If you have been working in the content creation field, you may have seen a silent shift. The role of experts in article writing services is undergoing a significant transformation.
Earlier, they were primarily seen as content creators. But now, the article writers are stepping into a new role as strategic content partners for businesses. The shift towards content strategy consulting reflects the growing recognition that a well-defined content strategy is essential for success in the online realm.
In this blog, we will explore the changing landscape of content services and how content writing companies are evolving into strategic partners. Let us dive in to discover how businesses can benefit from this perceptible shift.
What is Content Strategy?
Content strategy expands the role of a content agency from just writing content. It will now include various activities like planning, creation, and publication of the content. 70% of marketers are actively investing in content marketing. This calls for a well-defined and clear content strategy to gain a competitive edge.
Why is a Content Strategy Vital?
A content strategy uncovers answers to many questions like
- What is the persona of my target readers?
- What are their queries, needs, and wants?
- What type of content will help address these queries?
- Where do they most of their time online?
- What is our brand’s unique proposition that helps readers?
The answers will help guide you about what type of content to create and where to put it up for maximum visibility.
80% of the B2B decision-makers want to learn more about potential vendor via content like articles. This statistic also highlights how important is a well-defined strategy in successful article writing services.
The Shift from Writing to Strategy
Traditionally, a content writing company was primarily tasked with creating content. Whether it was blog posts, articles, or website copy, their primary focus was on producing high-quality written material.
However, as the digital landscape has become more competitive and complex, the demand for strategic content solutions has grown.
Businesses now realize that content creation alone is not enough to stand out in the digital crowd. They need a comprehensive content strategy that
- aligns with their goals,
- improves brand visibility in the competitive online marketplace,
- resonates with their target audience, and
- adapts to the ever-changing algorithms of search engines and social media platforms.
This realization has paved the way for writers to transition into content strategy consulting.
So, what does this shift entail? It involves a broader and more strategic approach to content. Article writers are no longer just churning out articles. Instead, they are taking a holistic view of a client’s digital presence. This helps them understand their unique needs and craft tailored strategies to achieve their objectives.
What are the main activities in formulating content strategy
 Understanding Client’s Needs – A Key Content Strategy Enabler
One of the fundamental aspects of content strategy consulting is understanding the client’s needs. It begins with a rigorous comprehension of the client’s industry, target audience, and business objectives. A content writing company will conduct thorough assessments to gain insights into what sets the client apart in their niche.
This understanding goes beyond surface-level research. It involves identifying pain points, challenges, and opportunities that the client faces. They seek to extract actionable answers to these questions –
- Are they looking to establish thought leadership in their industry?
- Do they need to drive more organic traffic to their website?
- Are they seeking to engage and convert a specific demographic?
To achieve these goals, article writing services collaborate closely with the client to gather valuable information and insights. They conduct interviews, surveys, and market research to develop a comprehensive understanding of the client’s ecosystem.
Such in-depth knowledge forms the foundation of a strategic content approach.
 Developing Customized Content Strategies
Once the client’s needs and goals are crystal clear, article writing companies set out to develop customized content strategies. These strategies are not one-size-fits-all. Instead, they are customized to fit the specific requirements of each client.
A comprehensive content strategy encompasses various elements, including-
2a – Content Calendars
Content calendars are meticulously planned schedules that outline what content will be created and when it will be published. They ensure a consistent and organized approach to content creation.
2b – SEO Integration
Search engine optimization (SEO) is a core component of content strategy. The writers will conduct keyword research and optimize on-page SEO elements. They will create high quality content that aligns with search engine algorithms like E-A-T guidelines.
2c – Distribution Plans with Article Writing Services
Crafting exceptional content is just the beginning. The expert writer will also devise distribution plans to ensure that content reaches the right audience through the most effective channels.
2d – Audience Research
Understanding the target audience is paramount. Experienced writers create detailed buyer personas and conduct audience research to know the search intent. This helps them make content that resonates with and engages the intended audience.
 Integration of SEO and Keywords in Articles
In the ever-competitive world of online content, SEO is the linchpin that can make or break your digital presence. Experts in content writing services have recognized the critical role that SEO plays in content strategy consulting and have adapted their services accordingly.
SEO integration involves much more than just sprinkling keywords throughout an article. It’s about understanding how search engines work, keeping up with algorithm changes, and aligning content with user search intent.
A content company conduct comprehensive keyword research to identify the terms and phrases that potential customers are searching for. They also determine long tail keywords. They strategically incorporate these keywords into the content while maintaining a natural and reader-friendly flow.
For example, consider a B2B SaaS company that offers project management software. They partner with an article writing service for content strategy consulting. Through diligent keyword research, the service identifies that their target audience frequently searches for terms like “efficient project management” and “collaborative team software.”
Now that they know the trending keywords, they can create high-quality blog posts optimized for these keywords. This marks the starting point when the company begins to rank higher in search engine results pages (SERPs). With such steps, they successfully attract more organic traffic and ultimately increase conversions.
 Measuring ROI for Articles
In the world of business, outcomes matter. Content strategy consulting places a strong emphasis on measuring the return on investment (ROI) of content marketing efforts. After all, clients need to know not only if their content is performing, but also how it is impacting the bottom line.
To achieve this, article writing services employ a range of metrics and analytics tools. Some of the key performance indicators (KPIs) they focus on include-
4a – Traffic Metrics
Did you know that web traffic This includes website traffic, page views, and bounce rates. An increase in traffic indicates that content is driving more visitors to the site.
4b – Conversion Rates
Conversion metrics reveal how effectively content is driving desired actions, such as filling out contact forms, signing up for newsletters, or making purchases.
4c – Click-Through Rates (CTR)
CTR measures the effectiveness of calls-to-action (CTAs) within content. Higher CTRs indicate that content is compelling readers to take action.
4d – Social Engagement in Article Writing Services
Metrics related to social media, such as likes, shares, and comments, provide insights into the reach and impact of content on social platforms.
4e – Lead Generation
For many businesses, content plays a pivotal role in lead generation. Measuring the number of leads generated through content offers a clear picture of its effectiveness.
4f – Sales Metrics
Ultimately, the bottom line is what matters most. An article writing company helps clients track how content influences sales, revenue, and customer acquisition costs.
 Content Distribution and Engagement
Creating exceptional content is only half the battle. Getting that content in front of the right audience is equally crucial. This is where content distribution and engagement come into play.
Do remember that content should not remain static on a website. Instead, it should be actively promoted through various channels. These channels may include-
5a – Social Media
The content agency will leverage social media platforms to share and promote content. Doing so lets them engage with followers and build a sense of community interaction.
5b – Email Marketing
Incorporating content into email campaigns will deliver many results. It helps to nurture leads, inform subscribers, and drive traffic back to the website.
5c – Guest Posting
An article writing service expert will partner with authoritative websites in the industry. They will collaborate by publishing quality guest posts and thus, reach a broader audience.
5d – Content Syndication
Distributing content through syndication platforms and networks is a good content strategy. It helps to propel its reach and visibility.
5e – Influencer Collaboration
Another great move is to collaborate with industry influencers and thought leaders. This step helps to amplify content reach and credibility.
 Staying Updated with Trends
A savvy content writer knows that change is constant in the world of SEO and digital marketing. They understand that staying updated with industry trends, search engine algorithms, and emerging technologies is essential. This knowledge helps them offer effective content strategy consulting.
The world of SEO, for instance, is in a perpetual state of flux. Google and other search engines regularly update their algorithms. This can have a significant impact on search rankings. An article writer will invest in ongoing education and training. This way, their teams would be up to date with the latest SEO best practices.
Furthermore, they continuously monitor shifts in user behavior and preferences. New content trends emerge every year. These may include voice search, video content, or interactive experiences. The content agency adapts their strategies to incorporate these elements into their clients’ content.
 Building Long-Term Partnerships
Perhaps one of the most significant shifts in the relationship between businesses and article writing services is the move from transactional engagements to long-term partnerships. You should know that the value of a trusted content strategy consultant goes beyond a one-time project. It extends into an ongoing collaboration that delivers long-term gains.
Businesses recognize that content strategy is not a one-and-done endeavor. It requires continuous refinement, adaptation to market changes, and staying ahead of competitors. Content writing experts understand this need and are eager to build long-term partnerships with their clients.
These partnerships offer several advantages-
7a – Consistency in Article Writing Services-
Long-term partnerships ensure a consistent approach to content creation and strategy. Article writing services become intimately familiar with the client’s brand, voice, and objectives, leading to more effective content over time.
7b – Scalability
As businesses grow, their content needs often expand. Long-term partnerships allow for scalable content strategies that can adapt to changing demands.
7c – Adaptability
In the fast-paced digital world, agility is critical. A writing company can quickly adjust strategies, respond to market shifts, and seize emerging opportunities when they have a deep understanding of their client’s business.
7d – Expertise Transfer
Over time, clients benefit from the expertise and insights gained by the article writer. They become a valuable resource for staying ahead of industry trends and leveraging content for business growth.
We have seen how content experts can transcend their role to emerge as a viable strategy partner for businesses in various industries.
The shift from writing content to providing comprehensive content strategy consulting has empowered businesses to get a remarkable competitive advantage online.
As businesses recognize the value of strategic content, they are turning to content writing companies. They can craft compelling narratives. In parallel, they also align content with their broader objectives. The result? Enhanced online visibility, increased audience engagement, and measurable business growth.
Textuar has built competencies to provide valuable content strategy consulting as a part of its skills in article writing services. Connect with us to formulate a winning strategy that powers content as a lead generation magnet for your brand.
User experience is the key to reign supreme in the online world. As a business owner, you can touch upon different avenues to achieve a fantastic user experience. But few can match the incredible UX boost brought about by content writing. The added bonus is that it costs a fraction of the other marketing approaches used online.
In this blog, we will talk about the ways in which a content writing company can supercharge website UX.
What is user experience in content writing?
Every person has a specific need to fulfill when they search online and when they visit a website after a click-through. It defines how a person interacts with the brand product (in this case, a website).
It is true that UX is largely influenced by web developers. However, there is a certain element of success tied to a content writing company in Mumbai. The writer will create compelling and clear messaging. Such well-articulated content will successfully align with the brand value proposition.
What are the benefits of user experience in content writing?
When a content writing company factors in UX of the readers, it delivers some significant advantages as below –
1 – Users can connect instantly with a well-written blog or web content.
2 – A content writer will create conversational content. This step makes it feel like the blog is talking to a friend instead of robotic content.
3 – It uses a language that can be easily understood by your specific audience type. For example, the language used for a B2B tech audience will be substantially different from that of B2C content.
4 – They take care of readability. This way, they can explain the concept as if they are explaining it to a child.
4 – Most importantly, it holds readers’ attention till the time they arrive at and act upon the call to action at the end of the content.
How can a content writing company prioritize UX?
Did you know that 54% of people want to see content tailored to their own interests? How do writers produce content that enthralls, motivates, and encourages their audience to act?
This is where UX comes to the fore in content writing. They take care of a few essential pointers that can amplify UX outcomes.
Let us see what those pointers are –
1 – Prioritize Empathy
The writer will prioritize empathy so that the reader is at the center of all messages conveyed on the website. It should always answer the question “Ok….What’s in it for me?” that will play on the reader’s mind when they read the content.
And this answer will not appear only at the end. In every paragraph, the writer should bring out the answer to this all-important question. This step ensures that the reader is motivated to read till the end.
2 – Be Concise
It helps if the content is written in a concise way rather than beating around the bush on a particular point of discussion. For example, let us consider the two sentences.
“Use the payment gateway. It has built in 2-factor security encryption and low latency to process the transaction quicker.”
“Use the payment gateway. It is secure and quicker.”
Which sentence will have a better consumption by readers?
Obviously, the second one.
3 – Add a human touch
No amount of well-designed structure will pull readers in unless they have a human-centric blog to speak to them. A professional content writing company will write as if they are having a one-on-one conversation.
A classic example that comes to mind is how we write salutations for email marketing. “Dear Rachel” will definitely have more impact than a “Dear Sir/Ma’am”. In the first instance, the reader named Rachel will feel as if the mail is addressed personally to her.
