Artificial intelligence has taken over our lives and how! Now, it is an important part of content marketing, too. It can make your work a lot easier. But you have to use it correctly in order to do this.
There are many things that can be done with the help of AI tools for SEO content. You can use it for keyword research or get content ideas.
But remember it is a tool that you to have master instead of becoming a slave.
You cannot rely completely on ChatGPT. The base version has limited data access so it cannot do all the heavy lifting for you. It also tends to provide inaccurate answers a lot of time. So, you need to be wary of that as well.
This blog will help you understand how you can make use of this tool for SEO content. Read on to find out more about this interesting topic.
What is ChatGPT?
It is an advanced natural language processing AI developed by OpenAI. This AI tool for SEO content is designed to generate and understand human-like text based on the inputs it gets.
When talking about SEO particularly, ChatGPT is capable of generating relevant and informative content. Using a human-modified version of AI output can help to improve website visibility and user engagement.
ChatGPT is a model developed for natural and conversational interaction. It differs from other traditional models. It does not rely on single or static prompts. It allows ongoing dialogue, where you can ask follow-up questions. You can also request additional details.
Think of ChatGPT as a super-powered chatbot. You can leverage it to solve complex mathematical problems and even debug code snippets. Our discussion is limited to use of the AI tools for SEO content specifically.
What can you do with ChatGPT?
You can use AI tools for SEO content for:
- Brainstorming keyword ideas
- Writing meta descriptions and title tags at a large scale
- Generating Schema markup
- Creating content rough drafts
And so much more! You can also use it to beat creative blocks or rephrase your content in another style. It even has uses related to link building.
How can AI Tools Improve Your SEO Content Efforts?
This is how you can use it-
[1] Keyword research
Keyword research is the cornerstone of good content development. It helps you with topic selection. It also ensures your content is structured for optimal search engine visibility.
This means, in other words, you understand user search intent and create your content to more effectively appeal to those users.
ChatGPT is not exactly a keyword research tool. But it can come in pretty handy when you brainstorm. You can utilize its capabilities to generate keyword ideas, such as long-tail queries and LSI keywords. It can help you figure out diverse content angles.
[2] Create a content strategy
While creating your website, it is very important to have a well-organized content strategy. That means categorizing your content into topic clusters-related themes that you will discuss through blog posts.
For your content to be effective, each topic should point towards commonly asked searches. But they should also be unique. Also, do not make too many similar articles. This can lead to keyword cannibalization. This is a situation in which multiple pages of your website fight for a particular keyword.
Are you struggling to come up with a diverse range of content ideas? Let ChatGPT help you.
This tool can help you discover topics you might not think about. You can even use it to organize topic titles by content type or semantically.
[3] Creating outlines
ChatGPT cannot be your one-stop shop for content strategy. It is a powerful tool. But it cannot fully replace human creativity and expertise.
But it can significantly assist in various aspects of content creation. For instance:
- Generate Content Outlines and Briefs: Do you need a starting point for your content? ChatGPT can help you brainstorm ideas and create a structured outline.
- Provide Research Assistance: It is essential to conduct your own in-depth research. But ChatGPT can be a valuable resource for gathering information and inspiration.
ChatGPT can be one of the more effective AI tools for SEO content. Yet, it is crucial to supplement its output with your own expertise and analysis. This ensures that your content is accurate and tailored to your specific audience.
You can ask ChatGPT to create an outline for a post for you. You can also define what you want from the article in terms of number of headings and word count. The more specific your prompts are, the better the articles will be. Especially when it comes to generating an outline for content.
[4] Generate content
ChatGPT can be a useful tool for generating initial content drafts. But relying only on it can lead to limitations. Its responses are often based on the information it was trained on. Also, the writing can be repetitive and lack originality. Plus, AI-generated content may struggle to meet Google’s E-E-A-T guidelines.
Do you want high-quality and authoritative content? Then it is essential to supplement AI-generated drafts with human expertise. You need to do your research and carefully edit it so that it is not flagged as AI-generated thin content. Google does not entirely oppose AI-generated content. But it prioritizes content that demonstrates depth/accuracy and value to users.
If your content adds value, it will not be considered spam. But you need to carefully edit, review and fact check the content.
[5] Generate Meta titles and descriptions
Well-written title tags and meta descriptions can boost your search visibility. These elements provide valuable context for both search engines and users. It can make your website more discoverable. A well-written title tag and meta description can attract potential visitors to click on your search results.
You can use ChatGPT to create meta descriptions and titles at scale. But do not blindly use ChatGPT for them. You need to ensure that the title tags are 60 characters or less. And your meta description should not be more than 160 characters long.
[6] Understand content gaps
For establishing yourself as an authority in your niche, comprehensive coverage of topics is important. This, therefore, means identifying and addressing the gaps in content, even the ones your competitors have missed.
Use AI tools like ChatGPT to simplify this step. Just give it your headings, and in no time, you will be able to know where the gaps in your content are. Or let ChatGPT provide you with a map of the content silo. Hence you can work your way through subjects that are not covered yet.
[7] Awesome CTA’s
Do you sell a product or service? Then you would have to round off your articles using a call to action. This is the sentence in the end that can turn readers into customers.
They can encourage people to visit more of your content pages or buy a product. Despite their seemingly simple nature, CTAs are often overlooked or executed poorly by content creators. Many CTAs fail to inspire enthusiasm. They come across as lacklustre or forced.
The great news is that AI tools like ChatGPT can help you craft compelling CTAs. They can resonate with your audience and align with their search intent.
To sum up
These are the ways in which you can use AI tools for SEO content like ChatGPT. You can conduct keyword research and make content. But do not rely entirely on it. You should add your own distinct touch to the SEO content. It can help you make content that resonates with your readers.
Connect with Textuar to know more about our calibre in adding the human touch to bring your brand closer to your intended customers.
