If you have started a business venture or are doing it for the last 3-4 years, then you would acknowledge a key point.
Time is money.
You may end up spending a lot of time researching a topic, drafting it, and then proofreading it. Experts say that a blog takes almost 3.5 hours to produce. And we are talking about experienced writers here. They need to optimize the content for EAT and SEO as well.
When you spend your time on content writing, you are leaving money on the table. It is best for entrepreneurs to outsource content writing to expert writers like Textuar.
This blog will see why this decision can open up new vistas of opportunities for your business. But before that, let us see why you need quality content.
Why is Quality Content Important?
Your online business needs solid SEO or search engine optimization. In my experience, when you put effort into this factor, you benefit immensely. Customers go to your website instead of going to your competitor’s website. When they spend time reading content on your site, they will find you to be a credible industry authority. This will give them the confidence to enquire about your product or service.
If you have read this section closely, you will see that there is only one factor that will drive engagement and resulting conversion – quality content.
So, if you want SEO, you need good quality content.
Now we see why you need writers to produce high-quality content rather than doing it yourself.
Why should you outsource content writing to experts?
At this stage, you might be tempted to sit down on a blank WORD file and churn out a draft of content. But you end up spending a lot of time simply to begin writing! After all, there are many things to consider-
– What are your customers reading about?
– What queries or pain points will your blog address?
– Which topic should you pick?
– What angle would you take to form the narrative
– How will the structure and flow be maintained
And remember, you need to factor in these many points simply when at the starting phase. As you write, you also need to remember –
– What is the flow of the content?
– How should the topic be introduced?
– Are you covering all points related to the topic?
– How much coverage to give to each of the points within the topic?
– Is the narrative flowing smoothly from one point to another?
– Is there a way to spice up the content to hold the reader’s attention?
Well, if you think this was it, then you are wrong!
I have written blogs and web copy for hundreds of clients. According to me, there are a whole lot of checks to ensure that the quality of the content is stellar. For this you need to check –
– Presence of typos or grammar mistakes
– Issues in sentence construction
– Detecting AI in text and removing it by humanizing content
– Detecting plagiarism in text and removing it
– Ensuring formatting and appearance are consistent
– Ensuring readability and choice of words as per target readers
Phew!
You would agree that this is going to take up a lot of your time in DIY. Hence, it makes business sense to outsource content writing to experts. They already have the tools and resources to do a great job in producing quality content.
I agree that you would want to save time. So let me put forth two scenarios –
1 – You spend around 90-100 hours a month writing blogs. But in the process, you lose these hours for doing vital tasks like strategy, operations, accounting, and human resources.
2 – You outsource content writing to expert writers. In the process, you get 90-100 hours to look at areas like strategy, operations, accounting, and human resources. Plus, your content work, too, goes on in full swing.
Which option would you prefer?
If you are a savvy business owner, you would undoubtedly prefer the second option. After all, you would not want the entire business crumbling around you while you sit and draft blogs for your digital marketing. So, go ahead and hire a good content writing agency for digital success.
So, when you outsource content writing for startup, you get two benefits
– They lighten your workload so that you can free up time to look at other areas of the venture
– They produce content at scale to help with SEO traction.
How do entrepreneurs benefit when they outsource content writing ?
1 – Wealth of experience
Competent blog writers bring expertise and fresh perspectives. You get polished content that resonates with the intended audience. You benefit from their knowledge of Google EAT trends and SEO best practices. They will infuse these qualities into your content. Plus, their ability to edit and check the content will be a remarkable advantage to have on your side. They will check for common grammar misses and ensure producing good quality content.
2 – Save Time
Remember the equation at the beginning of this post” “Time is Money.” You end up saving a lot of time and mental bandwidth when entrepreneurs outsource content writing. You would no longer have to spend hours crafting blog posts or how-to articles. Let the experts do this. In parallel, you can use this time for business growth and maintaining client relationships.
3 – Long-term value
In DIY, imagine if you do end up writing one or two blogs. But ask yourself if this can be a sustainable practice over the long term. For sustainable growth, it is better to delegate this crucial and extensive task to skilled writers. Professional writers maintain regular posting schedules without quality dips. This way, you can build your brand authority and keep your audience engaged even during your busy periods.
Entrepreneurs, Do not wait anymore!
You have to juggle hundreds of things when you start a new business. To truly become successful, you need to know which tasks need your personal attention and which ones you can delegate.
I feel that content writing is one essential task that you can easily hand over to an expert content writing agency like Textuar. You can easily hire our writing team to give better exposure to your brand. Contact our team, and we will be happy to assist you.
FAQs
Q1 – Why you shouldn’t produce content yourself?
A1 – It takes a lot of time to draft and edit quality content. You would be better off using this time to look after other aspects of your business. For content writing, you can outsource it to credible agencies like Textuar. Their experienced team has the tools and resources to get the job done right.
Q2 – What benefits do I get when I outsource content writing?
A2 – You can leverage the deep domain experience of a writing agency from day one of the engagement. This advantage will not be available for you in a DIY format. They bring fresh perspectives in blogs and articles which boosts the engagement factor as well. Also, you free up the time to grow your business and talk to your customers.