In the second instance, it feels very impersonal, as if a generic mail has been sent out to thousands of recipients. This thought dilutes the impact and makes Rchel less motivated to read further.
A good writer will use lots of ‘you’ or ‘your’. Doing so makes it sound as if the message is directed at the specific reader.
What are some good tips to factor in user experience in content writing?
1 – Start with a Purpose
Many companies struggle to stand out from the challenge and draw new customers. Brands run the danger of producing generic, irrelevant, or perplexing content. This type of blog doesn’t appeal to their target audience. This is because it doesn’t have a clear objective behind it.
The first step in building a better user experience through content is to begin with a purpose.
A defined objective will direct your content development efforts. Effective attempts will ensure that it connects with your target audience and fits their requirements.
The eMarketer found that 72% of businesses with a written content strategy saw greater levels of success with content marketing than those without one. This emphasizes how crucial it is for a content writing company in Mumbai to have a clear strategy. Such tactics will point the content production process in the right direction.
2 – Digital platforms are not just a continuation of old media initiatives
Many organizations make a crucial error. They view digital channels as supplementary to conventional media campaigns. They produce poor content that fails to engage and resonate with contemporary consumers. This happens because they are oblivious to the distinctive traits of digital mediums.
Digital platforms do not easily lend themselves to traditional media methods.
Digital platforms provide engaging and dynamic experiences, in contrast to print or television. Content must be modified to match these new formats. A business should utilize digital technologies’ potential to engage consumers in distinctive and engaging ways.
Make use of the potential offered by digital platforms.
Perform an experiment with creative storytelling methods to capture your audience. You can make use of films and interactive graphics. A study by Adobe found that businesses that spend on improving the digital customer experience beat their competitors by growing their sales by 9% more annually.
Businesses may provide dynamic and tailored content that keeps readers hooked. This will directly improve user experience and raise engagement levels by utilizing the power of digital platforms.
3 – Challenge established marketing conventions
Traditional marketing practices sometimes rely on obtrusive and disruptive strategies. These include pop-up advertisements and cold telemarketing. These strategies can annoy and alienate people. Users have gotten good at ignoring or rejecting such marketing initiatives.
As a consequence, companies find it difficult to interact with their audience successfully.
It’s crucial to question standard advertising techniques. They can embrace a more customer-centric perspective with a content writing company. Use this viewpoint to engage with your audience on a genuine level.
Produce content that really helps users to tackle their problems and positions your business as an expert. You may encourage user loyalty and advocacy. This can be done by putting a priority on developing connections and providing valuable content.
According to research by the Content Marketing Institute, 91% of customers prefer to interact with companies that offer useful content. Such a preference highlights the need to question conventional marketing strategies.
4 – Revisit your website with fresh eyes
An inadequate user experience can result from a website’s content being out-of-date. Such type of content is unorganized and detached from user demands over time.
Your website is frequently a user’s initial point of contact. Hence, making it frictionless and interesting is essential. Reconsider your website after taking a step back.
Is the information well-organized and accessible? Are the images and design pleasing to the eye? Perform usability studies to pinpoint areas that need change. This approach will help you tweak your content as necessary.
Keep in mind that a well-organized and aesthetically pleasing website may boost business fortunes. It can dramatically improve user experience and encourage repeat visits.
A Sweor survey found that 88% of online visitors are less inclined to revisit a website after a negative encounter. Businesses may lower bounce rates by updating website content and enhancing user experience.
5 – Stop attempting to be everything to everyone on your website pages
Businesses run the danger of overwhelming and confusing consumers when they attempt to appeal to a wide audience. This happens due to providing an abundance of unconnected and superfluous content on their internet pages.
A survey by Epsilon found that companies that provide personalized experiences benefit a lot. They increase the likelihood of consumers making a purchase by 80%.
This guides the content writer to tailored and pertinent content. Doing so will ensure an elevated user experience.
It may be understandable to want to appeal to a wide audience. But trying to be everything to everyone on your website might muddy the message and confuse visitors.
Instead, a content writing company in Mumbai should concentrate on producing relevant information. It will be geared towards specialized user groups. They will make efforts to recognize the wants, needs, and issues of your audience. This step will help create content that successfully addresses their pain points.
6 – Evaluate your CTAs
CTAs, or calls to action, are essential components that direct users toward desired activities. However, ineffective CTAs can negatively affect user experience. They can leave visitors unclear of what to do next. Poorly written CTAs may be unclear and ineffective in motivating action.
Research studies found that customized CTAs have a 202% greater conversion rate than generic ones. Businesses can dramatically enhance user engagement to raise conversions. Their ultimate goal to deliver a smoother and more fulfilling user experience that motivates users can be executed.
Make sure your CTAs are effective and convincing. These CTAs must be in line with the user journey by evaluating the desired outcome. Use attention-grabbing language and eye-catching imagery to grab users’ attention.
A content writing company in Mumbai will ensure thoughtful CTA placement. This step will persuade them to take the required action. An effective CTA may greatly impact user behavior and increase conversions.
A superior user experience may differentiate your brand in the competitive digital space. You can capture your audience and create enduring connections by utilizing the power of high-quality content.
Make use of the opportunities offered by digital platforms. Question standard marketing wisdom to produce user-relevant, purpose-driven content. Harness the peerless competencies offered by Textuar, a professional content writing company.
With us, you will find writers giving focused content. This will leverage content marketing as a lead generation accelerant.
If you are a savvy digital marketer, you will know about the various avenues that help in bringing traffic and improving Google rankings. One such viable option is to create time-contextual press releases.
The blog today will look at some interesting details about the use of a press release in the world of content writing and digital marketing.
What is a press release?
A press release is an official statement by a corporation or a governing body addressing the media/press or the public. It is one of the most versatile ways of communicating a particular event or development of a project.
The written communication is designed to inform the media and press. Press release writing talks about specific news or events related to an organization, company, or individual. It typically follows a specific format.
A press release seeks to present journalists with essential information for creating news stories or articles.
We need to be clear on when can a press release be viable and when it cannot be a good avenue. So, while Elon Musk’s rollout of the X logo and rebranding can be a press release, his appeal to the public to redesign the brand’s logo is not a press release.
Let us look at some good examples of situations where a press release can be a good corporate communication endeavor.
When can a press release be used?
A press release can be used in one of the below situations.
1 – Company Announcement via Press Release Writing
A company may want to know about positive changes like a takeover of another company or payout of dividends to shareholders. In such a situation, you can use a press release to spread the good news about the company.
2 – Product Launches
When a company introduces a new product or service, a press release can be sent out. It will come in handy to generate media coverage and create buzz around the launch.
3 – Press Release Content Can Also Cover Events
Press releases can promote upcoming events, conferences, seminars, or exhibitions. This way, the media and potential attendees are aware of the event details and can confirm their participation thanks to press release writing.
4 – Crisis Management
Companies may face times of crisis or emergency. In such a scenario, organizations can issue press releases to provide accurate information, address concerns, and manage public perception.
5 – Milestones and Achievements
Companies may use press releases to highlight significant achievements. These span events like reaching a sales milestone, winning awards, or receiving industry recognition.
6 – Financial Announcements and Collaborations
Announcing partnerships or collaborations may need a press release to accompany this event. Even financial decisions like funding or M&A can get a good outreach with a press release. Take the case of Reliance Industries issuing a press release for the funding the recent round of funding for Dunzo.
7 – Personnel Announcements
Press releases can introduce new hires, promotions, or retirements within a company. X’s hiring of Linda Yaccarino as the newest CEO in May 2023 is a good example of such an announcement.
8 – Press Release Writing can Also Cover Nonprofit Initiatives
Nonprofit organizations often use press releases to raise awareness about their missions. They can announce upcoming fundraising events, volunteer opportunities, or initiatives to address social issues.
9 – Legal and Regulatory Compliance
Public companies may use press releases to meet legal requirements. These include disclosing financial information, earnings reports, or changes in corporate governance.
What are the various parts of a press release?
A press release writing company plans your marketing strategy and helps improve public relations. With the help of social media, press releases have proven to be more effective and cost-efficient in helping gain public visibility.
Most press releases follow a general format, although they vary due to the form of media they choose. Even then, there are still some key elements a press release must adhere to.
Here are some critical parts of a public press release.
1 – Logo or Letterhead
A logo or a letterhead is the publicly known symbol of the organization issuing the press release. It helps the reader know who the press release is from at a glance and also provides more clarity.
2 – Headline
The headline is an essential part of a press release. It is the first thing that someone reads, and it must hold the reader’s attention. A headline should be precise and engaging whilst laying out all the key talking points. One of the primary objectives of the headline is to answer the 5 “w” s of the reader. The five “w” s are what, when, why, where, and who.
3 – Sub Headline
The sub-headline in press release writing is an extension of the main headline. It can be used to further describe the mundane but important details of the press release.
4 – Contact Information
A press release is incomplete without the contact information of the organization. It allows anyone interested to reach out or respond to the organization’s press release. Without it, a press release cannot accomplish one of its major functions. The organization’s contact information must contain
-Their contact name
-Their email address
-Their phone number
-The name of their website
5 – Dateline
Dateline is a vital part of the press release. It mainly consists of three parts. The first is the date the information is made public, also known as ’the immediate release statement.’ The second might be the ’Embargo’ date, which means the press cannot share the information with the public till that date. Finally, it also contains the name of the location at which the press release originated, which could be an organization head or a branch office.
6 – Body
The body is the most significant part of the press release. It offers all the relevant information on the project, like the background, statistics, timeline, and also the purpose. It can even shed some light on some key members or developers who were involved with the project.
It is necessary to have a ‘quote’ from the stakeholder or top leadership. It is a statement usually made by a person with significant importance within the organization. It helps add a human element to the press release.
7 – Boilerplate
Boilerplate is the part of the press release when the organization acknowledges itself and provides a brief presentation about itself. It assures the reader of its past endeavors and describes its future goals.
8 – End and Conclusion
Whenever a public press release is issued, it is very important to end your press release with the symbol –###–. This symbol indicates the end of the press release and ensures that the document cannot be tampered with after the public release. It is imperative that the symbol remain at the center of the page at the end.
Why do you need a content writer for press release writing?
The sensitive nature of the press release will compel you to hand the responsibility only to capable content writing experts like Textuar. Let us see why a professional content writer is the best expert to get a great press release written and published.
1 – Professional Press Release Writing
Press releases require a specific writing style. It needs to be concise, clear, and factual. Content writers are skilled in crafting well-structured content. Their final deliverable is grammatically correct and error-free content that meets journalistic standards.
This professionalism is crucial when communicating with the media and the public.
2 – Newsworthiness
Content writers can identify the newsworthy aspects of an announcement. Hence, they can frame it in a way that captures the attention of journalists and editors.
They understand what makes a story compelling. This is why they can easily emphasize those elements in the press release.
3 – Audience Targeting
High-quality press releases are written with the target audience in mind. A skilled content writer can tailor the language, tone, and style. This way, the content will resonate with both journalists and the broader readership.
This step makes sure that the press release is engaging and relevant to its intended recipients.
4 – Optimization for Search Engines
Online distribution of press releases can enhance an organization’s web presence. Content writers can optimize press releases with relevant keywords and phrases.
This strategic technique helps improve the brand’s search engine visibility. This way, the compelling content increases the likelihood of being found by journalists and the public.
5 – Storytelling
Content writers are skilled at storytelling. This USP can emerge as a powerful tool in crafting compelling press releases. They can transform dry facts into engaging narratives that resonate with readers and journalists alike.
These are the key parts of a press release. However, there can be a lot of variation between the formats and the script. It always depends on the type of medium an organization chooses to release its statements from.
Do you need a well-articulated press release for your organization? Then connect with us at Textuar. We are your chosen press release writing company to amplify your brand communication message.
Content is king, and content writers are warriors who drive incredible ROI from SEO campaigns. If you keep up with current events, you must be aware that one of the main critical elements that might propel your marketing process is content. In a nutshell, compelling words define high-quality content.
