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The Ultimate Guide to Website Content Writing

In the present digital world, your online business needs a website to connect to a bigger audience base. Along with an intuitive website, you should also pay attention to the content put up on it.The content on your site is just as essential as its design and functionality. As a matter of fact, high-quality website content writing services can power up your online brand presence. Read More

5 Super Effective Tips to Create an Engaging ‘About us’ Page

Everyone needs to have an ‘About us’ page on their website. It’s one of the most vital pieces of marketing collateral we can provide. It also doubles up as a great way for potential clients to get to know you better.In order for it to be effective, the ‘About us’ page should be 1 – informative and appealing, 2 – engaging and interesting.How to create a good ‘About us’ pageThis post will give you some valuable tips on how best to create your own About us page.[1] Use the ‘About us’ page to attract new clientsYou can use your ‘About us’ page… Read More

A Content Marketing Pro Guide to Avoiding Stale Content

Has your content marketing efficacy declined over time? Do you well-performing content assets now come across as laggards? Do you see a decline in traffic and impressions through your blogs and articles? Well, you are witnessing the effects of stale content. What is stale content? Readers may no longer engaging with your superstar content as well as they may have done some months back. Your content may seem less intriguing than it used to a few months back. This is a classic case of stale content. You may need to pull up your socks to avoid this issue with your… Read More

3 Questions a Content Writer Should Ask Clients Before a Project

There has been a barrage of inquiries for a professional content writer in the on-going COVID-19 pandemic. Businesses globally are realigning strategies to make a push for the digital audience. The stringent norms of social distancing and lockdowns have taken a toll on brick-and-mortar stores. But forward-looking companies are re-imagining how businesses happen now, i.e., online. This transition to digital translates to more competition for the coveted 1st page ranking on Google search results. And what better way to meet this objective than with compelling and relevant digital content writing? Read More

What are the Most Important Pages on a Website?

Content is the king, and quality web content writing offer us top-notch content for our website. But have you ever raised any questions like: 1 – How many pages should my website have? 2 – How much content should each page hold? 3 – What content should be put on different web pages? Well, the answer to both of your questions depends upon the industry you are in. And the services you offer. Based on your industry, you can collaborate with your web developer and create a website that matters. However, there is a set of standard webpages that every website… Read More

Five Amazing Tips to Optimize Website Content for Google RankBrain

It all started in 2015. Google made a fascinating big reveal that changed the course of website content writing forever. They announced that they use artificial intelligence to rank websites in search results. Google stated that RankBrain is one of its three key ranking elements. The other two were links and content. So, the three parameters that affect ranking signals are 1 – Quality links 2 – Quality content 3 – RankBrain If your website excels at these three parameters, you will surely rank higher. Read More

21 Tips for Exceptional Writing Web Content

In the age of the internet, a website is the face of a company. Website content is crucial for the success of the company’s online endeavours. The idea is simple: if your web content writing is sloppy or dull in any manner, you won’t be attracting as many visitors as you might have liked. Eventually, you lose sales prospects, you lose potential clients, and you lose business profitable ventures. There’s basically a lot of loss involved. Read More

How to Write a Killer “About Us” Page and Drive Conversions

The window to snatch a visitor’s attention on your web content is small. If they don’t find any reason to stay within the first few seconds then chances are there you could lose them. Your About us page website content and designing is the chance to attract them and make them stay on your site. So the company’s introductory page should be sticky enough that website visitors won’t leave after reading a compelling piece of copywriting. Read More