The aim of an eCommerce company is to increase the number of site visitors and potential customers who purchase goods or services from it. With roughly 2.71 billion digital buyers in 2024, the competition is fierce. And it is catchy Ecommerce content writing that will help you stand out from other merchants.
Quality content is what gives SEO and digital marketing a boost. With the right content, your eCommerce website will receive more organic traffic.
How eCommerce website content pulls more shoppers and more revenues to your site?
Content marketing is a must-have strategy in this digital era, regardless of what business you are in or what goods or services you provide. There are multiple reasons why organic content is necessary for an eCommerce business to grow and flourish.
Here are some of the most compelling reasons why you should start working on your website’s content –
1 – Quality Content Drives Sales
Content quality helps drive sales for your online retail site. Detailed and accurate information on your website help shoppers. And they reward your effort by buying from your site.
Customers appreciate a company that gives complete and correct information about the company, products or services, business or trade partners, etc.
Take the example of two product descriptions for eCommerce for a plain white t-shirt
- About the product
- Care Instructions: Wash cold and dark colors separately. Do not iron, dry clean or bleach
- Fit Type: Regular Fit, Size – L, XL, XXL
- Made from a cotton-rich fabric for great fit and long-lasting softness
- Soft Finish provides Superior Comfort
- Classic round neckline
- Shoulder to neckline stitches prevent bagginess and provide a great fit
- No itchy tags for a smooth experience
2.About the product
This is a plain white t-shirt in cotton material and available in many colors
If you are shopping for a t-shirt which of the two product descriptions will hold your attention more? Obviously, it is the first one. The detailed description builds trust in the shoppers’ minds.
2 – eCommerce Content Writing Induces Trust
Did you know that 50% of shoppers have returned an item because the product didn’t match the product description?
When an eCommerce site offers genuine and verified information, a customer naturally trusts them more. Potential buyers will feel more comfortable buying products with a company where they can read product reviews first.
It is always reassuring to see contact details, returns policy, available quantity, and product reviews readily available for one to read. Retailers will boost their eCommerce content writing by providing such relevant information that helps the buying process and enhances the shopping experience.
3 – Brand Building
The online presence plays an important role in shaping the image of the company. And it is all about the type of content people get to consume. A website that is built right and displays correct content helps to build the brand image of your business.
As an internet retail entrepreneur the focus for brand building tends to be more on product prices. But we tend to forget the other subtle things that lift the business image. The use of catchy content in product description uplifts the credibility of your brand.
4 – Your Store Enjoys ‘Top of mind’ Recall Value
People may search for informative content related to your business or products. When they find the answers on your website, your company is perceived as an expert. Additionally, it will help to win customer trust for your product.
For example, let us imagine a business that sells hairdryers online. Now a person looking for “The best hair dryer” finds helpful information in a blog written on your website.
The blog reader might not buy a hairdryer from the company immediately. Still, whenever she plans to buy a hairdryer in the future, your brand will enjoy top of mind recall value. The reader will think of your company first as she read helpful and meaningful blog content on your site and sees ample product data to answer all her queries before buying online.
5 – Boosts Organic Sales Opportunity
Search Engine Optimization helps in higher ranking of the website. And quality content drives this challenging objective. Imagine if your team does not have enough research on what the customers are searching for. It may build the content based on this lack of information. As a result, the eCommerce will not do much e-business. After all, 81 percent of the consumers conduct online research before making a purchase online.
Content is the driver that leads the potential customers to our business through SEO. Make sure that your site has multiple sharp images, accurate product descriptions, and correct product specifications. These steps will improve SEO rankings and boost organic sales opportunity.
6 – Grab the Limelight with Social Proof
Good eCommerce content not only attracts customers but also social media users and influencers. Your website’s content can get featured on other websites or social media sites. Such ‘social proof’ is important.
Stats show that 81 percent of people trust advice from friends and family rather than a company. Shoppers will rely on their friends, social network, and family to make purchase decision. Such ‘social proof’ puts your company in the limelight.
As a result, more and more customers get to know about your presence. They are happy to consider your site for your specific shopping needs.
7 – Custom eCommerce Content Keeps Them Informed
Another benefit of eCommerce content writing is being able to keep your customers informed. Putting out information about the new trends, upcoming products, any huge modifications in the industry, etc. is one of the ways you can use content in the form of email marketing.
It is not every day that a customer decides to buy a product or service and is not always aware of the new advancements or changes. Publishing news or newsletter is going to help you build a regular audience and keep them ahead of the game with all the right information well in advance.
8 – Saves time & effort
Whether you sell products or provide service, more than often you need people at the backend to take calls from potential customers and solve their queries. What we fail to notice is most of the customer queries arise due to inadequate information on the website.
This problem won’t arise if the site has adequate and latest product information. People who opt to buy with the help of eCommerce are obviously comfortable with getting all the information online. In fact, they prefer the process to be smooth with minimum or no communication with the sales team, etc.
Publishing all the required information on the website will save your team a lot of time. As a result, this step enables them to focus more on other business growth activities.
Also, the company can hire fewer team members at the backend if the inquiry calls and emails are reduced. Compelling eCommerce content can save a business time and money.
Get started with quality eCommerce content writing
Your eCommerce success relies a lot on authentic and engaging content. The customer should be able to find answers to their questions through such engaging content. Moreover, they should also be able to enjoy the content instead of it being a draining experience.
Admittedly, it is a tricky business. Hence, smart business owners don’t go the DIY route for creating product descriptions for eCommerce website. Instead, they seek the help of professional eCommerce content writing services. As a business owner, you get conversion-oriented eCommerce product content. Such high-quality content delivers results without taking up your precious time.
“Content is the Key” to get your company noticed and achieve new levels of success. So, the next time you wonder how can your eCommerce website do well? Remember, all you need to do is hire a competent ecommerce content writing expert like Textuar.