Now that you are aware of the phenomenal need for informative and high-quality content for business marketing, let’s move to the next question – “How to choose the best company in content writing?”
We’re here to help you select the leading company offering content writing services in India.
What is Content Writing?
Content writing is the practice of producing unique information to educate visitors and raise a brand’s visibility online.
In short, we can say good content is loved by people and Google alike.
Companies put out informative content on a frequent basis. They may want to communicate ideas, opinions, and significant announcements about the business to their target audience. Regularly posting high-quality content to your company website will increase visitors. The content could be an eBook, blog post, web copy, etc.
It is here that they feel the need to hire an experienced content writing company like Textuar.
What Do Content Writers Do?
Content writers share valuable information through their content. Content writing agencies assist you in selling your services or products through their words. There are many different kinds of content writers in the world, and no two writers are alike.
For instance, blog writers provide long-form content to inform readers about a certain subject. They are crucial to SEO (Search Engine Optimization) since a well-optimized blog may draw visitors to your website like bees to honey.
Who Needs Quality Content Writing Services?
We live in times of immense digital prowess influencing purchase decisions around us. No wonder that brands want to be in front and centre of their target audience’s eyesight. And one way to accomplish this complex goal is to generate impactful and truly valuable content for them.
Quality content has become the heartbeat of successful businesses. From startups aiming to establish their brand presence to established corporations looking to engage their audience, every business needs top-notch content writing. Here is a glimpse of who needs content writing services –
1 – Entrepreneurs seeking impactful blogs,
2 – Marketing managers in pursuit of compelling copy and
3 – CEOs striving for authoritative content like whitepapers
They all understand that well-crafted content drives results.
You may want to hire a content writing agency for one or more of the below KRAs.
1 – You may want to meet varying goals with superb content.
2 – You may want to expand your reach online
3 – You want to enhance your SEO and digital marketing campaigns, or
If you look closely, quality content is the bridge between your vision and your audience’s understanding.
The competitive landscape needs riveting content for a brand to stand apart from its peers.
In a nutshell we can say that anyone with a message to convey, a story to tell, or a brand to build requires the power of exceptional content writing.
Why Does Your Business Need Content Writing?
If you operate in the online space, you would know about the brutal competition in this domain. You need a differentiating factor to help customers be attracted to you and not to your competitors.
This is where content writers come to the fore.
With a team of expert writers, businesses gain access to engaging, informative, and tailored content that resonates with their target audience. Here are some ways content sways new business in your favour:
A – It establishes thought leadership
B – Building trust becomes easy for your brand
C – You get a chance to nurture client relationships to lead to successful conversion
D – Well-articulated content fuels brand awareness, boosts website traffic, and improves search engine rankings through effective SEO strategies.
E – Furthermore, content writing services free up valuable internal resources in your company. Hence, they get time to focus on core competencies while maintaining a consistent and professional online presence.
It would not be wrong to say that in the B2B landscape, content writing services are the key to elevating brand identity. They work hard to drive conversions and let you stay ahead in the digital race.
How Do You Pick the Best Content Writing Company?
You can select the best company offering content writing services in the following ways.
1 – The Content Writing Company Must Know Your Targeted Audience
Instead of simply writing on the themes that have been given to them, companies offering content writing services should take the time to comprehend the following:
- The target or aim of the SEO campaigns
- The niche market demographics
- How your goods or services can benefit the clients
- The brand tone of voice
Professional content writing companies take the time to fully comprehend who the targeted audience is. Knowing the customer’s demographics and their major problems is a necessary aspect of this.
2 – It Must Have Excellent Skills in SEO Content Writing Services
The organization providing content writing services in India must have substantial SEO expertise, particularly in the areas listed below:
- Common SEO techniques
- Effective keyword research specific to the business
- Content optimization
3 – Check their Past Samples in Content Writing Services
To have a better knowledge of the concerned agency’s working approach, ask if they would be willing to share any examples or past work with you. You can judge content writers based on their prior work and examples and comprehend the amount of information they offer, as well as how compelling their content is.
If the company has past samples of your industry vertical, then they will likely be a good fit for your digital content creation needs.
4 – Assess Their Revision Policy
You should know how the agency revises or rewrites the information with significant or small adjustments. For these adjustments, several agencies demand extra fees. There is a turnaround period for corrections at these companies. To make your journey hassle-free, you must pick a content writing company with a client-friendly revision policy.
Typically, a professional content writing agency offers 1-2 rounds of revisions.
5 – Compare Prices with Other Organizations
Employing a content writing firm has numerous advantages, but it is not free. You must make sure the service you choose can do your work while remaining within your budget. Additionally, be careful not to choose an inexpensive agency because they can wind up reducing quality.
Typically, a content agency will charge higher for complex writing like web copywriting services as compared to other forms of content like blogs and articles.
6 – Check their Research Capabilities
A well-written piece of content is as effective as the amount of research that has gone into creating the content. Ask the company about its research process. Some steps here include –
a – Using tools like Answer the Public to know what the target readers are asking
b – They need to have an open mind to doing research out of their comfort zone.
c – They need to present in-depth information rather than shallow information
d – The content agency needs to back up its stats and figures by citing credible sources.
7 – Check Their QC Process
A robust QC translates to a well-articulated piece of content. See what process they follow to quality check their content. At a base level, they need to do the following checks –
1 – Proofreading and editing using a tool like Grammarly.
2- Ensure readability with a score of 55+ or better
3 – Carry out AI detection for the presence of AI content
4 – Do a plagiarism check with tools like Copyscape Premium.
Get the Best-Fit Content Writing Company as Your Success Partner
Consider carefully what you require before outsourcing your content needs to companies for content writing services in India. Find a content agency that fits your requirements and price range by comparing your list.
If you are looking for content that performs exceptionally well, then check out Textuar, a content writing agency. Our team of writers know the importance of well-written content to propel your digital presence. We provide a wide array of content that lets you get an unbeatable competitive edge and attract traffic online.
In the contemporary online world, marketing holds immense significance for a brand to reaching out and engage with target consumers. It plays a pivotal role in attracting audiences, nurturing trust, and driving sales.
To foster the growth of your company, it becomes imperative to leverage content marketing and digital advertising strategies. Besides, these strategies can effectively help you reach your target market, enhance lead generation, and ultimately increase sales.
Takes these interesting stats, for better context –
- 60% of all marketing is digital marketing.
- The amount spent on advertising in India would rise by nearly 20000 crores, or 15.5%, from 2022 to 2024.
- The Content Marketing Institute estimates that 73% of B2B and 70% of B2C marketers implement content marketing as a component of their general marketing plans.
These stats give an overall picture that content marketing and digital marketing are two well-known tactics that have garnered much popularity.
If you have done business online, you might have frequently heard these two terms: content marketing and digital marketing. They are combined so often that they can be mistaken for one. However, it is important to note that they are distinct from each other.
You may enhance marketing and advertising efforts by developing plans for each. And understanding how they vary will also make a difference.
This article aims to explore the variations between marketing and advertising, empowering you to make an informed decision that aligns with your specific marketing goals and objectives.
So, let us embark on this enlightening journey together!
An Overview of Content Marketing
The main focus of content marketing is to draw in and keep the attention of the intended target audience. The development and dissemination of excellent and pertinent information is carried out in this form of marketing.
Instead of advertising goods or services, content marketing focuses on delivering valuable and meaningful content.
Consider the below example to comprehend content marketing’s practical use.
A leading e-commerce platform in India specializing in fashion and lifestyle products executed a highly impactful content marketing campaign. The primary goal of this campaign was to establish the brand as the go-to fashion guidance and inspiration source for Indian consumers.
To do this, the business devised a content marketing strategy. It was focused on producing insightful and interesting fashion-related content. The platform established a dedicated blog section on its website. This section became a hub for regularly publishing articles, how-to guides, and trend reports.
In order to ensure the authenticity and appeal of the blog’s content, the organization collaborated with fashion influencers and industry professionals. This strategic partnership allowed for the creation of genuine and captivating content that resonated with the target audience. They discussed a range of subjects, including fashion hacks, seasonal trends, style advice, and celebrity-inspired outfits.
Now that you know what content marketing is, let’s understand the aspects of digital marketing below.
An Overview of Digital Marketing
Digital marketing refers to a wider range of tactics that goes beyond content. It involves the use of various internet platforms and technology to advertise goods and services. SEO, social media marketing, email marketing, and various strategies are used in this process.
Let’s explore digital marketing in more detail using an actual case.
Digital marketing methods were effectively applied by a well-known online meal delivery service to raise brand awareness. With these methods, they also grew their clientele and spurred sales. They improved their website and content for relevant keywords to rank top in search engine results. The efforts eventually boosted the brand’s natural visibility and drew in more niche traffic.
This meal delivery business worked with food bloggers and influencers from various cities to produce sponsored content. They produced interesting and aesthetically pleasing content pieces to connect with their audience. Updates and marketing campaigns were shared on Facebook, Instagram, and Twitter.
The firm drove more traffic to its website due to its digital marketing activities. Higher engagement rates were produced through the company’s social media activities, including likes, comments, shares, and user-generated content. Conversions significantly increased due to the combination of efficient digital marketing techniques. Ultimately more orders were placed on their platform later on.
As we better understand both terms in detail, let’s discuss their distinct features.
Key Differences Between Content Marketing and Digital Marketing
Content Marketing: Content marketing aims to produce and distribute helpful and relevant data that will improve brand awareness and exposure. 70% of B2C marketers believe that brand recognition is a crucial objective in their content marketing efforts, according to a poll by the Content Marketing Institute.
Content marketing positions an agency or an individual as a respected leader in their field. And this is why 96% of B2B customers prefer content from experts in their fields. Also, content marketing seeks to engage and nurture current clients by continuously distributing quality information. According to a Loyalty360 survey, 80% of consumers are more inclined to purchase businesses that offer unique content.
Digital Marketing: Digital marketing’s primary objective is to attract and gather leads by targeting potential consumers who have shown interest in a product or service through digital channels. The State of Inbound research indicates that 69% of companies place the conversion of leads into customers as their top marketing objective.
Through advertising goods or services on various online platforms, companies seek to have an impact on consumer choices and increase sales. Global e-commerce sales are expected to exceed $5.2 trillion by 2021, according to Statista. It clearly emphasizes the importance of digital marketing in generating revenue.
2- Time frame
Let us move forward with our next point- Time frame. The length of time needed to see the effects of content marketing and digital marketing may depend on a number of variables used. Here is a comparison supported by fitting data:
Content Marketing: With a long-term approach, content marketing focuses on developing connections. The contents are utilized to target audiences by providing them with relevant information. An audience often takes time to build. Forming a bridge between audience and content can help you build credibility and get noticeable outcomes.
The Marketing Insider Group estimates that it typically takes firms 4 to 5 months to notice a prominent boost. The boost is a result of their content marketing initiatives that give website traffic and conversions.
Digital Marketing: On the other side, digital marketing provides more immediate and quantifiable outcomes. Businesses may see results in lead generation, sales, and website traffic very quickly by using focused online advertising and search engine optimization. According to a Smart Insights poll, 45% of marketers claimed to have seen favorable outcomes just six months after introducing digital marketing methods.
It’s crucial to remember that these figures only serve as broad guidelines; individual outcomes may differ. Consistent efforts, high-quality content, audience targeting, and continuing optimization are required for content marketing and digital marketing to succeed.
3- Scope for Scalability
Content Marketing: Campaigns for content marketing are naturally scalable and adaptable. Content marketing methods’ flexibility also enables companies to interact with the audience. You can reach the target demographic through social media, email newsletters, guest blogging, and content collaborations.
The scalability of content marketing comes from your capacity. You should consistently have interesting content to provide. You can simultaneously adjust to shifting customer tastes and market trends.
Digital Marketing: Due to the enormous variety of channels and audience groups available, digital marketing tactics are very scalable and adaptive. Companies may grow their digital marketing initiatives by focusing on new platforms.
You can shift from search engine advertising to social network or mobile app advertising. Businesses may adjust their marketing strategies in response to consumer behavior.
