is that, yes, the search engine ranks the content. But there are some pretty heavy conditions that the content needs to fulfill. Only then will the search engine bot see the content capable of ranking higher on the results pages.
Be it human-written or AI writing content if the content is not original or matches search intent, then it will not rank well.
What is AI content?
AI generated content is robotic content, be it blogs, articles, or web copywriting; there are different forms of content generated by a content writing company. If the content is produced by AI tools like ChatGPT or Bard, then it is termed AI content.
While this may be a tempting approach to producing content, there is a caveat. Google considers 100% AI writing content to be shallow. As a result, the search engine thinks that such content will fail to deliver relevant value to a searcher.
Hence, AI content (not edited by humans) tends to have a far lower ranking than well-researched, well-articulated content written by actual writers.
What factors help a content writing agency to rank its content higher?
These are some crucial factors that help content get ranked on Google.
- The E-A-T score evaluates the source’s credibility, authority, and level of experience of the information.
- User experience of the content. This covers the readability of the content. Even the mobile-friendliness, web page navigation, and load speed play a crucial role. This is because they amplify the overall user experience when they are on the site.
- The engagement potential of the content should be high. This is determined by the website’s click-through rate, bounce rate, dwell time, and social media shares.
- Freshness is the measure of how frequently information is updated and how well it fits in with the events and trends of the present.
What rules help AI content to rank well?
The following are some rules AI generated SEO content should go by to rank higher on Google:
- Original and one-of-a-kind content will rank well. If it needs to be better rewritten or plagiarized from elsewhere, then the chances of ranking are low.
- Content needs to be appropriate and beneficial for both the search intent and the intended audience.
- Give accurate, factual, and trustworthy information. The insight needs to be supported by reputable sources.
- Highlight your knowledge and authority on the subject.
- There should be no typos or grammar errors that lead to a poor user experience.
- Add catchy headlines. Use internal and external links, meta tags, and keywords. These will improve your SEO, too.
How do you create content that ranks well on Google?
Pay attention to research
Well-researched content tends to rank well. It meets search intent and cites high-quality sites as credible sources. The original thoughts and opinions of the author then augment this content. Such content depicts ‘Experience’ in the E-E-A-T principles
Create people-first content
As a search engine, do not write for Google. Instead, you need to write for the target audience. You can augment text content with images and infographics and embed short videos. They help a reader to understand the topic better.
Do not overwhelm content for SEO
As a content writing agency, you should focus on not overdoing SEO optimization in content. Be it stuffing keywords or using spam links, these are considered black hat SEO practices. Hence, you need to use only white hat SEO methods to ensure the content ranks better.
To sum it up
As a content writing agency, this guide will help you get better rankings for your content. In a nutshell, you would need human intervention to ensure that the content strikes a chord with the readers and bots alike. Use these pointers to achieve better search results ranking.
Connect with Textuar if you need a proficient team of writers to produce SEO-optimized people-first content.
In business content writing Portfolio, words wield the power to shape perceptions. They drive immense business success. A portfolio for a professional content writing company is a competitive differentiator. It stands as a testament to its capabilities and expertise.
A portfolio serves as a showcase of the company’s prowess. It offers clients a peek into the company’s quality and versatility of its work.
This post will explain the critical role a portfolio plays in the success of a professional content writing company.
What is a Content Writing Portfolio?
A content writing portfolio is a curated collection of a company’s past projects. It allows potential clients to see the range and depth of its work. The portfolio is proof of experience with the company’s capabilities. It highlights the various industries a content company has served. They also assess the types of content it excels in and the quality of its writing.
A portfolio essentially provides a window into the content writing company’s world. This way, prospective clients get to assess whether it aligns with their business needs and expectations.
How Does a Portfolio Help a Professional Content Writing Company?
 Proof of Credibility and Expertise
A good portfolio is a powerful tool for building credibility. It helps a content writing company showcase its writing competencies. Potential clients see tangible evidence of the company’s ability to produce high-quality content across different formats and industries.
 Building Trust with the Professional Content Writing Company’s Clients
Trust building is a forte for a professional content writing company. It is the foundation of any successful business relationship. A portfolio instills confidence in potential clients by demonstrating the content writing company’s track record of delivering results. Clients can see real examples of successful projects. This strengthens trust in the company’s ability to meet their specific content needs.
 Revealing Writing Style and Tone
Each content writing company has its unique writing style and tone. A portfolio provides a glimpse into these nuances. Clients can easily assess whether the company’s voice aligns with their brand identity. This transparency is crucial for clients seeking a writing partner who can authentically represent their brand through content.
 Highlighting Versatility
A diverse portfolio showcases the versatility of a content writing company. They highlight the company’s ability to create various types of content. These include blog posts and articles. They may also include website content and social media copy. Even industry-specific content is a must-have in a portfolio for a professional content writing company. This type of comprehensive portfolio demonstrates the company’s ability to adapt its writing style to different formats and target audiences.
 Illustrating Research Skills
Well-researched and informational content is often more compelling. A portfolio allows a content writing company to demonstrate its research capabilities. They can present content that is rich in relevant facts and industry insights. This helps showcase the company’s expertise. Plus, it reassures clients that their content will be engaging and accurate.
