Compelling content has emerged as a potent marketing enabler for various industries. It helps the business gain a massive competitive edge and gain traffic online.
It has gained immense prominence in the domain of travel and tourism. If you operate a business in this space, then you would know about the colossal contribution riveting content can make to your brand’s online fortunes.
You definitely require quality content writing for travel websites to make a name in this exciting domain.
Would you want to have an impressive website full of premium content? Then, approach a content writing agency like Textuar. This one move helps you to be ahead of your competitors. After all, the industry is poised to grow by 12.1% in 2024. This means that if you don’t use content, your competitors will and get more travelers to plan their itinerary.
Our storytelling experts can develop catchy travel stories and blogs.
This article covers the different types of content writing for travel websites. It also explains why businesses in this field should hire a content writing company and outsource their content needs.
How to Research and Plan Travel Content Writing?
Here are some efficient methods to use to gather information.
[1] Browse Internet
You can check online on various official tourism boards. This will help you explore the competitors’ content distribution methods and destination-specific blogs to gather specific data about the necessary locations for inspiration. With this data, it will be easier for you to get new information and exciting stories at the same time.
[2] Local familiarity
You must consult local guides or local tourism agencies who should be aware of such areas. They can bring direct experience and insider vision that you can use to help make your tourism content writing fresh.
[3] Must visit landmarks
Check out the tourist attractions and iconic buildings of the destination. This will help you create exciting stories that make people aware of their history and appeal.
[4] Experiential activities
Track down unique encounters that show off the place’s culture or natural beauty. You should describe these activities in detail to make them come alive, whether it’s a food tour or a cultural exchange.
[5] Sign up for newsletters
To be up to date in your field, you must read articles in travel magazines and newsletters offering insights and travel tips. It will help you add new angles and facts to your tourism content writing.
[6] Using Social media
Use social media to follow travel influencers and hashtags relevant to the subject of interest. You can also engage in the conversations and watch out for new trends and what travelers are experiencing too.
Types of Content Writing for Travel Websites
For travel websites, many types of content writing can be used to engage and inform readers. Some common types include:
[1] Destination articles
Destination articles tell a reader about a place that may be a likely holiday or vacation destination for the reader. Whereas a generally written blog only provides known information.
However, a detailed article on that destination narrates the entire story and will most likely convince the customer to visit that place. Content writing for travel websites includes articles that include every exciting aspect of the destination and its attractions.
[2] Website content
Content writing services for the travel industry provide well-informed and appealing website content. They also provide well-researched content and connect with the customers from the beginning till the end.
Travel content writing companies offer researched and attractive website content. They also ensure they give well-informed content and engage with the customers.
[3] Travel guides
A lot of websites and companies have created digital and manual tourism guides to assist people in making easy choices.
Travel guides serve as an assistance to help you decide on which:
– Location to visit
– Types of attractions worth visiting
– Kinds of accommodation facilities to book
Experts in content writing for travel websites provide simple and complete guidelines for clients to follow easily.
[4] Blog and articles
Travel blogs are the most trending topic in social media searches. Tourists use blogs to share their experiences through different social media sites.
Travel literature involves:
- Travel journals
- Articles
- Adventure literature
- Guidebooks
- Itineraries
Content writing services ensure that you obtain content that enables you to outcompete other players and that your content is vibrant and fresh.
Even if you paid anyone to write about a particular travel service and experience. They may not be able to write it in a manner that will entice people. Professionals in content writing for travel websites help present the creators’ ideas in an engaging manner.
[5] Social media travel content
When it comes to promotion and increasing any industry’s revenue, social media is the most powerful tool. It helps influencers share their experience and adventures in a detailed way.
However, content writing firms can help flesh out their thoughts better to help them manage their target audience. They provide clients with the most attention-grabbing and appealing content.
[6] Destinations list
The best lists or destination lists are in vogue. They usually briefly describe the famous places of a destination, like “Best attraction in Bali” or “Must-visit Lake view in Switzerland.”
They are blogs meant for that specific traveler and those who will go to such a place. The writers have background knowledge, and such articles are created precisely for this purpose.
How to Create Informative and Interesting Travel Content?
You must create travel content that is both informative and pleasing. This involves a few key steps. Here is a guide to help you craft proper travel content.
[1] Write Attractive Headlines
You should pick the correct headline. This will actually get you halfway to the goal when you are marketing your blog.
The headline is mainly meant to draw people’s attention to the story being told. It has a lot of influence on the number of readers you get on your article or blog.
The headline should also be brief and attention grabbing. This can make the visitor read the article and become a likely customer in the business.
[2] Write an interesting introduction
- Start with an exciting event and powerful intro. You have to grab readers’ attention and not let go.
- Introduce some activities in the next paragraph.
- Ensure there is continuity in terms of events or story.
[3] Showing and telling
In brief, “telling” means merely providing information about a place. “Showing” is used to describe the place in such a manner that the reader will have a vivid picture of the place that is being described.
When you are showing, you will give more detail about the place. It puts the reader right at the scene and makes him feel the mood of the scene.