Both tactics’ scalability and versatility allow firms to reach a wider audience and focus their marketing efforts on the best outcomes.
4- Prevalent Strategies in content marketing and digital marketing
Techniques for content marketing
4.1- Blogging: According to HubSpot, companies that prioritize blogging are 13 times more likely to see a profit. Compared to businesses without active blogs, active blog businesses generate 67% more leads per month.
4.2- Video marketing: 87% of firms said that video marketing boosted the number of visitors to their websites. Additionally, video content has assisted them in generating leads.
Tactics for digital marketing:
4.3- Social Media Advertising: Budgets for social media advertising have reportedly risen globally during the previous two years, according to Hootsuite. Particularly, Facebook advertising reaches 2.8 billion active users each month, making it a powerful platform for targeted efforts.
These figures show how certain content marketing strategies, as well as digital marketing strategies, may help firms increase engagement, conversions, and ROI.
5- Expertise Needed
Content Marketing: Strong communication and writing abilities of experts can assist you in producing interesting and intriguing information. Creating a strategic approach for content development and delivery (content strategy and planning), too helps.
Understanding search engine optimization strategies can help you increase the visibility of your content. Analyzing content performance and interpreting data will create data-driven decisions.
Digital Marketing: Get knowledge of platforms like Google Ads, Facebook Ads, and programmatic advertising for digital advertising. Understanding social media platforms, content production, and community management are all part of social media marketing.
The capacity to monitor and evaluate can improve the effectiveness of a campaign using software like Google Analytics. You can try out various tactics to increase the success of a campaign with A/B Testing.
The need for content marketing professionals has increased by 69% annually. Statista estimates that global spending on digital advertising will reach $398 billion by 2023 in the field of digital marketing. This demonstrates significant development potential and the growing demand for qualified individuals.
Types of Content Marketing
Infographics are excellent for simplifying data and capturing audiences on social media platforms. They graphically depict complicated facts and statistics.
2. Case Studies
Case studies showcase real-life scenarios of how a product or service resolves a customer’s issue. These studies help to establish credibility and trust with new clients.
3. Email Newsletters
Email newsletters deliver worthwhile information straight to subscribers’ inboxes. You can generate them with current news and special deals. Such updates retain engagement and foster brand loyalty.
Webinars provide instructional sessions. This content form allows businesses to share industry expertise. They encourage attendees’ interaction and create leads by collecting contact information during registration.
5. Blogs and Articles
Through search engine optimization and content marketing, blogging enables companies to share their knowledge. With industry insight and thought leadership, you generate organic traffic to your website.
E-books are efficient lead-generating tools. They offer in-depth knowledge and priceless resources in return for contact information. They also develop leads by providing benefitting content and credibility.
7. Video Marketing
Using video marketing to entertain and engage viewers is effective. It grabs their attention and delivers strong messages. Businesses may use it to demonstrate products. You can deliver instructions and tell tales to amuse your audience via visual and aural experiences.
Use podcasts to deliver insights and interviews. Generating conversations in podcasts helps businesses establish themselves as subject matter. A business can portray itself as a field expert and develop a loyal audience. It fosters a sense of connection and community by delivering excellent content that can be discovered on the go.
Types of Digital Marketing
1. Search Engine Optimization (SEO)
SEO improves organic search visibility and website traffic. It optimizes website content and meta tags. Using keywords tactically is another SEO technique to enhance user experience. Highly targeted SEO campaigns aim to rank higher on search engine result pages.
2. Social Media Marketing
Social media marketing leverages platforms like Facebook and Instagram to engage with audiences. You can even use Twitter for brand awareness and website traffic. It involves creating compelling content and running targeted ads. Fostering community engagement is also adaptable to increase brand visibility and customer engagement.
3. Email Marketing
Email marketing enables companies to send personalized messages. It helps nurture leads and build customer relationships. It involves creating targeted email campaigns. The business delivers relevant content using automation to send timely and personalized messages.
4. Pay-Per-Click (PPC) Advertising
PPC advertising targets specific keywords and demographics to display ads on search engine result pages. Businesses pay only when users click on their ads. This enables target reach and immediate results. It is effective for generating leads and promoting specific products or services.
5. Influencer Marketing
Influencer marketing partners with influential individuals or social media personalities. It is to promote products or services. Businesses can tap into their target audience by leveraging their reach and credibility. You can also benefit from authentic recommendations, increasing brand visibility, trust, and conversions.
These digital marketing techniques serve specific purposes. They can be combined to create comprehensive and effective marketing campaigns tailored to the business goals and target audience.
Harnessing the Synergies of Both Digital and Content Marketing
Integrating content marketing with digital marketing tactics provides several benefits by harnessing the capabilities of each method.
Content marketing offers interesting, useful, and engaging information. Drawing in and instructing the audience is simple with this marketing use. The content promotes thought leadership and strengthens the reputation of the business.
On the other hand, digital marketing makes use of a variety of platforms. Social media marketing (SMM), search engine marketing, and email marketing are commonly used outlets. Forming a connection with viewers and targeting particular consumer groups is achievable with digital marketing. You can additionally increase traffic and leads with its individual use.
What could you do by implementing both?
- Businesses may boost audience engagement by distributing great content through digital platforms.
- Next, you can improve marketing efficacy by utilizing data-driven insights. Raising brand awareness by merging the two is an unbeatable strategy plan.
- A compelling and comprehensive strategy that optimizes reach and engagement eventually leads to corporate success.
The synergy between content marketing and digital marketing ensures all of these.
Tools Used for Content Marketing
- Content Management Systems (CMS): CMS tools like HubSpot, Drupal, and WordPress make creating and publishing content easy. To simplify content workflows, they provide user-friendly interfaces. You even get editable templates and collaborative tools.
- SEO Tools: Tools like SEMrush and Moz help with content optimization for search engines. They assist companies in increasing organic search exposure. On-page SEO recommendations and backlink analysis are among the top features provided.
- Analytics Platforms: Google Analytics and Adobe Analytics provide information on how well content performs. You get to know how audiences behave and how to measure conversions. Businesses can evaluate the success of their content marketing initiatives and make data-driven choices.
Tools Used for Digital Marketing
- Social Media Management Tools: Social media management tools make planning, scheduling, and tracking social media initiatives easier. Examples include Hootsuite, Buffer, and Sprout Social. They facilitate audience management and content circulation across several social channels.
- Email Marketing Software: Organizations may create and automate email marketing campaigns. It makes tracking easy using tools from Mailchimp and Constant Contact. These platforms offer tools for managing lists, segmenting audiences, personalizing content, and measuring performance.
Your Final Choice Summary
Digital marketing and content marketing are both effective tactics with unique traits. Content marketing focuses on producing informative and entertaining content to increase brand visibility and loyalty. Digital marketing employs different internet platforms to generate leads and increase revenue.
Evaluating the goals, target audience, resources, and skills is essential when deciding on the best course of action. To make an informed choice that suits your company’s demands and enhances marketing performance, consider your objectives and available resources.
If you’re searching for a trusted content writing agency to boost your revenue, consider partnering with Textuar. Our agency specializes in creating revenue-packed content that resonates in the global market. For pricing details and additional information, please visit our website. Discover the potential of revenue-generating content by connecting with us today!
Do you recall a period in grade school when your teacher assigned you to write an essay or a short story? You had no idea you were developing a superpower that would be crucial in your future endeavours.
Any idea what that is?
It is the capacity to use verbs in the right place at the right time in content writing.
Your sentences can be completely transformed by the use of verbs. Because of the widespread use of dull, weak, and inefficient language, your content will stand out thanks to the lesson you acquired in grade school.
Cutting out those unnecessary, weak verbs will make your content more impactful. This smart usage of verbs by a content writing agency is more likely to inspire readers.
Do you need some interesting ideas for including strong verbs in your writing? Then look over these below suggestions and the associated before-and-after examples.
But let’s cover some basics first.
Verbs are essential parts of speech. They represent actions, states, or occurrences in a sentence. They play a crucial role in conveying the main action or the subject’s state of being.
- “We read the newspaper”
Here, ‘read’ is a verb
- “Jane felt sleepy after a tiring day at work”
Here, ‘felt’ is a verb
Verbs provide the below uses in a sentence.
- Verbs help provide clarity,
- They convey information, and
- They also add depth to the meaning of the sentence.
Without verbs, sentences would lack life and purpose. This would make them incomplete and difficult to comprehend.
Verbs are essential parts of speech that represent actions, states, or occurrences in a sentence. They play a crucial role in conveying the main action or the subject’s state of being. Here are a few examples of verbs.
These verbs express physical or mental actions performed by the subject. The below are some good examples.
– “Run”- The athlete runs on the track, displaying incredible speed.
– “Write”- The author writes captivating stories that enthral readers.
– “Sing”- The talented singer sings melodiously, captivating the audience.
These verbs connect the subject to the subject complement, which can be either an adjective or a noun, describing the subject’s state of being. Here are some good examples.
– “Is”- The cake is delicious, tempting everyone with its delightful aroma.
– “Feel”- Sarah feels happy after achieving her goals, her face glowing with joy.
– “Seem”- The situation seems complicated, requiring careful analysis.
Modal verbs express possibilities, permissions, abilities, or obligations in a sentence. Examples include-
– “Can”- Jane can play the guitar skilfully, mesmerizing her audience with each strum.
– “Should”- Students should complete their assignments on time to excel academically.
– “Must”- Drivers must follow traffic rules to ensure road safety for everyone.
Verbs are crucial in sentence construction. They assist in giving clarity and meaning to the message conveyed in content writing.
Verbs play a crucial role in content writing. They boost the overall quality and effectiveness of the written piece. Let us check out some ways in which verbs have a tremendous impact on content writers.
Dynamic and descriptive verbs can captivate readers. They make the content more engaging. They paint a vivid picture in the reader’s mind. This helps make the content writing more appealing and memorable.
Content writing agencies use active verbs to make their writing clear. It contributes to clarity by providing a clear indication of the action and the subject performing it.
The choice of verbs can influence the tone and voice of the content. Content writers abide by Google E-A-T guidelines for making authoritative content. Use of assertive verbs convey confidence and authority. This makes their writing more persuasive.
On the other hand, gentle or subtle verbs can create a more comforting or empathetic tone.
Verbs are essential for effective storytelling and building a compelling narrative. Action verbs drive the plot forward. This way, they keep readers hooked to know what happens next.
Well-chosen verbs can evoke emotions and create a connection between the reader and the content.
In digital content writing, using relevant and targeted verbs can enhance SEO (Search Engine Optimization). Properly optimized verbs can improve the visibility of the content in search engine results. This works wonders in driving more traffic to the website or blog.
Experts say that the longer a customer stays on, reading your content, the better will be your search rankings. And verbs will help improve the dwell time, as the content is to the point and concise.
Verbs are vital for creating compelling calls to action (CTAs) in marketing content. Powerful action verbs prompt readers to take specific actions, such as “buy now,” “subscribe,” or “register.” This enables better conversion rates for the website.
So directly or indirectly, the smart usage of verbs can add to your business bottom lines.
We’ll look at how using active verbs, cutting down on connecting words, and embracing novel ideas can change content creation by rediscovering the power of childhood imagination.
Many content writers overuse passive verbs. This dilutes the efficacy of the message tremendously. Instead, they need to make use of passive verbs only when the subject is not known.
For example, let us consider this sentence.
“Richard was awarded the Gold medal in Badminton.”
(Awarded by whom = ‘unknown’ here)
Here, passive verb “was awarded” is ok to use.
But now consider another example
“Richard was awarded the Gold medal in Badminton by the local City Council.”
Now, we know the subject = local City Council. Hence using passive verbs here would weaken the sentence.
Instead, you can refine it by rewriting it as an active voice sentence
“The local City Council awarded Richard a gold medal in Badminton.”
As a professional content writer, you should go for powerful and descriptive verbs. they will vividly convey the action or state and leave an impression on readers’ minds. Avoid using weak or generic verbs that can make your writing bland and less engaging.
Weak verb- “He did some work.”