In the competitive landscape of content creation, a content writing company’s portfolio is a valuable USP. It emerges as a beacon of its capabilities and commitment to excellence. A well-crafted portfolio is a dynamic tool. It empowers content writing companies to connect with clients and forge meaningful partnerships. Ultimately, this will leave an indelible mark in the realm of impactful storytelling.
Contact Textuar if you need to elevate your customer acquisition targets with content writing excellence.
Digital customers have fast evolved into discerning, tech-savvy decision-makers. For content marketers, this means that the journey from product awareness to purchase goes beyond mere visuals.
Today’s customers seek more than just polished product images. They crave authenticity and real-world experiences before making informed choices.
This is where User Generated Content (UGC) comes into the picture.
Ahrefs reports that 68% of all online interactions start with a search engine. This means that your site and content need to be SEO-optimized to reach your customers online. If you can crack this code, you will be rewarded in various ways:
- Higher search rankings
- Better site traffic
- Improved on-site engagement; and
- Better conversion
Content is the reason the search began in the first place.
The world of digital content creation is ever-shifting. As we step into 2024, the demand for high-quality content continues to surge, with 93% of companies believing that content marketing is essential for their business.
Creating high-quality content that resonates across diverse industries requires a deeper understanding than merely following a template. It’s about creating a connection that touches audiences from each sector of the industry. The rise of Chat GPT has enabled virtually anyone to create content on a significant scale.
The online space needs a lot of quality and helpful content to make a mark in the target reader’s mind. This is where web copywriting comes to the fore.
1 – Social Media Content Writing – An Online Success FactorDid you know that out of the 7 billion people on Earth, nearly 50 percent are online? And if they are online, chances are that they are on social media as well. This is the potential market that opens up to you when you target this space via social media content writing.
Your skill as a content writer needs the apt fuel in the form of a steady stream of clients in order to soar far and wide. With a regular influx of client business, you can sharpen your aptitude as a reputable content business.
If you have been working in the content creation field, you may have seen a silent shift. The role of content experts is undergoing a significant transformation.
Earlier, they were primarily seen as content creators. But now, the content writers are stepping into a new role as strategic content partners for businesses. The shift towards content strategy consulting reflects the growing recognition that a well-defined content strategy is essential for success in the online space.
User experience is the key to reign supreme in the online world. As a business owner, you can touch upon different avenues to achieve a fantastic user experience. But few can match the incredible UX boost brought about by content writing. The added bonus is that it costs a fraction of the other marketing approaches used online.
If you are a savvy digital marketer, you will know about the various avenues that help in bringing traffic and improving Google rankings. One such viable option is to create time-contextual press releases.
The blog today will look at some interesting details about the use of a press release in the world of content writing and digital marketing.
Content is king, and content writers are warriors who drive incredible ROI from SEO campaigns. If you keep up with current events, you must be aware that one of the main critical elements that might propel your marketing process is content. In a nutshell, compelling words define high-quality content.
Now that you are aware of the phenomenal need for informative and high-quality content for business marketing, let’s move to the next question – “How to choose the best company in content writing?”
In the contemporary online world, marketing holds immense significance for a brand to reaching out and engage with target consumers. It plays a pivotal role in attracting audiences, nurturing trust, and driving sales.
Do you recall a period in grade school when your teacher assigned you to write an essay or a short story? You had no idea you were developing a superpower that would be crucial in your future endeavours.
Any idea what that is?
It is the capacity to use verbs in the right place at the right time in content writing.
Building a solid web presence is essential for businesses in the extremely competitive fintech sector. Doing so helps them to acquire traction and draw in clients. They can leverage the competencies of a fintech content writing partner like Textuar to meet these goals. Well-etched strategies for content marketing offer a potent means of reaching this objective.
It takes hours for content writers to create an extraordinary content piece rich with stats, facts and information that entice the readers. And it is only natural for them to crave eager readers who appreciate the immense effort.
SEO webmasters would agree when we say that the world of SEO undergoes rapid updates every few months or so.
Take the case of keywords.
Keywords have long been the backbone of SEO content. However, an interesting evolution is taking place now. At our content writing agency, we are increasingly witnessing the massive gains unlocked by Semantic SEO content writing.
Have you ever spent hours gazing at a blank page as you tried to write but couldn’t find the perfect words? If you have, know you are not the only one who has ever faced such an issue.
All content writers in the digital marketing space battle this issue.
In the present digital world, your online business needs a website to connect to a bigger audience base. Along with an intuitive website, you should also pay attention to the content put up on it.
The content on your site is just as essential as its design and functionality. As a matter of fact, high-quality website content writing services can power up your online brand presence.
Last 15 Posts
- Does Google Rank AI Content? Let’s Find Out
- The Role of a Portfolio for a Professional Content Writing Company
- Why Investing in High-Quality Blog Writing Services Pays Off
- AI Content vs. E-E-A-T – A Content Writing Agency Guide
- Content Writing Trends to Watch Out for in 2024
- 5 Ways to Boost SEO with User-Generated Content
- On-Page Optimization: A Content Agency’s Guide to Publishing Content for SEO
- 9 Content Writing Skills You Need to Succeed In 2024
- How to Create High-Quality Content for Clients from Different Industries
- All You Need to Know About Web Copywriting
- Everything You Need to Know About Social Media Content Writing