Thus, while showing the most effective tips for travel writing, it is appropriate to include both of these concerns in the article if necessary. However, you must understand when it is wise to apply both efficiently.
For example, you should “show” the most noteworthy elements that your article is about. And lesser parts can be merely told.
[4] Giveaway Proper Information
People tend to seek help from Google when deciding on a vacation destination. However, they see thousands of options available, and it is possible to get lost.
Try to Avoid this, but consider these questions:
- Why should your potential customers be interested in your offer?
- What does the customer want?
[5] Local Recommendations
Another way of reaching out to your readers is by giving them local tips. After all, people appreciate receiving advice from someone who knows the environment better than they do. Therefore, you must share your favorite:
- Cafes
- Attractions
- Bars
- Local restaurants
You can also recommend the next local events and festivals. Whether it is a music festival or a food fair, people care to know what is going on around them.
The next good idea you can use is to recommend less popular locations. This could be some unknown hiking trail or an exclusive boutique known only to the locals.
When you share such secrets with your audience, you impart helpful knowledge. This may inspire them to try or find something they have never done.
[6] Convert Emotions into a Thrilling Travel Story
Try to recall the feeling you had when you decided to travel.
- Have you ever dreamed of traveling to a particular place?
- Can you recall a movie that mesmerized you with a certain place?
There are some basic emotions individuals may feel, including excitement and curiosity. Hence, you should frame it with strong words and present it with an exciting story.
[7] Use authentic sources
Some believe there is no need to cite sources in travel writing, as such writing is informal and intimate.
However, using authentic sources is important for readers to get an idea of what it is really like out there. You can use quotes from people in the street or store owners to recharge the article and give it a more authentic tone.
Some sources can also spew out unique insight, and they can act as part of the characters of your story. Ensure all the information you put in that article is reliable and indicate where each piece of information was found.
[8] Include a Call To Action
A CTA instructs a reader on what they should do next. For instance it may encourage them to subscribe to a newsletter or follow social media handles.
To make a call to action compelling, you should include a link or button that guides readers on how to reach you.
How would you successfully enlist a content writer for a travel site?
Here are a few tips to guide you to the right writer for your website.
[1] Get clear about what your requirements are
You should be sure about your needs while searching for a content writer. Are you looking for a blog post or tips for traveling? You should determine the necessary content type and how often it should be updated. This will direct you to a writer who can work on your project in a way that will suit your desires.
[2] Search for Proper Experience
Experience is an absolute necessity in travel writing. A knowledgeable firm in the travel business can make stunning and exact content.
You should also look at their portfolio to check whether there are a few examples of travel-related work. Likewise, try to recognize a firm capable of describing different locations and expressing this description in words.
[3] Analyse Their Writing Skills
Every firm has its very own writing style. You must look at their past work samples to guarantee that their writing style fits your brand personality.
You want content that reaches the right audience and will not hurt the credibility of your website. A good writer should be able to write according to your specifications.
[4] Test Their Skills
Before finalizing the firm to work on the project, you should read the few blogs and reviews on their website to see the firms’ abilities. This will help you assess their capacity in creating good content in travel related niches. Assess their research skills and how good they are at meeting deadlines.
[5] Discuss Terms and Pricing
Talk about the prices and terms before hiring anyone. Make sure you agree on the rates and every other contractual detail. A precise agreement helps avoid disagreements. This also ensures that both parties understand each other’s demands.
Conclusion
Content writing for travel websites involves simple research and knowing your target clients. If you want to avoid these pitfalls and make your tourism stories convincing and inspiring, using only real sources, you can do it easily. However, good content is key to making your travel business unique and profitable in the crowded market.
Frequently Asked Questions
[1] How can I be sure I work with a good travel content writer?
Think about their experience and understanding of the travel market before hiring a travel content writer. Look at their portfolio to see if they have worked on any travel projects lately.
Don’t hire a person who cannot give a detailed description of various places and has to match the tone of your brand. Ensure that they appreciate what you are asking for.
[2] What should I do to make travel content compelling?
To make exciting travel content:
- Ideal content creation begins with a striking headline and an interesting introduction.
- Use a mix of describing the place vividly and giving clear information.
- Share local tips and use real-life sources.
- Always end your article with a call for action so your readers can continue engaging with the content.
[3] What is the role of accurate sources in writing travel?
When using real sources, your content writing for travel websites becomes more convincing and appealing. Quotes from locals or experts give unique insights and make the content feel authentic. Good sources give readers reasons to believe the information and let them get closer to the story.
[4] Which kind of content is suitable for travel websites?
For travel websites, destination articles and the list of the top places seem to be the most effective. Each type has its function, whether it is to convey information or to motivate readers. Publishing diverse content keeps consumers interested. This draws them to stay on the page or return later.
[5] How can content writing services remain advantageous to my travel business?
Content writing for travel websites is very important for quality and research-based content. This allows you to attract and pull readers to your site. They can build impressive stories and interesting, worthwhile blogs showcasing your business offerings. Proper content is important in drawing more traffic and better ranking in any search engine.