Strong verb- “He accomplished the Cotton Green project on 30th July 2023.”
Use a mix of verb tenses in your content. they will successfully add depth and variety to your content. Different tenses can help convey past events, ongoing actions, or future possibilities.
Past tense- “She completed the assignment yesterday.”
Present tense- “She completes assignments regularly.”
Future tense- “She will submit the report tomorrow.”
Use verbs to show actions and emotions. This is a much better alternative to telling them outright. This technique makes your content writing more immersive. it allows digital content readers to experience the content more vividly.
Telling- “She was happy.”
Showing- “Her face lit up with joy.”
Eliminate unnecessary verb redundancies. Also try not to use auxiliary verbs excessively. Keep your writing concise and impactful by choosing the most relevant verb for each situation.
Redundant- “She clapped her hands together with excitement.”
Concise- “She clapped her hands with excitement.”
The US government has a webpage devoted to successful writing. They strongly criticize the use of hidden verbs
A hidden verb (or nominalization) is a verb that has been converted into a noun and often requires another verb to make sense.
‘Can you make a suggestion about upcoming movies to watch’ is longer and more ambiguous than ‘Can you suggest upcoming movies to watch?’
According to the Writing Cooperative, hidden verbs usually end in -tion, -sion, -ment, -ance, or -al. Here’s an illustration:
Before- The Federal authorities conducted a raid on several suspects’ homes.
After- The Federal authorities raided several suspects’ homes.
As a general rule of thumb, it is wise to avoid using hidden verbs, which often end in -tion, -sion, -ment, -ance, or -al.
To sum it up
A savvy content writing agency needs to keep pushing high quality content to maintain a competitive edge over its industry peers. Strong command over language is one such principle that separates the best content writers from the rest.
The correct use of verbs is perhaps one of the most telling examples of how you can
strengthen the content written for your own brand or for a client. All of us may have learnt about verbs in high school grammar. But very few practice it in the real world.
The smart use of verbs can lend better clarity and maintain a crisp tone of voice in the content. In this post, we took a look at some actionable ways to leverage verb usage to the maximum and generate more benefit from a sharp, well-written piece of content.
If you too need such concise and clear content to convey your brand message, then get on board the professional writing team from Textuar. Our team brings several years of experience to help provide superior quality content writing that brings brands closer to their target customers.
Connect with our content writing agency; we will show that we have not lost touch with high school grammar concepts like verbs!
Building a solid web presence is essential for businesses in the extremely competitive fintech sector. Doing so helps them to acquire traction and draw in clients. They can leverage the competencies of a fintech content writing partner like Textuar to meet these goals. Well-etched strategies for content marketing offer a potent means of reaching this objective.
It takes hours for content writers to create an extraordinary content piece rich with stats, facts and information that entice the readers. And it is only natural for them to crave eager readers who appreciate the immense effort.
But, no matter how carefully crafted your contents are, modern readers hardly have any time to read every word. They, instead, skim through the contents.
This calls for a well-articulated title in blog writing. An expert content writing agency will create a title that encapsulates the gist of the topic. Such professional finesse helps in boosting engagement significantly.
Let us look at why a well-crafted blog title matters for SEO. We also cover some great tips on creating engaging blog titles. We then end with some common FAQs on creating a title in blog writing.
Why Does a Well-Crafted Title Matter for SEO?
Take this stat, for instance, every day, 2 million blog entries, 294 billion emails, and 864 thousand hours of video are produced. Similarly, 500 million tweets are sent every day. But, a few sources suggest that only 8 out of 10 individuals read the title copy, and only 2 out of the 10 read the rest.
This clearly states that your title is the first and, in a few cases, the only impression you make on a potential reader. The rest of your words may as well not exist until you make a convincing promise which will then convert a browser into a reader. Writing amazing headlines is thus an essential talent in copywriting and content marketing.
Crafting an appealing title in blog writing has become critical in the big digital universe. Why, might you ask?
- Well, the attention spans are limited, and competition for visibility is severe.
- Writing SEO-friendly titles can help you get a better ranking on search results.
- Well-drafted titles can encourage visitors to click on your articles.
If you wish to know the secret to writing click-worthy titles, then this blog is for you. You’ll learn about successful approaches, practical advice, and real-life examples.
These pointers will help you create awesome headings. They will generate traffic and also attract readers’ interest.
How to create SEO-optimized titles in blog writing?
1- Recognize your audience
Before you begin writing titles, you must first identify your target audience. Analyse their likes, dislikes, and pain areas. This will allow you to create headings that are relevant to their needs. You’ll be able to cater to what they are looking for.
Audiences are more likely to click on articles and blogs that cater to their needs and understand their interests.
For example, if your intended demographic is fitness lovers, a title like “10 Important Tricks for Reaching Your Fitness Goals” is likely to capture their interest. This is better than a plain boring “10 Fitness Tips”.
2- Create “unique” titles in blog writing
There’s a reason why we have included this tip at the very beginning. When it comes to optimizing your posts, titles, and content to drive more traffic from search engines, distinctiveness is crucial.
There may be a handful of duplicate titles for similar content on Google search results. Still, if you want to enhance your ranks, it is crucial to produce unique and highly compelling titles.
For example, let us consider the blog title “Benefits of content writing services.”
We can have ‘n’ number of variations like
1 – “Content Writing Services – What are some Amazing Benefits?”
2 – “Unbeatable Benefits of Content Writing Services.”
3 – “Content Writing – One Service, Many Advantages.”
Ensure that every page on your site has a unique title. It is downright unacceptable to use the same title for multiple pages on your site.
3- Be concise with the heading
Using an optimum title size is one of the most critical aspects of SEO-friendly titles. Google typically shows the initial 50 to 60 characters of a title tag. Although there is no set rule, it is only logical to keep your titles short yet appealing.
Avoid utilizing ALL CAPS letters in your title in blog writing. This is because they are more difficult for digital users to comprehend. Also, when the title is written in ALL CAPS, only a fewer characters get displayed in search results, given they take up more length (and space).
Instead of “Here’s a Comprehensive Guide on How to Increase Website Traffic and Increase Conversion Rates,” choose a smaller blog title.
How about this – “Boost Website Traffic and Conversions: A Comprehensive Guide.”?
Here is a gist of handy numbers on high-performing blog titles:
– 10 to 12 words in total
– 60 to 70 characters in total
– Positive sentiment
– Good readability score well-suited for Grade 8 or 9 reading levels
We use Co-Schedule’s Headline Analyzer for these statistics on any given blog title.
4- Add keywords in the titles
Keywords are extremely important in SEO. So, identify the major keywords that are relevant to your content and industry niche. Then proceed to naturally incorporate them into your titles in blog writing. This helps search engines grasp the content’s topic and increases the article’s visibility.
If you are writing about vegetarian recipes, for example, a keyword-rich title may be “Delicious and Healthy Vegetarian Recipes for Every Occasion.”
5- Avoid “stop words” in titles for blog writing
Stop words are not processed by search engines such as Google.
Stop words are the most prevalent words that most search engines avoid, such as a, an, the, or. This is frequently done to save space and speed up the processing of massive amounts of data during indexing or crawling.
Are you wondering what stop words to avoid in the title in blog writing? Here’s a list of some of them- And, But, A, Or, On, So, Was, The, With, etc. Let us see how they are optimized in a blog.
“What are the 11 Tips for Creating a Magnetic and Engaging Blog Titles”
We can shorten this to this.
“11 Tips for Creating Magnetic and Engaging Blog Titles”
So, we can say that pronouns, articles, prepositions, and conjunctions are commonly used stop words.
What else can you use instead?
Use descriptive language. Yes, you can add some describing phrases at the beginning of page titles to make them look more natural.
6- Trigger emotions
Emotional headlines get more clicks because they establish a personal connection with the reader. To stir up curiosity, enthusiasm, or urgency, use strong phrases and emotional triggers. This will help you garner more attention and bring people to read your article.
Try harnessing the three most significant factors in designing click-worthy titles. They are Curiosity, Emotion and Benefit.
For example, “Unleash Your Creativity: Master the Art of Writing Captivating Headlines” is a good title. It appeals to the reader’s desire to enhance their talents and attain success.
This example evokes emotions better than a boring old “How to write good headlines?”
7- Use a list or numbers
Try to use titles in blog writing that have figures and questions. They are extremely successful in capturing attention.
Co-Schedule says that 7 out of the top 10 high-performing posts have a number in it. Such blogs account for 206% more traffic on average than an average blog post.
They are more appealing because they have a defined structure. Such content pieces also guarantee specific takeaways. People will find your article more useful and continue to read it.
Take this example of a blog title “7 Proven Strategies to Skyrocket Your Social Media Engagement”. It clearly explains the number of tactics as well as the reader’s benefit.
8- For SEO titles, follow this two-step framework
If you want to develop compelling SEO title tags, here’s a 2-step strategy just for you.
- Determine the primary keyword for each title – A primary keyword is critical if you want to rank your pages in search engines such as Google. You need to target at least one for each page.
- Next, identify the top 10 ranking titles for the subject matter you wish to write on – Check whether these titles make use of list posts, how-to’s, or something different. Is there anything similar? Based on your findings, create suitable titles.
9 – Prioritise keywords within the title in blog writing
Do you want the BEST SEO advice for creating SEO-friendly page titles? Start with your primary keyword.
For example, if you are targeting a keyword such as “lip enhancing tips,” you can create SEO headers in a variety of ways, including-
“1- Lip enhancing tips: How to Get Juicy Lips Quickly.”
“2- How to enhance your lips: enhancements tips!”
Using title #1 will provide you with more benefits from search engines than using title #2.
Why? Well, keyword positioning plays an important role. Search crawlers can quickly understand the content’s context if you use the target keywords prominently. One such good position is at the start of your title tags.
10- Include a standout selling proposition
In the title, highlight a distinguishing feature of the content. This will quickly separate your content from opponents.
Determine what makes your article unique and include it in the headline. This will ensure that the reader is captivated and clicks on your content.
For example, if your post offers unusual time management ideas, a headline like “Time Management Hacks You’ve Never Heard of Before” can highlight the originality of your content.
11- Make use of action-oriented language
When you employ action-oriented language, it pushes readers to act quickly. Include action verbs in your headlines to encourage people to participate.
Instead of using “Ways to Improve Your Writing Skills,” for example, try something different. Try using “Supercharge Your Writing Skills with These Proven Techniques.”
Candour’s Mark Williams-Cook provides a simple barometer to assess if you have a good blog title. It should make it possible for readers to understand what is on the page.
Headlines in Blog Writing – FAQs
Q1- Should you include your company’s name at the end of every title tag you create?
If you have a well-known brand name, you should definitely incorporate it to improve click-through rates and conversions.
However, if you’re just starting out and no one knows about your label, you should avoid it. This is because adding a company name can take up more space. You’ll be left with fewer words and widths to concentrate on your primary keywords within titles.
Also, make an effort to localize your titles. If you want to rank higher for specific keywords that target particular demographics, use them in your page title section.
Q2- What’s the distinction between heading tags and titles?
Both are contextually equivalent because they both describe what a web page is about. However, title tags are displayed in search results, whereas heading tags are displayed as the header of a web page (inside your website).
Q3- Can numerous keywords be used in title tags?
You should never include too many keywords in your titles. That being said, for higher organic rankings, you can use ONE core keyword for each title, as well as secondary keywords related to that primary keyword. Just don’t go overboard.
Q4- Why isn’t Google listing my titles?
There are numerous reasons why a title tag may not appear on the first page of results. Listed below are a few –
1 – Your titles do not correspond to the question or the purpose of the user (make titles that describe the context and intention of the topic you discuss).
2 – Or the headers are overstuffed with keywords (avoid over-optimizing your titles; utilizing one major keyword in the headings is usually sufficient).
Writing SEO-friendly headlines is an important skill. It attracts the attention of visitors and optimizes your content for search engines. Start designing click-worthy headlines by analysing your audience. They will generate attention to your articles.
Remember that the title in blog writing needs to serve three key purposes –
– They will help search bots understand what the blog is about
– The title should make sense to the reader
– Different titles need to have sufficient variations that mean the same thing.
