Just the other day, I searched for “Which is the best laptop to buy under Rs. 30000 in India in 2021”. As a marketer with expertise in blog writing , it got me thinking. “Will I get apt results for such a long tail keywords?”
But surprisingly, I got 7 million results! And all of them precisely answered my specific query without digressing into unnecessary stuff on the search results page.
The outcome – I got my answer and bought a laptop online after my research.
This is the power of such long keywords.
Let’s cover this example again.
Short tail query – “Best laptops” shows 447 million results.
Long-tail query- “best laptop to buy under Rs. 30000 in India in 2021” shows 7 million results.
As users, we see how much clearer the results are when we type long queries.
Users no longer type a single word for their search. Now they may use long terms, three to four words, or a phrase to arrive at the right page. It is here that a long-tail keyword makes an entry. So, it’s time you shifted your focus on developing such keywords.
Reasons to focus on long-tail keywords in blog
The 2017 Hummingbird update places emphasis on contextual search. This is driven by longer keyword, also known as long-tail keywords. Its usage enables Google to index your page for such queries and reward your blog content with a higher SERP ranking. Plus, it makes the site visitors happy as they get the information they want.
Here are some more reasons for you to shift focus on long-tail keywords.
1 – Intent to search
As per studies, most searches use long keywords and are not limited to one or two words. If you need answers, you have a question in mind, and queries are longer. So, the answers are right.
You have to look upon a search as the users do, with a specific focus.
2 – Better conversion rates
We know SEO helps in many ways, but sales have to be the ultimate goal. Bringing more people to your website is the sure way to get new leads that may become customers. And semantic keywords help lead to the prospects.
3 – Blog writing use it to achieve first page ranking
Long-tail keywords can easily help you get the top rank on the search results. How? Each keyword is specific to the need of some users. It is the best way for you to market your wares to be found in the searches.
4 – SEO Optimization with semantic search
Long-tail keywords help with semantic search. Everyone today uses voice search, where these keywords prevail, so its time mot cash in on the trend.
This perhaps explains why 70% of all web searches are long-tail keywords
How to identify long-tail keywords while developing content for a blog post?
1 – Explore Google Analytics
The use of analytics is the best way to know if visitors are being directed to your site or not. Go to your analytics and find your long-tail keywords. For example, you can start with using words like- why, what, where, etc.
2 – Bank on Google- related searches
The same rules apply here only with a slight twist. You notice suggestions appearing on the bar when you type your keyword. The google auto-suggested searches also appear at the bottom of SERP.
You can easily pick up a suggestion for your long-tail keywords from this section.
3 – Questions and answers
Question and answers are the best ways to find your semantic keywords for your product or service. Q&A sites like Quora can develop unique ideas on how to place or ask for what a customer is seeking. So you can take hints from questions and even cook up queries regarding your product or service for more visibility.
4 – Check on your competitor
If your competitor is gaining leads, then find out how it’s working for them. Think about how they are thinking; after all, you are in it together for business.
5 – Go to Wikipedia
It is the best resort when you are thinking hard about any information. When you go to Wikipedia, you will see so many suggestions to work for your product or service.
Leverage the immense value of long tail keywords with professional blog writers
Semantic keywords are ruling content creation strategy for blog writing companies. It’s time you realize their importance and make them the base for an impressive online presence. Utilize the assistance of blog writing companies like Textuar to rank high and outpace competition with the help of long-tail keywords.
Frequently Asked Questions
1 – What are long-tail keywords, and why are they important?
Long-tail keywords are lengthy search phrases that accurately show the intent of a search. They are mostly longer, three to four-word phrases that will bring up more specific search results compared to short-tail keywords. Unlike short-tail keywords, semantic keywords allow websites to gain good search rankings and higher conversion rates. They also meet more specific search queries for a user.
2 – How can businesses identify effective long-tail keywords?
Businesses can identify long-tail keywords through multiple strategies –
- Exploring Google Analytics
- Examining Google’s related search suggestions
- Checking Q&A platforms like Quora
- Analyzing competitor strategies
- Researching on Wikipedia.
Each method helps uncover specific search terms that potential users are using to find products or services.
3 – How do long-tail keywords improve conversion rates?
Long-tail keywords target specific user needs. They attract more qualified leads with higher purchase intent. These phrases also connect businesses directly with their potential customers by addressing precise search queries. This specificity increases the likelihood of converting website visitors into actual customers more effectively than generic keywords.
4 – What impact do long-tail keywords have on SEO?
Long-tail keywords significantly improve SEO by helping websites rank higher in SERPs for specific queries. They align with Google’s semantic search approach. These keywords also support voice search optimization and account for 70% of web searches. Their specificity allows businesses to target niche audiences more precisely.
