Here’s How to Focus on Topic Modeling Instead of Keywords in 2019

topic modeling instead of keywords

Everyone probably knows that online content development is important for SEO. To match your subject with exactly what people are looking for is very much essential to drive traffic to your website. However, search engines are continuously evolving and adapting progressively more sophisticated technology. That’s why today, the practice of only focusing on keywords is no longer effectual to attract and retain customers to your website.

Search engines’ highly developed systems now reward those who craft truthfully related content and they do so by employing topic modeling.

What is topic modeling?

The term topic modeling may sound like a simple phrase but it’s a complex concept.  It is a type of ranking system that not only focus on keywords but also focus on context. This topic modeling is based on Google’s latest algorithm Hummingbird.

How Hummingbird Algorithm Works?

For example, if you are trying to remember your favorite cartoon from childhood but you don’t remember its exact name. But you have the knowledge to describe the idea. So you write in Google’s search bar,” Cartoon in which cat and mouse run after each other”

By solely judging your intent, search engine loads the result with Tom and Jerry’s Wiki Page, YouTube Videos and more. Google does this magic by using its Hummingbird algorithm. Hummingbird accesses huge amounts of data and information and employs logic. The algorithm pays attention to every word in a query and provides results that answer needs.

topic modeling instead of keywords

Important Factors of Topic Modeling in Content Development

When search engines like Google put into practice a topic-modeling algorithm Hummingbird for content development, they take the following into consideration:

  • Physical Distance of Keywords
  • Citations and Links
  • Anchor Text Connections
  • Search Queries
  • Clicks, Visits, And History by the Searcher

Optimizing your Webpage Using Topic Modeling

With the introduction of Hummingbird, quality content development became considerably more imperative than keyword density. Content developers at the present give attention to a few key elements with an intention to get Google to connect them to the correct searchers. This topic modeling approach ensures improved user experience. To optimize your webpage with topic modeling you should follow the below steps.

  1. First, choose a longtail target keyword.
  2. After that, discover the phrases that are semantically associated with that phrase.
  3. Consider those phrases as you plan the scope of your content.
  4. Make use of target phrase in your title, header, and body text.
  5. Utilize semantically connected phrases throughout your article writing
  6. Answer as many questions correlated to the broader topic.

Evaluate the content to ensure that it is answering users’ questions. Search engines will rank content that straightforwardly responds to queries more constructive. It will increase your probability of landing in the Google Answer Box. If you follow these steps, your content will rank for the target keyword as well as the broad topic.

Wrapping Up

Topic modeling for SEO may look like it is more complex than the older methods we’ve used for years, but in actuality, it’s just a more classy approach in which center of attention is on keywords and customer intention. If your focal point is on generating informative, helpful content which is helpful for your target audience, then your customers and Google will be in high spirits. Google desires to provide their clientele, content that helps them obtain what they require – and if your content provides that, you’re golden.

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