Experiment with various tactics. Do remember to analyse the impact of your headlines to improve your approach continuously.
The tips presented in this article are frequently used by blog writing companies to build click-worthy titles in blog writing. Such titles will go beyond generating traffic and enhancing brand exposure. They will leave a lasting impression on your brand in the digital landscape
SEO webmasters would agree when we say that the world of SEO undergoes rapid updates every few months or so.
Take the case of keywords.
Keywords have long been the backbone of SEO content. However, an interesting evolution is taking place now. At our content writing agency, we are increasingly witnessing the massive gains unlocked by Semantic SEO content writing.
In this blog post, we will explore the power of semantic SEO. We will also see how it can elevate your content strategy to new heights of engagement.
What is Semantic SEO?
Content creators use semantic SEO to dive deeper into the nuance and context of the blog topic. This way, they get to optimize their strategy and drive exceptional results.
Semantic SEO moves beyond the traditional reliance on keywords. Rather, it focuses on the underlying meaning of search queries.
It takes into account the intent, context, and relationship between words. This way, it strives to provide more relevant search results.
Why is Semantic SEO Important in Content Writing?
Search engines have become smarter at understanding user intent. They constantly improve their algorithms to deliver the most accurate and valuable content.
When you leverage semantic SEO, you can align your content strategy with these advancements.
This lets you position your brand as a trusted authority in your industry.
How Semantic SEO Expands Keyword Research?
Keywords remain essential success factors for SEO. But semantic SEO, too, is creating enough buzz. It encourages content creators to broaden their horizons for well-articulated content.
You no longer have to focus solely on individual keywords as an SEO marketer or content writer. Instead, you can consider the broader topics and concepts that are relevant to your target audience.
Conduct thorough research to identify related terms. Such synonyms and phrases would be semantically connected to your main keywords. It is a good idea to incorporate these variations into your content. This way, you can capture a wider range of search queries and engage with a broader audience.
What are Some Examples of Semantic SEO in Content Writing?
Example 1: Let’s say you are writing a blog post about “best hiking trails in California.”
You can optimize the content for semantic SEO. For this, you would incorporate related keywords and phrases throughout the article.
Instead of solely focusing on the primary keyword, you would naturally include related terms like
- “mountain hiking,”
- “national parks,”
- “scenic routes,”
- “outdoor adventure,” and
- “nature trails.”
Such coverage ensures comprehensive coverage of the topic.
Example 2: Let us suppose that you are creating a product description for a wireless Bluetooth speaker.
It won’t make sense to repeatedly use the exact keyword phrase “Bluetooth speaker” in an unnatural manner.
Instead, you may want to employ semantic SEO techniques here. Doing so helps to enhance the content’s relevance and readability. This includes incorporating related terms such as
- “wireless audio device,”
- “portable sound system,”
- “music streaming technology,”
- “hands-free connectivity,” and
- “high-fidelity sound.”
What are the Benefits of Semantically Related Keywords in SEO?
1 – SEO bots understand the context better
Such variations of the keywords give search engines a better understanding of what our content is about. This way, there will be a higher likelihood of the page ranking on top of search results for broader terms.
Let us take the hiking example above. We may want to attract customers searching for “hiking trails in California”. But we may also want to get in front of the searchers who feed in “mountain trails in California”. The logic is simple. They too can be prospective customers.
2 – Provides versatility to content coverage
Imagine if a 2000-word blog has 200 occurrences of “best hiking trails in California”. This will be a bit too much. Search engines would consider such content to be keyword stuffed. Instead, we can replace some occurrences with semantically related keywords.
Doing so will help reduce the risk of content being tagged as ‘keyword-stuffed’.
Readers, too, will get to read different variations of the same terms. This action will keep the engagement level higher than the case of using 200 occurrences of just one keyword in an exact match.
3 – Targets User Intent
Semantic SEO focuses on understanding the intent behind user searches. This is one step better than just focusing on the specific keywords used. As a content marketer, you benefit by aligning your content with user intent.
You get a chance to attract more relevant traffic. This dramatically increases the chances of converting visitors into customers or readers.
4 – Enhanced User Experience
Semantic SEO encourages the creation of high-quality, informative, and relevant content that caters to user needs. Such content focuses on providing valuable information and addressing user queries.
This way, you can easily enhance the overall user experience. You also get to establish your authority and credibility in your industry.
How to Enable Semantic SEO in Content Writing?
1 – Create Contextually Rich Content
Semantic SEO places a strong emphasis on context. Search engines aim to understand the context of a user’s search query and provide content that best addresses their needs.
It is easy to optimize your content strategy. You need to focus on creating contextually rich content. Such in-depth content will explore a topic comprehensively rather than a superficial coverage.
This means going beyond surface-level information and diving deep into the subject matter.
Provide detailed insights, actionable tips, and valuable resources. These will satisfy the user’s intent. They will not have to browse other pages to search for additional information as all information will be present on this one page itself.
2 – Optimize for User Intent
Try to understand the intent behind a search query. This step is fundamental to semantic SEO. Users are searching for answers, solutions, or information. Your content should fulfil those needs.
Analyse the different types of user intent. These may include informational, navigational, and transactional.
Then, tailor your content accordingly. Incorporate relevant subtopics, FAQs, and structured data. Doing so enhances the user experience tremendously. Doing so will boost the chances of ranking higher in search engine result pages (SERPs).
3 – Answer questions in the ‘People Also Ask’ section
Did you know that 48.4% of all search queries now show PAA or People Also Ask section? Use these to improve the semantic signals of your content. They will provide more depth to the topic coverage.
For example, let us assume your topic is “What are backlinks?”
Think about the PAA for this topic. It might have results like:
– What are examples of backlinks
– How many backlinks do I need?
– Where to get backlinks from?
…and so on
Now this will become the outline for a nice long in-depth blog. Explain these in different subheadings. As a result, readers will get all information in one blog. This is better than having them visit three separate blogs for the three pieces of information.
Such a topical and long-form blog will radiate stronger semantic signals.
4 – Enhance User Engagement and Dwell Time
User engagement metrics like click-through rates, time on page, and bounce rates are important in semantic SEO. These indicators are taken into account by search engines when evaluating the quality and relevancy of your content.
You may encourage people to spend more time on your website, explore related sites, and enhance their overall engagement.
How? Well, you may offer them informative, entertaining, and easy-to-consume content. Cover the topic in-depth, offer unique insights, and provide value to your readers.
This, in turn, informs search engines that your content is high quality and deserves to be ranked higher.
5 – Contextual linking
Don’t forget to include external and internal links within your content to provide additional context and relevant information.
Linking to authoritative sources and related content helps search engines establish connections. They will understand the broader context of your topic and reward you with higher search result rankings.
6 – Optimize Meta Tags
Craft compelling and informative meta titles and meta descriptions. They should accurately reflect the content of your page. Incorporate relevant semantic keywords naturally while creating concise and enticing descriptions. This step encourages users to click through to your content.
For example, don’t use such a meta description for a running shoe page. “This page has details of the white running shoe. Get white running shoes at low price and discount on white running shoes.”
Instead, provide variations.
“This page has details of the white running shoe. Get stylish sneakers at low price. We offer discount on this footwear.”
7 – Monitoring and Adapting
Monitoring and evolving are essential to the success of any SEO plan. Strive to find areas of improvement. For this, you may keep a careful check on your website statistics.
Start by monitoring key metrics on Google Analytics. These include organic traffic, bounce rate, time on page, and user engagement.
Suppose you notice that the bounce rate is high and the time on page is low. This indicates that users may not find the content engaging enough.
You can also track keyword performance of such content. Make sure to also examine user behaviour to content having semantically relevant keywords.
Update your content frequently. Doing so keeps it relevant, up-to-date, and in line with market trends. You can continually improve your content strategy and get a competitive edge.
All you need to do as a content marketer is to be proactive and attentive to changes in search algorithms and consumer preferences.
Get massive SEO gains with semantically relevant keywords
Google is always trying to make search better for users. No wonder it emphasizes so much on semantic SEO. Doing so will position your brand as a trusted source of valuable content in the digital landscape.
Contact Textuar to create highly relevant, informative, and discoverable content via Semantic SEO. Our content writing agency excels at use of semantic keywords that resonates with both search engines and your target audience.
Have you ever spent hours gazing at a blank page as you tried to write but couldn’t find the perfect words? If you have, know you are not the only one who has ever faced such an issue.
All content writers in the digital marketing space battle this issue.
In the present digital world, your online business needs a website to connect to a bigger audience base. Along with an intuitive website, you should also pay attention to the content put up on it.
The content on your site is just as essential as its design and functionality. As a matter of fact, high-quality website content writing services can power up your online brand presence.
Research is often considered one of the most challenging aspects of blog writing services. The intensity and efforts put into research go a long way in deciding the content’s overall quality.
Hence, it is no surprise that writers take up almost 20% to 25% of the time spent in writing compelling and valuable blogs.
What is a case study?
Case studies are a powerful tool that can influence customers to build trust on your brand.
No wonder that many companies use a case study to showcase radical success stories and demonstrate expertise in a particular area.
A case study is essentially an in-depth analysis of a real-world business problem or situation. The narrative focuses on a particular project that a company executed recently.
Many leaders in the field of content marketing, such as The Content Marketing Institute use case studies to showcase amazing work done in the past.
In today’s digital world, businesses are competing online. Doing so helps them to establish their presence and reach their target audience. More and more purchase decisions are happening over smartphones. Hence, online businesses rely on well-articulated content from a professional content writing company.
Their human writers convey their messages and get their stories the eyeballs they deserve.
Content writing company vs AI writer – Which is good for SEO?
We cannot overstate the importance of having a strong online presence. And this is where SEO comes into play. Search engine optimization (SEO) is the process of optimizing a website’s content. Doing so helps it to rank higher in search engine results pages (SERPs).
One of the key factors in successful SEO is having high-quality, relevant content. Some businesses tend to take a shortcut and use automated content generation tools like ChatGPT.
But from what we have seen till now, these tools tend to backfire a lot.
They simply cannot replace the creativity and expertise of a professional human writer.
In this article, we’ll explore why using a professional writer from a content writing company is the right ingredient for SEO success.
Why Automated Content Generation Tools Fall Short?
Automated content generation tools are becoming increasingly popular as a way to generate content quickly. These tools may seem like a time-saver. Yet, they often fall short in several key areas.
1 – The missing human touch
First, automated content generation tools lack creativity and nuance. These are aspects that only a human writer can pepper into the content. These tools are known to generate content quickly.
But what’s the point if it doesn’t engage?
AI-generated content often lacks the ability to create content that is engaging, informative, and interesting to read.
2 – They don’t work well with niche content
We also see that automated content generation tools fall far behind when it comes to customizing content to a specific audience. These tools use algorithms to generate content based on pre-set parameters. Doing so can result in generic, untargeted content.
This type of content may not resonate with your specific target audience. As a result, this type of AI-generated content can deliver lower engagement and poorer conversions.
3 – Quality leaves a lot to be desired
Finally, automated content generation tools often produce low-quality content. A hallmark is the occurrence of errors and inaccuracies present in such content. These tools are definitely not perfect. They often tend to miss important details or use incorrect grammar and punctuation.
As a credible website, you would definitely not want your post to have these big gaping holes in the narrative.
Your readers are smart. It will not be wrong to say that they will immediately see through these anomalies. And such gaping holes can hurt your credibility and negatively impact your SEO efforts.
4 – Dumb content by AI
The Atlantic is right in suggesting readers to use ChatGPT like a toy and not a tool. When it comes to using it as a tool, a content writing company would appear dumb. This will rob the firm of its hard earned credibility.
The Benefits of Using a Professional Human Writer
At this stage, we have seen the pitfalls of using AI-generated content. Now, we explore another viable (and more potent) alternative for creating compelling content.
Yes, we are talking about the old-fashioned use of actual writers from a content writing company to create riveting content!
Using a professional human writer has several key benefits. These points can come together to have a positive impact on your SEO initiatives.
