SEO friendly content has been the cornerstone that helps entrepreneurs and marketing managers interact with Google in order to make their business discoverable. If done right, SEO friendly content finds appeal with both people and Google. However most businesses aren’t able to get it right when catering to two totally separate niches. This is precisely where business blogging comes in.
Blogging for success
Blogs help a business achieve three key outcomes –
- Helps portray yourself as an industry authority
- Helps connect with your customers with helpful information
- Helps keep your site fresh and relevant
You would recognize the influence blogs hold over by achieving these outcomes. This explains the importance of blogging for business. However writing blogs to attract the attention needs to adhere to SEO guidelines.
Why is SEO needed for business blogging?
Imagine a company whose blog is very well constructed. But if it comes on the 4th or 5th page of search query results, how many will actually read it? That’s why blogs that factor in SEO guidelines are the ones that have the best chances of boosting business. If you want to know how to improve SEO with blogging, here are a few handy tips–
Fresh content
It is true that frequent change to Google search algorithm has left many confused and clear. But with the Hummingbird update, the message was loud and clear – keep your content fresh and meaningful or pay the price. Be it keyword stuffing or using irrelevant content that doesn’t add any value for readers, meaningless content will pull your rankings down even further
Keywords
To continue in the same vein, the age of cramming keywords is behind us if you aim to use blogging to improve your business. With emphasis laid on keyword proximity and keyword prominence, Google still factors in meaningful content when blogging for business. Make sure your blog uses keyword judiciously and nevermore than 2% – 3% keyword density.
Social media sharing
For Google, every social media post carries the same weightage as a new page for the business. Thus more social media posts, comments and likes will garner better ranking and thus improve your business visibility. Do make sure that your blog has social media sharing buttons at the end for easy sharing.
What are the benefits of blogging for business?
Starting a blog can be a boon for your business. It can develop your authority and make people interested in what you sell. Let us take a look at what are the advantages-
[1] Drive profits and conversions
When you are running a business, your main goal is to make sales. Every person who lands on your page could be a potential sale. However, a few people might be curious about your company and what you sell. A blog can offer this information to them. It also encourages them to make a purchase.
[2] Increase website traffic
There are a lot of brands online that sell their products/services. Blogging can help you increase your website traffic. It can improve your search engine rankings, increase the potential for conversion and engage readers for a long time.
[3] Become a leader in your industry
When someone has expertise in their focus field, people truly appreciate it. It also demonstrates that you have a passion for what you do. It also shows that you know what you are doing. Starting a blog can help you showcase all this and more to your potential customers. You can share your opinions, insights, results and experience. You will be able to increase your conversions. This is because you will help customers understand what they are buying and what they will experience when they use the product.
[4] Enhance link building efforts
Hyperlinking to an authoritative source can improve your search engine ranking greatly. Readers can easily follow these backlinks and learn more about the different aspects of a product. Or they can look at the testing that has been performed. This can add to your overall authority and build a feeling of trust in the customer.
[5] Educate people about your business
One of the biggest benefits you can get is that you can give insights about your company and how it functions. This is your chance to talk about what happens behind the scenes. You can introduce your employees and highlight experiences you want your consumers to know about. You can also talk about the company’s vision and future.
[6] Make a bond with your customer
Blogging helps you put a face to your business. A reader can learn about your business values and you. They will receive insights about how you feel about providing a service/product and delivering great quality services. This can provide a sense of familiarity to your customers. It can make them feel good about buying things from you.
[7] Brand promotion for free
Blogging is a form of marketing where you can talk about your company as much as you want. You can use it to promote a product or announce an upcoming sale. You could also tease your customers about a new launch. You do not have to spend any money to do this. You just have to put in your time and effort.
How does blogging help SEO on your business website?
Blogging and search engine optimization go hand in hand. This is because you need to use the best SEO practices and optimize your blog posts for the right keywords if you want to rank higher on search engines.
In fact, every single post should contain a main long-tail keyword. This is the reason why SEO blogging is another way of referring to the practice of blogging to help with SEO on your business website.
Here is the best perk of SEO blogging- It does not bring you just one SEO benefit. It can help your blog post or entire site rank higher in a few different ways.
[1] SEO blogging gives fresh content
Imagine you are looking for a book on any topic. Would you pick a book published in 2010? Or something that was published a month ago? Of course, the second one, right?
In most cases, that is the same for search engines and Google. If they see a website that has not been updated for years, they will think it is not relevant. It will favour the one that gets updated every month.
Blogging consistently is a great way to be relevant. You can add fresh content to your website and show search engines that your website is up to date.
[2] It helps create more indexed pages
Let’s go back to the book analogy. If someone wanted to learn cooking, would you recommend a tiny booklet? Or would you suggest them to pick a book with 100’s of recipes?
In the same way, Google prefers websites with a lot of content. When you update your blog regularly, you will add more pages to your website. Every blog post is also a new page.
[3] You can target more long tail keywords
Imagine that your business sells zero-waste items. You are most probably targeting different keywords on your main pages. But these are mainly for the prospects who are ready to buy.
Most of your dream customers are not. And a great way to garner them is through long tail keywords. But they can be difficult to incorporate into your main pages. Blogging is a perfect place to include them.
You need to blog about relevant topics in your industry. You should answer your customer’s questions. It is a fantastic way to show authority and build trust. It can also help you rank for long tail keywords and attract more people.
To Sign off
Hope these pointers help you achieve maximum results from blogging for business. Write in to us and let us know if any other point can be applicable. Ready to supercharge your business’s SEO? Discover effective strategies as discussed above. Elevate your online presence with insights that drive results. For top-notch blog writing services, partner with Textuar. Ignite your SEO journey with our expertly crafted content – check out our services now.
Frequently asked questions
[1] What makes SEO-friendly content so important for businesses?
SEO friendly content is the secret sauce that makes your blog visible to Google and potential customers. Without it, your carefully written blog might end up on the fourth page, away from your customer’s eyes. When you follow SEO guidelines, your blog can rank higher and resonate with your audience.
[2] How often should I update my blog?
Google loves fresh content. You need to regularly update your blog with meaningful and relevant content. This can keep you in Googles good books and your audience engaged. Think of it as feeding your blogs, you need to keep it well nourished with new posts. It will grow your online presence in return.
[3] Is keyword stuffing okay to do?
Keyword stuffing is a thing of the past. Now Google’s algorithms prioritize content that is easy to read and meaningful. You should aim for the natural use of keywords. Overstuffing your blog is not going to make it interesting. It will just leave a bad taste in Google’s mouth.
[4] Can social media impact my blogs SEO?
Of course. Social media shares are like little SEO power ups for your blog. Every like, share and comment are seen by Google as a vote of confidence. It can boost your blog’s visibility. So, you should not forget to add all those social media share buttons. Your audience can help you spread your word.
[5] What are the perks of blogging for my business?
Blogging can benefit your business in several ways. It can boost your website authority and increase your traffic. It will also help build a strong connection with your audience. Plus, it is a great way to promote your brand. That too free! All it will take is a little bit of time and effort from your side.