Let us check out these benefits.
1 – Compelling and high-quality content
A professional writer can create high-quality content. Such blogs and articles are highly engaging and informative. Moreover, the writers tailor such content to your specific audience. They can take your brand voice and message into account.
As a result, when they create content, they successfully align the narrative with your overall marketing strategy.
2 – The content writing company will create SEO-optimized content
A professional writer has the expertise and knowledge to create content that is optimized for search engines. They understand the importance of keyword research. They also factor in other SEO basics like meta descriptions and header tags. The writers will leverage this knowledge to create content that ranks well in SERP.
SEO-savvy writers will make use of the E-A-T philosophies of Google. They strive to align content discussion as per the search intent. With these USPs of good quality content, they attract search bots and earn higher SERP rankings.
3 – Human intervention in proofreading elevates its quality
A professional writer can ensure that your content is free from errors and inaccuracies. They can proofread and edit your content to ensure that the output is polished and professional.
They leverage tools like Grammarly Premium to do so.
Moreover, they verify the content for facts and accuracy so that elaboration on a specific point is relevant and valuable to the readers. Such articulate content can positively impact your brand’s reputation and credibility.
How to check if the content is AI-generated?
Many tools have sprung up to help marketers find out if the content is AI-generated. At Textuar, we use ZeroGPT for detecting AI text. Doing so ensures that there is no pitfall of AI-generated content harming our clients’ digital marketing initiatives.
As a result, our clients are happy with the fantastic degree of research work that goes into producing original high-quality content written by experts.
Get actual writers from our content writing company
To sum it up, using a professional human writer is the correct ingredient to SEO success. Automated content generation tools may seem like a quick and easy solution. It is great at mass producing content. However, they often fall short in several key areas. And this does more harm than good.
Even industry experts like Neil Patel concur this key fact.
When quality matters more than quantity, AI-writers can be a poor choice over human writers.
Using a professional writer has several key benefits. They have the ability to create high-quality, targeted content. Their experience allows them to create SEO-optimized content. And search engines love to rank such content well.
Go ahead! Leverage the expertise of a company like Textuar. Use our human writers to improve your SEO efforts. By doing so, you will establish a strong online presence for your brand
Human beings have a unique talent – a skill through which unending civilizations, art forms, legends, and innovations, have all found a place on the planet Earth. And this talent is the ability to listen or look at the experiences of others and find inspiration for one’s own self. This is what basically a good story is!
Content marketing using real-life customer stories is an innovative but time-tested method using which the experience of satisfied customers is communicated to potential customers through a good story. A good story can enchant, transfix, or draw the audience in such a way that makes them feel emotions and develop sentiments about the story’s protagonist and their doing.
In the same way, a good content marketing strategy based on customer stories can make the audience feel connected to the brand in question. And today, we will tell you how that happens!
Building Trust and Connections with Real-Life Customer Stories
When you show how your products or services help existing customers, new people are likely to approach you as well. Moreover, those customers who had previously enjoyed your service will be reminded of that time and will come back for another day.
Customer testimonials also act as success stories that are capable of being self-sufficient in themselves – when people like me or you are praising a brand, we are likely to like it as well, right?
Customer stories are also a great way of personalizing your brand for your target audience. It can therefore be said that relatability also plays a significant role in developing brand commitment in the minds of the audience.
Improving Engagement and Conversion Rates
When it comes to advertisements, real-life customer stories are far more likely to impress the audience in a positive manner than any other mode of storytelling. Hence, it is no surprise that when the audience is intensely impacted by a certain story, they are more likely to engage with and avail of your services.
The bottom line is customer stories provide social proof and credibility to your claims. Your products and services will be far more appealing and relatable to potential customers who have heard the stories of past performances. You can further increase the chances of engagement and conversions by including a call to action in your content.
Integrating Customer Stories into Your Content Marketing Strategy
Now the question arises, how can one successfully implement customer stories as a part of the content marketing strategy?
- Develop a solid plan: for the success of any content marketing campaign, it is essential to have a solid plan beforehand. You must also consider other measures and courses of action just in case something goes wrong.
- Use the customer stories at strategic points: everything has its own place. As for customer stories, you can use them at the very beginning of your initial content marketing campaign to generate positive emotions and the curiosity to look forward to your other content. You can also include customer stories in the wish list or cart section of your website, and buyers can look at those stories when they doubt their purchase!
- Use the right platforms: online platforms act as the best place to start off your customer stories-based content marketing. Definitely try to incorporate customer stories in your social media marketing strategy as well as your blog posts, website pages, etc.
- Analyze the results: While the strategy will be positively received, it may not generate the results you want from it initially. It is crucial to measure the impact your customer stories are having on your audience and how you can maximize this impact through other content marketing tricks and tools.
Case Studies and Examples of Customer Story-Driven Content Marketing
Tesla is one of the most futuristic brands to exist in the world. And yet the brand itself has recently suffered from a negative image due to the many different political ongoings. To counter this, Tesla came up with customer stories for their website as well as the social media platform YouTube.
In doing so, Tesla showed the world what the real Tesla owner was like. Tesla also made sure to include people from a number of different demographic backgrounds so that everybody could relate to the mission and vision behind the brand. The result was that with so much of this satisfaction going on within the organization itself, Tesla was able to deliver up to 68% more as compared to 2021!
Customers are almost always looking forward to connecting with brands on a personal level. That is when the real sales happen!
Often this is done through the wonderful service of the brands themselves. But the preliminary part of drawing new customers to this human experience has to be taken care of by the marketing itself. Customer stories hit the home run when a brand pushes more credible, and beautiful stories that potential leads connect with
Are you an e-commerce business owner? Then you must know how crucial it is to write informative and engaging product descriptions. A product description helps in the decision-making process for potential customers. The product description can be one of the key reasons for your business to scale or have no conversions at all. This is why having compelling and informative product descriptions should be one of the top priorities for your online business.
In this article, we’ll talk about the best practices that you can use to create engaging and informative product descriptions and boost your conversions and sales.
The Art of Writing Engaging Product Descriptions
An engaging product description not only has the product’s qualities but also includes emotions and humor to create a connection with the reader and to hold their interest.
While trying to produce effective descriptions, marketers often use strategies such as using vivid images, well-known phrases, evoking sensory experiences, and using powerful words.
Providing social proof in the form of customer reviews offers legitimacy to a product description. This helps raise conversion rates since it gives customers trust in the products they are purchasing.
Key Elements of an Informative Product Description
Businesses must provide comprehensive product descriptions in order to help buyers with the knowledge and insights that they need. These should not only feature details about features, specs, and benefits but also elaborate on how they can address customer challenges. If you’re trying to sell a blender, you may highlight the fact that it’s perfect for whipping up nutritious smoothies in a flash.
Consumers may also be interested in learning about the product’s construction and the components used in its creation. Customers will have a better grasp of the product’s quality and longevity if this data is made available to them.
By writing an informative product description with these elements in mind, businesses can ensure customers have all the necessary information for making an educated purchase decision.
Best Practices for Writing Product Descriptions
Writing engaging product descriptions that resonate with potential customers can be challenging, but it’s important to keep in mind that simple language is often the most effective. For example, rather than using industry jargon, focus on describing the product in terms that anyone can understand.
Let’s say you’re selling a camera. Instead of using technical terms like “aperture” or “shutter speed,” you might say something like, “The camera’s aperture determines how much light enters the lens, which affects the brightness and depth of your photos.”
Additionally, be sure to incorporate customer feedback and reviews into the product description. This will help create a more complete picture and give readers the confidence they need to make an informed purchase.
Keeping descriptions up-to-date is also important as it provides customers with accurate information that clearly reflects changes in product features, improvements in customer service, and overall customer preferences.
Case Studies of Successful Product Descriptions
Some of the successful product descriptions which have helped companies to increase their sales and grow their customer base are –
Apple’s product descriptions are successful because they are concise and focus on the most important features of each product. By avoiding overwhelming customers with technical details, the company makes its products seem more accessible and user-friendly.
- Concise language
- Focus on the most important features
- Accessibility and user-friendliness
Dollar Shave Club’s witty and engaging product descriptions are key to its success. The description of the “One Wipe Charlies” product on the website uses humor to connect with the customer and set the product apart from competitors.
- Witty, engaging, and playful descriptions
- Creates a connection with the customer
- Descriptive and informative
Creating effective and informative product descriptions is an art that every e-commerce business should have in its arsenal. It’s not only important to set the stage for your products – but you also must get the customer emotionally vested while still being able to inform them of the pertinent facts.
As a result, it’s important to learn how a few tactics or strategies can help you create engaging and informative copy that resonates with potential customers.
If you’re struggling to write effective product descriptions, consider partnering with a copywriting agency to create compelling and informative copy that resonates with potential customers
Content writers, web designers, and graphic design specialists all place great importance on creating the perfect landing page.
Now, you may be wondering, what role landing pages play in website SEO. Can a good landing page drastically improve the performance of your website and, in turn, boost your business as well? Today, this is exactly what we are going to delve into.
What are Landing Pages?
A landing page is the foundation of a good digital marketing strategy. Good landing pages content can boost your business engagement. Moreover it can assist to connect you to potential leads.
With the right call to action on your landing page, you can see great conversions. In the best-case scenario, you can even use the landing page space to motivate your website visitors to sign up for email marketing campaigns.
Feeling intrigued? Let’s take a deep dive into how location landing pages can help with website SEO.
What are Location Landing Pages?
As the name suggests, the landing page is a website page characterized by a few unique traits
- A standalone nature,
- Minimalistic content, and
- A strong call to action.
For example, if we have a page ‘Content writing services in Calgary’, we see some unique traits –
- It is created specifically for the Calgary audience (and no other location)
- The goal of such a landing page is to attract maximum traffic only from Calgary with SEO
- It has local keywords instead of targeting a broader geography
- It helps in link building activity and improving the site’s domain authority
How is a Location Landing Page Different from Other Landing Pages?
While there isn’t a big difference, location landing pages differ from location to location, and landing pages content is optimized to fit the needs of each and every user irrespective of where they are surfing your website from.
Location landing pages also follow a very intense Search Engine Optimization to maximize their conversion rates and provide as personalized a call to action as possible.
Is The Location Landing Page Content Important For Your SEO
Let us look at what the landing page does to the SEO of your website.
- Helps the visitor connect with your platform: The biggest part that landing pages content play in the working of the website is to increase the chances of visitors connecting with the platform. This helps potential leads get into important conversations about your product, and eventually, they turn into paying customers.
- Build Links: We all know the importance of building links for our website. Landing pages are an organic way to build links for other pages you work with. You might even have more than one website, in which case landing pages do a great job.
- Highly user-specific content: Location landing pages, in particular, can generate precise content for users of a particular location. In today’s time, everyone loves personalized content and if you can provide it, your brand will enjoy a great online presence.
- Generate higher traffic and engagement: naturally, the very purpose of location landing pages is to display web content that will increase engagement. If the landing page is convincing, your website will enjoy higher traffic and conversions.
How To Create Highly Optimized Location Landing Page Content?
Incorporating SEO content is the primary method of drawing traffic to your website. Now, reaching out to new and potential clients without strong SEO-optimized web content backing you is simply impossible.
And for all those who do not know, Search Engine Optimization refers to using relevant keywords and following the best practices so that you can rank high on the search engine results whenever a potential client looks up anything.
When it comes to location landing pages, these are what you must focus on these points:
1. Keep The Location Landing Page Content Simple Yet Valuable
Not only must the landing pages content be short, but it must also be easy to understand. Your location landing page will tell the client in simple words what the page is all about. At the same time, it will also be lucrative enough for the customer to be impressed.
Be straightforward about what you need the customer to do and what the customer can get out of engaging on this landing page. And because you are making use of location landing pages, make sure your content is referring to the location factor in a natural and believable manner.
But most of all, make sure your content is so valuable that it genuinely solves their specific need or query.
2. Add An Attractive Incentive
Many websites rely on getting conversion rates by including attractive incentives for doing what they ask you to. Web content usually almost always thrives on other pages’ web content. For example, you might tell the visitor that if they subscribe to the newsletter, they will also get a free eBook of the workbook you just released.
3. Optimise For Location-Based Keywords
Most importantly, if you want to benefit from location landing pages, you have to optimize the content for location-specific and high-ranking local keywords that may or may not differ from the national average. To be honest, for the best web content for your location landing page, advanced keyword research by highly qualified professionals is a must.
It is crucial to take a look at your target audience, their demographic details, search engines they are most likely to use, etc., before you venture out to create SEO content for your location landing page.
4. Don’t Forget To Display The Product
The location landing page is a first impression that you will leave on the mind of your visitors regarding the specific product or upgrade that you are advertising.
So, make it a point to display the most lucrative aspects of your products or services. Also, do not forget to assist your advertisement with amazing copywriting that reflects how unique your product/service is.
SEO content for landing pages needs to be created carefully. Such content considers the niche requirements of the industry and the business itself. With location landing page content, targeting a specific city’s audience becomes simplified for local business.
See a surge in interest for your brand from people who are located in proximity to your business’ location. Get your location landing page content developed by Textuar. Our team excels at such deeply local content strategies
In today’s digital world, valuable content is known to sway buyer behaviour in favour of your brand. High-quality content catches the eyeballs and keeps readers engrossed, thus driving up your chances of successful conversion online.
The fintech industry has been rapidly expanding in recent years. Stalwarts in the industry have developed a wide range of cutting-edge and innovative products and services to help people manage their finances more effectively.
But this innovation creates a gap between the company and its customers. On one hand, we see the complex tech knowledge of product managers. On the other hand, we see the layman knowledge of general customers who will utilize the new offering.
Fintech content writing helps bridge this gap with tremendous success.
Why is fintech content writing crucial for digital marketing success?
The massive growth in demand for fintech has led to a lot of new players coming in the market. Statista shows that 26,346 fintech start-ups have come up globally in the fintech field in 2021 with 10,755 companies in the US alone!
This has heated up the competition. Companies looking to counter marketing headwinds can look up to content marketing to boost their online presence.
Fintech organizations that have adopted a content marketing strategy have got a massive heads-up in terms of visibility and search rankings boost.
This is where fintech content writing emerges as a value enabler for the digital marketing needs of clients.
Content writing has played a significant role in educating people about the innovative fintech products and services. This in turn, has enhanced the adoption by these customers, leading to incredible success stories for the fintech companies. It will not be wrong to say that the impact of fintech content writing is only set to increase in the coming years.
Who needs fintech content writing?
1 – Financial Institutions
Financial institutions, including banks, credit unions, and investment firms, are among the primary users of fintech content writing. These institutions require accurate, well-researched content that can help them explain complex financial concepts and products to their customers in a clear and understandable manner.
With fintech changing the financial industry rapidly, institutions must keep their clients informed of the latest developments to remain competitive.
2 – Fintech Startups
Fintech startups are also significant users of fintech content writing. These companies rely on high-quality content to establish their brand, generate leads, and build relationships with their customers.
Getting funding amidst macroeconomic headwinds is challenging. But though leadership articles can ad weightage to solid numbers in getting the VC funding they need.
Fintech startups need content that can help them explain their products and services, showcase their expertise, and build trust with their audience.
3 – Venture capitalists and PE firms
Venture capitalists, private equity firms, and angel investors, also require fintech content writing services. These investors need well-researched content that can help them evaluate the potential of fintech startups. This lets them make informed investment decisions.
Fintech content writers can help these investors understand the technology and business models that underpin fintech startups.
4 – Market Regulators
Regulators, including government agencies, industry bodies, and watchdogs, also need fintech content writing services. As fintech continues to disrupt the financial industry, regulators must keep pace with the latest developments to ensure that consumers are protected, and the market remains stable.
Fintech content writers can help regulators understand the technology and business models behind fintech and assess their potential impact on the financial system.
How will fintech content writing benefit clients?
Here are some ways in which content writing will continue to impact the fintech companies:
1 – Educating consumers about new fintech products and services
Strategic content writing has a deep impact on the fintech industry. Fintech companies often offer complex and innovative solutions that can be difficult for the average consumer to understand.
Content writers help bridge this gap by creating informative articles, blog posts, and other types of content. They will explain these products and services in a clear and concise way. It delivers value in the form of educating consumers of complex financial products in an easy-to-understand manner.
For example, a content writer could create an article explaining how a new mobile banking app works. The blog can list out its features, benefits, and right usage steps. The fintech content writing company will provide this information in an easily digestible format.
As a result, potential users get the assistance needed to make informed decisions about whether the app is right for them.
2 – Building trust and credibility for fintech brands
The authoritative content developed by fintech content writers delivers another significant advantage. It helps in building trust and credibility for fintech brands. Many consumers are sceptical of new and untested financial products, especially if they are not backed by established financial institutions.
However, content writers can help overcome these concerns. They have the ability to deliver high quality fintech content. The helpful and valuable information packed into the content helps alleviate their doubts to a great extent. As a result, it positions the fintech brand as credible and trustworthy.
Let’s understand this point better with an example. A content writer could create a series of blog posts that explore the history and mission of a fintech company. It can also give coverage to its team members and key partnerships. By showcasing the brand’s expertise and integrity, the fintech writer can help build trust among potential customers.
3 – Providing thought leadership on industry trends and developments
The fintech industry continues to evolve and grow. Hence, there is a need for thought leadership on industry trends and developments. But there is a problem here. This type of content is incredibly hard to make.
Content writers can play a crucial role in providing this leadership. They drive this KRA by creating insightful and informative content. Such in-depth long-form blogs will explore the latest trends and developments in the industry. This way your BFSI brand gets to present an opinion way before anyone else.
Well-articulated blogs and thought leadership articles helps establish the company as a leading player in the industry.
For example, a content writer could create a well-crafted white paper. It can explore the impact of blockchain technology on the financial industry. The coverage can span its potential benefits and challenges. By providing this type of thought leadership, writers can help shape the conversation around fintech. This way, they can position themselves as experts in the field.
4 – Improving SEO and driving traffic to fintech websites
SEO optimized content writing can elevate your fintech brand’s rankings. The 1st page of Google search result captures a whopping 71% of web traffic (and we are talking about the conservative estimates here).
Keyword-rich content can improve SEO and drive traffic to fintech websites. In today’s digital age, it is essential for fintech companies to have a strong online presence. Such a formidable presence helps attract and retain customers.
Fintech content writers can help achieve this goal with their strategic content development. They excel at creating high-quality, high-value, optimized content. Such content pieces rank well in search engine results. They also attract quality site traffic to fintech websites.
For example, a content writer could create a series of blog posts. They would target specific keywords related to a fintech company’s products or services. By optimizing these posts for search engines, the writer can help improve the company’s search engine rankings.
With higher rankings comes amazing competitive advantage. Your BFSI brand can leverage this USP to attract more organic traffic to the website.
To sum it up
These 4 advantages skyrocket the impact of fintech content writing for brands in this vertical.
You would need to select an experienced content writer like Textuar. We have the proficiency in creating well-articulate fintech content for your brand.
Our expertise in fintech writing will help you score heavily on crucial KRAs. These include educating consumers and influencing their buying behaviour in your favour. It will also get you the much-needed SERP rankings boost
In recent years due to technological advancements, there has been a rise of AI language models, which are taking the world by storm.
ChatGPT has become quite a rage now. It is no surprise that more and more people are excited to try it out.
What is the impact of ChatGPT on content writing?
But with this rise, there is also a big question out there that is circling the minds of many!
– Does ChatGPT have the power to end up replacing SEO content writers?
– Will you now no longer need a team of writers for your project?
– Will ChatGPT crate compelling content all on its own, without any human intervention?
In this article, we are going to cover questions like these to help you understand what the future holds for the content writing industry.
How smart SEO content writers will leverage ChatGPT?
The one thing you cannot take away from ChatGPT is that it will make writing more efficient and cost-efficient. This will help writers focus on building strategies and other work at hand.
It is very easy to type in a few topic-related words, and ChatGPT is going to provide written content to you.
Although it seems like it will be a great way to get content and help you out in marketing, the reality is a little different.
Why ChatGPT cannot take over human SEO content writers?
ChatGPT cannot take the place of a content writer or content writing company because it lacks a lot of things that only a human being can add to the content.
1- Remember the Google Panda update
Since the introduction of algorithms, people have been trying hard to ace the game and get all the benefits they can. And alongside, Google has been trying its best to keep the algorithm clear of such practices and maintain the quality of search results.
The updates of Google are sometimes small. But every once in a while, it has a big update that has a large impact overall. One such update was the Panda update. This update combatted the low-quality farms churning out content of very poor quality.
There were many businesses at that time that were involved in such practices. Google busted them over time. As a result, they lost a lot with to this update.
2- The ChatGPT content is of low quality
The ChatGPT is doing something similar too. It has been encouraging companies to push up low-quality content. Although it might be working well right now, Google has already issued a red code against this. ChatGPT and AI content will definitely be under the radar; nobody knows when and how, but a Panda 2 update can be expected.
ChatGPT is like a trained machine which is as good as the data which is used to train it. When you want ChatGPT to generate content for you, what it does is pull from already existing data on the internet. It is like scraping for content from the internet.
We all know how the internet is already filled with unoriginal content and data. And if you know anything about SEO, you will be aware of how all this is a recipe for subpar SEO rankings. If you want your content to do well, then you need writing that is original and is of high quality from SEO content writers. Only then can your business or marketing technique can benefit from it.
Of course, you can churn large volumes of content from ChatGPT. But the quality you get is compromised and wouldn’t necessarily get you the result that you were looking for. When it comes to current events and innovations, ChatGPT can be pretty useless since it factors only events prior to 2021.
3- Google fingerprints AI writers
Many people might not be aware of this, but Google has a way of fingerprinting AI writers and differentiate them from human SEO content writers. As writers, each one has a unique way of writing and also certain unique mistakes that they make.
This also means that Google can easily distinguish between ChatGPT content and human generated content. So, if you tend to use AI-generated, even after editing it, it can be caught by future Google updates easily.
Latest news says that there are some limits by Open AI, ChatGPT’s parent company. But we can expect Google to continue efforts in this area.
When you use ChatGPT content, this content will be tied to the ChatGPT author’s fingerprint. This means you will be adding to their profile instead of creating one for yourself.
4- ChatGPT carries SEO risks
There are many benefits of using AI content. However, when we are talking about it specifically for SEO, it might not be a good idea. Factors like search intent and E-A-T guidelines matter a lot for good ranking. I am not sure if ChatGPT is a good option to meet their stringent norms.
If you want to use ChatGPT for disposable content, then it can be done. But for SEO, you should only go for high quality content that is truly valuable to readers. Doing so can add to your credibility and Google rankings.
For your brand, you should only go for the content which resonates with your brand. This is a sure-shot formula that will yield you benefits against updates in the future. This is why trusting SEO content writers is the right thing to do.
5- It needs intervention by SEO content writers
Although it seems great in theory, ChatGPT lacks a few qualities you can only find in a human author. Only a human content writing expert can deliver the nuance, depth, and emotional sensitivity needed to write a great piece of content.
ChatGPT falls short by a big margin when getting the context and intent right for a blog or article. Of course, it can help create disposable content, but if you need quality content that is SEO friendly, it would need help from a writer in the content writing industry. It can be a great add-on for a writer but cannot replace them completely.
To sum up,
Although it seems very promising, the ChatGPT is not going to take away any jobs from the content writing industry. Of course, it is going to be of great help when it comes to low-effort writing jobs, but for effective SEO, you would need the help of good SEO content writers.
There are many aspects to human abilities that a bot won’t be able to decipher when generating compelling content. You would need the help of a good content writing company in this matter. They have the experience and creative skill to provide you with SEO-friendly content for your marketing needs.
When you make the wise move of using human writers for your content needs, then contact Textuar. We have a proven proficiency in generating in-depth and value-driven content meant for your target readers. Give us a try and we are sure we will help you with your lead generation efforts through effective content marketing
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